LEMON by Locke

Our approach to sustainability aligns with the idea that it's not just about minimising harm but actively contributing to positive change. We’re dedicated to helping brands go beyond the basics, driving initiatives that make a real difference.

As we step into September, it’s a fantastic time for sustainable brands in the UAE to plan impactful communications and activities. Here are some key dates to focus on for showcasing your commitment to sustainability:

1. International Day of Charity ( September 5): Launch a “Charity Challenge” encouraging followers to participate in charitable activities. Feature their stories and offer a percentage of sales to a local charity.

2. International Literacy Day (September 8): Organise eco-literacy workshops or start a sustainability book club. Share educational content and engage your audience in meaningful conversations about sustainability.

3. World Clean Up Day (September 20): Host a community clean-up event or start a waste reduction challenge. Engage your audience by sharing their efforts and your brand’s clean-up initiatives.

4. Zero Emissions Day (September 21): Promote your emissions-free products or practices. Share insights into your green innovations and encourage followers to reduce their own emissions. Run a campaign encouraging followers to share their own emissions-reducing efforts, such as using public transport, cycling, or energy-saving practices

5. World Tourism Day (September 27): Share a guide to sustainable travel in the UAE and feature eco-tourism ambassadors. Highlight eco-friendly travel tips and local initiatives.

How will you celebrate these key dates?

For more ideas on effectively communicating your sustainability efforts, contact us at LEMON by Locke.

As the weekend arrives, it's the perfect time to step away from your usual routine and try out activities that align with a sustainable lifestyle. At LEMON by Locke, we’re passionate about empowering sustainable brands and promoting eco-conscious living. Here are some fantastic ways to spend your weekend in Dubai while making a positive impact on the environment.

Our Media Planning and Buying services are designed to maximize your brand’s reach and impact. With a deep understanding of the media landscape, we strategically select and invest in media channels that align with your business and sustainability goals, ensuring your message connects with the right audience. Our focus is to deliver measurable results and drive your brand forward.

Our kind of Friday at LEMON by Locke: getting things done, enjoying some pizza, and taking plenty of mirror selfies. Have a great weekend, everyone!

Ben Locke on the key to brand success: authentic communication. When brands effectively communicate their core values, they build trust and engage audiences on a meaningful level, leading to differentiation and loyalty.

Mark these essential dates to promote your sustainability values:

1. September 29: International Day of Awareness of Food Loss and Waste
- What It Means:This day highlights the global issue of food waste and encourages efforts to reduce it.
- For Businesses: Focus on sustainable food practices. Share tips on reducing waste, showcase your efforts, or partner with local food banks to make an impact.

2. February 4: UAE National Environment Day
- What It Means: A day to celebrate the UAE’s commitment to environmental protection and sustainable development.
- For Businesses: Highlight your environmental initiatives, from energy-saving measures to waste reduction. Engage your audience with posts that show how your business supports the UAE's green goals.

3. March 22: World Water Day
- What It Means: This day emphasizes the importance of water conservation, particularly crucial in the UAE’s arid climate.
- For Businesses: Share your water conservation strategies, encourage customers to adopt water-saving habits, and promote products or services that support water sustainability.

4. April 22: Earth Day
- What It Means: A global movement focused on protecting the environment.
- For Businesses: Celebrate by organizing or participating in eco-friendly activities, like tree planting or beach cleanups. Use this day to reinforce your commitment to global environmental protection.

5. June 5: World Environment Day
- What It Means: A platform for worldwide environmental awareness and action.
- For Businesses: Launch a new green initiative, offer eco-friendly promotions, or share educational content about environmental issues relevant to your industry. Engage your community in discussions about sustainability.

These dates are perfect opportunities to showcase your business's dedication to sustainability. Save them and plan your campaigns to make a meaningful impact

Our Marketing Consultancy services are designed to drive business growth and strengthen brand presence. We take a strategic approach, aligning your marketing with your sustainable values. Our goal is to create strategies and campaigns that meet your commitment to a better world.

In our journey towards sustainability, it's small ripples that create the big waves. Whether it's carrying a reusable bag, choosing eco-friendly products or being mindful of our energy use. At LEMON, we believe in the power of these small conscious choices.

LEMON’s visual identity is defined by a palette that embodies elegance and professionalism. A timeless colour that adds refinement to what we do and sets a standard of style.

Light grey in our brand palette signifies balance and sophistication. It's a color that adds a touch of elegance to our visual identity and makes LEMON synonymous with style and refinement.

Proud to share that our founder Ben Locke has been featured on Campaign Middle East.

Read Ben’s valuable insights on building brand loyalty through effective communications and why investing in this area is crucial for organisational success.

Our approach combines creativity with responsibility, we aim to craft experiences that engage audiences but also promote eco-friendly practices and ethical values. We see an opportunity to influence the marketplace, shaping brands that prioritize purpose alongside profit.

