Horizm
The future of digital revenue in sport
07/10/2021
There are a couple of new clients we’d like to welcome on board...
Cardiff City Football Club are the latest EFL (English Football League) side to sign up to use our platform and the first from Wales!
RSC Anderlecht become the first Belgian Pro League side to benefit from our digital asset management and monetization services.
The addition of Anderlecht means we are now working with teams across 12 leagues around the world, with an announcement about league number 13 coming very soon!!
In the meantime, welcome Cardiff City Football Club and welcome RSC Anderlecht!
23/09/2021
We are very proud to welcome Sporting Clube de Portugal to the Horizm Family! Sporting are one of the most successful teams in Portugal and are the current Liga Portugal bwin Champions.
With over 4.4m followers across Facebook, Instagram and Twitter they also boast an impressive digital fanbase. They will be using Horizm’s AI powered platform to better understand the value this following represents and how they can use it to unlock new revenues for the club.
“Horizm’s platform and their valuation methodology provides an impressive level of insight into the performance of our digital media channels and, crucially, into their commercial potential – something we think is key. These insights are helping us to enhance our digital strategy and ensure we can make the most of the revenue opportunity our channels represent.”
Nuno Bernardes Pombo, Marketing Research Analyst, Sporting Clube de Portugal
Luis Viveiros
23/09/2021
**OFFICIAL ANNOUNCEMENT** - Horizm launch Marketplace, the billion-dollar digital asset matching platform.
“This is a proud moment for all of us at Horizm. When we created this company, our vision was to help the Sports and Entertainment industries bridge the gap between what is possible on digital and what is currently being achieved. We firmly believe that Marketplace is that bridge, and represents the future of digital asset management in sports - it will empower brands to make better, more targeted investments that will deliver a greater ROI while also delivering new revenues for the many rights holders involved. To launch Marketplace with over $1bn in retained inventory, just two years into the company’s existence, is an achievement we are immensely proud of, but this is only the beginning. Thanks to the hard work of our team, our client base is rapidly growing and with it the digital audience we can offer to brands.”
Pedro Fernandes Mestriner, CEO, Horizm
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https://bit.ly/3kcXQ0b
Horizm launch Marketplace, the billion-dollar digital asset matching platform - Horizm Horizm have today officially launched Marketplace, a ground-breaking new platform that is set to continue their disruption of the sports sponsorship industry. Marketplace is an AI-powered platform that aggregates content groups across a range of digital sports inventory, allowing...
19/07/2021
We are delighted to welcome Reading Football Club to the Horizm family! In a year when the EFL Championship side are celebrating their history – the Royals are oldest club in the south of England and celebrate their 150th anniversary this year – they are also looking to their future and will be using our real-time, digital inventory management platform to help them better understand, and unlock the value in, their digital media.
"For us this was a no brainer. Horizm not only gives us a better understanding of our digital activities, in terms of performance and valuation, it gives us insight into how our digital value can be presented to sponsors, in a way that brands want to see.”
Tim Kilpatrick, Head of Commercial, Reading Football Club
Welcome Reading and happy anniversary!
⚽⚪🔵 https://bit.ly/3wEpN49
Reading - Horizm Reading Category: FootballReading Football Club play in the EFL Championship and are oldest league club in the south of England. The Royals celebrate their 150th anniversary at the start of the 2021/22 season but they are also looking to their...
15/07/2021
News broke last Friday of plans for a new breakaway league in Brazil with the club’s keen to replicate the success of the Premier League through forming their own privately run competition. Given the young talent that Brazilian teams frequently produce, the passion of the fans and the digital pe*******on amongst a social media savvy nation, there is a huge opportunity for the teams to create a successful product that will appeal to fans and sponsors alike.
At Horizm we are proud to work with a number of leading Brazilian clubs, including Clube de Regatas do Flamengo, helping them better understand and unlick the value in their highly engaged social media followings.
Whatever the outcome of these league discussions, we’d like to wish all our Brazilian partners best of luck for the remainder of the current season.
Nas últimas semanas, surgiram notícias sobre os planos de uma nova liga no Brasil, com os clubes ansiosos para repetir o sucesso da Premier League através da formação de sua própria competição privada. Com os jovens talentos que as equipes brasileiras frequentemente produzem, a paixão dos torcedores e a penetração digital entre uma nação experiente em redes sociais, há uma grande oportunidade para as equipes criarem um produto de sucesso que irá atrair fãs e patrocinadores.
Na Horizm, temos o orgulho de trabalhar com vários clubes brasileiros de destaque, ajudando-os a compreender melhor e a desvendar o valor de suas redes sociais altamente engajadas.
Aconteça o que acontecer com a liga no Brasil, gostaríamos de desejar a todos os nossos parceiros brasileiros boa sorte para o restante da temporada atual.
