Matchfire
Matchfire is an award winning digital marketing and design agency specializing in purpose-driven wor
Matchfire is an award winning digital marketing and design agency specializing in purpose-driven work.
Our team is growing! We’re looking for Junior Designers to join us in Dallas, NYC, or San Luis Obispo. Share this with anyone you think would be a great fit. Visit matchfire.com/jobs to learn more about the role and apply.
10/09/2021
20/05/2021
Kudos to our friends American Cinematheque on the launch of their new website! It's been a labor of love and appreciate all of the people and teams involved throughout the process.
Enjoy a sneak peek at their new merch too, available on the website!
>>> https://americancinematheque.com
13/05/2021
Emotional health is one of the biggest issues impacting today’s youth. In honor of month, we're highlighting some of the resources available for teens by our friends at The Jed Foundation - JED and Instagram.
The Pressure to Be Perfect campaign teaches students, parents and teachers on how to create healthy boundaries with Instagram. Finding the balance between staying "in the know" and finding downtime away from social media is incredibly important for teens' well-being.
Pressure to be Perfect is about recognizing that what you see posted by others is just one part of their story—a single post or video rarely reflects all that is happening behind the scenes. That realization can help free us from the pressure of thinking we need to conform to a certain set of standards when we post. Moving from a mindset of comparing yourself with others to one where you are thoughtfully sharing yourself with others could help make the time you spend on Instagram more intentional and rewarding.
When we were designing the landing page for the Pressure to Be Perfect campaign, we figured why not present this critical information on how to make Instagram work for teens, then to literally present it in an Instagram News Feed interface?
The top of the landing page was recreated to look just like an Instagram Profile page. The Instagram Story Highlights are clickable, embedded jump links, meant to mimic the most important posts of the page.
We utilized Instagram posts as "pop-ups" to highlight the most important information, the downloadable toolkits and exercises available to teens, parents and teachers.
>>> https://pressuretobeperfect.jedfoundation.org
07/05/2021
Let the CARE celebrations begin! Join CARE as they celebrate 75 years since the delivery of the first CARE Package. From these original CARE Packages grew a powerful global movement to save lives, defeat poverty and achieve social justice.
RSVP for all the fun: CARE.org/75Years
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