Dropkick Copy

Nobody wants to hear they aren't cut out to be a copywriter. Like a funny guy who thinks he can be a standup comic. "I can write words. How hard could it be?"

New pod is out. Copy That Show is one of only two resources I recommend to beginners. The other is Copy Squad. Sean MacIntyre is a gracious host. Respect. I've invited Sean and his team to do a CopySkills community takeover soon.

Highlights:

✅ What Muslim copywriters – or any copywriter with a strong moral conscience – ought to do when dealing with the “gray areas” of copywriting ethics

✅ Why the majority of copywriters – even native English speakers – have a WRITING problem, not a copywriting problem, and my recommended fix

✅ My advice to today's newbie copywriters that I've only heard one other copywriting guru offer

✅ The working copywriter/headliner analogy of copywriting careers and hitting singles vs home runs... And the copywriter whose career I most want mine to mimic

✅ ...And much more!

Enjoy:

How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez Want more Nabeel? Check out Copy Skills ➡️ https://www.getcopyskills.com/Want more resources to help you improve your copy? Join the Copy That! Patreon ➡️ ht...

I just counted & Dropkick Copy has written for 12 SaaS startups. 10 of them are AI SaaS. BRB rebranding to SaaS marketing agency.

"Before I learned the art, a punch was just a punch, and a kick, just a kick. After I learned the art, a punch was no longer a punch, a kick, no longer a kick. Now that I understand the art, a punch is just a punch and a kick is just a kick." - Bruce Lee

Nike vs. Diary of a CEO - Look up Nike's stock price and set the range to YTD. What do you see? A 32% drop since the beginning of the year. Lowest share price since 2018. The numbers don't do it justice. Go look at the chart yourself.

4 years ago, in January 2020, the new CEO of Nike, John Donahoe, sent out an email saying:

1. Nike will eliminate categories from the organization (brand, product development and sales)

2. Nike will become a DTC led company, ending the wholesale leadership

3. Nike will change its marketing model, centralizing it and making it data driven and digitally led

To put it another way, Nike got rid of brand marketing and went all-in on direct response. For behemoths like Nike, the impact of management decisions can't be seen for years. So in June 2024, the chickens came home to roost. I've eliminated a lot of detail, of course, to keep this email brief.

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Recently I've seen a bunch of content creators talking about Steven Bartlett's - host of the Diary of a CEO podcast - method for testing podcast topics and YouTube thumbnails. Apparently, his team uses Meta ads to test 20-30 episode topics before recording one. They also test 100 YouTube thumbnails for each episode the same way.

***

Last year Alex Hormozi's content strategy shifted from the business topics he became known for, to broader topics like self-improvement, what he eats everyday, and romance/relationships. This year he publicly stated he's going back to only talking business.

***

Seth Godin famously said, if you A/B test long enough, you'll end up with a p**n site.

So much of direct response is getting small incremental wins - 5% here, 10% here - that, over time, add up to big wins. This is necessary and has its place. But brands aren't built this way. And it's the reason why internet marketers will run up one offer until it fatigues, then look for the next offer, then the next. They don't have a business. They have an offer that works right now.

A couple of years ago, I read Alchemy by Rory Sutherland. The thesis of the book is that it's the things you can't measure that produce asymmetric returns, that society has been taken over by bean counters, and that we're all worse off for it.

Alchemy changed the way I think about marketing and building a business. I used to be a by-the-numbers guy. Landing page converts at 10%. We got 100 leads. We want 1000 leads? Just buy 100,000 page views. But that's not how marketing works. Because that's not how people work. So now, with my own offers, CopySkills™ and MuslimMan™, I'm trying to do things that can't be measured because I want to build brands.

Here's a real-life example. I was on YouTube one day and came across a vlog. Brand new channel. Fewer than 10 videos. Raw an unedited. Just her talking to the camera. I binge-watched them all. The vlogs were about the creator's journey building a consulting business from scratch. She mentioned she was working 10- to 12-hours days to build her business. She mentioned sending 50 cold DMs a day on Instagram trying to get clients, with minor success.

This YouTuber impressed me so much I cold DM'd her on Instagram and recruited her on the spot. I wasn't on her leads list. She had no idea I even existed. Yesterday I wired her more than she makes from her job and freelancing combined. Now she can quit that job, fire her clients and go all-in with me.

