Practice of the Practice

We help private practices to start, grow, and scale. Then we optimize the practice, launch big ideas, and create an amazing lifestyle.

When it comes to counseling private practice, most of us didn't learn much about business. We're a community of counselors that are improving our service to our clients by being better at marketing, technology, and running our business. In doing so, we're helping ourselves to be healthier to have more time with our families and resources to make counseling private practice more awesome!

08/21/2024

Don't Appear Like a Newbie: If you ever submit a bio when you'll be introduced, always do it in third person. Twice today (and it's only 7:58 am) I prepped for my day and read bios for events that were written in first person. Don't make it harder on your media connections, it makes you look like you're new.

08/13/2024

Will you help? We want to know how your practice is going. You can choose to take this survey completely anonymously. It'll take only 10 minutes or so and asks about how you think about your business, are you optimistic, and what stands in the way of your success? I'm going to use some of this data for my keynote at the Mental Health Marketing Conference and also to help us all know what is working and what's happening in the field of mental health. Also, will you please share it with anyone that you know in private practice?

https://forms.gle/K9T42CymiMfNz26D9

07/10/2024

Do you have a chronic illness or do you help people with chronic illness? I have a podcaster I want to connect you to. Please DM or tag someone.

07/01/2024

What keynote speaker would you love to meet/learn from (not yourself) for an in-person conference for group practice owners? Who is your DREAM speaker that knows business, counseling, or leveling up?

06/13/2024

Elevate your business with Andrew's transition from 1099 to W2 Consulting - a few slots remain! Act fast to snag one of the exclusive slots at a discounted rate of just $595 per month. Don't miss out on this opportunity to level up your practice! Head over to: https://practiceofthepractice.com/w2-with-andrew-burdette/

W2 Consulting with Andrew Burdette - How to Start, Grow, and Scale a Private Practice | Practice of the Practice 06/12/2024

Transitioning from 1099s to W2? Check this out!

W2 Consulting with Andrew Burdette - How to Start, Grow, and Scale a Private Practice | Practice of the Practice 1:1 Consulting Ready to Transition from 1099 to W2 Without the Stress? Transitioning from 1099 to W2 can feel overwhelming, but you don’t have to navigate it alone. Join Andrew Burdette, a SHRM Certified Professional and group practice owner, who will guide you smoothly through your transition. Ov...

06/06/2024

It’s here! 🚀 Transform your practice with Andrew’s W2 Consulting now available. Secure one of the limited spots at a special rate of $595 per month to transition your practice from 1099 to W2 Head over to: https://practiceofthepractice.com/w2-with-andrew-burdette/

06/04/2024

Prepare to dive deep into the transition from 1099 to W2 Mastery with Andrew. Exclusive insights and personalized guidance await! More details dropping soon.

Welcome! You are invited to join a meeting: Navigating Slow Seasons With Joe Sanok: Prepping for Summer, Marketing Boosts, and Increasing Intakes Amid Challenges. After registering, you will receive a confirmation email about joining the meeting. 05/30/2024

We're entering the summer months and one thing I get asked is, "How do I navigate the slow season?" That's why I put together this live training to help you plan and execute a better way to approach summer, are you joining me?

Welcome! You are invited to join a meeting: Navigating Slow Seasons With Joe Sanok: Prepping for Summer, Marketing Boosts, and Increasing Intakes Amid Challenges. After registering, you will receive a confirmation email about joining the meeting. Engage in a webinar designed for counselors and therapists seeking effective strategies during slower client periods and maximizing summer intake. Gain invaluable insights as we unravel proven techniques to revitalize your practice during lulls, empowering you with actionable steps to attract and re...

05/29/2024

Something big is coming! 🌟 Get ready to transform your business practices. Stay tuned!