23/06/2021
Welcome Barnsley Football Club! The Reds become the latest EFL club to sign on with Horizm to use our AI powered platform, to gain better insights into the value of their different digital assets and how they can be best used to unlock new revenues for the club.
“Both on and off the pitch, data is very important to the progression of our club. Horizm’s platform will allow us to better analyse the analytics provided by our social media; to better understand our different channels and see how we can best capitalise on the commercial opportunities they present”.
Nicolas de Montauzon, Head of Business Development, Barnsley FC
https://horizm.com/barnsley-fc-become-latest-efl-side-to-sign-on-with-horizm/
Barnsley FC become latest EFL side to sign on with Horizm - Horizm Barnsley FC have become the latest English Football League (EFL) Championship side to sign on with Horizm with the South Yorkshire side signing an agreement to use Horizm’s real-time, AI-powered platform to improve the performance of their digital assets. The...
22/06/2021
We’re immensely proud to welcome the Seleções de Portugal (FPF) to the Horizm family! The FPF have long been recognised as one of the most innovative and forward-thinking federations in world football and this new deal sees them become the first international football federation to sign up to use our digital asset management platform.
“We’re very excited to be able to announce this new deal and to extend out footprint in Portuguese football. It’s a huge honour to work with all the team at federation and we look forward to helping them maximise the value of their digital assets”
Luis Viveiros, Head of Strategy, Horizm
16/06/2021
Very proud to welcome Football Club to the Horizm family! Known affectionately as the “People’s Club”, Everton were one of the founding members of the Football League and are a club with many proud traditions, but also a history built around innovation, ensuring the club have remained one of the great pioneers in the history of football.
This spirit continues today with the club choosing our innovative digital inventory management solution to help them optimise the value they generate across their digital channels:
“Our fans are the lifeblood of this club and digital media plays a vital role in how we connect with our supporters around the globe. Through working with Horizm, we can continue to improve our performance across different channels, providing more content, most access and better value for both our fans and our partners and, from a commercial perspective, we can use the digital tools to identity new revenue opportunities.”
Mark Rollings, Head of Partnerships, Everton Football Club
Welcome Everton!
The much-anticipated UEFA Euro 2020 tournament finally kicked off last Friday, giving fans the on-pitch excitement they have been craving and sponsors the opportunity to activate their investment.
It has been 5 years since the last Euros and much has changed in the world since then. We spoke to sponsorship expert - and new Horizm Advisory Board member – Ricardo Fort, who oversaw Coca-Cola’s relationships with the likes of the Olympics (IOC), FIFA and UEFA about the changing expectations of brands, in the new digital age, around the sponsorship of major sports events.
In the interview, Ricardo discusses how brands are looking beyond the sport itself, to ensure that wider societal issues are part of the conversation and also highlights the growing importance of non-live consumption.
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28/05/2021
As the final act of the 2020/21 European domestic season approaches, we wanted to offer our warmest congratulations to all our football clients in the region, for their achievements over the past nine months.
In this strangest of seasons, it’s been an absolute pleasure to work with you all and we look forward to continuing the collaboration, and helping you to grow your digital inventory, into 21/22 and beyond.
Special mention to Inter Milan on winning the Scudetto and best of luck to Chelsea in the UEFA Champions League Final!
We have just added some exciting new names to our European club roster for next season so watch out for further news coming soon!
18/05/2021
The MLB’s franchises boast a collective social audience of 118M across Facebook, Instagram and Twitter and generated an average value per fan of $0.06 in Q1, although this value will have been affected by the league being in its off-season, .
The top 5 teams in the MLB, in terms of value per fan, were San Diego Padres ($0.18), New York Mets ($0.15), Los Angeles Dodgers ($0.13), Milwaukee Brewers ($0.10), Chicago White Sox ($0.09).
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
18/05/2021
The NHL’s franchises collectively boast an audience of over 73m across Facebook, Instagram and twitter - the smallest of the major US Sports leagues - but generated an average value per fan across these channels of $0.17 in Q1 this year, the highest of all the world’s major sports leagues.
The leading team by value per fan was Washington Capitals’s whose total of $0.36.of was more than twice the league average.
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
17/05/2021
With a total audience of 134M, the Ligue 1 Uber Eats clubs generated an average value of €0,08 per fan in the first quarter of the year.
The 5 top clubs in Ligue 1 in terms of value per fan are LOSC (€0,16), Stade Rennais F.C. (€0,14), Olympique Lyonnais - OL (€0,12), AS Saint- Etienne (€0,12) and FC Girondins de Bordeaux (€0,11).
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
17/05/2021
The Bundesliga’s clubs collectively boast an audience of 143M over Facebook, Instagram and Twitter and generated an average value per fan across these channels of €0.08 in Q1.
The top 5 Bundesliga clubs in terms of value per fan were RB Leipzig (€0.17), VfB Stuttgart (€0,15), Eintracht (€0,14), 1.FC Koln (€012), SV Werder Bremen (€0.11)
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
17/05/2021
The Lega Serie A has a collective social audience of 223M across Facebook, Instagram and Twitter with their teams generating an average value per fan of €0,11 in Q1.
