Experience Carnival Rio

“I’ll need to wear a gold thong” we hear you cry??!!

No you don’t, well unless you really want to then of course we can arrange it 💁🏽‍♀️ Seriously though, there are thousands of costumes in the parade and they are as diverse as the thousands of people parading.

Some are completely covered, some more sparsely and everything in between. Through our samba school relationships we find costumes to fit what you are comfortable with showing.

This is a moment when you can celebrate who and all you are in the biggest celebration on earth and we are here to empower you to love yourself and life!

lifestyle

Feliz Dia do Amigo! 🥰🥰

As a business started through friendship and built through new friends we love to celebrate those special connections. Happy Friends Day to you all! ❤️❤️

Our carefully curated selection of Experience Carnival properties offer the best in luxury travel, with every detail taken care of all you need to do is relax and enjoy the view! 🌅🌊

There is no force on earth like a woman in her true power. A woman in her intuition, knowing and magic. A woman who doesn’t need approval or permission. We are passionate about empowering women to ignite their most powerful essence through the art and culture of samba and Carnival.

It can take a lot to make an investment in yourself. To choose to put yourself first. But here’s the thing, when women do this the ripple effect is untold on not only you but everyone who you impact, daily.

We are honoured to share the powerful stories of women that chose us to make that investment. This simply is why we do what we do and why we love it.

The Samba de Rainha Tour 2025 is welcoming Queens to join us. We have an early bird discount running till midnight on the 8th of May.

Let this be the year you awaken your inner Queen 👑

lifestyle

We’re all about opening the doors of the world of Samba and Carnival so anyone can experience the magic. Through our relationships and knowledge we’re passionate about giving intimate and exclusive experiences with the best in the world.

For the 2024 Samba de Rainha Tour we curated a personalised and managed experience so the ladies could relax and focus on awakening their inner queens as part of a supportive and empowering community.

Being taught by these leading teachers lit a fuse inside where confidence, self belief and power was ignited.

Next week we launch the 2025 Samba de Rainha Tour. To be the first in line, sign up to the link in the bio.

On International Women’s Day we want to shine a light on a true trailblazer and force of female empowerment … Our partner, friend and all round super human being and woman Liani Devito.

Liani works tirelessly balancing her full time job as a genetic scientist with being a world leading samba teacher and dancer. She believes that women deserve an opportunity to tap into their inner queen and empowers them to greater self confidence and esteem through her lessons and community . And she’s not stopping there..

She had bigger dreams to raise communities up through the power of samba and she’s just made them a reality with the creation and launch of

Liani is the first female samba president in the UK and joined only a handful globally. Alongside her team she has big ambitions to transform patriarchal traditions and put the feminine message, creativity and energy into the heart of samba.

We salute you and support you, always. You are our Queen 👑

International Women’s Day 2024

We’re passionate about opening the doors of the world of Carnival and Samba to women from all over the world.

Samba has the power to unlock women’s confidence so they can become their own muses. This energy then transcends to all aspects of their lives so they can take control, power and support one another to rise and shine.

In our first Samba de Rainha Tour we wanted women to have intimate and powerful experiences with the world’s leading teachers and Queens. These women shared their passion, their beliefs and challenged our women to step outside their comfort zones. This experience then translated into them becoming their own muses, parading for .

This embodied experience and belief has untold impact. Just imagine the ripple effect in their lives and communities 🌎✨ 👑✨👑

Feminine power and beauty on the awarding winning float for the incredible .

Our three ladies became their own muses as they embodied complete confidence and joy. We are honoured to be able to share this opportunity with anyone who wishes to be part of Carnival history.

We’d like to especially thank our Carnival Atelier, the legendary for making these exquisite costumes with such passion and immense talent. We love you!

A truly magical and life affirming experience for seven male guests who paraded for . Positioned at the top of the float in stunning bespoke made costumes, singing and dancing their hearts out to Hutukara.

An incredible honour to be part of such an important message. There are no words to describe the emotions of love and gratitude you experience from being part of the history, culture and community of a samba school, performing in the greatest show on earth.

What an honour to be part of Salgueiro’s 2024 parade, Hutukara. The song that is more than a melody, it is a bridge to the roots of the Yanumani people, the indigenous guardians of the Amazon. The emotions soared as Salgueiro celebrated the resilience and strength of these people.

Our guests coming from Venezuela, whose borders meet the Yanumani territory paraded with passion and integrity of the message they were part of. Thank you for your beautiful presence and energy.

Tonight Salguiero return to the Sambódromo to perform Hutukara as part of the Champions Parade. We are incredibly proud to be part of it.

The energy of nine women after finishing their ensaio técnico (technical rehearsal) for . For our Samba de Rainha Tour we wanted to immerse our participants into the real culture and passion of their samba school and getting to rehearse with them on Avineda was a mind-blowing experience!

Thank you Viradouro for this incredible opportunity.
It is an honour ❤️❤️

To be the first to know about the Tour 2025 sign up to the link in our bio.

As we say goodbye to 2023 we wish to thank all of our followers, supporters and incredible clients for joining us to experience Carnival and the magic of Rio.

Here are a few of our 2023 highlights:

🚀 Launching the Samba de Rainha Tour with the amazing . We cannot wait to welcome the ladies in February for a 2 week samba immersion before they parade for

👸 Setting up Masterclasses with inspirational Samba Queens ready for the 2024 Tour.

