Hester Fuchs Designs
graphic design + branding + marketing work of a creative generalist who is a typical capricorn.
04/09/2024
Brand Evolution: Too many years ago, I designed a new logo for The Kidney Foundation of Canada (KFoC). I took the slight original logo and made it circular, with strong lettering, impactful at any size, and drawn by hand. That logo stood for almost 25 years. Then in 2020, the KFoC developed a new look and placed its brand firmly in our tech-savvy world. Viewing the logos in these images, I can almost see this brand walking through time.
02/12/2022
Just in time for holiday gift giving! And a fun project for me! T-shirts for the scientist in you, or your family and friends. Four colour combos in short sleeve, two in long sleeve. Adult, Women’s Cut, and Youth sizes! https://scientistsinschool.ca/give-the-gift-of-imagination-gift-guide/
11/11/2022
As the holiday season approaches and I consider social media campaigns for clients I'm reminded of this series for https://lakehouseliving.ca/. 100% festive!
11/11/2022
An annual report project just completed for Scientists in School, with imagery in the form of illustrations instead of photographs. Building this look was a lot of fun, a departure from the norm. Proud!
https://scientistsinschool.ca/impact/annual-reports/
18/11/2021
Fun, inspired holiday creativity today.
23/06/2021
This mug comes out on special days. 😂😂😂
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21/05/2021
I created these posts for . They truly show how simplicity and brevity work together to convey an impactful message.
graphic design + branding + marketing by a creative generalist who is a typical capricorn.
Yes, it's true. I'm a typical Capricorn with generalist leanings. A reformed suit who has been around the corporate (and non-profit) block and is back to focusing on the beauty that right-brain pursuits like graphic design and branding bring to our world.
Plainly put, a generalist approach to my career has given me work experience in graphic design, branding, marketing, project management, event production, public relations, and fundraising. This background inspires everything I do and benefits every project I work on, and each client I work with.
Experience: Graphic Designer, Campbell, Michener and Lee Advertising Agency Marketing and Special Events Manager, Kidney Foundation of Canada Director of Fundraising and Communications, Fife House Foundation National Special Events Specialist, IKEA Canada Account Representative, DDB Public Relations Co-Founder, Precision Marketing Group Owner/Principal, HF Communications
Clients: Bramic Creative Business Products Ltd. | Canadian Liver Foundation | Charm Communications | Dagmar Ski Resort | EcoChefs | First General Services | Goodwill | Homesense | Intuitive Centre | Jean LaMantia, Dietician | Kim Lowes, Photographer | Lation Fitness Studios | Mike and Ike | Scientists in School | Strategy+People | The Kidney Foundation of Canada | Tourism Toronto | Williams Fluidair