Tall Palm Media
The truth is... You need Social Media Marketing for your business. But let's be honest... It is HARD!
We add our duo of expertise to your team so that you can focus on improving your business while we land your service in front of people who need you!
If I had a $1 for everytime I've changed my bio π€£ And look there is no shame in updating your bio alongside a messaging upgrade or when you're releasing a new offer...
What often happens when nothing seems to be working, when no clients are asking about our offers, and we are looking frantically for something, anything that will help us, we go to the fringe tasks in hopes to stay busy and feel that productivity buzz.
And again there is nothing wrong with doing this, yet the more powerful results follow when we deeply look at how we are communicating our work, and how our messaging is being received by our ideal client.
Try this activity:
π Get a visual in your mind of your perfect fit client, think about their challenges, what they are currently struggling with and what deeply desire, think about what makes them the right client for you, (this could be characteristics, beliefs etc)
π Now, look back at your last 9 posts and your current story as if you were that person, ask yourself, "Would I buy from me? Is the value of what I do clear? Am I showing people how I help them? Is it tangible?"
Without shame, start to see your gaps and where your content strategy and messaging could be missing that connecting piece between finding you helpful, and hireable.
If you aren't sure how to implement this process yourself, or how to improve your messaging alone, send me a DM - I currently have 1 space this month for a Money Making Messaging Intensive - 2 hours of you and I workshopping and closing the gap in your messaging from you getting lost in the crown of other people in your niche, to standing out to that perfect fit client you are SO READY to attract.
DM me to book yours π€
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Join the waitlist now and get $99 off the program investment AND get first dibs when program doors open - this program is for the coach or online service provider who delivers incredible results for their clients, BUT struggles to know what exactly to do on Instagram to attract and close perfect fit clients regularly.
This is not only 1-1 coaching but a 13 module course, taking all of the guesswork, and the "I just don't know what to do to sign a client from Instagram" out of your vocabulary - be gone second guessing yourself, your content, your offer and your ability to market and sellπ
Ready to join the waitlist? The program is by application ONLY, in order to join the Waitlist, please fill in the short form linked in my bio - I'll be in touch once I receive it. Those accepted get first dibs into the program when doors open AND get $99 off π
Last time I opened doors the 2 available spaces filled in 24 hours - so please join now if you are ready to learn marketing and sales skills that will help you attract and sign consistent perfect fit clients to your offers π
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instagram marketing, instagram marketing strategy, instagram content strategy, social media marketing, sell on instagram, instagram course, instagram marketing course, instagram marketing coach, instagram content
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It's not You - It's the tactics, tips and tricks shoved at you and masked as "strategy."π
As an online coaching or service based business owner you rely on getting your leads from Instagram, so you need practical business focused strategy and needle moving tasks to follow, not confusing surface level hacks that worked in 2020 when Reels were brand new and going viral was the new black.
Hey those were great times, they were different times, but they were great, but even IF you did go viral then, if you didn't use marketing foundations you probably still weren't actually making money...π
And this isn't a bad thing, it's all a learning experience.
And trust me, it gets to actually be SIMPLIER when we cut through all the noise and do what we need to do as business owners and forget about the rest, (algorithm I'm looking at you) πΆ
πI have one spot open in my new Program which launched the first intake of the Beta round at the end of April. There is ONE spot open right now at the current price, price goes up for the next intake.
This is a 12 week 1-1 coaching program that also includes a 13 module course. This course is not like others on the market and is it focused on marketing foundations like how to create specific messaging that attracts your perfect fit client, and how to sell on story, and is all designed specifically for coaches and online service providers.
If this is you and you're serious about taking action and growing your business send me a DM for details and the application form.
Happy Friday Eve!
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I know how tempting it can be when your mind is blank to try and drum up some ideas by consuming, you scroll, you save a few posts, you like some stuff...
But, more often than not you leave more discouraged than before.
That's because you're not leaning into your own GENIUS, but looking for someone else's to help you...
So as much as I am a strategist, I also believe whole heartedly in the power of building your personal brand, and creating that "I am a content genius!" waterfall of confidence that comes when you understand how to talk about what you do...
Stop doubting yourself. You are serving your clients because you have the expertise and experience to do so.
Each piece of content is your chance to practice and practice and practice until one day you master creating content for your business, you're booked out, you maybe even have a waitlist, and never question "I just don't know what to post" π
Trust yourself. You do. π€
*Gets down from soap box*
And hey if you are ready for an easy, 3 step strategy to use with YOUR voice, then click the link in my bio for instant acess to the masterclass "How to Create Content That Sells For You"
Unleash the Beyonce within π₯
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Solve THE SAME PROBLEMS in your content that you do IRL π
doing so creates a nice little pathway from your audience hanging out in your IG world, to signing up for your offers and becoming a client.
