Thin Wild Mercury

It’s our 6th Birthday! 🥳 Here’s a little collection of photos of the first year from our first drop of orders to scouting locations for our Zuma shoot, to the shoots themselves, our first pop up, and little moments from my first tiny baby studio.

On October 26th, 2018 our website went live for the first time with one single item, The Los Angeles Collection Sample Set. Sitting in my Mini Cooper in the parking lot of a Bristol Farms in West Hollywood on my lunch break, Anthony called me to excitedly share that our site was ready to launch. As he turned on our Shopify store for the first time, I typed up a caption making the announcement to our friends, family, and the small instagram following we had at the time. We were both so giddy, nearly two years in the making we were finally ready to share Thin Wild Mercury with everyone.

The response was so much more than we expected, the strangest thing was seeing orders from names neither of us recognized, that detail made it feel really real. Our dear photographer & collaborator Kristin Gallegos brought our world to life in a magical way in our first year so we could properly introduce the collection in 50ml bottles a few months later with our now iconic (if I do say so myself) campaign. Six years later the support from all of you continues to warm our souls and we are astonished at TWMs continued growth after all these years.

Thank you to every single person who’s ever given us a sniff, coveted our bottles, or spread the good smells to others. We love you all!

The ceremonial sacrifice of Zuma Season for Whisky Season 🔪🌴🩸🥃 #

Alice, Sweet Alice 🎥 Alfred Sole, 1976

Sheep Meadow ✌️ The expression of love and innocence in bluegrass pastures beneath blueberry skies…in blue jeans.

🫐🌳🍫 🐑🪻👖
Top
Lavender Bloom, Blueberry Jam

Middle
Chocolate, Almond, Denim
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Base
Amyris, Tonka Bean Absolute, Vetiver

Where ya goin? 🗽🍎

The New York Collection Travel Sprayers and Sample Sets, for a quick trip.

34 Bohemian Cafes ♟️ 📚 🎺 Bohemian body heat warms the room around you while conversation and the rhythms of jazz fluctuate about your consciousness. Write poetry, play a long game of chess, smoke and talk until the late hours of early morning; if this joint closes you don’t have to go home

Top
Juniper Branch, Pink Peppercorn

Middle
Finished Cedarwood, Warm Leather Objects, Ambient Rose

Base
To***co Smoke, Sticky Woods, Subterranean Musks, Iris

Daydreaming in Sheep Meadow 🪻🍫🐑🫐🌳

Floral woody lavender absolute sets the scene while a fruity blueberry jam accord swirls into a delicate chocolate almond note dressed in denim, drying down to sweet and spicy tonka bean and amyris, pleasant and familiar vanilla bean all grounded by earthy, dry vetiver.

The dog days smell of Zuma, 1975 ✨🌴

Your 2024 fall style trend matched to your favorite Thin Wild Mercury perfume.

34 Bohemian Cafes 📚🎺☕️🚬📝

A jaunt into the cover of the coffeehouses and subterranean clubs, an experience of the spatial affection of bebop and the enlightenment of poetry. You are at once observer and participant from the shelter of your seat in the cafe with an open invitation to the stage.

Herbaceous and spicy juniper branch and pink peppercorn open with an effervescent energy set among stained woods and leather items; vintage rose perfumes emanate off of musky bodies shrouded in clouds of to***co smoke that dries down to earthy, powdery orris root and vetiver.

A well loved lineup from 😍

In 1945 Peggy Guggenheim held a luncheon at the Hotel Chelsea to introduce the then-unknown Jackson Po***ck to her network of art collecting socialites. Having commissioned him to paint a mural for her Manhattan apartment’s entryway two years earlier, Peggy believed Po***ck was America’s most promising new artist in the modern scene which was dominated by European talent at the time.

Having been his benefactor for a few years Peggy thought Po***ck was nearly ready for a solo show; but first she needed to drum up buzz about the unknown artist in the collectors scene.

Po***ck arrived to the private dining room at the Hotel Chelsea incredibly drunk due to his crippling anxiety and subsequent alcoholism. Having lived in poverty, sustained by the starving artist diet of bowls of sugar and other table top condiments, Po***ck did not know how to reconcile his world colliding with Manhattan Society, let along them opening the door to welcome him inside.

The already intoxicated artist continued to down drinks upon his arrival, standing incoherently in front of Peggy’s friends as she attempted to make introductions. Not too soon after the event began Jackson Po***ck stood in the dining room and vomited on the carpet, bringing the luncheon to an abrupt ending.

Peggy’s sister, Hazel McKinley, suggested to the hotel staff that they cut out and preserve the square piece of carpet adorned with Po***cks splash, claiming it would someday be worth millions.

shot by at the Hotel Chelsea

The last photo is of Peggy Guggenheim and Jackson Po***ck standing in front of his piece Mural 1, which he painted on commission (in a single evening) for Peggy’s apartment entryway.

This post is dedicated to the one person who’s been posting and commenting that Chelsea Staircase smells like vomit.

Girl of the Year has crossover with Chelsea Staircase as the muse for the scent Edie Sedgwick lived in the Hotel Chelsea in the fall of 1966. By this time Andy Warhol’s crowd had populated the rooms and the making and release of his film Chelsea Girls exposed the hotel to a new audience.

No longer were the likes of writers and poets like Arthur Miller and Dylan Thomas the establishments typical tenants with the former writer bemoaning the hotels transformation from “quiet and respectable” to “wild and unimaginable” with Warhol’s influence to blame. Bob Dylan himself said “when Chelsea Girls came out, it was all over for the Chelsea Hotel. You might as well have burned it down”.

Bob Dylans road manager and Edie’s famous lover Bob Neuwirth said that living at the Chelsea gave Sedgwick “a sense of freedom, of artistic license”; and there she would live out some of her most famous and tragic lore.

The Girl of the Year images were shot in one of the 7th floor suites of the Chelsea, a nod to this era of the icon’s short yet storied life.

Your coffee order based on your Thin Wild Mercury perfume ☕️☕️☕️☕️☕️☕️

Life Essentials 🌴 🍺 🚬 📺

A collection of firsts with Perfume Room! Not only did we have the honor of being Emma’s very first guests on , we are featured in the inaugural post of The Perfume Room Substack!

Check it out to read through a list of 8 things you didn’t know about us and to watch the first 10 minutes of our latest interview with Emma. Just a little extra on the side of the amazing Perfume Room!

🦋 🥀

In the summer I want to smell of coriander seed, the sea, vetiver, and sand-smeared skin.

“I spy…my perfume of the day!” - Jean Seberg as Patricia in à bout de souffle 🎥 Jean-Luc Godard, 1961