The Women’s Accountant

Digital marketing agency, Creativa Consultants*, had been hitting the supercalifragilistic $1M revenue mark, consistently for the last three years running.

However, their profit margins were less impressive, lingering below $50K annually. Ouch. Every time we chatted with fabulous owner, Ava*, usually around tax planning time, she was so overwhelmed and felt unable to take time off, which is such a red flag for business owners that we see time and time again.

Despite high revenue, the business just had so many expenses that were eating into profits, but Ava and her team struggled to identify where cuts could be made without impacting the quality of the service they provided.

In a session with our Founder and Head Bean Counter, Emma, Ava adopted the Bottoms Up Budget approach, starting with a personal goal of a 4-week vacation, and a business goal of doubling her profit, which required boosting their margins considerably.

Together, we reviewed the last 12 months of finances, identifying non-essential expenses and areas with inflated costs, like unused software subscriptions and inefficient ad spending. She then worked backward to figure out the necessary adjustments in service pricing, client contracts, and cost reduction to meet her profit goal — and suddenly that family holiday to her native Greece wasn’t looking like such a pipe dream after all!

Reallocating resources towards higher-return activities, such as client retention programs and targeted marketing campaigns, literally within six months, Creativa Consultants* saw a profit increase to $120K.

We knew it would work, but we didn’t think it would work that quickly!

*names have been changed but numbers & stories are all realsies!

NEW BLOG!!! 🚨

Feast or Famine: Dealing with the Ebbs of Business Cash Flow

https://thewomensaccountant.com.au/how-to-deal-with-lumpy-cash-flow-in-your-business/

HAPPY LONG WEEKEND! 🏡🚚

We have officially started our relocation & will be reopening on Wednesday the 8th of May.

Have a fab weekend! ❤️

Can you guess the fib in Emily’s 2 Truths and 1 Lie?

🔥 My Husband is a firefighter
🧂 I once had a collection of salt & pepper shakers
👠 I lost my shoe walking down the aisle at my wedding

Drop your guess in thee comments! Let’s see who knows Emily best 🤪

🥂 Let's Face It, Budgeting Isn't Sexy... But It's Essential! 🥂

You read the word ‘budget’ and immediately, your eyes glazed over. We don’t blame you. It's hardly the stuff of a steamy romance novel, even if you do love being a woman in biz for herself.

But if you can hold off on the eye roll for a hot minute — the way we see it, budgeting is at the heart of any profitable business. Mastering the art of the budget isn't just about keeping your finances in check – it’s about empowering yourself to make informed decisions and drive your business forward — eyes wide open (and glasses full).

Over the years, we have perfected a tool that transforms budgeting from a daunting chore into your BFF for sustainable growth and increased profitability. Enter: the Bottoms Up Budget, a powerful way to simplify your finances, slay your numbers, and get ready to toast your business success. Let’s dive in.

📥 Download our free Bottoms Up Budget tool now and raise a glass to your business profitability! 📥

https://thewomensaccountant.com.au/bottoms-up-budget/

Want the full low-down on how a Bottoms Up Budget works? Check out our blog: How To Nail Your Numbers with the Bottoms Up Budget

https://thewomensaccountant.com.au/budgeting-101-bottoms-up-budget-for-business/

Who said budgeting has to be boring? We’re letting the champagne flow as we launch our new free Bottoms Up Budget! 🥂

At The Women’s Accountant, we’re not your ordinary bean counters, and so we don’t just like to follow any ol’ budgeting method.

Instead, we’ve created a Bottoms Up Budget — a simple tool designed to help you build a successful and scalable business on your terms, step-by-step and sip-by-sip. 💁‍♀️

https://thewomensaccountant.com.au/bottoms-up-budget/

Happy Tuesday!

Let's Talk Budgets! 💼🥂

Without a budget, it's like shopping without a list – you end up with a cart full of stuff that looked good at the time but doesn't really help you cook up success.

A budget isn't just a spreadsheet; it's your secret weapon for making decisions, cutting the fluff, and focusing on what truly moves the needle in your business.

Ready to get your finances in check and slay those business goals? Bottoms Up Budget coming soon… 👀

It's that oh-so-special time of the year... tax planning time! 👩‍💻

Don't let those tax blues get you down. Book your session with The Women's Accountant today, starting from just $990.

Let's tackle those taxes together and keep your finances on track! 💪

https://thewomensaccountant.com.au/services/tax-returns-tax-planning/

Ever feel like your biz is running you instead of the other way around? 🙋🏻‍♀️

Let's flip that script! Swipe to discover how we can make your business life a whole lot breezier (and profitable)!

💥Your new Biz Blueprint
💥1:1 Mentoring for the win �💥Financials, but make it stress-free
💥Systems & Processes like a boss

Book an obligation free strategy session today and let's start this party!💃🏻

https://thewomensaccountant.com.au/contact/make-a-booking/

Let’s play a little game of 2 Truths and 1 Lie with Rhany!

🏡 I have lived in 4 states
🏊‍♀️ I was a competitive swimmer
🖐️ I was born with an extra finger

Which one do you think is the fib? Drop your guesses below! 🕵️‍♀️

Have you met our fearless founder Emma?

This chick truly is one in a million and is testament to the fact that you don’t need to live in a big city or study business at school to be a successful entrepreneur.

Emma’s superpowers mentoring, coaching and business advisory services to sole traders, CEOs and CFOs.

