PartnerMatrix

Modern iGaming business is already impossible to imagine without affiliate marketing. By using reliable software and a smart strategy, your investments are more likely to multiply in just a year.

💡 Learn how to launch your affiliate marketing channel from scratch or migrate to the best system in the industry ➡️ https://shorturl.at/hknY3

How profitable can an affiliate casino channel be if done well? The monthly profit of established affiliate networks can exceed $1 million, with new casinos reaching $100,000 or higher just with the right affiliate channel.
📈 Affiliate marketing is becoming more profitable in iGaming, bringing more topics, events, and gatherings each year.

So, let’s look at some fundamentals on how to enhance the promotion of your affiliate program for online casinos and draw in more gamers. 👉 https://shorturl.at/kMRSU

Embracing the vibrant energy at Sigma Europe in Malta! 🌟 The first two days have been full of productive meetings and discussions. We've reunited with familiar faces, forged new connections, and continue exploring new opportunities.

🚀 Join us at Stand 5003 to discuss the opportunities of affiliate marketing and PartnerMatrix system. 🤝

It was an incredible experience connecting with local and international specialists at the SBC Summit Tbilisi! The event was perfectly organized, and we're happy to say that we've already forged new and powerful connections that will undoubtedly drive our growth.

💡 One of the highlights in Tbilisi was the opportunity to participate in a thought-provoking dinner with the distinguished representatives from the Hungarian State Lottery. This event allowed us to expand both our business horizons and our educational insights.

We want to extend our heartfelt gratitude to everyone who joined us in Tbilisi. 🤩 Stay tuned for more exciting gatherings on the horizon! 🚀

🎙️ In the latest PM Talks series, Catie Di Stefano, Director of Community Marketing at OnlineGamblers, shares with Artyom Matevosyan her inspiring journey from Sweden to the iGaming affiliate industry.

Catie shared insights on the unique dynamics of the US market, efficient player acquisition methods, emerging trends, what American players seek from operators, and the importance of responsible gambling
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Catie Di Stefano at PM Talks: Promoting Responsible Gambling - A Joint Endeavor for Affiliates and Operators | EveryMatrix In this PM Talks interview, Catie Di Stefano shares her thoughts on promoting responsible gambling with Artyom Matevosyan

Introducing the latest installment of PM Talks: a dialogue between Artyom Matevosyan and Paul Puolakka, an accomplished affiliate specialist and the visionary CMO at Mr. Gamble.

Delving into Paul's remarkable journey, the interview uncovers his valuable perspectives on the evolution of affiliate marketing. With a wealth of experience, Paul shares profound insights into pinpointing optimal regions and niches for promoting your gaming brand.

Paul Puolakka at PM Talks: Sharing Knowledge Drives Affiliate Marketing Forward | EveryMatrix Check out this interview with Paul Puolakka to find out how sharing knowledge drives affiliate marketing forward

Ever wondered how much affiliates and casinos earn through affiliate marketing in the iGaming market? 👉 The answer lies in the diversity of the industry, where commissions, traffic, and game rules vary significantly across different regions.

📚 Our team has taken up the challenge to demystify this complex world in a recent article! We've delved into successful affiliate channels to uncover relevant estimates to help you make informed investment decisions in your affiliate channel.

How much do casinos and affiliates earn with affiliate marketing? 🔻

How much do casinos and affiliates earn with affiliate marketing in 2023? | EveryMatrix Find out how much casinos and affiliates earn with affiliate marketing in 2023

iGB Affiliate has published an extensive piece on PartnerMatrix, featuring an exclusive interview with PartnerMatrix's Rocket Man, Vahe Khalatyan. The article delves into the remarkable journey of our company, highlights the exciting "new version" of PartnerMatrix, and unveils the intricacies surrounding our recent acquisition of DeepCI.

As we gear up for the upcoming iGB Amsterdam gathering, we invite you to explore the key highlights of PartnerMatrix story and stay up-to-date with our latest developments.

