Indigo Branding Agency

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“Minas” project was developed as an homage to Minas Avetisyan, an iconic modernist from Armenia.

The goal was to design a wine label that would recreate the aesthetic vision of the “Great Master of Colour” from the 50s. Labels should be inspired by him,not replicate.
We wove our concept around his visual codes extracted from Armenian medieval manuscripts and textures of impressionism, expressionism.

We came up with a simple, yet deeply distinctive visual concept, successfully translating his codes into contemporary and relatable language.

This work recreated his sense, without attaching it to any physical form. We show the “Master of Colour”, bringing the idea of color to the forefront. To enhance the sense of oil x canvas we printed the labels in 3d and added a textured paper. This added a more sensual touch to the customer experience.

His signature, fused on the bottle, puts it in the ethically right position to not mistaken our work with his original pieces.

In the packaging for wine bottles we playfully used the idea of an oil tube, as a physical symbol of color. We turned a cliche into a sustainable solution.

The branding campaign also included renovation of the artist's museum. It's yet the only example of a branding that's socially and culturally engaged.

“Arbucha” is the first Armenian kombucha, a fermented drink made from tea and various natural ingredients, rich in vitamins.

Our task was to create a new label design for this unique beverage.

We opted for simple, minimalistic solutions. In the central part, you'll find the inscription “Arbucha”, with the main ingredient from which the drink was made depicted below, such as pomegranate or mint.

In the middle, a square design block serves as a backdrop, featuring minimalistic-style illustrations and floral patterns that express the naturalness of the drink.

We chose pastel shades that are pleasing to the eye, completing the overall design.

One of our recent branding projects.

We focused on creating a dynamic brand identity with a strong emphasis on aesthetic medicine. Our approach involved the creation of a compelling and lively branding strategy, incorporating eye-catching elements to enhance our overall brand image.

Kamar Branding Design Graphic Design,Photography,Advertising

Sponsorship of the Winter Festival:

Founder of Indigo Branding Agency Aram Azarian

Ձմեռային փառատոնի հովանավորությունը մեր կորպատիվ պատասխանատվության մի մասն է. Indigo ընկերության հիմնադիր Արամ Ազարյան Indigo-ն ավելի քան 20 տարվա աշխատանքային փորձով բրենդինգով զբաղվող հայաստանյան լավագույն ընկերություններից է, որը 200-ից ավելի գործընկերների համար իրակացրել է ավելի քա....

"ChocoYan" offers high-quality chocolates crafted with Armenian dried fruits and walnuts. The company has been in the market since 2015.
Our team has created packaging for this new product featuring bright, distinctive and captivating solutions. The key element of our design work is the illustrations. We depicted the fruits, from which were extracted luscious juices, also melted chocolate and nuts. This design vividly conveys the process of crafting these delectable candies.
The centerpiece of the packaging is the illustration, which divides the overall design into two colors. We've employed a bold font and adorned it with golden lettering to underscore the high quality of our product.
Meticulously attending to every detail, we've emblazoned the brand name and product logo in golden letters on oil paper within the box. For the design, we've harnessed the vibrant colors of fruits, which imbue a distinctive mood - including shades of orange, blue and purple.

Dear Network!!!

We are looking for a Social Media Marketing Specialist

https://www.linkedin.com/jobs/view/3763880842

Black Friday can change the game. 🖤

Success Beyond Discounts:
True brand power isn't found in a sale.
It's built with creativity, strategy, and vision.
Let's craft a brand that thrives on its merits, not its markdowns.

Get Free Brand Audit.

The naming and branding of this project were inspired by the most beautiful and fruitful season of the year, the autumn. The name is delivered from the native Armenian “forest” and shares the idea that all the fruits, now “domesticated” can be found in the wilderness, the forest.
Accentuating the forest meant for us underlining the fact that the products have an organic base and are all-natural.
Visually the sense of forest and autumn harvest is delivered through hand-drawn acrylic illustrations of realistic fruits each paired with their leaves. Our idea of adding leaves on the label of the product had several reasons. First of all, we treated the fruits here not just like objects, but as the main characters of the product. For example, the strawberry is the main character, the hero of the strawberry jam. After switching our perspective to this, we created a packaging design that resembles Hollywood-style movie posters, where the main hero is represented in the process of its transition. In our case we showed the transition from a tree to a fruit.
By adding the leaves we also increased the visual dynamics of the fruits, making the labels stand out among other similar products. Second, this gives a clear illustration of what we also wanted to accentuate, the lifecycle of each fruit. To underline the idea of cycling in life, in harvest and natural goods, we gave a little “twist” to the leaf, making it look like Ying and Yang symbol.