We provide web design that aligns with your core values as well as being beautifully designed of course. We focus on creating meaningful digital experiences that resonate with your target audience, reflecting your commitment to sustainability. A well designed website is crucial for making a strong first impression and driving your business forwards.

Sustainability drives everything we do at LEMON by Locke. We work with businesses creating a positive impact and support social responsibility.

Creativity is central to our approach, ensuring sustainable brands stay true to their values, helping them to stand out from their competition.

Collaboration is key; we prioritize partnerships, working closely with our clients in a creative and supportive environment.

At LEMON by Locke, transparency and purity are at the heart of everything we stand for. Our brand colours reflect this commitment, with white symbolizing clarity and honesty in our ethical practices and sustainability efforts. It's a colour that enhances our visual appeal and guarantees that every service we offer maintains the highest standards of integrity.

At LEMON by Locke, we understand that a supportive work environment is crucial for sustainable team collaboration. We believe that when team members feel valued and inspired by their surroundings, they contribute more effectively to projects. We prioritize a pleasant ambiance and encourage open communication, we cultivate a culture where ideas flow freely and collaboration thrives. This not only enhances our ability to innovate but also contributes to the long-term success and sustainability of our team.

LEMON’s brand colors extend beyond a mere palette; they mirror our core values and our dedication to sustainability and ethical practices.

Dark grey provides a sense of depth and stability, grounding our brand in a solid foundation of trust and reliability.

We understand that sustainable brands need to stand out in a crowded market. We are committed to delivering innovative and compelling creative that captures attention and inspires action.

At LEMON by Locke, we offer a refined approach to Media PR, blending strategic communication with precise storytelling. Our expertise lies in securing impactful press coverage, nurturing media relationships, and strategically enhancing brands’ visibility.

« Squeeze the day » to us means actively seizing opportunities and making the most of each moment. It reflects our commitment to creativity, innovation and sustainability, driving us to create positive impacts and meaningful outcomes in everything we do.

The UAE is actively promoting sustainability through its comprehensive environmental policy. This commitment aims to enhance current and future quality of life while supporting long-term economic growth and contributing to the global 2030 Sustainable Development Goals.

At LEMON by Locke, we stand alongside the UAE in its sustainability goals. We are committed to the UAE market, adding value through innovative approaches and initiatives that align with the country's environmental objectives.

At LEMON by Locke, sustainability is ingrained in our team spirit. Each member actively contributes to shaping a more sustainable and responsible business environment.

Social Media today transcends mere sales; it fosters emotional connections, drives societal change, and shapes global conversations. At LEMON by Locke, our team integrates cutting-edge technology with strategic insights to develop authentic and relatable content strategies that effectively communicate your brand's stories, mission, and values.

Aligned with our commitment to sustainability, our social media initiatives not only drive engagement and conversions but also contribute positively to environmental and social causes. We empower your brand to stand out with impactful, authentic content that resonates with your audience and makes a meaningful impact.

At LEMON by Locke, we're committed to supporting a diverse range of clients dedicated to making a positive impact on our planet and society. Through purposeful partnerships and meaningful missions, we collaborate to drive lasting change and create a sustainable future together.

LEMON by Locke extends heartfelt Eid al-Adha wishes to its team and network, celebrating growth, creativity, and collaborative accomplishments. May this festive time ignite our innovation and lead us to new milestones together.

Today at the Middle East Event Show 2024, LEMON by Locke had the pleasure of connecting and engaging with industry leaders and exhibitors. It was truly inspiring to discuss sustainability in events, new technologies, effective event management, impactful content development, engagement strategies, and much more.

As a creative agency committed to empowering sustainable brands, we were particularly intrigued by the emphasis on eco-friendly practices in the event industry, and gained valuable insights to further enhance our approach and elevate our clients experiences. Grateful for the connections made and the knowledge shared.

At Lemon by Locke, we believe that environmental sustainability is the cornerstone of a thriving future. It’s about more than just reducing waste or conserving energy, it’s about creating a harmonious relationship with our planet. By integrating eco-friendly practices into every aspect of your brand, you can not only reduce your environmental footprint but also inspire and engage your audience.

Here’s how we can support your brand:

-Green Branding: We assist brands in developing a strong green identity, from sustainable packaging designs to eco-conscious messaging.

-Strategic Communication & Impactful Storytelling: We help you effectively convey your environmental initiatives and values. We craft compelling narratives that highlight your commitment to sustainability, resonating deeply with eco-conscious consumers, and building a loyal community around your brand.

-Community Engagement: We develop strategies to actively involve your audience in your sustainability journey, fostering a sense of shared responsibility and collective impact through CSR activities.

Meet Negin, a dynamic copywriting consultant with extensive experience working across various sectors and regions. Her career includes collaborations with a wide range of brands and tech companies, showcasing her versatility and global perspective.

With a strong and diverse background covering creative and legal copywriting, Negin excels in producing precise, compelling copy that captures the essence of each brand.