Showroom Coffee

✨ Showroom now has a blog ✨⁠
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For our first post, takes us behind the scenes of building the sample roasting profile for that we now use at as a first look for all of the coffees coming through our lab.⁠
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If you're looking for a comprehensive guide to exploring KL profiles (or just want the download link), click through the link in bio to read!⁠
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Thanks to Erinn for putting in the hours to not only improve the speed and consistency of our sample roasting workflow, but also in putting this post together.

Showroom's Black Friday sale begins Thanksgiving Thursday at midnight and runs through Cyber Monday — sign up for our email newsletter for the details.

We'll have discounts all over Showroom on green coffee (10% off) and specials on Nano 7, and Huky.

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Tomorrow is the day — we'll see you beginning at noon at our Showroom in Brooklyn for the launch party with .

To celebrate New Zealand making the World Rugby Cup Final this weekend, and team from Kaffelogic HQ will be bringing swome swag from their team, the All Blacks (including a jersey). To win, you'll need to attend either the afternoon event or launch party tomorrow with the winners being drawn at the after 5pm party.

(Free) registration required — link in bio!

Please don't use your Kaffelogic roaster to pop popcorn (I mean I'm sure you could...? technically...?) but please *do* use the link in bio to RSVP to our launch party on Friday at Showroom in Brooklyn.

We'll have:
- open roasting sessions
- free green coffee
- New Zealand bevvies
- small bites and big hangs

The team from is flying in from New Zealand for the festivities. Come out!

With no warm-up time required, roast days just got a lot easier. Roast anywhere you've got a plug—home or away or away from home—with Nano 7.

Next Friday, we're hosting a launch party for our distribution relationship with beginning at noon at our warehouse in Brooklyn.

Whether you're a home roaster or a professional who wants to spend some time with a Kaffelogic roaster, we hope you'll come hang.⁠
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We have a day of roasting and camaraderie planned, featuring:⁠
- open roasting time on Kaffelogic Nano 7e (with free green coffee provided by Showroom)⁠
- profile development and Kaffelogic Studio software sessions with the KL team and pros⁠
- discussion and Q&A with the KL team⁠
- light bites, New Zealand drinks, music, and prizes⁠
- exclusive discounts on Kaffelogic roasters and green coffee for attendees.⁠
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RSVP is required, register through the link in bio.⁠
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We hope to see you there!

On Friday, October 27, we're hosting a launch party for our distribution relationship with beginning at noon at our warehouse in Brooklyn. Whether you're a home roaster or a professional who wants to spend some time with a Kaffelogic roaster, we hope you'll come hang.

We have a day of roasting and camaraderie planned, featuring:
- open roasting time on Kaffelogic Nano 7e (with free green coffee provided by Showroom)
- profile development and Kaffelogic Studio software sessions with the KL team and pros
- discussion and Q&A with the KL team
- light bites, New Zealand drinks, music, and prizes
- exclusive discounts on Kaffelogic roasters and green coffee for attendees.

RSVP is required, register through the link in bio.

We hope to see you there!

Roasters who pick up the Nano 7 through Showroom get a 5% discount on green coffee—forever. We're stocked with fresh arrivals from Kenya, Ethiopia and Mexico, with more on the way soon.

Your roastery is wherever you are ✨

✨ INTRODUCING ✨ Nano7, the newest roaster available exclusively in the U.S. and Mexico through Showroom.

Designed for both professionals and home roasters, the Kaffelogic Nano 7 is a 120v revision of Kaffelogic’s small-batch electric fluid bed roaster, which was first released in New Zealand and Australia in 2019 and Europe in 2020.

The Kaffelogic roaster, which is capable of roasting 120g out of the box and up to 150 - 200g with a “boost” kit, has quickly become a popular choice for coffee professionals as a sample roaster, and has made appearances at the World Barista Championships, such as in 's successful title bid for the Brewers Cup Championship and 's 5th Place achievement at WBC in Milan in 2021. Most recently, perfected his roasts on a Kaffelogic when he took the 2023 title as World Brewers Cup Champion.

Until we roasted with the Kaffelogic—after picking one up through its wildly successful launch on Indiegogo—we didn't know of a roaster at a lower price point than the Arc S that could hold up to the rigors of a lab setting and also deliver roasts of repeatable and excellent quality.

We're excited to help you get great coffee—anywhere you can find a 110v outlet—and will be offering free shipping on Kaffelogic units to customers in both the U.S. and Mexico.

Purchase through the link in bio ✨

10/2 👀

It's our birthday, let's raise a roast and celebrate with our best deals of the year!! 🥳

Our Showroom Birthday Sale runs today through Sept 24. Party with us and take:

- 15% off Green Coffee! Free shipping over 40 pounds (U.S. free shipping over 60lbs in Canada)
- $600 off Arc 800!
- $300 off Arc S (per barrel)!
- $25 off Nez du Cafe!
- $25 off Extech water activity meters!
- $40 off Draminski moisture meters !

