Impact Wolves

It's not enough to just have a great product and optimized listing.

Why?

Because

Amazon advertising is so expensive these days. It’s so competitive.
Your competitors are not using White hat tactics. Instead they are using Black Hat tactics to outrank you.

So, THERE IS A WAY to drive more eyeballs to your products on Amazon.

Driving EXTERNAL TRAFFIC to your Amazon FBA listings is a powerful strategy to achieve this!

If you've just launched a product, focus on creating buzz and getting those initial reviews.

Social media is your best friend here. Engage with your audience, run contests, and get people talking about your product. If you have a few reviews under your belt, it's time to reach out to bloggers, influencers, and small publishers.

Offer them your product in exchange for an honest review or feature. As your reviews grow stronger, think outside the box.
Partner with complementary brands, create unique content, and find ways to make your product stand out.

Remember, external traffic is an ongoing process. Keep experimenting.

More control over your promotions!

Amazon has a new tool that can really help sellers keep their profits safe during sales. Here's how it works and why it matters for your business.

When you create a sale on Amazon, like a 10% off Coupon or a 20% off deal, you can now choose if these discounts can be used together at checkout.

Here's an example: You have a 10% off Coupon and a 20% off deal on the same item. If you let customers "stack" these, they could get 30% off total (10% + 20%) at checkout. But if you don't allow stacking, they'll only get the bigger discount – 20% in this case.

This is a big change because before, many sellers lost all their stock when shoppers combined lots of discounts. Now, you can control this and avoid surprise losses. You get to decide if discounts can be used together, so you don't lose money by accident.

This is super helpful for big sales like Prime Day, where you want to offer good deals but also protect your profits. Just keep in mind, if you let customers stack discounts and it hurts your profits, Amazon won't give you a refund. So, plan your sales carefully!

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FOLLOW FOR MORE UPDATES RELATED TO AMAZON.

🔄 Repost if you find this helpful and share it with your Community!

Amazon PPC campaigns can either be a boon to your business or a drain on your resources.

To ensure they're working for you, avoid these common mistakes:

Don't split your budget across multiple ad groups – stick to one for better control.

Avoid capping your budget, as this can limit your campaign's potential.

Focus your keywords by choosing 5 strong options per campaign for maximum impact.

If you have high organic rankings, experiment with lowering your sponsored rank to improve efficiency.

Finally, don't let your best-selling product variations get lost in the mix.

Start with all variations, identify the top performer, and pause the rest for better results.

By avoiding these pitfalls, you'll be well on your way to maximizing your Amazon ad success.

Ready to turn clicks into cash?
It's easy to get blinded by big numbers.

Clicks... impressions..
But guess what?

Those don't pay the bills.
SALES do.

Or maybe you're the "set it and forget it" type

Let me share insights as many Amazon sellers suffer from this problem.

Here's what we are going to covered:

🔸Issues:

1. Chasing Vanity Metrics.
2. Ignoring Search Term Reports
3. Boring "Me-Too" Ads
4. Haphazard Campaign Organization
5. The "Set It and Forget It" Mentality

🔸Solutions:
1. Do not analyze just traffic
2. Add irrelevant terms as negative keywords
3. Emphasize product benefits
4. Implement clear naming systems
5. Schedule regular checks.

P.S. Stop letting clicks fool you. It's time to focus on what truly matters - SALES.
Follow me and discover how to optimize your Amazon ads, avoid common pitfalls, and turn those clicks into cash.

🙃🙃🙃

Stop chasing after the "smartest" candidates.⁣

Everyone’s heard the classic soft skills vs hard skills..⁣
⁣But many companies overemphasize the wrong thing.⁣

Academic credentials, years of experience, and technical skills are their priority.

The truth is these are taught. The qualities you can't teach are what separate winners from the rest.⁣

Here are 8 unique rare traits found in every top performer from someone who has been a part of Fortune 500 teams, and have built my own from the ground up:⁣

1. Bias for Action⁣
↳ Consistently turns ideas into reality.⁣
↳ Finds creative solutions to roadblocks.⁣
↳ Known for their "make it happen" attitude.⁣
⁣

2. Adaptive IQ⁣
↳ Quickly learns and applies new skills.⁣
↳ Thrives in ambiguous situations.⁣
↳ Connects dots across different domains.⁣

⁣
4. Communicator⁣
↳ Tailors message to the audience effectively.⁣
↳ Articulates complex ideas with clarity.⁣
↳ Actively listens and asks insightful questions.⁣