💜We're excited to share that we've been shortlisted for the 2023 Pentawards! Two of our entries into the Beverage category have made it through to the second round of judging.
Wish us luck for the final round...🙌🙌🙌

Styles of Graphic Design: minimalism, maximalism, and everything in between
Graphic design is more than just colorful graphics and fancy typography. It entails the use of different art styles, layouts, and techniques that will bring out the best in your brand. In this article, I will introduce you to three top graphic design styles that can help your business's visual identity make a lasting impression on its target audience.

Styles of Graphic Design: minimalism, maximalism, and everything in between Graphic design is more than just colorful graphics and fancy typography. It entails the use of different art styles, layouts, and techniques that will bring out the best in your brand.

We aimed to create a simple but comprehended design that could hold within the traditional associations connected to financial institutions but at the same time look new and daring.
It was also important to underline the idea of “fast” and give a sense of rapidness through design.
Of course, when it comes to any type of financial institution, including banks, blue is the go-to color, since it symbolizes calmness, stability, and trustworthiness. The incorporation of the violet color into our branding intricately reflects the inherent character of our primary brand. Moreover, its vibrant nature harmoniously aligns with the ethos of digital banking, enhancing our brand's resonance within this technological landscape.
Especially in the crypto and tech-oriented industries, purple is the best choice, because it helps to easily break away from the traditions and also to use the symbolism behind purple as the royal color, to associate with wealth and luxury.
So our team saw the main purpose of the design to illustrate the transformative essence of this bank.
This is why we added some other colors to this standard “banking palette” consisting of shades of blue and shades of purple.
We chose pink and orange as good additions to our palette.
So we selected these colors and created a gradient scheme, which to us represents the transformative character of the brand simultaneously showing its wide range of products and services.
Any color or shape that is considered "daring" in a more or less traditional product should be used carefully and in balance. Our “balancing point” in this design solution was the font. We chose a very sophisticated and simple font, which was bringing back the desired sense of stability. The font is slightly aligned to the right, to add a bit of dynamics to it and give a slight sense of movement, which was very important to have in the design of this product.
What we achieved in the end, was a perfect blend of something familiar and something radically new, which to us perfectly illustrated the new dimension this brand aims to go to and the new reality we all live.

Sales Specialist

We are getting bigger and waiting for YOU, our Sales Specialist! 💜

We are looking for a dynamic Sales Specialist to join our team. As a Sales Specialist, you will be responsible for identifying, developing and managing new business opportunities with a focus on driving revenue growth. You will be responsible for building strong relationships with customers, understanding their business needs and objectives, and offering tailored solutions that meet their specific requirements.

Responsibilities:

Convert inbound leads received from the marketing team into new business opportunities
Build and maintain strong relationships with customers, understand their business needs and offer tailored solutions
Work closely with the sales team to drive revenue growth and achieve sales targets
Provide timely and accurate sales forecasts and reports to management
Maintain a deep understanding of the company's products and services
Collaborate with marketing to develop sales collateral and campaigns that support sales efforts
Attend industry events and conferences to stay up-to-date with market trends and generate new business opportunities
Collaborate with internal teams to ensure smooth and successful implementation of new customer accounts

Requirements:

Bachelor's degree in business, marketing, or related field
1+ years of experience in B2B sales
Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal stakeholders
Strong analytical and problem-solving skills
Ability to work independently and as part of a team
Strong organizational and time-management skills
Proficiency in MS Office and CRM software

If you are a self-starter with a passion for sales and a drive to succeed, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter for consideration
To apply, please submit your resume and a cover letter in English, explaining why you're the best fit for this position.
Join our team by sending your CV to [email protected], indicating that you are applying for the position of Sales Specialist. 💜

We are getting bigger and waiting for YOU, our Graphic Designer! 💜

We are seeking a skilled Graphic Designer to join our creative team. The successful candidate will be responsible for creating visual designs that communicate our brand, products, and services. The ideal candidate will have a strong portfolio of graphic design work, a keen eye for detail, and experience working with both print and digital media.

