BJButler
I'll help you make money as a life coach by coaching you through it or just doing it for you. I can teach you how to do it or provide a team to do it for you.
Love life coaching but not into all the other work required to run an online business? I'll be your consultant Chief Operations Officer to help with sales pages, new coaching offers, launches, copywriting, emails, video, Facebook ads... anything.
16/05/2024
Bash helped me pick what type of room we would book for our guys’ fishing trip.
As always, he picked quickly - the bunk bed room.
I wanted to tell him the pros and cons of that vs the double queen bed room.
Guess if the room was great…
It was! It was perfect.
Making quick decisions is probably Bash’s strongest quality and, as a very analytical person, an opportunity area for me.
I just continue to take notes from him. :)
A client of mine tells me all the time how freeing it is to have me. She focuses on recording her podcast, consultations and coaching, and I do the rest. Any idea she brings up, she knows I can go execute.
Curious how that works? Listen to this week’s podcast episode: https://bjbutler.com/what-is-business-coaching/
08/05/2024
My proven process that results in life coaches getting the vibrant coaching business they seek is sequential, step by step EXCEPT…
The one process that happens continuously throughout the entirety of my time with a client is addressing how they think about their coaching business.
A life coach can know everything there is to know about sales pages, email marketing, coaching, etc, but one unproductive thought can interrupt the successful ex*****on of all those things.
Want to know what it’s like working with me?
Listen here: https://bjbutler.com/what-is-business-coaching/
If you are a life coach and your brain is telling you to stop…
1. Writing social posts
2. Recording your podcast/video
3. Telling people you are a life coach
That’s normal.
Doing all the things that it takes to get the word out about your coaching business usually makes your brain feel tired and uncomfortable.
Your brain will respond by making you feel like you don’t want to do them.
But, doing all those things are exactly what will get you more clients.
If you want to get better at coaching and have more clients to grow with, practice spending time outside your comfort zone.
For example, I want to create bigger and bigger glass art.
To do that, I don’t practice by making small shapes that I already know how to make.
I continuously push the limits of my capabilities. Sometimes, my work falls to the ground and shatters.
But, when I zoom out…
I see progress. I see that I am reaching towards my potential.
It’s the same in your life coaching business.
“When you go to your limits, your limits will expand.” - Robin Sharma
Spending time at your limits and outside of them is hard and uncomfortable.
But, that is how you will get your fully booked life coaching practice.
Are you eager to improve your coaching skills on new clients, but…
To get these clients you need to start marketing, creating sales pages, etc?
When you are developing coaching skills (an often vulnerable situation)
AND
Learning business building tactics (also very uncomfortable)
All at the same time…
It is completely unsurprising that it feels hard...
That's ok.
It's normal.
It makes sense that your brain is telling you to just stop.
Your brain is getting tired of all this unfamiliarity.
The great news is you can learn to get through this phase.
Listen how here: https://bjbutler.com/starting-coaching-can-feel-hard/
Ever feel like working on your coaching business just feels hard and you don’t want to do it?
Leave a hand up emoji if you’ve been there.
If you are a life coach and aren’t doing this one activity, getting clients will feel hard.
There are plenty of people on the internet offering their services who make it sound really complicated to get clients.
Their solution? Buy what they’re selling.
Also, just the sheer number of differing strategies out there is more than enough to make any life coach feel overwhelmed.
It doesn’t have to be that way.
Getting coaching clients does not have to be hard.
It comes down to this one cornerstone practice.
Tell people you are a life coach and how to take the next step with you.
If you are not doing this, then any other activity you do in your business will have little effect.
I break it down in this week’s podcast episode:
https://bjbutler.com/getting-clients-doesnt-have-to-be-hard/
How can running slowly help you get more clients as a life coach?
This is a real world example of how B minus work helps you make more progress faster in the long run.
Just by showing up, repeatedly, even though I don’t always push it, I’ve been getting faster as a runner.
The same goes for getting more coaching clients.
Creating work that is just pretty good is better than perfecting every last detail.
Why?