3. Emotional IQ⁣
↳ Navigates interpersonal dynamics with ease.⁣
↳ Provides constructive feedback tactfully.⁣
↳ Builds strong relationships across all levels.⁣

5. Systems Thinker⁣
↳ Sees the big picture and understands interdependencies.⁣
↳ Identifies root causes, not just symptoms.⁣
↳ Proposes solutions that benefit the entire organization.⁣

6. Resilience Under Pressure⁣
↳ Maintains composure in high-stakes situations.⁣
↳ Bounces back quickly from setbacks.⁣
↳ Uses stress as a catalyst for growth.⁣

7. Intellectual Humility⁣
↳ Embraces a growth mindset.⁣
↳ Seeks out diverse perspectives.⁣
↳ Admits knowledge gaps and learns from others.
⁣

8. Outcome-Based Focus⁣
↳ Prioritizes impactful work over busy work.⁣
↳ Sets and achieves ambitious, measurable goals.⁣
↳ Consistently delivers results that matter.⁣

Yes, hard skills will open the door.⁣
But hard skills will grow you once you’re there.⁣

♻️ Repost to help your network build stronger teams⁣

Follow Me for more.

———————————⁣

You're scrolling through Amazon, hunting for that perfect product.

Two pop up:

One's shiny, has cool pics, but... ZERO reviews.
The other? Maybe not as flashy, but it's got ⭐⭐⭐⭐⭐

Which one are YOU clicking on? 😏

Reviews aren't just nice-to-haves on Amazon. They're the LIFEBLOOD of your listing.

Reviews = Trust
People trust other people. A bunch of positive reviews tells potential buyers, Hey, this thing actually WORKS!

Reviews = Social Proof.
We're all influenced by what others do. Seeing others love a product makes us want it too. It's basic human psychology.

What's YOUR best review-getting strategy?

99% of brands hate Amazon sellers.
They see us as the enemy. Undercutting their prices...

But guess what?

There's that 1%. The brands that see the OPPORTUNITY.
The ones that see us as PARTNERS.

So how do YOU become part of that 1%?
It's all about

-Choosing a NICHE
-Having a GREAT pitch
-RELENTLESS follow up

Let's break it down..

1. Choosing a niche...
It's NOT about closing doors. It's about OPENING them... WIDER.
It's WAY easier to land a brand when you're already working with other brands in their NICHE.

You speak their language. You understand their PAIN points. You're not just another seller... you're an EXPERT.

2. Perfecting your pitch.
Brands want more than your MONEY. They want VALUE.
And every brand is DIFFERENT.

3. Relentless follow up...
This is where most people GIVE UP.
The BEST brands take MONTHS... even YEARS to land.

The longer it takes to land a brand, the more PROFITABLE that brand will be.
So don't get discouraged. Keep knocking. Keep building that relationship.

Because when that door finally OPENS... It'll be worth the WAIT.

Remember...
Selling on Amazon is risky.
When you're part of that 1%...

The rewards are LIMITLESS.
#

Ever been so successful that you start wondering, "What's it all for?" 🤯
I had.

Ignore advice from the bottom 99.9%.

It sounds harsh, BUT...
The masses aren't wealthy. They're stuck in the rat race, chasing the same old dreams.

Fear is a compass.

It points to the areas where growth lies.
The scariest challenges often lead to the BIGGEST breakthroughs.

Worrying changes NOTHING.

It only steals your joy and energy.
Focus on what you can control, and let go of the rest.

These rules transformed my life...
BUT...
They also made me realize that true fulfillment comes from more than just money.

It's about finding your purpose, making a difference, and living a life of meaning.

The holiday season isn't profitable for businesses.
It's easy to overspend on ads and not get results.
I've learned a lot from my experience with Amazon PPC.

Success during the holidays depends on having a good strategy.
Start making more sales with these tips:

-Target smaller, less popular holidays in addition to the big ones.
-Start your advertising campaigns early, before the holiday rush begins.
-Keep advertising after the holidays are over to capture bargain hunters.

Comment below and tell me which of these strategies you'll be using this year. Let's make this your most profitable holiday season yet!

All of your work is USELESS.

untill.

You ask the RIGHT questions about your Amazon ad campaign

Your success hinges on asking the RIGHT questions.

1️⃣ Did I get my bids right? This isn't about setting the highest bid, but the smartest. Your bid should reflect your product’s profit margins, market demand and campaign goals.