We’ve been working with the group called “Red 5 de Diciembre” since 2018 (“red” = “network” en español). Red 5 is an informal collective—the largest in La Cañada, representing 1,300 indigenous smallholders—formed within the larger Coro cooperative on December 5th, 2014 after roya devastated crops in the region, collapsing their market. Over the course of our work with Coro and Red 5, we identified Obemar (one of the agronomists) as someone of notable talent—talent which we can taste in coffees coming from the the communities (“barrios,” or neighborhoods) where he works in Eloxochitlán.

One of the greatest challenges of working in Mexico is the aggregation of coffee; most of the country’s coffee is grown by smallholders, the majority of whom are Indigenous and almost all of whom live in remote or difficult-to-access places along Mexico’s mountain-terraced countryside. In Eloxochitlán, for example, approximately 96% of the inhabitants of the municipality speak the indigenous Tecóatl Mazatec. Access to communities—both physically and culturally—is compounded the challenge of volume. Smallholders grow on small plots with low-yielding traditional varieties of old rootstock with minimal pruning or management. Coffee farms in Mexico look, in many ways, closer to rainforest than plantations—the upside being that this sort of traditional polyculture tends to result in exceptional quality potential.

Coro agronomists like Obemar enable the work we do on the ground in Mexico. Through Obemar we have access to these indigenous farming communities and are able to open pathways into the specialty market and its higher prices, but a lack of cupping training or infrastructure as well as a lack of incentives for growers has stood in the way of improving qualities and quantities.

This year, we worked to address these points of friction through two mechanisms. First, we connected Coro to a local bank to finance the purchasing of cherry. This allowed us to pay farmers immediately (and at a premium), as opposed to the typical arrangement of payment after the sale of the coffee at export. That was a big step. Fast payment and a second premium after sale was the incentive needed to 1) collect more cherry, and 2) get the cooperative to engage with our request for lot separation.
The second intervention we took was to have Israel + Joz (the duo running the Good Coffee Program as a part of their work scope for Crop to Cup) to visit with Coro, establish a lab, and calibrate with the two new cuppers that Coro hired for Red 5. Having Joz’ cupping expertise allowed us to select and purchase lots quickly—and her training closed the learning loop with Coro, providing rapid, direct and calibrated feedback to farmers.

Two of the resulting separations—from barrios Buenavista and Cebollín, both in Eloxochitlán—stood out, and we’ve brought them into Showroom as a showcase for the work we’ve done in Mexico this year. Both of these certified organic coffees are are sweet and tactile, with notes of stonefruit or melon at lighter roasts with a backdrop of milk chocolate that develops into creamy dark chocolate with more development.

Crop to Cup and Showroom are closed today & tomorrow July 3-4 in observance of Independence Day

Solo 3 días más en nuestro programa de descuento en envíos a Latinoamérica y el Caribe en todos los Arc 800 y Arc S de ✨ Envíe un correo electrónico a [email protected] para una cotización

Crop to Cup and Showroom are both closed today in observance of Juneteenth

This is an alert. Bag Ends are Back. 👀

If you're in the Bay Area, we're joining our friends on November 5 and 6 for a two-day roasting and cupping event. We'll be there with Arc S roasters and green coffee in tow. If you've been looking to give a spin or just want to taste through some of our favorite lots from the current sheet (or just want to hang out with a bunch of other roasters), we think you'll enjoy it.

It's FREE (as in beer)—grab your tickets through the link in bio. We'll see you there!

Edgar Carrilo, above, founded Pacayal in 2012 in the wake of the devastating outbreak of roya that swept Honduras that year. His motto: "quality does not suffer crisis."⁠

For our first import from Honduras this year, we have coffee from Pacayal— separated lots from individual producers, including Edgar.

We wrote about these coffees—and how we'd approaching using them—for our last newsletter. Sign up through our website (link in bio)

MRS. GEMEDECH FULASA, Yirgacheffe Idedo, SNNPR, Ethiopia 🇪🇹

Last year, we imported our first coffee from a woman-owned single farm in Ethiopia from Mrs. Gemedech Fulasa—whose farm in the Idedo region of Yirgacheffe sits at an elevation of 2050 meters.

While land inheritance in the Gedeo culture typically goes to male children, Mrs. Gemedech is an only child; when her father passed away in 2011, she inherited his 4.5 hectare coffee farm and now shines as one of the few woman coffee farmers—and one of the farmers producing the highest quality—in Yirgacheffe.

A mix of Wolisho, Dega and Kurume landraces grow in a regenerative agroforestry at Mrs. Gemedech’s farm under the canopy of fruit and food staples. Fallen leaves and coffee pulp hauled from local mills are the main source of compost. Enset trees (false Banana) across the farm collect water from the rainy season inside their trunks and release it to the ground during the dry season. This helps the soils retain moisture all year round. According to Mrs. Gemedech, she does not use inorganic fertilizers or pesticides, and, since she processes her harvest using the natural/sundried process, her environmental waste and impact are minimal.

The liberalization of the Ethiopian coffee industry in 2018 enabled this relationship—which is a model for the region. By exporting directly through her own export license, Mrs. Gemedech is able to receive 88% of the FOB export price, resulting in substantially increased income compared to the conventional model of selling cherry to ECX or private washing stations.

