Crescent Co.

Timeless branding speaks volumes. ⏳

The logo we crafted for aaaall the way back in 2016 continues to shine effortlessly in 2024.

A true mark of a well-designed brand is its ability to withstand the ever-changing tides of trends.

When your logo resonates deeply with your essence, it remains a steadfast symbol of recognition and trust, standing strong amidst passing fads.

Is your brand built to last? Will it stand the test of time? Let's ensure your brand identity remains timeless. 🕰️ ✨ DM us for more info on our services.

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Sharing a sneak preview of some of the elements from a brand identity I’m currently working on for a gorgeous mindful journal brand.

Including extra elements — in addition to your logo — can help to tie everything together and bring some extra personality, warmth and depth to your brand.

Elements like this also create a more holistic and meaningful brand — you want your customers to know you are more than just your logo.


Looking forward to revealing more of this identity soon.

Looking back at this project from last year for a venue and events space in Dublin, Ireland.

The building that houses the space was once part of a cattle market, so the design is a nod to the history of the building, and created the perfect opportunity to bring some playful personality and storytelling to the brand.

Looking to update your branding this year? Send us a DM and let's chat!

Revisiting one of our favourite rebrands from earlier in the year. ✨

We gave .favours a delicious new look — it's all about love, romance, luxury and elegance.❤️

Mel from Edible Favours makes handmade fudge for weddings, events and parties, and it is TO. DIE. FOR. 😋

Check out .favours if you've got a special occasion coming up.

Get ready to fall in love with this one. 😍

Thinking about updating your website? Brilliant! But first, is your current brand identity really ready for a new website? 🤔🤷‍♀️

Revamping your branding alongside a website redesign can work wonders for your business. 💫

Maybe you DIY’d your branding when you first started out, or maybe it just doesn’t quite “fit” you right anymore. Or worse, it kind of makes you cringe when you look at it. 😬

Start attracting your target audience with a brand identity that ✨shines✨ through your website.

Want the full story? Head over to our latest blog post to learn more! (Link in bio.)

Introducing our latest brand identity concept for The Story Atelier, a biography writer who weaves life stories into beautiful coffee table books for generations to enjoy. ✍✨

The design embodies a blend of classic, nostalgic charm and contemporary elegance, appealing to those seeking a luxurious experience.

We wanted the branding to feel like a cozy corner, where cherished memories come alive and where heartfelt conversations flow — warm, cozy, creative and eclectic.

Picture a collaged wall, an old typewriter, a leather couch, and a distressed wooden coffee table.

💫 If you're ready to begin crafting a unique brand identity of your own — one that perfectly captures the essence of your business, send us a DM.

We'd love to bring your vision to life and create a captivating brand that stands out from the crowd.

Let's make your mark together.✨

Grateful every day for the dream clients I get to work with. ✨

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🌟 We have a little secret to share: we're kind of smitten with Wix for building our clients' websites.✨

From its user-friendly interface (our clients love it) to its powerful features (it has sooo many capabilities), Wix has become an indispensable tool for our branding and web design studio.

If you're curious to learn more, follow the link in our bio and head to our blog where we share even more reasons why Wix is our platform of choice.

And if you're looking to establish a strong online presence for your business or revamp your existing website, we'd love to partner with you! Reach out to us, and let's bring your digital dreams to life. ✨

🌟 Introducing our game-changing new service: Micro Website Design! 🎉🚀

Say hello to a compact yet powerful web presence that's perfect for start-ups, small businesses looking to shine online, and brands that want to put the spotlight on a specific service. With our one-page wonders, you can make a big impact without breaking the bank! 💪💰

✨ Picture this: a sleek and focused website that can grabs attention, delivers your message, and leaves a lasting impression, all in a single page. ✨

✉️ Slide into our DMs if you think a micro website might be the perfect fit for your business! Let's make your online presence pop!

This! 👇 Thinking about your brand as if it were a person is such a smart approach that brings loads of personality, individuality, and authenticity to your business. And you know what? It makes it so much easier for people to connect with it.

It sounds a little woo-woo, but brands really do take on a personality and soul. The best brands nurture this and own it, making sure it comes across everything they do, including what they write.

It shouldn't surprise you that I'm a big fan of creating and adhering to Tone of Voice or Brand Voice guides.