Responsibilities:

Collaborate with the creative team to develop visual designs for a variety of projects, including branding materials, packaging designs, editorial design and advertisements.
Create visually appealing and effective designs that communicate the brand message and resonate with our target audience.
Work with marketing and product teams to understand project requirements and develop design concepts that meet their needs.
Use industry-standard design software, including Adobe Creative Suite, to create designs for both print and digital media.
Incorporate feedback and make revisions to designs based on feedback from team members and stakeholders.
Manage multiple design projects and meet project deadlines.

Requirements:

2+ years of experience in graphic design
Strong portfolio of graphic design work that demonstrates creativity and attention to detail
Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Working experience with Project Management
Understanding of typography, color theory, and layout design principles
Experience working with both print and digital media
Ability to manage multiple projects and meet project deadlines
Bachelor's degree in graphic design or a related field preferred

If you're a creative problem solver with a passion for design, we encourage you to apply for this exciting opportunity.
To apply, please submit your resume, portfolio, and a cover letter in English, explaining why you're the best fit for this position.
Join our team by sending your CV to [email protected], indicating that you are applying for the position of Graphic Designer. 💜

Toon Armeni is an ethnic-style guest house and restaurant located in Dilijan, featuring Armenian national elements and traditional cuisine. By the way, it was a house years ago, Armen's house, which has now been expanded. Hence the history of the name.

Our task was to create a design that captures the essence of the brand and evokes a sense of comfort and warmth. The logo incorporates ethnic elements and was meticulously hand-drawn, reflecting the concept of an Armenian home and family. It showcases a depiction of the sun, symbolizing warmth and light, while the writing “Toon Armeni” completes the design.

We opted a combination of dark orange and ocher shades, complemented by lighter tones. This color palette conveys the warmth of our Armenian tuff, carpets, the sun and the overall ambiance of this guest house.

Indigo Branding Agency

“Palmanhac" offers a variety of fruit wines and aguardente (a type of alcohol), which are particularly popular in the Palmela region. Interestingly, an Armenian family is involved in the production of these drinks, using a traditional recipe that dates back to 1895.
Our task was to create a packaging design that showcases the natural ingredients of
the product. "Palmanhac" incorporates lemons, strawberries and Moscatel oranges. To achieve this, we opted for paper with a texture reminiscent of orange or lemon peels when touched. The label's uneven edges also contribute to its uniqueness. Notably, the bottle features minimalist illustrations at its center.
The design employs bold and vibrant colors that reflect the character of the drink. There is golden, expressive "Palmanhac" writing in the middle․

Find More:
Behance: https://bit.ly/4249BZB
🌐https://bit.ly/42Hjb5T
📱tel:+37444463446
✉️[email protected]

{for English scroll down}
Բարի գալուստ արտասովոր Turn Dough, որտեղ համակցվում են ավանդույթը, ստեղծագործ միտքն ու պայծառությունը: Turn Dough ընկերությունը ստեղծվել է իբրև ընտանեկան բիզնես դեռ 2017-ին՝ իր ճանապարհորդությունը սկսելով կախարդական Վենետիկ քաղաքից:

Turn Dough-ն մասնագիտացած է անմահական Chimny cake-երի պատրաստման մեջ, որը հատկապես սիրելի է Պրահայում։ Ընկերության առանձնահատկությունը նպատակն է՝ ստեղծելու անփոխարինելի համով ուտեստներ հենց աչքի առաջ՝ պահպանելով եվրոպացիների և ամերիկացիների սիրելի համային զուգակցումները։

Turn Dough-ի առաջարկները չեն սահմանափակվում միայն Chimny cake-ով, այլև տարածվում են դրանից դուրս՝ ընդգրկելով կաթնային կոկտեյլներ, պաղպաղակներ և կրեպներ, որոնք պատրաստվում են այնպիսի "մեխանիզմով", որի դեպքում պատրաստողը ինքը հանգիստ թույլ կտա ուտել նաև իր երեխային։ Բրենդի ոգին արտացոլված է մանրակրկտորեն մշակված բերնդինգում։