🔥 We extend our heartfelt gratitude to iGB Affiliate for their comprehensive and captivating coverage.
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Rocket man: PartnerMatrix CEO Vahe Khalatyan talks growth, DeepCI and AI In a wide-ranging interview, Khalatyan sets out his vision for creating what he calls ‘the new version’ of PartnerMatrix by the end of 2023

🎉 We are MORE THAN HAPPY to announce that PartnerMatrix has won the AffPapa iGaming award for "Client Satisfaction of the Year"! We extend our heartfelt gratitude to all the voters - our partners, colleagues, and, most importantly, our incredible clients. ❤️🍾

🏆This accolade is a testament to our unwavering commitment to client satisfaction, which has been our TOP priority since day one.

At PartnerMatrix, we believe that our clients' happiness is the cornerstone of our success. This recognition validates our efforts to go above and beyond, tailoring our services and solutions to meet their needs. 🥇

Exciting news! We're launching a new interview series, PM Talks, where our affiliate specialist, Artyom Matevosyan, talks with industry leaders about pressing topics in modern affiliate marketing.
💬Our first guest is none other than the charismatic Sasha Boerma, Head of Affiliates at Coastline Gaming in Ireland. Sasha shared her invaluable insights on effective affiliate marketing strategies, critical challenges facing affiliates today, and the specific preferences of the Irish market. We also delved into broader topics of modern affiliate marketing, such as creating sustainable affiliate channels.
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Sasha Boerma at PM Talks: Why should we distinguish between the British and Irish markets? | EveryMatrix Sasha Boerma boasts a wealth of experience in the iGaming industry, having led affiliate teams for several prominent companies. Currently, she serves as the Head of Affiliates at Coastline Gaming, a top-tier Gaming & Online Casino provider in Ireland. Sasha’s primary objective is to establish sust...

As iGaming operators navigate the ever-changing landscape of affiliate marketing, finding the right partners to promote their brand can be daunting.
🌟 Our carefully curated list of affiliates addresses this challenge, offering a range of options to meet the specific needs of iGaming brands and casinos worldwide.
🚀 With these platforms, you'll be equipped to build brand awareness and drive sales in 2023 and beyond.

Top iGaming affiliate networks and media | PartnerMatrix | EveryMatrix In this review, you will find an in-depth comparison of some of the most popular iGaming affiliate networks.

PartnerMatrix is thrilled to announce the appointment of Vahe Khalatyan as the new CEO. 🎉

Vahe, who previously served as the company's CTO, has a wealth of experience and expertise, making him an ideal fit for the position.

"I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market. In 2023, we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client," said Vahe.

Congratulations, Vahe! We can't wait to see the innovations you will bring to PartnerMatrix! Here's to a bright future! 🥂🥳

Read more > https://bit.ly/3IBChmd

It's always a bittersweet feeling when a big event like ICE London comes to an end. The buzz and excitement of the show floor are replaced by the return to our daily routine.

But don't let the post-ICE depression set in just yet! 2023 is shaping up to be an incredible year for the iGaming industry with a host of exciting events on the horizon.

𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐄𝐯𝐞𝐧𝐭𝐬 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝟐𝟎𝟐𝟑 ➡ https://bit.ly/3Xqiz14

To make the most of the upcoming year and stay ahead of the curve, be sure to check out our blog post. We've put together a comprehensive list of the best iGaming events and conferences of 2023, so you can start planning your next adventure in the world of iGaming.

📅 What are you waiting for? Get your calendar ready and let's make 2023 the most productive year yet!

Casino agents have proven their efficiency in bringing quality traffic and creating sustainable user flow for online casinos.

With the ability to promote your games to targeted audiences in land-based bet shops and casinos around the world, agents are bringing in big traffic for thousands of online gaming platforms.

💡 Want to learn more about how casino agents can benefit your business? Check out this link: https://buff.ly/3vYqWFW
💬 Or, schedule a demo presentation of the PartnerMatrix Agent management system to see it in action: https://buff.ly/3XaOEdV
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🏆 PartnerMatrix is acknowledged as the best affiliate software provider in 2022 by EGR B2B Awards.