If you've never written one before, it can be hard to know where to start to identify exactly how you sound, or want to sound if you're a new brand. Here's a little exercise I like to do:

Describe your brand as a person. If you're B2B, think of the brand as someone you might work with or a client, or if you're B2C think of a friend or family member. Then write down answers to these questions to create a picture of them:
- How do they talk?
- Where do they like to work? Cafe, private office, co-working, busy open-plan office
- How social are they? Are they the social butterfly of the scene with a broad network or do they prefer to stick to a small group of people?
- What are their hobbies? Are they adventurous and like skydiving or prefer quieter pursuits like yoga or crochet?
- How would a friend describe them? Artistic, sporty, quiet, quirky, energetic, outgoing, kind, creative, a do-er, a thinker, a helper, a leader, a nurturer, a class clown?
- What means the most to them? What are their values?
- Are they quietly confident, or do they sing about their achievements loudly and proudly?
- Are they conservative or open-minded?
- How do they dress? In an eclectic style with lots of colours, in vintage-inspired outfits or are they a fan of a classic monotone look?
- Do they prefer to holiday in a tent or a luxury hotel?
- What kind of pet would they have? A d***y labrador or a bouncy fox terrier?

Once you've got a picture, predicting how they act, speak and write is easier. You can then start using adjectives to describe the tone of voice, e.g., academic, corporate, conversational, energetic, calming, boastful, quietly confident, reassuring, or enthusiastic.

It's also a great benchmark when you're writing or designing something - you can look at this picture and ask: "Would my brand really do/say/think this?"

I've thrown out some extremes here - your brand might be more in the middle. And you wouldn't necessarily put this profile in your style guide or TOV guide (although you can). However, it definitely makes developing your brand voice much easier.

Yes, your business definitely needs a website (there’s really no way around it these days 🤷‍♀️) but if you’re a new business owner, or your small business has limited resources, you might not actually need the large, multi-page custom-built website you think you do. 🤯

Intrigued? 🧐 Our latest newsletter will walk you though it all!

We know it's been a while since our last newsletter (sorry about that 🙊), but trust us when we say this one is worth the wait. ✨ In our shiny new edition, we're diving headfirst into the hot topic of "Do all businesses need a large, custom-built website?" It's a question that's been buzzing around the interwebs, and we're ready to tackle it!

But that's not all! By signing up, you'll unlock a treasure trove of branding and web design tips, tricks, and inspiration that will make your business shine brighter than a disco ball! 🌟💃

Here's why you NEED to sign up right away:

1. Stay ahead of the game: Our newsletter is your ultimate source of the latest design trends and insider tips on branding, web design, and all things business that will make your brand stand out from the crowd. 🎨✨

2. Inspirational showcases: Get ready to feast your eyes on jaw-dropping examples of outstanding branding and web design that will fuel your creative fire. 🔥💭

3 Get in on the action: Be the first to know about our promotions and special offers -- some of them will be exclusively for our newsletter subscribers. 🎁

👉 It's going out this week, so head to our link in bio and join the creative party. ✉️

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From your website to your social feeds, compelling copywriting is one of the surest signs of a strong brand! 👩🏼‍💻

But.. why are we so in love with professionally written copy? 🤷🏼‍♀️

☁️ It builds meaningful and long-lasting relationships with your audience, and customers.

☁️ It increases your brand visibility and improves conversion rates.

Good copywriting ensures that your brand stands up and gets noticed! What are your thoughts on this? ✍🏻

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Image via Pinterest. Credits to their owners.
For entertainment purposes only.

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When potential clients find your profile on social media, they always look forward to your website to learn more about you and your services.. 👩🏼‍💻🤷🏼‍♀️

Without a website, they would feel lost and keep scrolling = you lose potential customers.

Your website is the cornerstone of your digital presence - don't underestimate its power!

What do you think about this? Share your thoughts in the comments below! ☁️

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From your website to your social feeds, compelling copywriting is one of the surest signs of a strong brand! 👩🏼‍💻

But.. why are we so in love with professionally written copy? 🤷🏼‍♀️

☁️ It builds meaningful and long-lasting relationships with your audience, and customers.

☁️ It increases your brand visibility and improves conversion rates.

Good copywriting ensures that your brand stands up and gets noticed! What are your thoughts on this? ✍🏻

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Blossom Academy & Daycare 💐

We added sunflowers into the identity as a reference to transformation, strength, happiness and joy.

And it was a total joy to work on this brand identity!
What are your thoughts on this one?✍🏻☁️

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Professionally written copy = a secret language with your audience, where they instantly connect with your vibe and values. 🫣💌

Besides the fact that it helps you stand out from the crowd, it speaks directly to their hearts and minds.

Good copy is the bridge that will build long standing connections between you and your customers.

Do you struggle to come up with innovative, professionally written copy? Let us know below! ✍🏻☺️

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A lot of new faces over here, that’s why we are REINTRODUCING ourselves! 🤩✨

Based in the Scenic Rim (in sunny Queensland, Australia), our mission is to help you launch your new brand or website in just a couple of weeks!

We have crafted a streamlined and laser-focused process that will allow you to launch your brand or custom website in record time.

We are experts in our craft, but we'll work alongside you — after all, no one knows your business better than you do — to make sure you get the results you're wanting to see for your business 🤝🏻

Visit our website for our services & portfolio!