05/09/2024

Job Description: Community Coordinator
Job Title: Community Coordinator
Department: Community Programming
Reports To: Head of Projects & People

☑️ Job Overview:
As the Community Coordinator, you will play a crucial role in cultivating and nurturing relationships within our community platform, Circle. You will ensure high engagement levels and foster a vibrant, supportive atmosphere. Your robust empathy skill set, proactive communication abilities, and content creation skills are crucial for making our community feel supported, heard, and valued, ultimately boosting member satisfaction and retention.

☑️ Responsibilities and Duties:
🔵 Community Engagement:
Develop and implement strategies to increase active participation across platforms.
Monitor discussions, ensuring each post is commented on or properly delegated, and respond promptly to inquiries to foster a positive community atmosphere.
Act as the community cheerleader, encouraging and motivating members through active engagement and recognition.

🔵 Content Management:
Curate, schedule, and manage all content on Circle, including educational materials, announcements, and engagement campaigns.
Ensure all content is timely, relevant, and aligns with our brand’s voice and objectives.

🔵 Event Scheduling:
Organize and update weekly community events in Circle, ensuring accurate descriptions, meeting links, hosts, etc.
Manage the community webinar schedule, ensuring it includes correct topics, descriptions, videos, hosts, and the proper setup for events in Circle (gallery view, recording, post-event sharing).

🔵 Feedback and Reporting:
Collect and analyze community feedback on interaction and course progress to gauge sentiment and identify areas for improvement.
Prepare regular reports on community activity, growth metrics, and engagement levels to inform strategic decisions.

🔵 Collaboration and Support:
Provide assistance and direction to community members, encouraging their efforts, and cultivating a consistently positive atmosphere.
Field any payment-related questions to the finance team.
Review offboarding surveys and take necessary actions based on feedback.

🔵 Community Admin:
Write and send workflow messages for new members.
Answer new and existing member questions via Circle messaging and email.
Host monthly open office hours, with additional sessions after Level Up Week (LUW).
Perform additional fill-in tasks as needed to support the community.

☑️ Qualifications:
Proven experience in community management, social media management, or related roles.
Strong communication and interpersonal skills, with an ability to engage positively with community members.
Excellent organizational and event planning skills.
Proficiency in using social media platforms and community management software (experience with Circle is preferred).
Ability to analyze data and provide insights based on community interactions.

☑️ Required Tech Stack Skills:
Circle
Zoom
Dropbox
G-Suite
Slack
Asana
Trello

☑️ Skills:
Strong written and verbal communication skills.
High level of empathy and customer service orientation.
Creative thinking with the ability to come up with innovative engagement strategies.
Technical aptitude with a knack for learning and mastering new software.
Strong problem-solving skills and the ability to work under pressure.

☑️ Working Conditions and Pay:
Hourly Rate: $22 - $25 depending on experience.
Preferred Time zone: EST.
Initially, this role will require 10-15 hours a week, with the possibility of increasing hours as community demands grow.

☑️ Reporting Structure:
You will report directly to the Head of Projects & People but will also work closely alongside our Community Facilitator and Coach to ensure a cohesive community strategy and ex*****on.

☑️ Performance Goals:
Increase community engagement by a specific percentage within the first six months (to be determined based on baseline measurements).
Maintain a member satisfaction rate of a specific percentage or higher (to be determined).

☑️ Application Instructions:
To apply for the Community Coordinator position, please submit your resume to [email protected]. In order to ensure your application is considered, please use the subject line "Community Coordinator Application - [Your Name]." Only shortlisted candidates will be contacted for further steps.

Detailed Cover Letter Request:
Along with your resume, please include a detailed cover letter. In your cover letter, address the following scenario to help us understand your problem-solving and engagement strategies:

Scenario: Recently, we have noticed a decline in member engagement within our community. Attendance at scheduled events has been lower than expected, and overall interaction in our community platform, Circle, has decreased. As a potential Community Coordinator, what strategies or initiatives would you propose to increase engagement and attendance? Please outline your approach to reinvigorating our community’s participation and interaction.