How do you measure an outcome like this? Was this turn of events within the set of possibilities in her mind? I know it wasn't. Her YouTube channel is a self-improvement diary. It's not built for client acquisition and she wasn't pitching her offer in the call-to-action. And there was nothing specifically wrong with how she was getting clients either. Hers is the proven approach for newbies - daily reps. But it was the thing she couldn't measure that got her an unexpected, outsized return. That is Alchemy.

Have you seen the virgin vs chad meme of the media buyer? The Diary of a CEO approach is the bean counter approach. The dork approach. The tRuSt ThE sCiEnCe approach. The approach that ends up, in the edge case, with content creators promoting online cas*nos and prosties.

This subject line crushed.
“DMARC? Is he a rapper?”
For a webinar promo.

It's not the plane, sir. It's the pilot.
Exactly!

Fixing email deliverability in GoHighLevel (HighLevel.)

We showed up half-way through April.

80% increase in open rates over 2 months (up from 19% to 34%.)

96% reduction in bounce rate (down from 5% to 0.2%.)

Survey by Circle.
They think this is being an email marketing expert.
Lol, lmao even.

I've been listening to Million Dollar Baby by Tommy Richman, on repeat, all day today. It's funky as hell, got that boom-bap, is reminiscent of old-school R&B, and has Prince vibes. More importantly, it evokes a feeling. Remember this for later.

I kept hearing the song everywhere and I'm like, ooufff... What the falafel is this? With a screw-face on... you know, the face you get when you hear a banger. Eventually I had to find out the name of the track and the artist. Seems like this guy Tommy Richman came out of nowhere. I'd certainly never heard of him until today.

Musicians have a launch strategy for rolling out a new single or album. There's a whole “meta” to it. They release a clip of the track a few days/weeks before the launch date to build up hype. This clip is usually optimized for TikTok–bass-boosted and distorted, aka phonky–because that's where things go viral first. They even released this version alongside the single because people loved it so much. The internet's reaction gives them a good indication of how well the launch will perform.

So there's a formula for going viral.

1. Your thing has to be good
2. You have to follow the “meta” of the media of the time
3. You have to tap into human desire

You can nail 1 and 2 and do OK. Maybe even go kinda-sorta-viral. But to go viral-viral, you gotta have all 3.

“The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people, and focus those already-existing desires onto a popular product...This mass desire must already be there. It must already exist. You cannot create it, and you cannot fight it.” – Eugene Schwartz, Breakthrough Advertising, p. 3-4

Eugene Schwartz calls it Mass Desire. Alen Sultanic calls it Super Structures. If I wanna be fancy I might call it the zeitgeist. The Internet calls it The Streets. But it's all the same thing - a feeling.

Tommy Richman tapped into it. That's why Million Dollar Baby went viral-viral and is the #1 song in the world right now.

“I'm curious to learn more about your Sales Cracktivator and if it would be relevant to get leads to book a free enrollment call? Or is it used for smaller ticket items to buy with no call? (Such as to a live event or any smaller ticket item.)”

That's Jessica Jordan, owner of Self Crafted King. Jessica helps men quit p**n and secks addiction, and she's damn good at it.

The answer to your question, Jessica, is yes to both. Jessica sells her offer over the phone, so the Sales Cracktivator would be perfect for her.

I originally wrote the Sales Cracktivator for high-ticket B2B consulting clients. They'd come to me complaining their list wasn't responsive or that calls have dropped off. So I'd say, let's try a short sales promotion to see if we can rustle up some deals. We'd run the promo and it'd work like gangbusters.

Eventually I got the opportunity to try it with high-ticket B2C coaching clients (like Jessica Jordan's offer.) Worked there too.

Then I got a chance to try it with a low-ticket B2C “intangible” offer–meaning, it had no concrete value proposition I could lean on like, make money, save time or lose weight–a $99/year membership. And it still worked.

That's what I'll be covering in the Sales Cracktivator workshop:

1. The stupid-simple framework/outline of the campaign and why you don't need to be an expert copywriter to pull it off.

2. Two examples, email by email, of the Sales Cracktivator in action (one high-ticket and one low-ticket)

3. I'll also show you exact client interview I use to come up with more email ideas than I need for the campaign (I can write months of email from this document alone)

4. “Tricks of the trade” an email marketer picks up along the way that boost response in both email engagement and conversion rates

5. Anything else I can think of to make this workshop an instant win for you

The Sales Cracktivator workshop will take place live next month (May 2024, exact date TBA.)