Loving the idea of selling at the same time as providing value but craving some more examples in real time?
Click the first link in bio and sign up for the free training "Create Content That Sells For You" here I'm giving you my signature 3 step content strategy, that includes all the stages of the buyer's journey and helps you move your audience from followers to clients - what are you waiting for? π€³
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I know how tempting it can be when your mind is blank to try and drum up some ideas by consuming, you scroll, you save a few posts, you like some stuff...
But, more often that not you leave more discouraged than before.
That's because you're not leaning onto your own GENIUS, but looking for someone else's to help you...
So as much as I am a strategist, I also believe whole heartedly in the power of building your personal brand, and creating that "I am a content genius!" waterfall of confidence that comes when you understand how to talk about what you do...
Stop doubting yourself. You are serving your clients because you have the expertise and experience to do so.
Each piece of content is your chance to practice and practice and practice until one day you master creating content for your business, you're booked out, you maybe even have a waitlist, and never question "I just don't know what to post" π
Trust yourself. You do. π€
*Gets down from soap box*
And hey if you are ready for an easy, 3 step strategy to use with YOUR voice, then click the link in my bio for instant acess to the masterclass "How to Create Content That Sells For You"
Unleash the Beyonce within π₯
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Unless going Viral is a personal dream of yours - retire the belief that you need anything more than 1 view to sign your next perfect fit client.
This is what I focus on in my 1-1 coaching: content strategy that is based on getting your business more demand for your services so you can talk to more hot leads each week instead of burning out on the IG rat race of trying to be the most talented content creator in the room - without seeing a business return on investment for the amount of time you are spending creating.
I've been working on a program behind the scenes that will give you lifetime access to a program that teaches you how to use Instagram to marketing and sell mid to high ticket coaching or services, this is finally something designed for business owners who want consistent leads NOT influencers trying to hit 100k views riding the latest trend.
This are strategies you can apply to anywhere you market yourself, but that's what effective marketing does, it's not so platform specific that it can't work in your emails, or on your LinkedIn.
You deserve to be moving the needle in your business when you show up and marketing yourself, if you are ready to fill your current marketing gaps, so you can spend less time and enjoy more leads in your inbox - let's chat.
There's two ways to work with me this month for you who is ready to give their 110% to growing their business - if that's you - DM me and let's chat π€³
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There is no question that providing value creates trust throughout your content, this is how you share your expertise, and what makes you different.
BUT here is where I see most coaches and online service providers get it wrong when it comes to creating value content:
π Instead of sharing value on the SAME THINGS YOU HELP YOUR CLIENTS WITH, you are sharing things you know about it - but don't directly relate to how you help your clients transform, (if you do this, you won't build a desire for your offer), you are INFORMING but not PROBLEM SOLVING
π You are staying super surface level, and posting the same thing your client could find on google in the top 15 blogs on the very subject you coach or provide services on INSTEAD of using your unique perspective to show them what your ideal clients are doing wrong, and providing them a pathway to their desires, (and your services)
You want to be giving ah-ha moments, shifting beliefs, and showing them WHY they need your help - shoving more information at them is not providing the value that you think it is!
If you are thinking ok, I am ready to shift my value content so it drives my perfect fit clients to reach out about my services, but I'm still not exactly sure how -
πππThen click the link in my bio for instant access to the FREE masterclass and training "How to Create Powerful Content That Sells for YOU" when I share my signature three content types including how to create value content that builds desire from the exact people you help!
This method is usually something I charge for, but today you can grab it for free!
Let's end the should I or should I not post value content debate once and for all shall we!
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You do not have to burn out on content to make money through marketing on Instagram... breathe a sigh of relief π€
Accounts focusing on volume are usually trying to get brand deals, so they keep it super surface level, they aren't actually trying to get their customer through their buyer's journey - or if they are their strategy is not the same as a coach or online service provider looking to sell their mid to high ticket offers.
Knowing why people suggest this arms you with the decision of what YOUR business really needs to move forward.
Be gone with the IG Myths, lies and confusion π Let me know if you're tired of this too in the commentsπ
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You cannot google experience or expertise - it has to come from DOING THE WORK.
And you have done work, that's why you have a business, so you can help your clients.
SHARE THIS EXPERTISE - don't hold back.
π Show them what's stopping them from getting what they want
π Point out the common mistakes and patterns you notice are holding them back
π Give value that comes from your experience and not a textbook, course or google
When you do this, you stand out as the authority YOU ARE.
Yes there are other people offering what you offer. But no one has your exact expertise, tap into what makes you different, and your unique knowledge.
And let's just retire the inspo quotes from our business content, ok?
QUOTE YOURSELF.
Posting consistently but still not getting consistent inquiries to match? Get instant access to my FREE Masterclass at the link in bio - this will walk you through the most common content mistakes that could be holding you back - and what to do instead...