💡Are you looking to boost your casino's affiliate channel? Our new article breaks down the affiliate market and highlights 10 valuable tips for creating a successful affiliate channel for your casino. Learn how to keep your channel active and bring in relevant traffic, boosting your revenues.

Whether you're a start-up brand or an established casino, these tips are sure to help 🔻

Ten tips for a successful casino affiliate channel | EveryMatrix How profitable can an affiliate casino channel be if done well? The monthly profit of established affiliate networks can exceed $1 million, with new casinos reaching $100,000 or higher just with the right affiliate channel. Affiliate marketing is becoming more profitable in iGaming, bringing more to...

Dear friends, colleagues, and partners! It’s hard to imagine where we would be without your help and endless support. May the upcoming year be filled with good deals and success.

☀️ We wish all the professional and personal wishes come true in 2023!
🎉 New adventures are around the corner!

Meet the PartnerMatrix team at the upcoming ICE London event on February 7-9! We are super excited to see all of our dear friends and create new and powerful connections.
❗ Stand N6-210
💬 Book a meeting now: https://bit.ly/3U6zG7Q
💡 Let's focus on affiliate marketing!
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ICE remains the most comprehensive and attended iGaming conference. It covers land-based and online casinos and seminars with the latest industry news, bringing together both the major market players and newcomers. The entire conference program has been published, so stop by and book your seat at the world’s leading gaming conference.

2023 will bring specialists together for various events where they will find new business opportunities and build their network.

Considering the gambling industry’s specifications, like the numerous restrictions on online advertising, these events provide additional platforms to promote your services, games and software.

💡 In this article, we have collected all the most important events of 2023 that will interest almost all specialists and companies in the affiliate industry.

iGaming Affiliate Events Calendar 2023 | PartnerMatrix | EveryMatrix There are numerous events, conferences, and exhibitions being held throughout the year. They bringing together the global iGaming community – affiliate marketers, casino operators, software providers, and affiliates from all over the world. In 2023, specialists will gather again to find new busine...

We are happy to announce the start of the partnership with an established Serbian operator AdmiralBet! With the PartnerMatrix affiliate management system, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand's awareness.

“Affiliate marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes,” - comments Milan Djurmez, Head of Online Gaming at AdmiralBet.
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💡 AdmiralBet is famous for its rich and modern gaming platform, gaining a reputation in the Serbian market with its cutting-edge online sports betting offers.

Read more:

PartnerMatrix inks new affiliate channel deal with AdmiralBet | EveryMatrix PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet. Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcas...

There are multiple aspects and layers to successful affiliate marketing in iGaming. However, we decided to single them out into three aspects due to the numerous discussions and high demand for such tools in the market:

📊 Marketing tools
Marketing tools are essential when managing an efficient affiliate channel. Casinos should be able to allow their affiliates to promote games as ads while also providing geo-targeted smart links to make profitable deals based on local market preferences. Another thing worth mentioning is the importance for affiliates to generate standard, GIF and HTML banners for different placements.

📈 Real-time statistics
Having real-time statistics and reports at your disposal means controlling your traffic and being able to immediately react to any type of activity, be it good or harmful. In one situation, an affiliate manager can notice good traffic activity and boost the profitable channel, in another case, an affiliate manager can prevent fraud attempts. Real-time statistics bring transparency and extra trust toward operators’ brand and their affiliate programs: both sides have equal access to their business reports.

🔒 Security tools
There are numerous ways affiliates use to scam casinos. Most of these attempts can be boiled down to one single goal – getting commissions by bypassing the company’s rules. There are many ways to reveal fraudulent attempts, from IP checks to traffic source checks and player behaviour analysis. One of the most effective and up-to-date tools in iGaming affiliate marketing is the Anti-Fraud Intelligence developed by PartnerMatrix.

❓ What other important aspects of modern affiliate marketing would you mention?

