African Style Story

There is always a story and a team of designers behind the process of creating our exclusively developed prints and designs.

Each garment is made in our workshop in Johannesburg and due to our focus on high quality, we have a limited production. African Style Story is a "made in South Africa" clothing label where all garments are manufactured in Johannesburg by local tailors and seamstresses. At African Style Story we combine a diversity of high quality solid fabrics with Mozambican traditional cloth "capulana". To place an order please send a private message or an email: [email protected]

Photos from African Style Story's post 11/12/2022

Have I told you how much love I have for this Coat?🥰😍❤️

Photos from African Style Story's post 04/12/2022

Winter and the city❄️🤍

Photos from African Style Story's post 20/11/2022

Posted • We've designed a boyfriend fit cardi and matched it with an artwork by South African artist and printmaker, Bevan de Wet.

The original 'Cascade' artwork is nothing short of breathtaking IRL, it is part of a series of handmade paper layers, carefully cut out of in creation of the graphic forms reinterpreted into our cardi. 🙌

'Set up' with the Cascade Skirt, or not, that's totally up to you. 😉

The first 50 online shoppers will receive a signed limited edition Riso print of Bevan’s ‘Cascade’ artwork. ✨

Photos from African Style Story's post 19/11/2022

ready SET go! “Cascade” Cardigan & Skirt ⚡️
Collaboration with the amazing South African artist 🤩👌🏼💫

Photos from African Style Story's post 02/10/2022

Day and Night, Summer and Winter… 🖤

24/07/2022

Our new Coat by the amazing Pippa 🤩👏🏼🙌🏼

I have a new release from one of my all time favourite brands . It’s such a great time to inject new life into your winter wardrobe as although most stores are bringing in spring ranges, we still have a lot of cold weather ahead of us, and for a long time, particularly if you’re in the Cape! The Graphic Cinnamon Coat is a total show stopper and takes any simple outfit into the wow category 💥 ⁣

Shop it LESS 10% with my code PIPPAJ online on . Discount applies sitewide so have a browse x ⁣

⁣The pattern of this show stopping coat was designed in collaboration with .



Music: Pancakes - Jeff Kaale ⁣
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Our new @romaria_knitwear Coat by the amazing Pippa @style_it_simple 🤩👏🏼🙌🏼I have a new release from one of my all time f...

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