She’s a great fit for you if you are -

💥 Working too hard but earning too little and need a plan to supercharge your strategy and come up with a plan for profitability.

💥Trying to build a business that truly serves you and your lifestyle but you feel stuck and in need of an outside perspective.

💥 Looking to minimise risk and maximise peace of mind as you scale.

💥Sick of cookie cutter and impractical advice from people who haven’t been where you are now and are craving fresh, fun and no-BS advice.

💥 Searching for someone who doesn’t mind getting their hands dirty in the trenches alongside you and will never throw stones from their ivory tower.

Want to see if Emma is a good fit for you and your business?

Book an initial obligation-free Business Growth Strategy!

https://thewomensaccountant.com.au/contact/make-a-booking/

Ever feel like you're on the ultimate dating show but with accountants? "Will you accept this spreadsheet?" 🌹

Choosing an accountant is absolutely like choosing a life long partner. You need a few before you jump between the (spread)sheets, ya know? 😉

Why?

Accountants see you at your best, your worst and everything in between.
At The Women’s Accountant, we're your ultimate wing-women in finance, but we wanna make sure we're a match made in financial heaven. 💫

Who We-Vibe with: 😍

✅ A CEO or Founder with big-ass dreams and an eye on scaling—because you know we’ve been there, done that, and got the P&Ls to prove it.

✅ A sole-trader or small biz owner who's had enough of those 'dotting the i's and crossing the t's' jokes, and wants expert help for reals

✅ A woman-owned or run biz, or a biz where women rule the financial roost. We live for helping women build bold businesses!

✅ An Admin & HR rockstar who's already spinning plates and could use some backup dancers in the finance and strategy department

✅ In a service or trade-based industry—whether you're selling legal advice or luscious lashes, we're all ears!

Feeling the vibe? Book your $47 Business Strategy Session (which goes to our fave Women's Charity, Protea Place) and let’s get down to some serious business.

https://thewomensaccountant.com.au/contact/make-a-booking/

Exciting news!🎉

We've doubled our Business Growth Strategy session availability and are now taking bookings with Emily!

Book your session with Em today! 💕

https://thewomensaccountant.com.au/contact/make-a-booking/

Are you looking for a community of kickarse business women who get it?

Book your obligation-free strategy session with us today - we promise you won't regret it! 💁‍♀️

We’re wishing you a wonderful weekend filled with all the good stuff - laughter, love, and maybe a cheeky chocolate or two (or ten, we’re not judging! 🤪).

Whether you’re spending time with your fam or enjoying some well-deserved me-time, may your Easter be as bright and joyful as your amazing selves. 💗

Happy Easter!! 🐣

Reminder: Your success isn't a stroke of luck, it's a testament to your hard work and dedication.

Own your achievements, and wear them proudly!

Want insider tips and exclusive updates straight to your inbox? 💌

Join our mailing list today!

https://thewomensaccountant.com.au/contact/newsletter-signup/

Ergonomic sit-stand desks, come at us! 🙌🏻

Super excited to take delivery of our new desky desks.
Here’s to a more productive workday! 💁🏻‍♀️

The silence is deafening...

Has anyone else noticed the quiet now that International Women's Day is over?

It seems like the conversation around supporting women has faded. But at The Women’s Accountant, our commitment to championing women doesn't pause when ends.

This year's theme, 'Invest In Women: Accelerate Progress,' reminds us that investing in women is a year-round mission, not just a one-day event.

Let's continue to push for progress and support women in business, loudly and proudly, every single day.

Want to know more about our ongoing efforts? Check out our latest blog!

https://thewomensaccountant.com.au/invest-in-women-all-year-round/

Looking for a Business BFF? 🌟

Meet us today and let's conquer your business and financial goals together!

Jump on our Website to get started.

Let's channel our inner Oprah today!👸

Remember, when you know your worth, the world follows suit.

Don't sell yourself short, ladies! Value your work, value yourself. 💕

Discover your superpowers and shout them from the rooftops!💪

Knowing your strengths isn't just self-awareness; it's your key to communicating your unique value to the world.

From CEOs to sole traders, from women-owned businesses to service-based industries - we're here to empower, support, and strategise with you every step of the way. ✨

Are you ready to unlock your business's full potential with a team that gets it?

Let's connect and make it happen! 💪

Women make incredible business owners.

That’s what our Founder, Emma, believes — and she would know. She’s dedicated her life and career to helping women build profitable and successful businesses with freedom and independence as the bottom line.

What do you believe? About women? About business?

We’d love to know!

Drop your ‘I Believe’ statement in the comments 👇

💡 What do you believe? 💡

To celebrate , we put the call out to the amazing women we work with and admire, asking them this one simple question.

We know women are incredible and always looking to support others, but we didn’t expect to receive so many incredible submissions!

Over the next week, we’ll be sharing with you some of the things that our kick-arse community of women doing business believes, from…

💁🏻‍♀️ Women make great business owners

to

✨ There is no such thing as too many earrings

and everything in between!

Featuring some of your favourites like Mel Browne Money, CARMEN GET IT, Sharné Consulting, Jessica Ritchie, Enterprise Legal and many more, we can’t wait for you to see it!

So, what is it you believe?

🍍Pineapple belongs on pizza?
⚽ The Matildas will win gold at ?
💰Doing taxes is actually fun?

Drop your ‘I Believe’ statement in the comments 👇