Բրենդինգը հարուստ է գունային լուծումներով, որն առաջին հերթին պայմանավում է Turn Dough-ի պայծառությունը։ Բրենդի հետ գունային առանձնահատուկ ասոցիացիաներ ունեն վարդագույնը, օրանժը, բաց կապույտը, որոնք զուգորդվում են կորպորատիվ նախշերի հավաքական ամբողջությամբ, որոնք էլ խորհրդանիշն են Turn Dough-ում հնարավորությունների և մատուցվող համերի բազմազանության․ բրենդի վիզուալ ինքնությունը ներառում է առաջարկվող համերի և հնարավորությունների բազմազան գունապնակ։

Լոգոյում պահպանված է Chimny cake-ին շատ հարիր էլեմենտ՝ պտտվող D տառը, որի ընդհանուր գրելաոճն ընտրված է այնպես, որպիսի ընգծվի Chimny cake-ի պատրաստումը, այսինքն՝ թե ինչ ձևով է այն եփվում ու լցոնվում․ հենց դրանց պտույտները խորհրդանշական կերպով արտահայտվում են logotype-ի մեջ: Տառատեսակն ընտրված է հենց այս միտումով՝ բրենդինգում ընդգծելու բնավորության այդ գիծը։

Բրենդինգում պահպանված են նաև իրենց թոփինգների մասին հիշեցնող նախշեր՝ աստղիկներ,գունավոր մանր դետալներ, դետալների վիզուալիզացիա։
Բրենդինգի համար ամենաընդգծված դետալը կնոջ կերպարն է, որը կարելի է ասել դառնում է հենց բրենդի "դեմքը"։ Արդեն իսկ նշված պայծառ գույներով էլ կերտվում է հոլիվուդյան գեղեցկուհու պատկերը։ Turn Dough-ի նպտակն է սիրելի հաճախորդներին ուրախություն պատճառելը և երջանիկ աշխատանքային միջավայր կերտելը․ հաջողության իրական բանաձևը խոհարարական (և ոչ միայն) արդարացի մոտեցումներով երանության պահեր ստեղծելու կարողության մեջ է:

Տե՛ս ավելին
Behance: https://bit.ly/4249BZB
🌐https://bit.ly/42Hjb5T
📱tel:+37444463446
✉️[email protected]

Welcome to the extraordinary world of Turn Dough, where tradition, creativity, and brilliance seamlessly merge.
Established as a family business in 2017, Turn Dough embarked on its journey from the enchanting city of Venice. Specializing in the timeless Chimney cakes, beloved in Prague, our company's aim is to craft delectable dishes with unparalleled flavors right before your eyes strive to preserve the favorite taste combinations cherished by Europeans and Americans alike.

At Turn Dough, our offerings extend beyond Chimney cakes, Also delight in serving milkshakes, ice creams, and crepes, all created with utmost care and craftsmanship. Preparations are so meticulous that even the maker would gladly offer them to their own child.
The spirit of brand is beautifully reflected in meticulously designed branding. Branding showcases a vibrant array of colors, which epitomize the vibrancy of Turn Dough.

Notably, our brand is associated with pink, orange, and light blue hues that harmoniously blend with our collection of corporate patterns. These patterns symbolize the diverse array of possibilities and flavors offered at Turn Dough, forming an integral part of our visual identity.
Logo features a distinctive element inspired by Chimney cake itself—the rotating letter "D." The font and writing style are carefully chosen to evoke the essence of the cake's preparation, symbolizing the way it is cooked and filled. These rotations are expressed symbolically within the logotype, emphasizing this unique characteristic within branding.

Furthermore, branding retains patterns reminiscent of the delectable toppings that adorn creations, such as stars and colorful details, providing a visual representation of the delightful intricacies.
The most prominent figure in branding is the image of a woman who can be considered the "face" of brand. With the vibrant colors employ, aim to evoke the allure of a Hollywood beauty.
Turn Dough's mission is to bring joy to our cherished customers and foster a happy work environment. Believe that the true recipe for success lies in creating moments of bliss through culinary and overall approach to hospitality.

Find more:
Behance: https://bit.ly/4249BZB
🌐https://bit.ly/42Hjb5T
📱tel:+37444463446
✉️[email protected]