Ubrik

To all the Education marketers out there!

We all strive to attract leads, but converting them into enrolled students can be a challenge.

The leaky bucket in the student enrollment journey often occurs during the application process stage. One of our case study Ubrik Media showed that only 4% of leads generated reached the application completed stage.

How can we fix this?

There are two types of Marketers.

The “Clicks & Views” Marketer & The “ROI” Marketer

The clicks & views marketer always talks about reach, impressions, clicks & leads. the goal is always to increase these numbers.

The ROI marketer focuses on Revenue, CAC & LTV. for this marketer the goal is to increase LTV and reduce CAC.

what do you think?

This snippet is from the Revops episode of the ubrik show.

check out the whole episode here:

Revenue Operations or REVOPS

This term is a hot cake these days!

Salespeople & marketers can’t stop obsessing over it.

Top B2B organizations are increasingly leveraging it to accelerate sales productivity and growth.

So, what is revenue operations?

Why does your company need it?

How you can implement the RevOps model to boost revenues?

listen to this episode as Monash, sheyaf & Ashwin try to break it down.

Thinking about leaving your job?

You’re not alone, though. As per the most recent survey by Microsoft, 41% of the global workforce seriously considers quitting their present employer.

But why is this happening? An ongoing economic trend, The Great Resignation, has started with the pandemic, and seems like it does not want to slow down anytime soon.

In this sneak peek from episode 1 of season 3, catch me and our special guest, Marilyn Zakhour, founder and CEO of Cosmic Centaurs , track down the driving force behind this global pattern.

To watch or listen to the whole episode: https://linktr.ee/ubrikshow

If you liked the content and want to learn more, do check out and sign up for the 2022 Cosmic conference.
https://www.cosmiccentaurs.com/employee-experience-2022-cosmic-conference

The Ubrik Show S3EP1 - Future of Work with Marilyn Zakhour

The great resignation, quiet quitting, the future of work, fully remote, asynchronous work, etc. You've seen these buzzwords pop up in your social media feeds and the articles you read. What do they mean? Have they affected your business? What can you do to make your office a thriving workplace full of happy employees? Marilyn schooled us on the future of work.

Marilyn is the CEO of Cosmic Centaurs , a consultancy that helps organisations and Leaders create happier and more flexible workplaces.
Oh, and by the way, if you enjoy this episode and want to go down the rabbit hole, sign up for the
2022 Cosmic Conference.
https://www.cosmiccentaurs.com/employee-experience-2022-cosmic-conference

While the marketing team looks at a particular set of metrics to gauge sales performance, the management might consider the indicators that make sense from the revenue perspective.

This should lead us to take a holistic approach to create a B2B marketing action plan for better outcomes.

In this sneak peek from episode 8, Monash and Ashwin discuss the importance of looking at different metrics across all organizational levels.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Prioritising goals may help your B2B marketing strategy to succeed.
But just like leveraging capabilities is critical to meet these goals, enriching your internal teams with learning and innovation can be equally worthwhile.

In this sneak peek from episode 8, Monash and Ashwin highlight how learning and innovation can be effective if you are eyeing long term B2B sales & marketing success.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

To create a B2B marketing action plan, you have to prioritise your goals. This helps you to organise your time, efforts, and resources better.

The best way is to segregate your goals as per The Balanced Scorecard and improve your bottom line.

In this sneak peek, Monash and Ashwin tell us what The HBR Balanced Scorecard is, and how it helps drive performance through four major perspectives.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Zero in on high-value accounts that are most likely to convert.
That is what account-based marketing stands for in the B2B space.

The approach also requires sales and marketing to work in tandem to identify such best-fit accounts for conversion.

In this sneak peek from episode 7, Monash and Ashwin explain how account-based marketing goes hand in hand with personalisation to improve your sales performance.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Paying attention to your competitor’s marketing strategy is just half the story. Understanding why they do what they do and how it impacts their bottom line can help change your B2B marketing game.

So, are you keeping an eye on your competitors’ moves?

In this sneak peek from episode 7, Monash and Ashwin discuss why monitoring your competitors is a great way of deriving valuable insights.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Episode 7 is out now!

Rethinking your B2B marketing strategy in the post-pandemic environment means focusing on both strategic and tactical needs.

In some cases, strategic planning may even give you an edge by helping deliver long-term results against small tactical wins.

In this sneak peek, Monash and Ashwin tell us why creating a winning strategic plan should be a high priority for B2B companies.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Selling your brand can't cut it anymore unless you have identified and resolved B2B customers’ pain points.

So, what should you do differently to fix customers’ problems and provide them with values?

In this sneak peek from episode 6, Monash and Ashwin explain a shift in the B2B marketing approach and the importance of understanding customers’ challenges.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

As customers are overwhelmed with choices, reaching out to them as early as possible with the right solution is a priority in this competitive landscape.

In this sneak peek from episode 6, Monash and Ashwin discuss the perks of capturing attention early in the B2B buyer's journey and how to scale your preparations for it.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Episode 6 is out!

According to reports, B2B buyers now invest the bare minimum time in looking for suppliers. Capturing the attention of the target audience indeed becomes challenging within a limited time.

In this sneak peek, Monash and Ashwin discuss what brands should do to position themselves favourably before the B2B customers and provide them with values.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Implementing a CRM system is not the end of it. From figuring out the features to integrating them with other solutions, the right way of using a CRM makes all the difference.

In this sneak peek from episode 5, Monash and Sheyaf highlight an inspirational example of a university in Brazil showing how to leverage CRM for enrollments.

Now you can watch or listen to the entire episode on your favourite platforms, click https://hubs.li/H0Ts5270

Investing in employee training is vital for implementing a CRM system and meeting the enrollment goals successfully. So, how do you plan to improve CRM adoption at your university?

In this sneak peek from episode 5, Monash and Sheyaf discuss how you can prepare your employees to adapt and get them to leverage a CRM.

Now you can watch or listen to the entire episode on your favorite platforms, click https://hubs.li/H0Ts5270

Episode 5 is out now!

With the education industry changing rapidly, universities need CRMs for improving their enrollment processes. But some of them still seem to be stuck on traditional work approaches.

In this sneak peek, Sheyaf and Monash tell you why fast-tracking CRM adoption is important for universities in the UAE.

Now you can watch or listen to the entire episode on your favorite platforms, click https://hubs.li/H0Ts5270

The potential of chatbots in education is immense. Wonder if chatbots can boost student enrollments? Yes, they are making their impact felt on that front as well.

In this sneak peek from episode 4, Monash and Sheyaf discuss how using chatbots makes reaching out to leads and converting them easy for the sales and marketing folks of the universities.

Now you can watch or listen to the entire episode on your favorite platforms, click https://hubs.li/H0Ts5270

Investing in system integration is an effective tactic to foster collaboration between sales and marketing departments. Have you tried it out yet?

In this sneak peek from episode 4, Monash and Sheyaf tell you why system integration is a must for digitally elevating your enrollment process.

Now you can watch or listen to the entire episode on your favorite platforms, click https://hubs.li/H0Ts5270

Episode 4 is out now!

Think COVID-19 is the only reason that accelerated digitalization in education? That’s not entirely true as there are several other factors at play.

In this sneak peek, Monash and Sheyaf call out the reasons that drive the digital transformation of education in the UAE.

Now you can watch or listen to the entire episode on your favorite platforms, click https://hubs.li/H0Ts5270