The Graphic Society

Max & Benito is the place to go if you are craving for fresh California Burritos in Vienna. Introducing a new direction of their burrito places, Markus and Stephan also wanted a new corporate identity that reflects the company’s credo "nice, fresh & easy". The work process included a new logo and stationary as well as a rework of all the graphics in and around the restaurants, the packaging for their burritos, bowls, and homemade juices.

Max & Benito offer fresh ingredients for an easy lunch in a laid back, urban atmosphere - so the whole visual identity should highlight that feeling. For the corporate design we chose a minimalist and modern approach with charming details in typography and colour splashes.

See the full project here:
https://www.graphicsociety.at/graphic-design/max-benito-redesign/

MARÍA ZAMARREÑO is a Spanish winemaker from Bierzo, a region in the northwest of Spain where she makes her wine from the autochthonous grape Mencía.

She calls her series „Hic sunt dracones“ (Here are dragons), a phrase used for the unknown monsters and creatures in ancient cartography. Referring to these „dracones“, the classic and ancient label designs she likes, the wild beauty of the Bierzo region, and all the animals that live in her vineyard, we created a little chimera and an elegant label and corporate design. It is based on Spanish, opulent labels from the early 20th century, but combined with bright colours and embedded in modern compositions.

Get outside, take some friends and the walking cocktail with you, and enjoy a great drink wherever you want! As a result of the pandemic this cocktail baby was born: ready-to-go cocktails in a bottle, each containing 3 portions. The available types of cocktails vary and are seasonal. Grand Whisky

The label features classic typography and playful elements that put a frame around the fox – an animal that loves roaming the city and isn’t afraid to show of its fancy boots.




Check it out: https://www.graphicsociety.at/graphic-design/walkingcocktail/

SCHAUFENSTER is a free magazine published by the Lower Austria Government’s Cultural Department Kultur.Region.Niederösterreich and is designed to illustrate the scope of the region’s folkloristic culture. It offers an overview of regional events and concerts, and informs about nature and traditional customs or recipes. The new design should be fresh, lively, yet authentic and low-threshold.

See more here: https://www.graphicsociety.at/graphic-design/schaufenster/

Reinhard Muster's dedication and love for his wines become visible in his poetic approach: for his "Illyr" series he wanted to have illustrations that reflect both the character of each wine as well as its origin and the winery itself.

Based on the symbols which are part of the winery’s logo, we created six illustrations: a little story for each symbol and each wine, including the famous cat that lives on the winery, references to Styrian traditions, and abstract elements. Combining a traditional style of illustration with small, absurd elements and playing with contrasts in proportions, these scenes become surreal and lovable images of the wines’ characters.

Have a look: https://www.graphicsociety.at/illustration/gamlitz/

The new doctor’s centre "Herz Zentrum Währing" is founded by two internationally renowned specialists in the field of cardiology. Georg and Klaus wanted the visual communication to reflect this high level of expertise. Furthermore, this is both a centre for all Austrian public health insurancies as well as a private practice.

Keeping these two branches in mind, the high quality, and the visual feeling of the medical world, we created a corporate Identity that is simple, calm, modern, and clear. It provides two visual levels that visually belong together.

For the guidance system of the practice we completed the cool and calm interiordesign with wooden letters that beautifully reflect the wooden floors and add warmth to the straight and clear font.

Have a look:
www.graphicsociety.at/graphic-design/herzzentrum/

the one - home above is the highest building of the new living quarters "The Marks" in the 3rd district of Vienna and offers apartments for a broad target group – apartments to buy or to rent, for students, families, or persons with a very high income. For this diverse clientele we created a corporate identity that creates a sense of welcoming and reflects elegance and warmth, including the conception of a print and social media campaign.

www.graphicsociety.at/graphic-design/theone/
Portrait Photography: Olivia Wimmer

"Vote!", the shortfilm by Lisa Hasenhütel, tells the story of a young man who enters a jazzclub and is confronted with a system, where he has to convince all the others there to vote for him. This is the only way to move up in the hirarchy and to the frontrow.

