Justin Staples

Penelope, enjoying the extra yard space this morning! 🐕

We've been on this path for a couple of years now, moreso now with Google recently leaked information about what its algorithms detect when creating content.

Refreshing content is one of them.

Rather than creating new content, why not revisit older posts that are still applicable but may be outdated - and update and refresh them to today's trends and industry standards.

Google's Revamped Documentation Shows 4 Reasons To Refresh Content Google's updated Video SEO documentation shows four strategies for improving your content's effectiveness

Thanks, Cassie, for everything you have done and continue to do for the JS Interactive, LLC family and our clients.

You're a super mom. In addition to being a full-time stay-at-home mom, you are always reliable and eager to work with the team to support our efforts to serve our clients well.

Your hard work and commitment are greatly appreciated, and they don't go unnoticed by me or our team.

Happy Birthday!!!

Today is a special day to celebrate Cassie's birthday. We are so grateful for her dedication and commitment to serving our clients and the team at JS.

Happy Birthday, Cassie

Donald Miller’s StoryBrand framework uses a structured messaging approach that positions the customer as the story's hero rather than the business.

This approach helps Brands create content that speaks directly to their audience’s needs and desires.

The StoryBrand principals focus on the following philosophies:

✅ The customer is the hero, not your brand.

✅ Address customers’ internal problems, not just external issues.

✅ Build trust by being a qualified and empathetic guide.

✅ Encourage action by presenting challenges to customers.

✅ Recognize the universal desire to avoid adverse outcomes.

✅ Clearly communicate how your brand can positively impact lives; don’t assume understanding.

The first step within the StoryBrand Framework takes you through a sequence of narrative points called a BrandScript.

A BrandScript is a strategic document that outlines the core components of your message positioning. This process includes seven elements to identify:

1️⃣ The hero

2️⃣ The problem

3️⃣ The guide

4️⃣ The plan

5️⃣ The call-to-action

6️⃣ The failure

7️⃣ The success

Once you complete the exercise, you will notice that many, if not all, pop culture movies, books, and stories follow a similar outline.

Marvel's Iron Man is one prime example of this.

☕️

Expand Your Small Business Digital Marketing Strategy in 8 Steps

1️⃣ Know Your Audience

2️⃣ Know Who Is Not a Potential Client

3️⃣ Build a Professional Website

4️⃣ Invest Time in SEO

5️⃣ Build Social Proof

6️⃣ Build Relationships

7️⃣ Offer Above-and-Beyond Customer Service

8️⃣ Seek Growth Opportunities with Relationships Already Formed

Digital marketing is available to even small businesses. You don’t need the latest shiny marketing tool to perform it. You can start with where you are today.

Expand Your Small Business Digital Marketing Strategy Read 8 Essential Steps

5 Benefits of PR in Digital Marketing Elevate Your Brand's Authority & Visibility!

If we are going to create content on our website, we may as well take the time to make sure Google takes note of our efforts.

My colleague and friend, Mr. Dittloff of Full Sail Leadership Academy

How, why and hyperbole There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t actually explain why. Head…

It was such a pleasure connecting with Susan Griffis, the VP of Marketing for Shepherds College in Union Grove, WI - today.

For decades, Shepherds College has empowered students with intellectual disabilities to live a fulfilling life by providing a uniquely designed learning environment to discover and maximize their potential.

Susan gave me a tour of their campus and I was able to learn more about this amazing organization.

Lots of exciting things in the works for these guys.

In an era of AI and content saturation ... strong brands will win in 2024. So, what contributes to a strong brand?

Here are 6 action steps you can take now to build a strong brand...

✅ Foster Real Connections

✅ Focus on Quality over Quantity

✅ Build a Deeper Understanding of Your Audience

✅ Establish Your Authority

✅ Create a Memorable Image

✅ Tell Your Story

Instead of adding more to your to-do list to outdo other businesses, consider taking a step back. A quality brand development strategy will bring you much further than adding to the noise that's currently out there.

Why Strong Brands Will Dominate in 2024 Read 6 Factors that Contribute to a Strong Brand

Happy Independence Day! 🇺🇸

Have a safe and blessed holiday!

Something important I've learned with business relationships...

You want to position yourself as a learner.

Just like you are an expert in your field, respect the fact that your clients are experts in theirs.

Not only do they have a better understanding of their industry than you do, but they embrace the vision and values of their company in a way you can’t.

Isn’t this how you feel about your business? You know what your brand does – and why you do it. Treat your customers accordingly. So here are a few things to consider in your relationship...

✅ Invest your time getting to understand your customer.

✅ Get curious about their vision, mission, and values.

✅ Dig deep enough to understand what they offer – and – who they offer it to.

✅ Work to understand their pain points – and – the pain points of their clients.

Their challenges are now your challenges. Gary Vaynerchuk said it well: “The best marketing strategy ever: care”

Demonstrate a stronger desire to listen than to speak. This is especially important in meetings. If you see yourself as a learner and strategic partner, then your primary contribution in meetings ought to focus on the following:

✅ Curiosity

✅ Clarity

✅ Care

When you listen well, you will gain valuable information that will empower you to provide top-level service—and your clients will feel cared for.

Hanging with local

Pearl … enjoying her afternoon view! 🐶

Reports are stating that a number of Tech Startups are leaving ATX due to rising cost of living, low funding, lots of layoffs and lack of diversity.

All the tech layoffs that have hit Central Texas so far in 2024 Several Austin tech companies have announced rounds of layoffs in 2024, many of which have already happened in the spring.

Feel free to share.

We have written an article on the latest scam alert and want everyone to know how they can protect themselves. This really applies to any business.

JS Interactive Task Scam Alert Protect Yourself from Fraudulent Job Offers

Apparently Brewer fans are not popular in Texas.

Coolers in Texas be like …

I know my Wisconsin people will love this.

But man it is 🔥 right now in Austin, y’all!

Happy 4th birthday, Penelope 🐕 🐶

New Ad Console design is coming mid-summer!

Google Ads Rolling Out New Ad Console Design Starting On August 30 In March 2023 Google began testing a new design for the Google Ads advertiser console. Google announced that it will start to roll out this new design to all advertisers starting on August 30, 2024 and will sunset the all design.

As a leader, it's important to collaborate with your team to create a healthy, emotionally safe environment for your business.

It's unfortunate to read this. I can attest that ATX is losing some of its luster.

It is not an account of the fun and numerous social activities the city offers, but due to the insane rise in costs over the years, which makes it difficult for some to live. Leadership in local government is needed, and then navigating the challenges that go into the rapid growth of what was once a small city (increased crime, infrastructure, traffic, etc.).

Ofcourse, I also have to blame the Californians for this upset. 😄

People are moving out of Austin in the thousands.

PODS moving company lists Austin among top move-out cities Moving and storage company PODS shared this month its most popular move-in and move-out cities nationally — and Austin is seeing a higher spike in people leaving the Texas capital.

Remember. Honor.

Work hard, play harder!

Future JS Interactive, LLC Executive, Sadie Mae!

Oh! you know! Business as usual.