💬 If you’re looking for the best affiliate software solution for your iGaming brand, drop us a message: https://buff.ly/3Onzyyf

In their latest article, SBCNews focuses on Armenia, with its dynamically growing IT and iGaming sectors, and how the recent conflict with the authoritarian neighbour Azerbaijan has affected life in the country.

The magazine spoke with representatives of three different Armenian iGaming companies, including PartnerMatrix's CEO Levon Nikoghosyan.
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Thanks again to the SBCNews for bringing up such an important topic.

Armenia: Building An iGaming Tech Sector In Face Of Conflict Armenia has emerged as a powerhouse of the sportsbook and igaming technology industry in recent years, but the nation has had to achieve this economic success story against a backdrop of an ongoing conflict with neighbouring Azerbaijan.

Which affiliate types are the most effective to partner with in the iGaming industry? What affiliation format would you prefer for your casino/gaming brand?
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💡 Also, check our recent article about how to find affiliates with relevant traffic for your iGaming business: https://buff.ly/3UI0qei

How much do operators and affiliates earn with affiliate marketing? We often hear this question, and, to be honest, the answer is quite ambiguous.
💡 However, in this article we tried to give a generic view of the numbers and how the revenues are generated.

How much do casinos and affiliates earn with affiliate marketing? | PartnerMatrix | EveryMatrix Affiliate marketing is a huge network that has reached almost all global business areas. It is foreseen that the market size will grow by around $13 billion in 2022, and this dynamic is predicted to continue in the upcoming years. The leading affiliate networks belong to such companies as Shopify, A...

We are happy to announce that we have reached the mark of 250 top clients with a list of established operators and successful startup casinos from almost all continents. 🏅

“In more than seven years, we have managed to bring PartnerMatrix to the level that meets the requirements of modern affiliate marketing in iGaming. These include advanced affiliate marketing tools, a powerful security system, as well as all new solutions that our clients exclusively receive. Some revolutionary updates are soon to come - literally game-changing functionalities for our operators' convenience. Stay tuned for our updates.” - shared the CEO of PartnerMatrix Levon Nikoghosyan.
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💬 If you have a question or would like to book a live presentation of the system, write us here: https://bit.ly/3VfYdYz

In this article, we tried to cover all the essential events that happened in the iGaming affiliate industry in 2022, and what the foreseeable future holds for 2023:
✔️ iGaming Market Comparison: Focus on U.S. and E.U.
✔️ Online ads restrictions and how affiliate marketing saves the day
✔️ Protecting an affiliate channel from fraud
✔️ Emerging affiliate marketing tools
✔️ Best Affiliate Networks for casinos
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Read more 🔻🔻🔻

iGaming Affiliate Marketing Report 2022-2023 | PartnerMatrix | EveryMatrix Competitiveness in affiliate marketing is becoming fierce as the numbers grow worldwide. This is due to the emergence of new markets and the overall development of the iGaming industry, generating more money than the Hollywood movie industry (which is around $140 billion). The $173 billion market pr...

🤔 Promoting a casino in modern times is a rather specific and time-consuming process. But by knowing the rules and paying attention to certain details, you can achieve great results in a short time.
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💡 10 tips from PartnerMatrix that can help increasing your casino awareness and promoting your games more effectively in 2022/23 ⬇️

10 tips to promote your online casino in 2022 | EveryMatrix Promoting a casino in modern times is a rather specific and time-consuming process. Firstly, casino advertising has many restrictions – both land-based and online. However, this isn’t actually a big problem – the gambling industry is growing and prospering now more than ever, with an expected ...

Hey iGaming folks! Is anyone visiting Malta for the iGaming NEXT, 27-29 September? Don't hesitate pinging us for a meeting with PartnerMatrix specialist!
📧 Book a meeting: https://bit.ly/3U6zG7Q
✔️ Let's talk affiliate marketing!
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Hosted once again in iGaming NEXT Valletta’s beloved home, the world-leading Mediterranean Conference Centre, Valletta ‘22 promises to be the biggest, best and most valuable edition yet of the most exciting show in the industry (c) iGaming Next