2️⃣ Are my products on the right search terms? Ensure your keywords are highly relevant to the buyer’s intent to maximize your ad's effectiveness.

3️⃣ Am I advertising at a price I can afford? This is crucial. Set a budget that allows for testing and scaling without jeopardizing your overall financial health.

❌ Common Misstep: Jumping on the bandwagon of a 'crazy' launch strategy without evaluating its alignment with your specific goals and budget.

🔍 Focus Area: Ask yourself these questions periodically, not just at the launch. Markets evolve, and so should your strategies.

📈 Pro Tip: Use historical data and competitor analysis to refine your approach continually. This proactive stance ensures you stay ahead in the competitive Amazon marketplace.

You will NEVER become a 6-figure Amazon Seller...

Until you crack the code of Amazon listings.

Picture this...
-Countless products...
-Endless competition...

Sound familiar? It's the harsh reality of Amazon.

But,

-You CAN stand out.
-You CAN dominate.
-You CAN achieve those 6-figures

Learn art of Listing Optimization.

It's NOT about luck.
It's NOT about having the "perfect" product.
It's about MAKING your listing to:

-Attract: Capture attention with eye catching visuals and concise bullet points.
-Engage: Educate and inform with detailed descriptions and A+ Content (for brand owners).
-Convert: Guide buyers seamlessly to the "Add to Cart" button.

Think of it as your digital storefront.
Would you walk into a cluttered, dimly lit store with confusing signs?

NO.

Your Amazon listing deserves the same level of care.

So, what's the magic formula?
Let's break it down...

The Listing Optimization Checklist:

#1 Leaf Node: The GPS guiding buyers to YOUR product.
#2 Search Terms: The keywords unlocking discoverability.
#3 Product Bullet Points: The concise highlights showcasing benefits.
#4 Product Images: The visual story captivating potential customers.
#5 Product Descriptions: The in-depth details answering every question.
#6 A+ Content: The brand-boosting tool for storytelling (brand owners only).

But that's not all...

The KEY FEATURES for Listing Optimization Success:

-Competitive Pricing: The sweet spot balancing value and profit.
-Backend Search Terms: The hidden gems boosting visibility.
-Detailed Product Description: The comprehensive narrative building trust.
-Informative Bullet Points: The scannable snippets highlighting key features.

It's time to Optimize your listings.

The 6-figure dream is within reach...
If you're willing to put in the work.

Start optimizing TODAY.

P.S Feel free to reach out – I'm always here to share insights and strategies!

The school of hard knocks has been my greatest educator.
⁣
I've spent years scaling businesses, and these 30 lines capture the most important things I've learned.
⁣
1. Define your niche and target audience⁣.
2. Develop a unique value proposition⁣.
3. Create a user-friendly website⁣.
4. Focus on SEO strategies early on.⁣
5. Utilize social media marketing⁣.
6. Utilize email/SMS list building & nurture.⁣
7. Explore influencer partnerships/collaborations.⁣
8. Optimize content for mobile users too⁣.
9. Implement data analytics early on⁣.
10. Aggressively push content marketing⁣.
11. Use AI wherever you can to scale lean⁣.
12. Make sure to focus on community⁣.
13. Explore tools & platforms for growth⁣.
14. Always continue learning and testing⁣.
15. Implement automated marketing systems⁣.
16. Develop a strong brand identity⁣.
17. Create a customer loyalty program⁣.
18. Utilize video marketing whenever you can⁣.
19. Implement UI/UX optimization practices⁣.
20. Explore podcasting/speaking opportunities⁣.
21. Utilize user-generated content (or AI versions)⁣.
22. Implement chatbots for customer engagement⁣.
23. Always keep retargeting going in the background⁣.
24. Stay with the trends (AR, Web3, AI, and so on)⁣.
25. Implement affiliate marketing programs⁣.
26. Learn from anyone out performing you⁣.
27. Connect with your audience whenever possible⁣.
28. Implement personalization strategies at scale⁣.
29. Utilize predictive analytics for decision-making⁣.
30. Explore recurring business models for offer diversity⁣.
⁣
———————————⁣
⁣
⁣⁣⁣⁣P.S. It takes relentless effort, adaptability, and a willingness to learn from both successes and failures.

Keep pushing forward, stay curious, and never stop experimenting.

♻ Like this post if you found it helpful! And don't forget to share it with your fellows.

