The office of urbanphenomena was established in Jeddah on the 3rd
of November 1999. This is the office’s most vital basis (guide line).
The office of urbanphenomena was established in Jeddah on the 3rd of November 1999. Since its inception the office aimed to present an architectural hybridization that will take the design language to its highest capabilities without ignoring the details of the local historical
background of such language. urbanphenomena’s ideology is based on the principle of creativity, uniqueness and belief in
the special relation between the role of the
client and the designer to discover the project’s hidden potential and fulfill the design requirements on all possible levels. To achieve this idea we therefore believe in the optimum and complementary relation between design’s different elements and disciplines such as
the relation between architectural design and interior design and that between interior design and graphic design or visual communication in a complete harmony without interfering with the merits of each field. These ambitions towards an analytical design ideology that is fond of details and that believes in research and study empower the desire for learning and development, which serves the client and enables him to achieve his social, financial and investment goals successfully. Urbanphenomena’s core team consists of a team of young architects and designers, in which each team member specializes in his/her academic background and practical experience which positively enriches the works conducted by the office. The projects that the office has designed and supervised range from architecture and interior design of offices, retail shops and exhibitions, to furniture design, design of external and internal
signage boards in addition to official printed materials for companies, educational institutions and real estate companies. This unique mixture between the various design disciplines each with their own potentials creates a unique design hybrid that meets the design requirements both in 3D and 2D. This ability to inspire from the specific aspects of each discipline enables a comprehensive approach towards any design project and leads to a product that covers aspects of both the visual and the practical formation. What we define as the visible identity of the project/client and consists of an ideal link between all visible components of the project, whether it is architectural, interior and visual phenomena that shape the project. The activities of urbanphenomena contentiously revolve around its existence as an observatory of events, happenings and visual activities in the Urban environment (hence urbanphenomena), and their impact on the socio-economic status of the context we work in. The office is headed towards the creation of an independent and
experimental educational laboratory based on the principle of eliminating technical limits between design specialties in order to transform the aesthetical condition into elements of composition based on the deep understanding of contemporary context.