Set in a time and place that is futuristic, but also in the past, this film is full of surprising and weird details, which are also reflected in the titel design: classic typography mixed with often unexpected compositions and movements.

Check it out: www.graphicsociety.at/graphic-design/vote/

Still in need of a fun christmas present?
Check out Young and Smitten!
Order festive temporary tattoos for the cold season directly via www.youngandsmitten.com

Yes, baby, we'll light your fire – with our own TGS matches for the festive season. Enjoy a cosy, warm and joyful holiday with all your beloved ones, eat as much as you can and have a fiery start into 2023!

This series is a further step of the XA 22 Brandies by Domäne Wachau. The extra old Grüner Veltliner brandy matures for further years in Sherry-barrels. No. 01 – Oloroso finished – marks the start of this elaborate Brandy collection.

Visit our website for more photos:
www.graphicsociety.at/graphic-design/xa22singlecask/

Yay! There are new fun tattoo designs in stock to brighten up grey autumn days:
Our beloved side-project Young and Smitten offers more than 50 different temporary tattoos in all kinds of styles designed with a lot of love and printed in Austria according to the highest standards of quality.

Get them via www.youngandsmitten.com

Now the light summer beer type „Daans Wit" of Der Belgier Brewing has its own label! Raf Toté started brewing beer out of nostalgia for his home country Belgium. Also for the new label design we stayed in the playfulness of his Belgian background while creating an elegant, premium packaging design.

Have a look at the whole project:
www.graphicsociety.at/graphic-design/belgier/

Museum Niederösterreich commissioned us to design their mascot.
Poldi, the owl, guides children through the exhibitions.

Find out more: www.graphicsociety.at/illustration/poldi/

Musette is French for little muse. And that is also the intention of Musette shop: a place where you get kissed by the muse, where your creativity gets new impulses, you get inspired and become curious to see things with a fresh perspective.
But it is also a special bookshop, a papetrie, a place for contemporary design, hosts workshops and talks.

For more information visit our website:
https://www.graphicsociety.at/graphic-design/musette/

As an independent record label, Rhythmic dog provides a service platform for young musicians and their projects. It is a simple way to publish music and a constantly evolving, playful project that serves as an experiment field for all kinds of music-related projects. Ivan Turkalj wanted the logo to reflect this playfulness, so we created this little dog for him. Have a look: www.graphicsociety.at/graphic-design/rhythmic-dog/

LehrWert is an advanced training programme for teachers to gain competences and skills they need to cope with their complex environment and stay resilient.The content of Lehrwert is based on the 21st century skills: Learning, Life and Literacy Skills. Through online/offline workshops and peer-to-peer learning they create an active community that gives new impulses on teaching. A modern and clear corporate design in combination with warm and friendly illustrations reflect the teaching backround.

Check out their website:
https://lehrwert.webnode.page

For more photos visit:
www.graphicsociety.at/graphic-design/lehrwert/

Feminine Food are two women that share their story about female creativity, trust, loss and hope. »When two become one« is more than just a cookbook: it is a sensitive, kind and loving approach to a delicate topic. Along with delicious recipes, Yoga exercises and herbal applications the book inspires the reader to nourish their own fertility in all its facets.
Strong, colourful illustrations serve as opening pages for the three main chapters. They are complemented by calm and delicate typography with sometimes surprisingly bold elements.

Have a closer look: www.graphicsociety.at/graphic-design/when2become1

Photos: Theresa Maria Dirtl
Published by: Brandstätter Verlag

Summer is coming and so are new temporary tattoo designs: Our beloved side-project Young and Smitten offers more than 50 different temporary tattoos in all kinds of styles designed with a lot of love and printed in Austria according to the highest standards of quality.

