Digital Expert

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New LEGO Slippers Will Spare Parents The Unique Pain They Know All Too Well

This is proving to be an insanely popular move by the Lego team. Who has stepped on a lego piece before and lived to tell the tale :)?

www.huffingtonpost.com.au Finally!

A million reason not to take #YourTaxis - mUmBRELLA

mumbrella.com.au The taxi industry has been fighting for its very survival in the past few months, as it looks to beat off what it would say is the insidious creep of ride

Why I buy home brand. And you should too

Interesting view on why we should all by more home brands at our local supermarkets http://ow.ly/RXIkR

mysavvyshopper.com.au Retailer brand products are sometimes called “private label” but you would recognise them as Woolworths Signature Range or Coles private label. The...

The sale of King Content is a game changer for the Aussie content marketing industry - mUmBRELLA

mumbrella.com.au Last week Isentia bought King Content for a massive $48m. In this opinion piece David Pembroke examines what it means for the Australian content marketing

10 Proven Ways to Make Content Go Viral [INFOGRAPHIC]

www.socialmediatoday.com Some viral content goes viral because it fascinates us one way or another -- because it’s weird, unsolvable, or controversial. Instances like these -- Rachel Dolezal, that dang dress, or Gangnam Style

Target will roll out RFID | Chain Store Age

RFID - Digital solutions to Targets Supply Chain all work towards being truly omni-channel

www.chainstoreage.com Target Corp. plans to roll out RFID-enabled “smart labels” later this year to aid inventory accuracy and improve in-store stock levels.

Blackspot Beacons: Life-Saving Warning Messages For Drivers | Digital Buzz Blog

Here is a great example of how Beacon Technology can be used to save lives, rather than create marketing noise. http://buff.ly/1B2tMtu

www.digitalbuzzblog.com BlackSpot Beacons is an innovative new portable safety device designed specifically to save lives by delivering life-saving warnings to drivers at the moment they need it most. “Blackspots” are areas...

Battersea Dogs Home: Follow You Billboards | Digital Buzz Blog

Great use of RFID technology from Battersea Dogs Home: Follow You Billboards| | http://buff.ly/1bIGqSy

www.digitalbuzzblog.com Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded...

FMCG brands boosted crowdsourcing investment nearly 50% in 2014 - Marketing Magazine

Ask first, and market later has significant ROI. FMCG brands boosted crowdsourcing investment nearly 50% in 2014 -

www.marketingmag.com.au A new report has found the FMCG sector increased crowdsourcing investment by 48% between 2013-2014, making it the most active crowdsourcing sector in 2014.

Malaysia Airlines marketing chief Dean Dacko on the mission to get the brand flying again - mUmBRELLA

Crisis Management is an important aspect in a digital world. Learn how Malaysia Airlines tackled their challenges - http://buff.ly/18YRYQp

mumbrella.com.au Dean Dacko is the head of marketing for Malaysia Airlines, a company that has experienced more upheaval in the last 12 months than perhaps any local brand

Marketers unaware of digital OOH

OOH advertising can benefit by integrating digital. Not as a stunt but by considering digital as a holistic approach. http://buff.ly/1It3akT

www.warc.com LONDON: A majority of marketers are not aware of the full range of digital capabilities that out-of-home (OOH) advertising now offers, according to new research which suggests the OOH industry has a major...

Johnnie Walker Blue Label embraces mobile integration with smart bottle concept - Luxury Daily - Mobile

Digital Bottles? Let your phone talk to your whiskey :) Well done Diageo for this great innovation. Mobile

www.luxurydaily.com Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials.

Humanize Your Brand Messages With Mindset Segmentation

Is your segmentation a reflection of your brand or of your consumer? Choose carefully! Article

www.marketingprofs.com Segmentation - When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.

Samsung BusinessVoice: Retailers Turn To Omnichannel Strategies To Remain Competitive

To stay ahead of the curve an omni-channel approach is required in retail. Forbes

www.forbes.com By Lisa R. Melsted As the 2014 holiday shopping season ended, the hottest trend for retailers was not a “Frozen” doll, the latest HDTVs or even a fashionable luxury item. The biggest trend in retail...

A lot of confusion on Linkedin - Just for the record, I DONT have a new job :) Still happily running my digital consulting business through Traffic Act :)

CPGmatters_DigitalSolutions

Apply a different category planning approach to your "digital" shelf than to your traditional shelf. !! CPGmatters_DigitalSolutions

www.cpgmatters.com

Shopper conversion through retail shelf media

Are you using digital at the shelf? - Shopper conversion through retail shelf media | Digital Signage Today http://buff.ly/1yClIg6

www.digitalsignagetoday.com A dynamic signage expert consultant takes a deep dive into shelf-level digital signage.