So you can start creating content that gets to work FOR YOU - leading to more inquiries, traffic to your sales pages and new clients π
π Get it at the link in bio
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COMBINE POWERFUL CONTENT WITH THESE NEEDLE MOVING ACTIVITIES AND YOU WILL BE UNSTOPPABLE π€©
I am always going to suggest you work on improving your content and messaging if you're not getting consistent inquiries, because it's the back bone of a conversion driven Instagram strategy, AND
In saying that - there is SO MUCH proven evidence that combining content that works for you WITH these needle moving business and marketing activites will result in more inquiries, leading to more clients, leading to more sales, leading to MORE BUSINESS RESULTS π₯
That's why when you become my client we talk about all the things - so you can get support in using Instagram like a holistic sales funnel - and don't have to fully rely on only one piece of it to be the driving factor to your sales.
Want to take your content game to the "SHE IS TALKING TO ME!!!" level?
Get instant access to my Free Masterclass "How to Create Powerful Content That Converts" at the link in my bio - just click, drop your email, and you're in!
Most coaches would charge for this training, but you get it FO FREE π
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End the frustration and take consistent aligned action to grow your community on Instagram.
If you only get one take away from this post, let it be this, (okay it's two π
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π You will always be someone else's ideal client
π Other business owners in your niche connecting with you is a great way to grow your network
When it comes to drawing in leads to your audience it's up to you to take the daily, consistent action to make that happen.
The fact that you can both attract perfect fit clients using your content, and go directly to them, or the places they hang out, makes it so much more powerful because it allows for both inbound and outbound lead generation.
Utilize BOTH and see what happens π₯π₯π₯
Are you posting consistently(ish) and still not getting consitent inquiries, or traffic to your sales pages?
π€³Head over to my bio for instant access to a FREE training - you'll get the inside scoop on my signature converting content strategy, that's easy and targetted so you can start attracting perfect fit clients to your offers with your organic content.
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This goes for marketing and selling to your perfect fit clients on Instagram too - this takes time, skill and hard WORK and the reason those quick fix templates and courses haven't worked for you yet, is because they are just that - band aid solutions that don't look at your whole business picture π€
In saying that, I know you, and you're in this entrepreneurship journey for the long haul - and if you are working hard to refine your skills, fill your own knowledge gaps, outsource when you need to and KEEP GOING...
You will get there - the reality for most of us is, business takes a lot of time, and effort to grow - and just know if you aren't making 6 figures +++ in your first or even second, or even THIRD year of business you are not a failure.
Every step you take to get better, refine your craft and serve your people, is a step forward that many never dare to take π€
Be kind to yourself and appreciate how far you've come!
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What you'll learn in TOMORROW'S free Masterclass:
π The Only type of value content you need for inquiries
π How to connect your TRUTH to your marketing - and stand out in a sea of experts saying the same thing
π How to stop wasting the most important type of converting content you already HAVE - and how to leverage for more "I am in!" clients in your inbox instead
π Why what you've tried isn't bringing you inquiries
π How to move out of the friendzone with your helpful content and instead be seen as the GO-TO it woman in your niche
You - Me - Zoom - Tomorrow at 12 pm EST - Replays Available - a big BONUS if you come live....
Sign up at the link in bio
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Lets get some perfect fit clients in your DMs with Spring Social: 6 Weeks to Sales a 6 week intensive π’ camp style biz and marketing mentorship.
What's inside:
π 6 weeks of intensive learning and implement so you can turn your Instagram into a "Holy π© I'm actually getting regular inquiries, I'm going to be booked out in no time" vibe π
Deets: at the highlight in my bio called 'Spring Social'
Next steps is to DM me and chat then we book a call to make sure we jive - 2 spaces left for April - let's do this thing π
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πSIGN UP AT THE LINK BELOWπ
Why isn't your content converting? What are you missing? Are you holding yourself back from your best, more effective content ever?! What's the easiest way to talk about your offers in a way that inspire conversions?
All this AND MORE Live on April 20th at 12 PM EST, (Replays will be available), I am not gatekeeping ANYTHING, you asked for this training and I am delivering...
Come one, come all!
Forget everything you know about posting everyday and using content pillars, (cause they don't work), things you will say during this Masterclass:
π Oh wow, it's that EASY?!
π I've never looked at it like this before
π I have SO MANY IDEAS RIGHT NOW
π I can't wait to create content!
π I'm signing clients this week waaahooo
What are you waiting for? Sign up here
https://eva-ash.mykajabi.com/convertingcontentmasterclass
PUT YOUR CLIENT EXPERIENCE TO WORK FOR YOU...
By actually taking your people through the journey of how you helped them - this is literally the EASIEST way to talk about your offers without you know talking about your offers π
WANT more deets on how to turn up the heat on your content?