🚀 What drives a shopper to click on your Amazon listing?

It's not just about having the best product; it's about presenting it right.

Here are the 5 factors that impact your click-through rate:

1. Main Image 📸

2. Price 💰

3. Reviews ⭐️

4. Title 🏷️

5. Amazon Badges 🏅

But guess what? You can only control 2 of them.

💡 Focus on the Title and Main Image to capture attention.

Your product title must be creative and compelling. Your main image should be eye-catching and captivating.

Ready to boost your CTR? Start with these two elements. Make your listings irresistible!

Repost ♻ to inspire your network and follow 🔔 Jonny Golding for tips on becoming a top Amazon seller.

🥇 Becoming a top seller on Amazon begins with a mindset that aligns with the dynamic nature of the platform.

These tips from a PPC expert can help you reach new heights! ⤵

We're talking about optimizing your campaigns, finding the right keywords, and making sure your ads are running when they'll be most effective.

The best part?

These strategies are easy to implement, even if you're new to Amazon advertising.

➥P.S. Remember, even small changes to your PPC strategy can make a big difference.

♻ Like this post if you found it helpful! And don't forget to share it with your fellow Amazon sellers!

YOU ARE WRONG IN WRITING AMAZON PRODUCT LISTINGS

Until,

You read this..

Here are the tips on how to write Amazon listing copy that all sellers can implement right away.

You will see some templates that all sellers can use in order to gather the most important product information

and how to identify the customer’s problem in order to position the product as the solution.

Having trouble with your Amazon account?

You're not alone. Amazon's marketplace is complex, but I’ve mastered it over the past decade. Here’s the game plan:

𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗡𝘂𝗺𝗯𝗲𝗿𝘀

▪ Start with a detailed profit and loss report. Tools like Kopo can help you spot FBA fees, storage costs, discounts, PPC, and more. These numbers are necessary to understand your profitability.

𝗦𝗽𝗼𝘁 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗜𝘀𝘀𝘂𝗲𝘀

▪ Notice any recent declines? Identify when things changed. If something was performing well but now isn’t, dig into why.

𝗙𝗶𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗔𝗿𝗲𝗮𝘀

▪ Look at your conversion rate, content quality, and listing traffic. Analyzing these can turn a poor-performing product or account into a success story.

𝗔𝘃𝗼𝗶𝗱 𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀

▪ Don’t focus solely on PPC and ads. Profitability issues usually start earlier. Are you over-discounting? Is your packaging subpar? Multiple factors can hurt performance.

𝗚𝗲𝘁 𝗘𝘅𝗽𝗲𝗿𝘁 𝗛𝗲𝗹𝗽

▪ If you’re buried by data and jargon, hire a pro. An e-commerce expert can create a tailored plan to get you back on track.

𝗠𝗮𝗸𝗲 𝗮 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱

▪ With the right strategy, any underperforming Amazon account can thrive. Evaluate every area and apply the 80-20 rule. Often, it’s a mix of factors causing issues, not just one thing.

Repost ♻ to inspire your network and follow 🔔Impact Wolves for tips on becoming a top Amazon seller.

Truth! 🥴🥴🥴

𝐒𝐭𝐨𝐩 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐅𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐮𝐭.....
𝐁𝐮𝐢𝐥𝐝 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐁𝐫𝐚𝐧𝐝.
Short-Term Sales vs. Long-Term Success:

⤷ 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐅𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬:
Quick Revenue
Limited Growth
High Competition
Low Customer Loyalty
Minimal Investment

⤷ 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐁𝐫𝐚𝐧𝐝:
Sustainable Growth
Customer Loyalty
Unique Identity
Higher Margins
Comprehensive Strategy

It's the question I failed to ask before launching my own Amazon product.

"𝐃𝐨 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐛𝐫𝐚𝐧𝐝?"

There's a world of difference between creating a product to sell & building a brand that sells products.

Building a brand requires investment in:

- Strong visuals
- A clear message
- Professional packaging
- High-quality customer service

So, before launching your product, ask yourself -

- "What will customers say about my brand?"
- "Does my product fit into my brand's vision?"
- "Do I have everything in place to build a brand?"

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐩𝐫𝐞𝐟𝐞𝐫 𝐰𝐡𝐢𝐥𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧?

Tell me in the comments ↓

Are You Losing Money to PPC Fraud?

Ever feel like your Amazon PPC efforts are in vain?

It's frustrating, and it might make you question your entire strategy.