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Do you feel bold & confident? Or are you looking for a calm & relaxing vibe to start the week with? 🥱💐

The colours you choose for your branding can elicit specific emotions and will affect your business (and customers) in many different ways!

Your brand’s colours set the mood of your business and the way it expresses itself.

What are your brand colours? Share them with us in the comments below! ✍🏻☁️

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Have you ever thought about the impact of your branding on your business? It's more than just a logo or colour scheme — it's the way your customers perceive your company. And if your branding is bad, it can be seriously expensive.

Here's why:

👉 Missed Opportunities: If your branding doesn't accurately represent your business or appeal to your target audience, you'll miss out on potential customers and opportunities.

👉 Rebranding Costs: If you realise your branding needs an overhaul, it can be costly to rebrand. You'll need to pay for a new logo, website, marketing materials, and more.

👉 Damage Control: If your bad branding has caused negative associations with your company, you'll need to spend time and money on damage control to rebuild your reputation.

👉 Lack of Trust: Inconsistent or unprofessional branding can make customers question the credibility and legitimacy of your business, leading to a loss of trust and ultimately, revenue.

Investing in strong, cohesive branding from the start can save you time, money, and headaches down the line. Don't let bad branding cost you more than you bargained for.

What are your ideas on this? Share your good or bad branding experiences in the comments. 👇

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Soooo excited about this recently completed rebrand for our client .favours.

Here's a small peak at their delicious new look — it's all about love, romance, luxury and elegance.

Get ready to fall in love with this one. 😍

I’ve been pretty quiet on here lately, but that's because things have been flat out IRL with some pretty amazing client projects, that I can't wait to start sharing soon. 😅

One of our recently completed projects is this super fun rebrand and website for local, all-female accounting team, Bean Counting+ which is now a new favourite project. ✨

Looking for something less "stuffy" than their competitors (because these gals are NOT your typical, dare we say it, "boring" accountants 😀), we illustrated this full set of spot illustrations for the website that really help to bring some personality, colour and storytelling to the brand.

Thrilled to have be part of this rebrand — from naming, positioning, brand identity and illustration, right through to copywriting, messaging and website design.

Check out the new website via .

Projects for clients who are also friends. 💚

This brand identity for is still one our favourite projects of all time for all the reasons. 💚

Still loving the identity we created last year for mezcal and tequila bar, Cactus Jacks. 🌵🍸

This project is a great example of how a full suite of logos variations, brand marks, colours, typography and patterns -- rather than just one single logo -- will work together and help to create a whole brand experience for your customers. (Swipe through to see the full brand identity.)

Is it too early for a margarita? 😅

We've shared this project from last year before, but it's a total vibe, ✨so here it is again. You're welcome. 👍

Brand design was for Melbourne-based freelance writer and journalist, Kate Stanton, who writes cool stuff for fab publications like Frankie and The Guardian.

NEW WORK

We love all things lunar and moon-related over here at Crescent Co. so we were excited about creating a new brand identity for this amazing concept space.

A space that combines healing crystal sessions, art exhibitions and music and poetry performance with a wine bar. Sounds divine.

The new brand is ethereal, dark and moody, with an echo of a vintage retro vibe.

There's much more to a logo than meets the eye — deeper meaning, intent and purpose are infused into all the brand identities we design.

Starting the new year on a high note, with this brand design and website for Scenic Rim silversmith and leadlight artist, Emma Dusting from Silverlight Studios. ✨

Emma's work is inspired by the natural world, with lots of organic shapes and elements featuring in her work, which in turn inspired the organic flow of the letters in her new logo.

The duality in Emma's work (her silver jewellery and her leadlight art) was also the prompt for the juxtaposition of the soft, flowing font with a more traditional and classic typographic style.

Emma is such a joy — and her work is just as beautiful. Please take the time to check out her new home online: www.silverlightstudios.com.au

And you can find her on instagram

Love this!

This was an experiment by kindergarten children. They dropped seeds in the crack of the sidewalk to see what would happen...

Recently completed visual identity for Cactus Jacks, a mezcal and tequila bar in Colorado Springs. 🌵🍸

Designing for bars, restaurants and cafes has been one of the highlights for Crescent Co. this year. We have worked with a number of clients within the hospitality industry, and we hope this continues into the new year. 😀

In fact, we’ve opened our books for the first few months of 2023, so if you’re looking to create a better brand experience for your bar, cafe, restaurant, winery, distillery…. etc! … send us a DM, and let’s chat!

~ Vegan principles for business ~

Happy World Vegan Day!

As a vegan myself, I often think that vegan principles can also be applied to other aspects of life, including business.

I've put together a list of 10 vegan principles that could help you hone in on improvements to parts of your own business.

Follow the link in my bio to the Crescent Co. blog to have a read and see if you're inspired to implement any of them yourself. ☺️🌱