Fireblock

Nemsen is a Tbilisi based label with re-imagined and re-worked approach on its Design aesthetics, challenging usual and striving for unusual, with its hunger on innovative techniques, attention on details and simple shapes. Each of Nemsen creations are filled with the goal of self-expression that feeds on uniqueness and simplicity, combining and merging diverse type of personality’s who know ­what they want and are not afraid to stand out.

Guga was born in Georgia, Tbilisi. His curiosity in fashion and beauty has started from the yearly childhood and high rocketed sins then, stealing barbie Doll from his sister and recreating the cloth were the few of the first signs of his interest in fashion. After a second year in national academy of Tbilisi he has decided to move to London to farther pursue his career in fashion. Completing foundation course in London college of fashion Guga has graduated from Central Saint Martins, Bachelor degree in Fashion Marketing and worked with several designers, like McQueen, Paul Smith, Koma and Tata Naka. In 2018 Guga has returned to Georgia, and established his own label, as it was his lifetime dream, were he continues to move forward and passionately develops the brand.