It’s been an exhilarating ride!
Families now might not understand where we’ve been and how we got here. My oldest son was born in 2003. Through various online forums I learned about baby carriers and made sure I had some before he came along. The choices were slim then, one of the carriers I had was a Nojo sling, a padded style carrier that did not fit me at all. Our favorite turned out to be a Kangaroo Korner adjustable fleece pouch. The great thing about the fleece is it allowed an upright carry even when he was just a month or so old. I did have to do a bit of sewing on the pouch to make it a bit smaller and fit us better, but I was able to get that sorted out and we were happy through the fall of 2003.
I read online about a carrier called a Mei Tai (now referred to as Meh Dai or Bei Dai) and the popular brand at the time was the Kozy Carrier, made in small batches by a small business, they retailed at the time for $65, which was outside my budget. There were tutorials online for sewing your own Meh Dai style carrier and loosely following one of those plus lots of trials and error I came up with a carrier I loved! I’ll always remember the day I successfully put my son on my back in that carrier, alone, kneeling over our bed just in case!
As the year went on and I met local parents who also were interested in babywearing but didn’t know where to start, I became a babywearing educator without even knowing that was a thing! I let families try the carriers I had and the ones I had made, some families chose to have me create a custom carrier for them, too. The business grew, new designs were created and other small businesses were being started across the country. I signed up to sell Hotslings (a pouch style carrier), Moby Wrap and more. Eventually I switched to completely reselling carriers instead of custom making pouches and Mei Dais.
In 2007, now with two children, a thriving online business at SproutSoup.com which had grown to include plastic free feeding products and toys (Made in the USA being extremely popular during a time lead was being found in toys produced overseas) an opportunity presented itself. An online competition for a small business grant was brought to my attention. It required us to create a video of our business idea, and making it through to the semi-finals, we spent January of 2008 encouraging all of our friends, family and acquaintances to vote for our video once per day. We even set up in the mall near the play area presenting our case to anyone who would listen and asking them to go online and give us a vote! We came out on top at the end of the month and a check to grow our business was headed our way!
It took half a year to find a location, but we found it, renovated it, and opened in October 2008! While much of the country was undergoing what we now call the Great Recession, the natural sector was thriving as families realized there were options available to keep their children away from harmful chemicals, babywearing was exploding and we continued to sell a great selection of wooden toys and toys made in the USA.
Most people are shocked to find out that cloth diapers weren’t part of our core product offerings at first. We added a small selection when the store opened, but quickly realized this was a category that our customers wanted in our shop and so it grew and before we really had a say in it, we were known as a cloth diaper store. In February, 2009 we hosted the first Sprout Swap. The sale lasted an entire weekend, but we knew we had touched on something amazing when there was a line outside the door before we opened on that Friday. The Swap continued to be held twice yearly and customers were thrilled to turn their gently used cloth diapers and baby carriers into cash or store credit.
I would be remiss if I didn’t also mention the wonderful people we worked with as vendors, our employees and friends who stepped in to help us on this adventure! Sprout Soup because a bubbling hub of activity with so many events and classes, La Leche League and Attachment Parenting meetings and more. I know it was an important part of the community, but honestly the community was an important part of us!
Many babies, including my own, grew up inside Sprout Soup, and I won’t forget them napping on the couch or testing out our new products! While the picture painted is one of fun and coziness, running Sprout Soup consumed most of our life. Taking vacations was difficult, and it was impossible to unplug completely with someone always needing something from us. When we found out we’d be welcoming a third child in 2013 the decision was made to scale back and spend more time where it mattered, with my kids and family.
Baby carriers are still my passion and I not only assist families one-on-one and in groups, but I also teach doulas and other birth workers so they can assist their clients in wearing safely. Sprout Soup no longer focuses on toys or feeding items and we’re also moving out of the cloth diaper industry, but we’ll continue to promote babywearing as it is so important for babies development and I know firsthand how important it is for caregivers.