The world of Amazon PPC is a battlefield.

You pour time, energy, and resources into optimizing your campaigns... only to see sudden, inexplicable drops in performance.

But what if there's a hidden force working against you?

From click fraud to malicious reviews, underhanded tactics from competitors could be spoiling your success.

Don't stay in the dark...

Here are the strategies you need to defend your hard-earned profits.

------------------------------------------
Follow for more. 😍

Don't wait until the last minute

Start planning your strategy for weeks or months to ensure you're ready for the increased competition and traffic.

During Peak seasons

This means carefully researching relevant keywords to stay visible.

Once the peak hit. It's crucial to monitor your spending and adjust your bids to maintain profitability.

But the work doesn't stop when the peak is over!

Take the time to thoroughly analyze your campaign data and pinpoint areas for improvement.

This will help you filter your approach and make your next peak season even more successful. 📈

Follow for more tips.

🙃🙃🙃

Proven Split Testing Strategies for Amazon FBA Listings

We are going to talk about

1. Research & Ideate
2. External Testing
3. Iterate
4. Internal Testing
5. Go live with wins

By iterating on your designs based on data-driven insights

You can continuously improve your listings, increase visibility, and ultimately increase your sales on Amazon.

Effectively use sponsored brand ads on Amazon to build your brand, generate more sales, and improve conversion rates with these 4 tips.

Try to get as many long-tail keywords as possible into your sponsored brand ads and don’t stuff them into one ad.

Defending your brand doesn’t mean bidding too high and spend a lot of money. You can be specific with longer tail versions of your keywords.

I've got the sponsored brand ads top 4 strategies for you.
-Match keywords to headlines
-Defend branded keywords
-Visual hack to expand product images
-Examine placement data

Hit like and make sure to follow for more!

Many Amazon sellers loose money

Because,
They don’t properly track their profits.

Some of the questions that Amazon sellers can ask themselves to understand how well they are doing with their profitability analysis.

-What was the storage fee per product?
-How much did the inbound shipment per product cost you?
-Did the product price drop due to competitor activity?
-Are you still profitable with this particular product after the price drop?
-Did the new product batch have a different price?
-Will the product still be profitable with the new COGS?
-How many products of a certain type were returned?
-How many are in sellable condition?
-What was the total refund cost?
-What was the total amount of all Amazon fees?

Here are 3 main reports for every business

1. Profit and loss
2. Balance sheet
3. Cash flow

Follow for more....

Efficient restocking is key to success for Amazon sellers. Restocking inventory involves understanding your sales velocity, which means analyzing past sales data to predict future demand.

This helps you determine how often you need to restock your products and allows you to adjust for seasonal trends.

Optimizing inventory levels is crucial to avoid overstocking or running out of stock. Amazon provides restock recommendations that can help you manage your inventory efficiently.

It's also important to monitor your stock limits, which are determined by Amazon's restock limits and your Inventory Performance Index (IPI) score.

Using inventory management tools can help you track your inventory in real-time and forecast future demand. These tools can also automate restocking alerts based on criteria you set. Additionally, you need to plan for lead times, which are the times it takes for your suppliers to deliver products and for those products to be shipped to Amazon.

Building a buffer period into your restocking schedule can help you accommodate unexpected delays.

💥 Follow for more..........

Relatable😃

Avoid these 5 DEADLY Amazon mistakes in 2024

1. Don't let your Amazon business fall victim to these common pitfalls.

2. Ignoring your campaigns can lead to wasted ad spend and missed opportunities.

3. Keep a close eye on your account health and performance metrics to avoid penalties and maintain a high ranking.

4. Regularly test your product images and listing copy to optimize conversions and outperform your competitors.

5. Continuously improve your product based on customer feedback and market trends.

By avoiding these mistakes, you'll be well on your way to dominating Amazon in 2024. Remember, success on Amazon requires constant vigilance and optimization.

Stay ahead of the game by following these tips

Well, I've been working on Amazon for the last four years. I'm currently working on a relatively new brand and have built a few brands. Expanding from Amazon, also focusing on TikTok Shop.

Here are three strategies that I've found no longer work if you aim for success, as they have expired in 2024.

And

I'm talking about, the first mistake I would say is relying solely on Amazon listings with still images compared to videos.
The second mistake is about treating PPC campaigns as a project-based task.
And the third one is using solely direct influences marketing.

Avoid these outdated strategies because these strategies will not work for you anymore.