04/19/2024

Quick Training: How to use AI to create a focus group and make better copy for your website

04/19/2024

Quick Training: How to use AI to create a focus group and better copy for your website

04/18/2024

Series coming this fall: How I've changed

How have you changed?

Drop me a DM, pitch me on your change in 3 sentences and I'd love to have you on the podcast. Tag someone in the comments too!

03/22/2024

After a few latecomers snuck into our communities and we had requests to keep the doors open, we've extended the deadline for community enrollment until Monday, March 25th at 5pm ET!

If you're:
🌟 Feeling overwhelmed with endless tasks.
🚀 Starting or expanding your private practice.
💼 Ready to skyrocket from zero to fully booked.

Then our communities are your game-changer! Join now and watch your business thrive!

03/21/2024

What's holding you back from taking your practice to the next level? 🚀

Our membership communities offer the support, community, and resources you need to thrive. Doors are closing in just one hour (5:00 PM EST) and won't reopen until later this year.

Don't miss out! Join now at practiceofthepractice.com/memberships, and let's elevate your practice together!

03/21/2024

GROUP PRACTICE BOSS - for those wanting to streamline their group practice for a better work-life balance grow the group, and have a supportive community of other group practice bosses

You get access to:

➡️ 30± Private practice-focused eCourses
➡️ Our complete resource library of trainings and tools
➡️ Live weekly Q&A sessions & webinars
➡️ A Circle community group of support and a safe space to ask questions & gain recognition for your 'wins' and learn from those ahead
➡️ Plus full access to Next Level Practice
Sign up annually and get 2 months free!

Head over to www.practiceofthepractice.com/memberships

03/21/2024

Going from solo to group practice doesn't have to be as intimidating as the internet will have you believe! Especially when you have a community of people in the same phase as you, sharing what worked and celebrating your wins too. Couple this with 100s of trainings and expert talks and you've got yourself a group practice within 6 months. Head over to : www.practiceofthepractice.com/memberships

03/21/2024

ARE YOU JOINING NEXT LEVEL PRACTICE? - Next Level Practice is for those fresh to the scene and wanting to start a practice or if you already have a solo practice and want to grow.

You get access to:

➡️ Live training for starting and growing a practice
➡️ 30± e-Courses
➡️ A small group of 6-8 others at your phase that you can bounce ideas off each month
➡️ A 1:1 accountability partner
➡️ Monthly “What’s Working” and “Ask the Expert” chats
➡️ Exclusive done-for-you freebies

Your investment: $119 monthly (use code NLP40) OR $1190 annually (use code NLP400) (2 months free if annual)

SIGN UP NOW OVER AT: http://www.practiceofthepractice.com/nlpdoor

03/21/2024

Ready to take your practice to the next level?

Tune in TODAY at 11:00 AM EST and chat live with Joe about our Practice of the Practice Communities! Don't wait – memberships are closing TODAY at 5:00 PM EST.

Reserve your spot for the Q&A at practiceofthepractice.com/levelup. Let's take your practice to new heights!

03/20/2024

Reminder: Dive into the world of Practice of the Practice Communities with Joe TODAY at 11:00 AM EST!

Do you have questions about our communities? Be sure to join Joe during his live Q&A. Secure your spot for the Q&A session before memberships close on Thursday, March 21st at 5:00 PM EST.

Register at practiceofthepractice.com/levelup and level up your practice!

03/14/2024

LAST DAY!!

Let's go! Day 4 of Level Up week is underway - to catch these last few FREE webinars - click the link below:
www.practiceofthepractice.com/levelup

Photos from Practice of the Practice's post 03/11/2024

Level Up Week is in FULL swing!
If you have not signed up yet for one of our free webinars, head over to www.practiceofthepractice.com/levelup and register NOW! Here is a list of what to expect this week
Can't wait to see you there!

