Now_Then

Sending you a merry little Xmas 💚 Love, N_T

Last day of biggest Sale of the Season 🍀

Eco swim + oceanwear up to -50%

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Green Days 💚 the biggest Sale of the season is here with markdowns up to -50% store wide.

Among all the daze with BF, there’s also a chance you can help us make space for the new things coming up and make a sustainable choice of a new swimsuit with the same timeless design and quality.

Deal? Pop in at nowthenlabel.com and have a look, Stock is VERY limited!

Love to dream with winter escapes in minimalist swim 🤍

Our Aridane is an ultra elegant and comfy suit made to fit and flatter your body. Fully lined in a soft fabric with a light shaping effect and inner top with removable cups that deliver a perfect bust support.

Shop our site wide sale at nowthenlabel.com

Worldwide Delivery with

La buena vida 🌊 surfs in the Lanai+Entalula Eco bikini for

Give summer one last Aloha and get -10% EXTRA on all orders with code: SUM10 | Ends tomorrow!

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In Spain we say “veranillo”☀️ to those endless warm days when summer refuses to bid farewell

Get EXTRA -10% with code: SUM10 , valid storewide.

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Our dearest surfs in the Sylvia for a special feature at Thank you so much for choosing us🖤✨

Do not miss the Flash Sale online and get -10% Extra OFF with code: SUM10 *limited time and stock*

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Nuestra querida surfea en el ecopreno Sylvia para un artículo especial de Muchas gracias por elegirnos 🖤✨

Aprovecha los últimos días de Flash Sale y añade un -10% Extra con el código: SUM10

Solo online en nowthenlabel.com

Indian Summer ✨ In Spain we say “Veranillo” to those bright days when Summer refuses to bid farewell.

And to make the most of it, we offer you a flash -10% EXTRA OFF added to the Summer Sale. Find a flattering and sustainable suit or bikini and enjoy these last warm days☀️

Use code: SUM10 at checkout

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Farewell to summer in our iconic minimal suit Aridane in foam 🤍 A timeless look to treasure beyond a season

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Can’t barely handle how much we love the Union+Pemba eco bikini in Terracotta 🧡

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FLASH SALE⚡️online -15% Extra OFF

code: FLASH15

We celebrate Late Summer and its unique light with a special sale to continue enjoying the endless summer days in the most flattering eco bikinis and swimsuits, now with an extra discount you cannot miss!

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FLASH SALE⚡️Extra - 15% added to current mark downs

Celebrate late summer in N_T’s alluring staples at special prices, for very limited time only

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The Union + Pemba Eco bikini ✨worn by by

The HAENA+FAROND, a best-selling bikini we have re-edited in shimmering Astral Blue and a vibrant Lake Green colour 💙💚

An elevated design with flattering halter neckline that suits big cups best and a high waist bottom with body-hugging 3D lining that you will feel like a second skin

Available on sizes XS-XL. Shop online at nowthenlabel.com and get -10% on your first order

Magic at sundown in the Perhentian onepiece ✨

Discover the line of body-hugging Eco swimwear with shimmery accents at nowthenlabel.com

Made for the ☀️

in the Union+Pemba eco bikini

Shot by

Shop at nowthenlabel.com / Summer Sale /

The Ocean unveils a new you 🤍

Nos tomamos unos días de descanso para volver con más fuerza!

La tienda online seguirá abierta y podrás disfrutar de los descuentos del Summer Sale%

Enviaremos todos los pedidos a partir del día 16 y para que los recibas más rápido, te ofrecemos envío express gratuito a todo el mundo con el código FREEOCEAN

Gracias por vuestro apoyo y feliz verano✨

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We take a few days off to come back stronger!

The online store will remain open and so you can enjoy the discounts of the Summer Sale%

We will ship all orders from the 16th and for you to receive them faster we offer free express shipping worldwide with the code FREEOCEAN

Thank you for your support and happy summer ✨

The Orchilla top + Farond bottom 🌸

Shop eco swimwear mindfully Made in Spain | Summer Sale % at nowthenlabel.com

Delivered to your door with DHL express worldwide 🌏

Morning dip 🫧 in the Perhentian eco swimsuit

We wanted to make a very elegant silhouette yet light and comfy swimsuit inspired by the halter cocktail dresses of the 50s to which we added a sexy touch with a high hip cut and deep back plunge

Available in Sunset Gold💛 Lake Green 💚 and Astral Blue 🖤

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The Perhentian eco swimsuit in Sunset Gold✨

A flawless silhouette and heartwarming tone to lift up your summer mood

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We ship worldwide with DHL express in 2/3 days to most destinations

The LANAI+ENTALULA, a best-selling bikini we have re-edited in heartwarming Fig color and statement Black🖤💜

An elevated design with an asymmetrical line and a stunning draped tulle back in contrast tone to have a crush on.

Available on sizes XS-L and bottom XS-XL. Shop online at nowthenlabel.com and get -10% on your first order

The LANAI+ENTALULA, a best-selling bikini we have re-edited in heartwarming Fig color and statement Black🖤💜

An elevated design with an asymmetrical line and a stunning draped tulle back in contrast tone to have a crush on.

Available on sizes XS-L and bottom XS-XL. Shop online at nowthenlabel.com and get -10% on your first order

Made for the ☀️ the new eco swimsuit you deserve awaits you at our Summer Sale right in time for your most awaited getaway

Up to -30% on selected items ~ Very limited units

Shop online at: nowthenlabel.com

Photo roll favorites 🤍✨

🏴‍☠️When we think of sustainable fashion, the first thing that comes to mind can be a recycled fabric or ethically manufacturing, but the truth is that there are other aspects that are less popular, such as the risk to health that carry the toxic substances that fabrics and other materials may contain.

👙 Especially in garments in direct contact with the skin such as bikinis and swimsuits, which are also usually made of polyester or polyamide, the fiber that can accumulate the most amount of harmful substances, it is very important to bet on 100% toxic-free certified materials.

🌏At Now_Then we only use fabrics and materials with the Oekotex 100 STR certificate that makes them safe for your health and that of the planet

We 💚 Detox Fashion

(ESP)

🏴‍☠️Cuando pensamos en moda sostenible lo primero que nos viene a la cabeza puede ser un tejido reciclado o si la prenda está fabricada de manera ética, pero lo cierto es que hay otros aspectos de los que se habla menos como el riesgo para la salud que conllevan las sustancias tóxicas en la ropa.

👙Sobretodo en prendas en contacto directo con la piel como los bikinis y bañadores que además suelen ser de poliéster o poliamida, la fibra que más cantidad de tóxicos puede acumular, es muy importante apostar por materias certificadas 100% libres de tóxicos.

🌏En Now_Then empleamos únicamente tejidos y materiales con certificado Oekotex 100 STR que los hace seguros para tu salud y la del planeta.

We 💚 Detox Fashion

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Get pampered in Now_Then’s body-conscious swimwear with a second-skin feel for a laid-back spirit 🧘🏼‍♀️

Made to last in our atelier in Spain with premium eco fabrics

Shop online and get -10% on your first purchase

nowthenlabel.com

Relax & get salty in sustainable swim 👙

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Hard decisions… 🖤💜💚

The long-time favorite Ari+ENTALULA is available in 3 new colors: Black, Fig and Lake Green

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Get -10% off on your first order when you subscribe

Your new favorite eco bikini, express delivered 🌏

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You will love our signature "seamless" finish of our bikinis with a soft elastic that remains on the inside for a very comfortable effect, preventing unwanted marks or tightness. Available in all our essential bikini bottoms that you will feel like a caressing second skin 💕

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We ship worldwide with ✈️