And in case you're wondering, yes, it will be recorded and you will get a recording.

And remember, if you sign up you're also getting:

• The G*Y Website workshop (live in June 2024)

• Instant access to the Brand Builder Bundle, a collection of 3 prior workshops - Dirty Content Marketing, Profitable AF Emails, Tweet & Get clients.

All of the above can be yours–5 workshops for the price of 1–if you grab a copy during my 48-Hour Megabundle Presale.

You have until midnight Pacific time tonight (Wednesday 25th April 2024.) Clock's ticking.

nabeelazeez.com/megabundle

THE VOTES ARE IN... For my upcoming workshops.

David Stafford said, Sales Cracktivator please.

Talip Kose said, salam alaikum brother, give me Sales Cracktivator and G*Y Website please.

Van Chow said, the Sales Cracktivator.

Jessica Jordan said, I'm curious to learn more about your Sales Cracktivator and if it would be relevant to get leads to book a free enrollment call?

Sinead O’ Connor said, just because you advised it, I would opt for G*Y Website.

Jelani Black said, G*Y Website, your emails are truly the best.

Jay Campbell, the world’s #1 authority on hormone optimization, peptides and anti-aging, said, G*Y Website! I AM sending you my love, light and deepest gratitude.

It was an almost even split tbh, with G*Y Website edging out Sales Cractivator.

Sana Khan said, I like it Dirty, though I'd get the Brand Build Bundle too. If you bundle that up into an offer, you're gonna get crazy sales.

Azmia Ricchuito said, you should bundle all three into a bundle for $297 haha.

So guess what I’m gonna do?

I’m gonna give you ALL of the workshops…

1. Sales Cracktivator

2. G*Y Website and

3. Brand Builder Bundle (BBB) which includes 3 of my existing products - Dirty Content Marketing, Profitable AF Emails and Tweet & Get Clients…

For a one-time payment of $297.

WHAT'S THE CATCH?

Four catches, ackshually.

1. First, 2 of these products don’t exist yet - Sales Cracktivator and G*Y Website. This will be a presale. I’m giving you the opportunity to pre-book your spot at the live workshops when they happen in May and June of 2024.

2. Second, a small percentage of the material in the BBB workshops need refreshing. So while I record the new and updated material for the 2.0 versions, I’m giving you the opportunity to get grandfathered in.

3. All sales are final. There will be strictly no refunds. If you are not certain that these workshops will be valuable to you, do not buy them.

4. This is a 48-hour only offer and you will have a limited window of opportunity to snag this bundle. The deadline is midnight Pacific time, 26th April 2024

If you miss the deadline you’ll still have an opportunity to purchase these workshops when they are officially released–or re-released–for $297 EACH (5 workshops, so $1,485 total.)

Buy taking immediate action today, you can save up to $1,188.

So with the above caveats in mind, visit this page and submit the form to register your interest.

I will send you an email when the bundle is available for purchase.

[PSA for imbeciles: The redirect works. I tested it. Don't comment or DM me talking about, the link doesn't work. I will block you.]

Wtf is this corporate gobbledegook? If this was my comms person they'd be fired. The entire comms team would be, because this was probably workshopped by several people. Bet they felt proud of themselves too. Muppets.

Can you help us improve our copy? The prospect says.

Sure. What's your budget? We're expensive.

We're willing to invest in good copy. Can you give us a rough idea of your rates?

Yup, here's what you can expect to pay for a range of projects.

*** Crickets ***

If someone doesn't have an idea of what they're willing to spend it's because:

1. They're poor
2. They've never worked with serious vendors

Ask the budget question before they waste your time.

Rich text emails = Rawdog
dEsIgNeD emails = Condoms

BERSERKERMAIL REVIEW
After 101,895 emails sent here’s my honest and unfiltered opinion

Tl;dr: Use BerserkerMail if you like Ben Settle and you send daily emails. That’s it, that’s the review. If you want to keep reading, I’ll tell you about my experience migrating my personal list from ConvertKit to BerserkerMail. I’ll also tell you what sucks about it, “for now.”