🚁 Doing a private lesson with iconic on a stunning boat in Angra before flying our clients over Christ the Reedmer as the sun was setting 🌅

🤝 Creating new partnerships that will help bring more people to Rio to experience Carnival.

🤫 A behind the scenes tour of the Cidade do Samba (City of Samba) with the historic

As we hit 2024, the countdown to Carnival is in full force. From samba masterclasses, technical rehearsals, private tours of Rio, boat parties, blocos to custom made costumes parading for the top Rio schools… we are doing it all!

Stayed tuned for sparkles, feathers and the infectious, pure energy that is Carnival.

We wish you all a fabulous 2024!

We love to show off our beautiful city and this week we got to take our guests on our Rio by Air Experience with a sunset flyover of Cristo Redentor ☺️😍 Simply breathtaking!

Join us on Instagram LIVE today at 6pm 🇬🇧 2pm 🇧🇷 and 10am and 1pm 🇺🇸.

Hear from these two incredible women their stories of entering the world of Samba, Carnival and why they have joined forces to create the first Samba de Rainha Tour for 2024.

It is a window into a world that we want more and more people to able to experience.

This amazing group of friends from the USA and Venezuela met up in Rio to live out their feathery fantasy of dancing in the Rio parade and had the time of their life’s performing with all seamlessly arranged by our team at Experience Carnival ❤️💃🏼🕺🏽😍 🌈

Edson at the end of the parade arriving at the Praça da Apoteose with the iconic Oscar Niemeyer sculpture in the background. The feeling as you arrive is a mixture of adrenaline, elation and exhaustion! 🕺🏽😉😍

Édson has long been a carnaval fan and watched the parades without fail every year, but had never had the chance to perform himself… cue Experience Carnival and to help Edson finally shine as part of the biggest show on earth!

Celebrating life at the Rio carnival ❤️💃🏼

Having the time of her life our UK based guest fulfilling her lifelong dream to parade in the Rio carnival with Viradouro 💃🏼❤️

Feathers, cameras, action.... as prepares to parade for Mocidade! Samantha returned to the Avineda in great style and huge heights, dancing on a 40ft platform (and she doesn't like heights!).

There really is no other feeling like the energy of Carnival and what it means to the thousands of people who are part of the schools. It is the ultimate celebration of life and the joy we have the privilege to experience. Samantha's passion for samba and everything it represents is the heart of this business. We are so proud to see our girl back where she belongs.

to 2018 when our inspirational founder story caught the imagination of the world-wide media by becoming the first non-Brazilian Musa in her samba school's 78 year history. Not bad for a North London English girl!

Samantha can't wait to be back parading this year, after becoming a Mum, launching Experience Carnival and coming through the global pandemic. It is time to celebrate life, community and confidence. Stay tuned to follow her 2023 story.

to our founder parading as Musa for . The energy and passion of the Rio Carnival is hard to put into words. You simply have to experience it.

We're back! Excitement overload as 2023 Rio Carnival parades get ready to kick off. Thousands of performers will celebrate life and this incredible tradition in the Sambódromo over four consecutive evenings and we can't wait to make our 2023 clients carnival dreams come true.

We're celebrating by taking a trip down memory lane of some of our inspirational founder

Want to experience pure joy, celebrate life and connect to your inner confidence and power?

This is Lacy, an incredible mother who came with her husband and friends to parade in the 2022 Rio Carnival. It was beautiful to see her connect back to her dancer training and live out her Carnival moment and shine life a super star!

It could be you next...

You don't need any dance background to perform in the Rio Carnival. All you need is masses of enthusiasm and the willingness to wear a jaw-dropping costume!

This is Tony, who is surgeon by day, who paraded for Mocidade in 2022 on his own podium behind his beautiful wife. We're in the business of making Carnival dreams come true.

It could be you next...

Our client Suresh who paraded at 71 years young said, "How can anyone put words to the love, meticulous planning and vision which Samantha and Helen assembled for 5 seventy year olds for Carnival 2020. Breathtaking events. Brilliant foresight. A never say no attitude. All of which made Ashok's 70th birthday celebrations a mind blowing event to remember. A hundred compliments would not to justice to the warmth and affection which we felt in abundance".

Carnival is a celebration of life in all its diversity with people of all ages, shapes, sizes, backgrounds, gender, sexual preference.

What better way to celebrate what we are capable of after going through the last two years.

Watch this space..

Pure joy!

Can you imagine the feeling of the energy of 90,000 people cheering you on? Here is our client in the last Rio Carnival parading for Mangueira.

We pride ourselves on taking you into a world that few can enter and giving you an experience that will live inside of you forever.

In 2020, we had the great honour in making 5 gentlemen's Carnival dreams come true! They paraded for Mangueira the 2019 Champions. It was an experience that Ashok photographed here created with us to celebrate his 70th birthday with 4 friends and friendship spanning over 40 years.

They paraded at the top of an incredible float as Roman style warriors and Ashok said. " We will never forget the deafening roar of the 90,000 audience and being stars for that moment, singing and boogieing along to the waving and flying kisses of the crowd! What we saw in you was not an events company but a loving, caring, genuinely concerned extended family. You left us with lifetime memories for us to share with all those we know".

On April 22nd after 2 years away, the Sambódromo will be packed full of 90,000 people ready again to celebrate life and humanity in the biggest party on earth! We are beyond excited to be welcoming our clients back to Rio.

We're in the business of making dreams come true...watch this space