☝️You can put the time you save into something else that also helps move the needle in your coaching business.
✌️Your B minus work will drastically improve over time.
I explain it better with examples in this week’s podcast.
Learn how B minus work is the fastest way to getting more coaching clients
👉 https://bjbutler.com/b-minus-work-better-than-a-plus/
I have to say this idea sounded totally backwards to me the first time I heard it.
🥁🥁🥁 Do B minus work.
The idea of attracting more coaching clients by putting out lower quality work just sounds wrong.
BUT, what you can do with those bits of time that you save totally outweighs the minute gains you get from spending extra time on whatever you’re working on.
AND, your B minus work will improve dramatically over time.
It’s easiest to explain using examples.
Learn how B minus work is the fastest way to getting more coaching clients
👉 https://bjbutler.com/b-minus-work-better-than-a-plus/
Ready to hear the top secret information that’s in every online marketing expert’s sales page template?
Near the beginning, explain your ideal clients’ pain points and challenges that they are going through.
Next, paint a beautiful picture of what life would be like without having to deal with all that anymore.
That’s 30% of your sales page right there.
And, it can be used over and over again to easily create extremely engaging content.
I talk about it in this week’s podcast episode: https://bjbutler.com/projector-never-run-out-of-content/
If writing content that actually gets you more coaching clients was easier…
You’d do it way more often, wouldn’t you?
You already have everything you need to know in order to create a never-ending supply of easy social posts, email newsletters, landing pages, etc.
Just incorporate your ideal clients’ pain points and their desired outcomes into your content.
You already know the before and after of the transformation you guide people through.
When your ideal client hears you say it…
They know that you really get them.
You’ll become magnetic.
I call it The Projector Method.
Listen how to do it in this week’s podcast episode: https://bjbutler.com/projector-never-run-out-of-content/
Video was part of the strategy that allowed my client when to get paid for building her group coaching program, sell it out on her first launch and triple her annual profit in the process.
I put together a free mini course on how to make better video.
Click here to get it: https://bjbutler.com/from-solo-to-success/
Want to know how I helped my client get paid $40k to build her group coaching program, make another $40k in her first launch, then triple her profit to $350k... all in the first year of me helping her?
I put together a set of tools to teach you what I taught her.
Click here to learn them: https://bjbutler.com/from-solo-to-success/
The internet is such a big place and yet, at the same time, you have the power to make it feel so manageable.
It’s big because you can shout as loud as you can into the void (aka writing endless social posts, email newsletters, podcasts)… and feel like no one can hear you…
Yet, ads are a great way for you to feel in control. You choose who sees your offers.
You reach out and find those potential clients that you know you can help.
Would they have never heard of you otherwise?
Would they continue through life endlessly searching for answers to their challenges?
Most likely.
But, you can take charge.
I can’t teach you everything about using ads to find new coaching clients in a 10 minute podcast episode, but this will point you in the right direction: https://bjbutler.com/facebook-ads-coaches/
Scroll on if you’ve never run ads before or have never heard of facebook ad audiences…
Let this short video play if you are ready to hear a proven framework for creating facebook and instagram ads.
It’s a 3 x 3 x 2 matrix.
3 Audiences. 3 Creatives. 2 Descriptions.
It comes out to 18 variations, which sounds like a lot. It’s not.
And, it certainly beats weeks of tinkering your ads.
1 change at a time. Wait. Another change. Wait.
NO. Take the time to set up a proper experiment ahead of time and then let the algorithm do its job.
I can tell you so much more about how to use ads to finally get a constant flow of new clients: https://bjbutler.com/facebook-ads-coaches/
There's 1 strategy you can use right now to get more coaching clients.
It shows up in every area of your business.
And, that is to show up with a service mindset. But! It may not mean what you think it means.
Ever heard that the way someone does one thing is how they do everything?
That's super true.
Learn to do this right once, and you'll get it right over and over again.
Let me walk you through it here: bjbutler.com/015
If your plan to tell lots of people about your coaching offer includes sending emails, opening/closing the doors, configuring automations…
I’m sharing my launch template so that you can be as organized and prepared as possible.