By the end of this review, you’ll be able to make an informed decision based on the user experience of an email marketing practitioner, free of the influence of BerserkerMail’s excellent marketing.

And if you decide to sign up for BerserkerMail using my affiliate link at the bottom of this review, you can get several exclusive bonuses to help you use BerserkerMail effectively and make more money from your email marketing efforts (details below.)

Side note: Just because I’m a BerserkerMail customer, fan and affiliate doesn’t mean I’ll be dick-riding. This is a fair review.

CONTENTS

1. Important disclaimer

2. BerserkerMail is in beta

3. How to sign up for BerserkerMail

4. How BerserkerMail onboards new users

5. How much does BerserkerMail cost?

6. Is BerserkerMail’s premium price justified?

7. BerserkerMail’s UI is fast

8. BerserkerMail’s customer service

9. BerserkerMail help documentation

10. BerserkerMail’s email broadcasts & editor

11. BerserkerMail won’t ban you for mean words

12. BerserkerMail’s email deliverability

13. How does BerserkerMail’s deliverability compare to other email marketing platforms?

14. BerserkerMail’s email automation

15. Managing subscribers with BerserkerMail

16. BerserkerMail’s software integrations

17. BerserkerMail’s marketing claims

18. Conclusion & Recommendation

19. Free Bonuses for BerserkerMail Users

Continue reading: https://dropkickcopy.com/berserkermail-review/

Soon...

A wordpress website and an opt-in form is a stack that has lasted 20 years and cannot be beaten.

Just finished a 7,000 word sales page.

Praise Allah for sales page frameworks.

This ad follows the Rule of One 👍

The lengths one must go to.

How to write emails that sell. Hit my line.

Would you like to make $10,000+ per customer instead of $100? (Without selling $10,000+ products/services.)

I got this email from Ramit Sethi today. Guess they're switching course platforms.

While not a recent customer, over the years I've bought 8 of his courses and paid him over $10,000. His courses are priced from $197 to $10k (I never bought the 10k course.)

And I'm one customer. He has thousands. Many of whom bought every course in his catalog, spending well over 20k. And I don't believe we're outliers.

That's the power of building a relationship through an email list, supported by social selling, short- and long-form content.

Something we do for our clients.

And while I can't claim all the credit since we're only one small part of a successful marketing team (too many copywriters ignore this fact)...

We conservatively helped Mike Mark produce about $5-7 million over the 3 years we worked together.

Joel Erway's take-home income was close to $600,000... during the pandemic... after his ads stopped working... and we only worked together for 9 months.

For William Brown we booked 900 sales calls over 7 months.

We produced over $300,000 in 3 months for Jay Campbell & Nick Andrews.

And we turned Frank Kern into a Kyle Sulerud “Reply Guy.”

This is what we do. And we're world class. We can do the same for you too, if that's something you want.

DM me if you're interested.

Note: We offer premium services at premium rates. We don't work with brokies and we only work with people we like.

EMAIL DESIGN. We write for DTC and non-DTC clients and we've always had better results with plain text or as close to it as possible. YMMV.

But whether you send text- or design-heavy emails, applying the tips we've mentioned here will boost your response. And if you want a tl;dr, here are the two pillars of email design:

1. Think and design mobile-first
2. Easy to read is easy to buy

Have you tested plain text vs. design emails with your business? Which style won? Let us know below.

***

Everything you've read about email subject lines is wrong. The number one predictor of whether or not your email gets opened is your relationship with the subscriber. Are you a fan of the sender? You're going to open their email. Do you enjoy reading them? You're going to open their email. The subject line doesn't matter.

Having said that, there are some ways you can eke out a few more opens from subscribers. We call it the Perfect Subject Line™ formula and it's described in these slides.

Tl;dr: as long as your foremost concern is “what's in it for them?” you'll be in good standing with subscribers and email clients alike.

Question for you: What was the subject line of the last email you sent? How would you improve it using the Perfect Subject Line™ formula? Let us know :)

***

I'm live with to talk about his new book

Instagods: How To Decode The Secret Psychology Of Social Media

Get it on Amazon today >> https://www.amazon.com/Instagods-Decode-Secret-Psychology-Social/dp/1073588645