Get them via www.youngandsmitten.com

Find out more via https://www.graphicsociety.at/graphic-design/youngandsmitten/

Daniel Jungmayr (Weingut Jungmayr) is one of Lower Austria's uprising wine talents. His flagship are Grüner Vetliner wines with their peppery flavour, fruity bouquet and fresh acidity. He asked us for an illustration for a light and fruity Grüner Veltliner and Rosé – the perfect companions for a warm summer evening. For the label we illustrated a wonderful and playful world that expresses lightness and lust for life.
Visit our website for more: www.graphicsociety.at/illustration/jungmayr/

Photos: Theresa Maria Dirtl

Kraftrucksack („power backpack“) is a brochure in simple language that serves as a toolbox for women who suffer from traumata due to sexual or psychological abuse and violence. It’s an easy accessible brochure that provides explanations, exercises and information on where one can get help.
Once again, we could work together with the lovely people from LeichtLesen (Leicht lesen - Texte besser verstehen) and the Ninlil Association (Ninlil) who put together this great project, including affected women in the creation process. We were happy to illustrate and design this first of its kind brochure.

An English edition is in the making.
You can order the brochure in German here:
www.kraft-rucksack.at/buch-bestellen

Have a look at more illustrations on our website:
www.graphicsociety.at/illustration/kraftrucksack

The NINLIL association (Ninlil) offers counseling for women with learning disabilities who have experienced sexual violence. With their project »Kraftwerk« they organise Empowerment seminars and asked us to create a cover illustration for their seminar programme.

Find out more on our website:
www.graphicsociety.at/illustration/ninlil/

Museum Niederösterreich commissioned us to design their mascot. Poldi, the owl, guides children through the exhibitions.
Find out more: www.graphicsociety.at/illustration/poldi/

A consistent (german »konsequent«) approach to sustainable cosmetic products: less packaging, less CO2, less ingredients – only those you really need. konsequent Naturkosmetik is a range of simple, sustainable and healthy products that are free from any harmful substances. They are high quality, still in comparison placed in a price segment that makes them accessible to more and more people. Simple, fresh and elegant is also the approach we choose for their corporate and packaging design. Have a look on our website: https://www.graphicsociety.at/graphic-design/konsequent/

Photos: Theresa Maria Dirtl

In need of a new tattoo with which you still can go for a swim and enjoy the sun in summer? Temporary tattoos from our beloved side-project Young and Smitten are the perfect company for a fun time in the sun. You can choose from over 50 different temporary tattoos in all kinds of styles designed with a lot of love and printed in Austria according to the highest standards of quality. Order here: https://www.youngandsmitten.com

Check out our website for more infos: https://www.graphicsociety.at/graphic-design/youngandsmitten/

Photos: Theresa Maria Dirtl

Postsportverein Wien (Vienna Sports Union), founded by the Österreichische Post AG (Austrian Post Services) is an important landmark for Vienna’s 17th district and has opened it’s huge area right from the beginning for both professionals and leisure sports. To celebrate their 100th anniversary we illustrated their wide range of sport activities.

Check out the book we designed to illustrate the society’s history: www.graphicsociety.at/graphic-design/psv-100/

www.postsportviertel.at
www.postsv-wien.at

For Markus Faulhammer making wine is his life. Down to earth, passionate, and crazily in love with the wine and soil of the Eisenberg area: Weingut Schützenhof stands for tradition and seven generations of winemaking, nevertheless their methods have always been visionary. „Hands-off-wine-making“ is their motto for biodynamic winegrowing, leaving the wine as much time as necessary for maturing.
The Logo Redesign and the label communicate their traditions, heritage and attitude in an elegant, down-to earth-way with hidden funny and charming details. Have a closer look: https://www.graphicsociety.at/graphic-design/schuetzenhof/

Photos: Theresa Maria Dirtl

Museum Niederösterreich commissioned us to design their mascot.
Poldi, the owl, guides children through the exhibitions.
Have a look: www.graphicsociety.at/illustration/poldi/

Simple and elegant – this is what the new labels of Thomas’ wine bottles should be. Coming from a long family history of winegrowers, Thomas runs the gorgeous winery Weingut Thomas Gritsch and „Heurigen“ in the Wachau region together with his family. With his venture of modernizing old structures the time for a new label design had arrived – building a bridge between heritage and the future: www.graphicsociety.at/graphic-design/gritsch

Product Photos: Theresa Maria Dirtl
Landscape Photos: Florian Schulte