03/07/2024

Who is coming to LEVEL UP Week? Let me know in the comments below! For those that need more info, head over to https://practiceofthepractice.com/level-up-week/

03/07/2024

I wish I had training in starting a private practice. You don't have to make the mistakes I made. Join me next week for four days of trainings, to help you create an awesome practice you absolutely love! TOTALLY FREE! Who should attend? Tag them.

Level Up Week March 2024 | FREE 4-Day Live Webinar Series - How to Start, Grow, and Scale a Private Practice | Practice of the Practice 03/04/2024

How is your counseling private practice doing?

Next week, I'm doing webinars on:
1. How to navigate the slow season in the summer
2. The numbers you HAVE to know in your practice
3. How to move into a CEO mindset in your practice

+ 2024 tax advice, Soribel Martinez on how to make an unbreakable practice, M**A assisted therapy, Steve Turney on marketing, and THREE panels of therapists talking about solo and group practice!

Which webinar are you most excited for?

Level Up Week March 2024 | FREE 4-Day Live Webinar Series - How to Start, Grow, and Scale a Private Practice | Practice of the Practice Start, Grow, & Scale Your Practice this Level Up Week! Register for our FREE 4-day live webinar series. March 11- 14, 2024.

02/12/2024

SAVE THE DATE: Get ready for Level Up Week on March 11th -14th – it's confirmed! Whether you're considering going solo with a private practice, expanding from solo to group practice, striving for a more balanced group practice leadership, or looking to grow your audience for marketing purposes, Level Up Week is for you.

Secure your spot now! Visit www.practiceofthepractice.com/levelup

Want your business to be the top-listed Business in Traverse City?
Click here to claim your Sponsored Listing.

How to Start, Grow, and Scale a Private Practice

How do you get through the phases of private practice? What is the three-part model for success? How can you make more money, work less, and love life to impact the world?

Amazing counselors often fail at private practice. In fact, only 1 out of 10 businesses will still be in business in 10 years. That’s crazy!

We didn’t learn anything about business in grad school (unless you got a MBA then started a private practice).

I (Joe) started Practice of the Practice in 2012. I was learning about marketing and business in private practice. I was working my full-time job and wanted to pay off student loan debt. Then over time, I realized I might want to do that as my full-time job. But I had no model, no mentors, and no framework.

Videos (show all)

Step into the real with us! 🌟 Here’s a peek behind the scenes where Practice of the Practice happens in all its messy, b...
"Mondays are for fresh starts and new beginnings. Own this week with passion and purpose! 🚀 #MondayMotivation #OwnIt #pr...
Behind every success is an amazing team! 💼✨ We’re thrilled to introduce you to the brilliant minds and dedicated hearts ...
Challenges are opportunities in disguise. Embrace them and grow! 🌱 #ChallengeYourself #Grow #practiceofthepractice #PoP ...
"New Monday, new week, new goals! 🚀 Chase your dreams with passion and determination. #MondayMotivation #ChaseYourDreams...
Dream big, work hard, stay focused, and surround yourself with good people. 🌟 #DreamBig #Focus
"Start your week with a smile and unstoppable determination! 💥 Let's crush those goals together. #MondayMotivation #Posi...
Go to https://practiceofthepractice.com/level-up-week to get on the waiting list today!!!#practiceofthepractice #PoP #bu...
"Rise and grind! Every effort today brings you closer to your dreams." ☀️ #Hustle #DreamBig #practiceofthepractice #PoP ...
"Set your goals high, and don't stop till you get there! 🌟 Happy Monday, let's make it count. #MondayMotivation #GoalDig...
Do you ask questions like these? 💬How do I set clear boundaries around my work life and my personal life? ❌How can I pur...
"Remember, you didn't come this far to only come this far. Keep pushing forward! 🚀 #KeepGoing #Motivation" #practiceofth...

Address


125 S Park Street
Traverse City, MI
49684

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