The 5 top Serie A clubs in terms of value per fan were Atalanta Bergamasca Calcio (€0,31), S.S. Lazio (€0,21), Cagliari Calcio (€0,19), Inter (€0,17) and SSC Napoli (€0,13).
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
14/05/2021
The NFL’s franchises collectively boast an audience of over 194m across Facebook, Instagram and twitter and generated an average value per fan across these channels of $0.12 in Q1 this year. In terms of performance per post the franchises boasted an impressive ,quality index score of 99.5%.
The top 5 NFL clubs in terms of value per fan were Tampa Bay Buccaneers ($0.61), Buffalo Bills ($0.40), Kansas City Chiefs ($0.27), Green Bay Packers ($0.23) and New Orleans Saints ($0.22).
Tampa Bay’s score, more than five times the league average can be in part be explained by their Super Bowl win during the quarter.
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
14/05/2021
The NBA’s collective social audience of 358M across Facebook, Instagram and Twitter, is the highest of the major US sports leagues, with their franchises generating average value per fan of $0.13.
The top 5 teams n the NBA, in terms of value per fan, were Brooklyn Nets ($0.39 - more than three times the league average), Denver Nuggets ($0.28), Philadelphia 76ers($0.23) Milwaukee Bucks ($0.21), Charlotte Hornets ($0.21).
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
13/05/2021
Collectively the teams of the Premier League have the biggest social audience of all the leagues in world sport with a combined following of 565m. In Q1 2021 the league’s teams generated a average value per fan of €0.15. 💰📈
The 5 clubs generating the highest average value per fan were Sheffield United, Leeds United, Manchester United, West Ham United and Liverpool FC.
The top ranked club, Sheffield United, was able to generate almost twice the league average.
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
13/05/2021
With a total audience of 537M, LaLiga clubs generated an average value of €0.10 per fan in the first quarter of the year. The top 5 clubs in LaLiga in terms of value per fan are Athletic Club (€0.35), Real Beltis (€0.21), Real Sociedade (€0.17), RC Celta (€0.16) and Sevilla FC (€0.15).
The Spanish club that stood out the most, with three times the league average was Athletic Club Bilbao.
From “Digital Value of Fans Report” - https://bit.ly/33GkOnj
Check out our new report - The Digital Value of Fans. Report that analyses publicly available Q1 data from the world’s leading sports leagues and teams to better understand the digital landscape - who has the most valuable digital inventory, who is the most efficient at generating value per fan, which channels are the most valuable and what are the drivers of value.
For this report, we have focused all analysis on the three primary social channels - Facebook, Instagram and Twitter.
Key Takeaways:
💰💰 Total digital inventory for teams of worlds tops leagues predicted to be more than €1bn
📊 Top 20 teams across these leagues by value account for two thirds of the total.
🏆 The Premier League has the biggest digital inventory of the world’s major sports leagues
⚽ Manchester United leads the way amongst the teams both in terms of total inventory value and value per fan in the Global Brands category
🏈 US Franchises dominate the Elite Teams category.
Download the full report for free here
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https://bit.ly/33GkOnj
Manchester United Premier League
07/05/2021
With enjoying growing youth interest on the back of the hugely popular Drive to Survive series, and fans kept away due to COVID, the importance of social media for teams to engage with fans, new and old, has never been greater. 🏆🏎
Ahead of the weekend’s Grand Prix we took a look at the social reach of drivers compared with their teams across Facebook, Instagram, Twitter and YouTube. Our analysis showsthat:
- 80% of teams have greater reach than their top driver
- Lewis Hamilton’s reach of 33m is 10m more than the and almost as big as all the other top drivers reach combined showing how important he is for the sport’s popularity
- Fandom takes time to build –despite the emergence of a new, exciting generation of drivers like Verstappen, Leclerc and Stroll, the older more experienced drivers like Alonso and Ricciardo have a bigger social audience
- Strength of the Schumacher name - Although a rookie driver, in employing Mick Schumacher, have recruited a social media audience as big as their own!
With the 2021 edition of the Indian Premier League India (IPL) getting underway tomorrow, we’ve taken a look at the role of digital in The Globalization of T20 Cricket, focusing on the social audience of the IPL; how it compares to other major sporting competitions and what it’s market share says about the game’s future growth.
Key findings:
🏅 IPL ranked 5th in our sporting league comparison, ahead of major US sports leagues and historic tournaments in tennis and golf
🏏 56m – the combined audience of the T20 leagues around the world, a across Facebook, Instagram, Twitter and YouTube.
📊 IPL alone accounts for 57.7%
Full Horizm Report Below and best of luck to our partners Delhi Capitals and all the teams in this year’s competition!
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Watch out for more IPL insight from our resident expert Sam Grimley coming soon...
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