Extra Co Advertising
Advertising, advertising banners, signboards, digital screens, stickers, digital marketing, social
ADNOC WORK
McDonald's ads you could take a bite out of 🍔
Advertising Agency: TBWA\Paris
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STARBUCKS USES TAYLOR SWIFT'S LYRICS TO PROMOTE NEW PRODUCTS
Recently, Starbucks launched a new drink called Blue Raspberry Cloud Frappuccino. The drink has a beautiful blue color, reminiscent of a floating cloud as its name "Cloud". Besides, the brand touts that this is a "delicious raspberry-flavored drink topped with whipped cream and sprinkled with light blue crispy sugar."
Especially in the product poster, Starbucks used the slogan "It's new and its... blue". It is known that these are the lyrics of the song "Cruel Summer" released by singer Taylor Swift in August 2019. Fans were extremely surprised and delighted by this exciting combination.
In March 2023, Starbucks also posted a post on Twitter that read, "The Eras as Starbucks drinks." The brand has listed the names of Taylor Swift's songs such as Fearless, 1989, Reputation,... and corresponding drinks inspired by the above songs. For example, in 1989, Starbucks launched a drink called Iced Caramel Macchiato, "Midnights" called Chocolate Cream Cold Brew,..
DELETING ALL THE GLASSES IN THE IMAGE OF 4 COFFEE DISHES, CIRCLE K AFFIRMED THAT PRODUCT QUALITY COMES FROM INGREDIENTS, NOT ON APPEARANCE
Canada has always been known as one of the countries with the largest number of coffee consumers in the world. Statistics from Coffeeaffection show that each Canadian drinks an average of nearly 3 cups of coffee per day.
Recognizing the overwhelming support for this beverage, Circle K partnered with Havas agency to launch an outdoor campaign called "Every Coffee" in April 2021.
The campaign consists of 4 print-ads depicting 4 coffee dishes available at Circle K: Espresso, Americano, Cappuccino and Latte. Coincidentally, these are also 4 popular drinks for users around the world. The use of 3D graphics to depict 4 vivid coffee dishes has highlighted the uniqueness and fun of Circle K's print-ads. Thereby, the brand focuses on advertising coffee products. Circle K is also committed to providing high-quality coffee to customers every time they visit the chain, emphasizing that product quality comes from ingredients and processing, not appearance.
Not stopping at print-ads, Circle K also uses social media platforms to promote campaigns and offer promotions for coffee products to customers.
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By EXTRA CO company Destinations, billboards and stickers for ADNOC locations have been created.
EXTRA CO has created a variety of Destinations, billboards, and stickers for ADNOC locations to help customers find their way around. The Destinations feature a range of colorful designs that are easy to spot, while the billboards feature bold text that is easy to read from a distance. Additionally, EXTRA CO has created stickers that can be placed on any surface to help customers navigate the area. These stickers are not only durable but also easy to remove without leaving any residue. The combination of these three products will help customers quickly find their way to their desired destination within the ADNOC locations.
EXTRA CO has also launched a series of billboards displaying the ADNOC logo and directing customers to their destinations. These billboards are strategically placed throughout the ADNOC locations, ensuring that customers can easily find their way regardless of where they are. The combination of these three products makes it easier for customers to quickly find their destination, allowing them to enjoy their time at the ADNOC locations.
In addition, EXTRA CO has also developed stickers that display ADNOC logo at popular destinations. These stickers have been designed to provide customers with an easy way to identify the area as a destination for them to visit. The stickers are
Advertising, advertising banners, signboards, digital screens, stickers, digital marketing, social
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Ras Al-Khaimah
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