In the cup ☕️: Malbec, lavender, grape, dark plum, dried blackberry, francencense. 87.5

✨ Order via showroomcoffee.com ✨

Coffee has been one of the big—and specific—requests coming from the front lines in Ukraine. We invite home roasters and commercial roasters to join the effort by sending us your roasted coffee that we will consolidate and ship to Ukraine in October.
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We work with Ukraine Recovery, who distributes food and medical provisions to defense forces in Ukraine.⁠ UR brings both personal connections and logistical expertise through their NYC and Ukraine-based restaurant supply companies.
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If you'd like to contribute, we're looking for whole bean and/or ground coffee (medium or dark roasts preferred) of any package size (retail bags or wholesale 5lb bags or re-used burlap sacks lined with a food-grade liner). Sending both whole bean and ground options will allow UR to provide coffee to both larger commissaires with grinders and smaller units making coffee in the field.
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We can accept any size donation. We'll consolidate and palletize contributions at Crop to Cup and Showroom Coffee’s warehouse in Brooklyn and deliver them to .⁠
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We ask that your contributions reach us by Friday October 21st. Please ship your roasted coffee to:

Showroom Coffee / Crop to Cup
Attn: Ukraine Recovery
502 3rd Ave, Brooklyn, NY 11215
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The Showroom Coffee birthday sale ends TODAY, and with it our best prices of the year.⁠
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If you've been waiting to pick up an Arc 800 or Arc S, there's never been a better time.⁠ ⁠
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Get $500 off an Arc 800—any color you like—and $300 off Arc S (per barrel).⁠ The deal automatically applies when you add the roaster to your cart on the Showroom web store.⁠
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Plus—10% off all greens (excluding bag ends).

Today is like our Black Friday—or "turn-it-brown Saturday."⁠

🔥🔥🔥⁠
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Every year amazes us with the work from . This years' processing experiments (naturals, pulped naturals, honeys, anaerobic fermentations, citrus anaerobic fermentations) yielded a wonderful array of flavors in 10+ nano lots. She even detailed the steps taken (to share with roasters and growers alike) in her processing guide (link to download the guide in the comments). Explore this very intentional import from 18 farming families in São Gotardo, Minas Gerais, Brazil - and be sure to check out the showroom coffee exclusive, Marcelo Assis Honey Process.

Congratulations to Larry Duran of Ketch Coffee Roasters for winning 1st Place in our April Roast-Along. Larry's roasted batch earned the highest point total across four categories: Flavor, Acidity/Fruit, Body & Would you drink it again?

Curious how a Roast-Along works? Join us for the next one! Here's what to expect:

We'll announce a Roast-Along and invited roasters to purchase a specific green coffee (this time is was Kinini Village AA from Rwanda). From there, roasters have a set amount of time to dial in the roast to their best representation of the coffee. Coffees are then submitted to the quality lab during a specified window. Our in house QC team will then brew, tastes and evaluate them blindly. Scores are tallied and a winner is declared! Finally, we share feedback with all participating roasters. It's a great way to interact with a QC lab and a coffee you might not be familiar with!

Be on the look out for the next Roast-Along where we'll feature another exceptional coffee. In the meantime, let's give Larry a round of applause! 👏👏👏

📣 will be on full display this weekend at the . Ask us all your Arc 800 questions and check out the latest addition of a 3rd RTD temperature probe.

Come say 👋 We'll be at Booth 430

Showing off the Arc S sample roaster at . If you’re coming to Boston, find us at booth 430!

👀 Meet the Arc S sample roaster this weekend in Boston at ! We are thrilled to show off the updated at Booth 430. Here's what's new:

✅ RTD temperature probes
✅ Lighting fast ⚡️ data transfer to Artisan or Cropster
✅ Flex exhaust connections between barrels

DM us if you'll be in Boston! We would love to see you.

Fresh from the harvest 🌱 Here are the latest coffees to arrive on Showroom:

🥄 Tanzania Mwalyego PB
🥄 Tanzania Shimilangwada PB

You can always count on convenient pack sizes (2lb, 10lb, 33lb, 66lb or full bags) and speedy delivery! 📦

Fresh, new week 🗓
Fresh, new coffee ☕️

Sign up for our newsletter to learn more about the latest green coffee to drop.

We respect your inbox and have no plan to spam. You can expect to receive occasional updates (like the one going out tomorrow), sensory/roasting events, and upcoming sales!

We are thrilled to sponsor the latest release of roast software! 🥳 Download or upgrade now - link in bio!

Showroom also has an ongoing partnership with Artisan+, a green coffee data & inventory platform. Access info about your inventory with a touch of a button AND take advantage of a 5% discount on Showroom greens.

💤 Need coffee, but hold the caffeine? Try our recent Decaf arrivals—all 3 are organic, traceable to a single farmer group, and Swiss Water Processed.

🥄Mexico, Aldo Rey - Washed | butter toffee, lemon, caramel

🥄Ethiopia, Kossa Geshe - Natural | strawberry, cherry, milk chocolate

🥄Ethiopia, Mustefa Abalulesa - Natural | black cherry, mulling spice, dark chocolate

Snag a bag while they're in stock! Your decaf drinkers will thank you.