Find it here: bjbutler.com/014.
Can you see the difference between the two clips? Hint: look at my eyes.
It’s subtle, but it’s one more real-life example that there are actually AI tools that can help coaches create better content in less time.
An AI based app called Captions improved my eye contact.
The reason why I started using the app is for its ability to create accurate, attractive captions.
If you are interested in a tool that creates captions, improves eye contact and all basic video editing, check out Captions.
If you are interested in learning how to improve your lead magnet to get more clients, read or listen here: https://bjbutler.com/captivating-lead-magnet/
16/01/2024
Next time you are recording your podcast… record the video, too.
That is the easiest and highest $ / min of your time you can do to reach more people who need your help.
Often, landing in your audience’s available episodes list just isn’t enough.
You’ve already taken the time to prepare for the podcast, repurposing that content can get that information in the hands of more people.
Video is just one of the six content repurposing strategies I walk you through step by step in this week’s podcast: https://bjbutler.com/content-repurposing-strategies/
08/12/2023
"You know what the happiest animal in the world is? It's a goldfish. It's got a 10 second memory." - Ted Lasso
Want to continue improving how you show up for your life coaching clients?
Doing the same things year after year and hoping for increasing revenue is... insanity.
In this week's podcast episode, I walk you through a detailed approach to assessing 1) what worked, 2) what didn't work, and then 3) what to do differently.
BUT, before we can create effective actions about what to do next year...
We have to be a gold fish.
There has to be a disconnect between what you WERE doing vs what you're GOING to do.
In order to truly show up as the person your clients need you to be, you have to learn from what was working and what wasn't...
But, what you do next has to be inspired by you thinking about yourself totally differently.
Listen to the episode: https://bjbutler.com/make-more-money-next-year/
13/11/2023
Yes, even for the simplest of life coaching businesses... it can feel like there's a LOT of moving parts - scheduling software, email autoresponders, lead magnets, signup forms, webpages, copywriting, web design, email marketing software, and so on.
BUT, there is only ONE thing to do at a time.
That's all we're capable of... without stressing out.
While there's [always] much to do within our online businesses... so much of it is set it and forget it.
Whether you already regularly tell the world about your coaching offers or are still formulating yours...
This podcast episode puts together all of the pieces of running an online business in an overwhelming-less way.
One thing at a time. In the right order.
Listen in!: https://bjbutler.com/mastering-fundamentals-business-life-coaching/
Did you know that you can see everyone else's Facebook ads? 👀
It's a useful tool for finding inspiration!
It's actually a Facebook tool.
I usually find it by googling "ad library", but it's also here: https://www.facebook.com/ads/library/
This is an extremely useful tool that really helps me brainstorm new ad ideas fast!
After I tell you this, you'll see it everywhere. 👀
This is the MOST important strategy when it comes to low and mid priced offers. And, here it is.
Design your product/course/tool to deliver the benefit that your customer craves as fast as possible.
Especially, for low ticket offers, something that's less than $50 AND delivers the benefit they want... they're all in.
BUT, once they realize that it's going to cost them the $$ AND hours of their time... that's when they press the back button or continue scrolling.
You can see how I deliver that for my customers at https://courses.busyfindingtime.com/full-social
Silence the crickets once and for all! The social media prompts that come in the Full Social Calendar make creating social media content easy and fast.
I've put 365 prompts together for your industry so you don't have to waste time trying to figure out what you are going to talk about.
Check it out here: https://courses.busyfindingtime.com/full-social
Did you know that 85% of people on Facebook are watching videos withOUT sound. So, why in the world do I recommend using video for social posts?
It's because human brains are wired to respond to other people's face and voice. It's the best way to create a connection between two people.
It's also the fastest way to take an idea from your head and convey it to someone else.
This video runs through a couple of tips on how to make your videos better.
If creating social media posts easier and quicker is important to you, check out my tool that will help you do that!
It will also tell you exactly what to do to compensate for so many people listening without sound.
https://courses.busyfindingtime.com/full-social
Videos (show all)
