Rida Collection, Asia's Premier Brand for Women. Silks, Pure Chiffon, Crinkle, Swiss Voile, Lawn. Be
Established in 1990 Rida Collection founded by Rida Ali, is an established fashion label and one of the most prestigious and diversified in Pakistan. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Included on the apparel side is the brand’s latest venture in Rida Collection across Pakistan providing the latest in trendy and contemporary ready to wear c
lothing of both western and eastern aesthetic as well as unstitched designs. Last but never least is the designer Rida Collection lawn which is launched during the summer season and is consistently dubbed the most successful and well received lawn collection of the year. This has been expanded over the last few years to also include independent capsule silk and Eid collections. Until recently the duo were the sole designers for all their collections until the launch of their retail venture which has grown to include a talented and accomplished design team of its own. Rida Collection are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan.