π FREE AS AIR MASTERCLASS How to write powerful content that converts - April 20th at 12 pm EST
Want in? Drop a YES below and I'll send you the link!
We are going to simplify writing converting content, and turn up the juice π₯€ factor in your copy, prepare to be unleashed π
Drop that YES...
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YOUR CONTENT CAN SOUND LIKE YOU... Oooff there I said it.
What do you really help people do? Like how does their life actually change?
How do you make your clients feel?
If you're thinking we'll I don't KNOW what my special juice is, YES YOU DO...
You know, but maybe you're not letting it come out, or maybe your π blocking yourself with too many "rules" or too much vagueness...
That's what I do when your my client, I sit with you and we get to your juice, we revisit it, we make it more specific, we put it out there, and then we repeat π
Why?
This allows you to free the Uber talented content writer that's hiding inside of you, and it makes your perfect fit clients see you as the person who can really and genuinely help them π€
If you're ready to unleash the beast within π and start writing content that finally feels like YOU and also signs you clients π
then I'm the coach to help you π
I've created a value packed 6 week intensive Instagram mentorship so you can spend tbe rest of 2023 planning your next Europe trip instead of googling how to make a viral Reel...
6 Weeks to Sales: Spring Social, you me 6 session, 6 weeks, everything you need in a simple, easy to digest manner, to market and sell your coaching or services right here on your fav app: Instagram π
I'm feeling really generous tonight and am giving away a special bonus for you, AND you can start with my next intake which is next Monday, April 10th.
What do you want your marketing to feel like in 6 weeks? What do you want your marketing to be doing FOR YOU in 6 weeks?
If it's not where you want it to be, send me that DM already before I change my mind π
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Helping women marketing their businesses is my jam, what gets me out of bed in the morning, what makes me feel ALIVE...
It's my zone of genius, my PASSION, my "I could LITERALLY talk about this FOREVERRRRR" subject.
I love it! π€
The last time I saw my Mom she said to me "Wow, you really love what you do" and it filled me with this "omfg I did it" feeling and that's exactly what I will help you DO.
We will work together on your Marketing so you can feel good and FREE and capable to sell your services or coaching in a way that makes it easier for people to buy from you over and over again.
I created 6 Weeks to Sales: Spring Social to help people like you stop feeling like they weren't good enough or capable enough to win at this game called Instagram...
There's no secret to this, there's a blend of hard work and strategy filled with your special a$$ sauce that only YOU can deliver.
6 Weeks, 6 Sessions, Voxer and a whole π© ton of bonuses that will make it inevitable for you to start signing clients on Instagram.
Want to start as early as Monday?
Dm me tonight π
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π’THIS JUST IN: FEED POSTS ARE TRENDING AGAIN... CAN YOU BELIEVE IT?
If you're marketing your business on Instagram it is super helpful to understand what each feature on the app is best for, so as you talk about your offers and introduce your services or coaching to your audience it makes sense for your goals, and works for you and not against you.
The reason why in 2022 Instagram is still such a superior marketing space in the Social Media Landscape is because of the fact it's not just a video sharing app, but because it also includes networking, static content, lives, and VIDEO...
I am not saying to forget about Reels, they can be a super great tool to use as part of your overall content strategy, but it really helps when you understand where the best places to sell are, and where the best places to provide value or demonstrate your authority are...diversity is the name of the game here on Instagram β‘
If you're not sure where you should be spending your time, or what features you need to be utilizing to sign more clients, don't worry, this is what I am here to help with!
Social Media Bosses, is a 3 Day Live Group Training Event, where you will learn how all of the features on Instagram really work, and what you can focus your energy on to actually sign clients, so you don't have to waste precious hours on Reels that flop, or worse get tons of views but no inquiries about your services π’
πππTo learn more or sign up, head to the link in bio
This will be a no fluff event, you will only be taught things that you need to know that will help you skyrocket your marketing efforts, and sign more clients right here on Instagram β‘
Have questions? DM me: π
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OUR STORIES
Why Social Media Marketing and Website Design? Because helping businesses thrive online is our passion! And not just any business, but a business with a cause really makes us tick!
Hello, Cam and Eva here, thank-you so much for taking the time to read about our business!
We both began in the marketing business where we spent many years working in outside sales and management positions. Essentially, we connected consumers to products & services. Through our experiences, we recognized how much the consumer knew about our products and how tuned in certain audiences were to certain brands. Customers had done their own research about products, aligned with values and lifestyles, learned about stories and history of brands, and decided to make a purchase before we even got up in the morning to start our day! The more we observed the buyerβs journey, the more it became clear... The buyerβs journey has moved online!
Where are the potential customers doing their research? You guessed it- through social media and websites. I bet you do it too!