Facebook Creates Series of ‘Just In Case Studies’ | Digital Buzz Blog

Nice little spin on the tried and tested "how to" videos. Just-in-case videos...

digitalbuzzblog.com Created for when you need them most, Facebook ‘Just In Case Studies’ are slightly humorous, short video pieces that become almost tutorials, in the fact they will show you how to use some of the more delicate features of Facebook, with an interesting story that you’ve probably experienced yourself,…

Warc - Advertising best practice, evidence and insights | warc.com

Doing better than many think :) Australia top for digital marketing: News from http://buff.ly/1pOWcC5 http://buff.ly/1pOWau2

www.warc.com Warc offers advertising know-how from the world's leading brands, helping its clients grow their businesses | Request a trial

Warc - Advertising best practice, evidence and insights | warc.com

As BA takes to beacons we have to remind ourselves not to bombard people with message, but to only add value: News from http://buff.ly/1uYpVdK http://buff.ly/1uYpVdL

www.warc.com Warc offers advertising know-how from the world's leading brands, helping its clients grow their businesses | Request a trial

Five Key Email Automation Takeaways for Marketers

Great reminder for us all that email marketing automation is not something to forget about. http://buff.ly/1tRGPXT

www.marketingprofs.com Email Marketing - Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it...

66pc of tablet shoppers leverage mobile during path to purchase: report - Mobile Commerce Daily - Research

Do you know your consumers' path to purchase? - 66pc of tablet shoppers leverage mobile during path to purchase: http://buff.ly/1tDNE26

www.mobilecommercedaily.com Mobile plays a unique role in tablet purchasers’ path to purchase.

KLM Live High Five | Digital Buzz Blog

KLM know how to make digital fun! Great ex*****on. - KLM Live High Five| Digital Buzz Blog | http://buff.ly/1vqa1Wj

www.digitalbuzzblog.com KLM Live High Five: the first interactive outdoor installation that connects two continents

Drink Up: Meet Our Talking Water Fountain | Digital Buzz Blog

Great at a vending machine or when you pick a product off the shelf! - Drink Up: Talking Water Fountain | http://buff.ly/1pADMOi

www.digitalbuzzblog.com So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the...

Walkers Crisps: Tweet to Eat Vending Machine | Digital Buzz Blog

Very funny ex*****on from Walkers Crisps: Tweet to Eat Vending Machine| Digital Buzz Blog | http://buff.ly/1uVL8jU

www.digitalbuzzblog.com Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker...

The Top Google Search Rank Factors in 2014

Socialmedia top of the list for ranking factors! The Top Google Search Rank Factors in 2014 : MarketingProfs Article http://buff.ly/1sdA7ry

www.marketingprofs.com Search Engine Marketing - To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics,...

CPGmatters_InStoreMarketing

Which touchpoints are relevant to your shopper? Do you see the path to purchase as ONE journey? http://buff.ly/1lAEYpt

www.cpgmatters.com

the Power of Pinterest at Driving Sales In-Store

Pinterest can drive sales or increase foot traffic to your store. Find out how: http://buff.ly/1pfcvqb

www.kdmpop.com An article featured in POPAI in January of this year made five retail shopper marketing predictions for 2014. The first of those predictions was that “Pinterest will continue to rise in importance for...

We never close: AOPEN launches flagship retail lab

I am going to have a look at this for sure! AOPEN launches flagship retail lab to show digital ideas at POP. http://buff.ly/1p67Fpf

www.afr.com From waiter-less restaurants to interactive change rooms, Australian retailers can now shop for the latest in retail technology at a new multimillion-dollar lab in Melbourne.

IKEA: The Time Travel Experiments | Digital Buzz Blog

IKEA Marketing are on a roll!: Check Out The Time Travel Experiments| | http://buff.ly/XNgOO9

www.digitalbuzzblog.com So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey...

Ikea and Airbnb collaboration invites people to sleep in an Ikea store

Ikea and Airbnb collaboration invites people to sleep in an Ikea store. campaign http://buff.ly/XL9jr2

www.marketingmag.com.au Ikea Australia is collaborating with peer-to-peer accommodation platform Airbnb to grant the wish of those who have dreamt of staying at an Ikea store overnight. The promotion is designed to, "inspire...

Westfield plots digital developments to improve its 'engagement with shoppers' - mUmBRELLA

Westfield plots digital developments to improve its 'engagement with shoppers' - mUmBRELLA http://buff.ly/1sn7Ccg

mumbrella.com.au Westfield is to introduce new digital features in its malls as its marketing chief spoke of the importance of stepping up its "engagement with shoppers". D