SPELL

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spell.co
INSTAGRAM @spell + TIKTOK @spell.co spell.co

06/09/2024

We’ve got a crush on crochet ~ shop our Sunchaser Crochet Duster online now πŸœοΈπŸ’•

05/09/2024

Live Styling Session with Hannah + Sarah πŸ’•

04/09/2024

Join us LIVE this morning at 11am AEST for a Rebel Spirit Styling Session with Hannah Beaden + Sarah Louise Fraser πŸ’• see you soon xx

04/09/2024

Welcome to our Rebel Spirit Virtual Showing 🏜️

Available online + with our retailers now πŸ’•

Our muses:

Emmely
Size: XS
Height: 165cm
Bust: 84cm
Waist: 69cm
Hips: 90cm

Constanze
Size: S
Height: 175cm
Bust: 78.5cm
Waist: 63.5cm
Hips: 89.5cm

Larissa
Size: L
Height: 170.5cm
Bust: 90cm
Waist: 81cm
Hips: 114cm

Kaitlyn
Size: XXL
Height: 180cm
Bust: 104cm
Waist: 88.9cm
Hips: 123.19cm

Photos from SPELL's post 04/09/2024
04/09/2024

OUR LATEST COLLECTION NOW LIVE: REBEL SPIRIT 🏜️ when we think about what connects us in our community, our eternally vibrant, ever expanding, curious, nostalgic, journeying Spell community ~ it’s an aesthetic of joyful, undone, unexpected beauty πŸ’• we call it the Rebel Spirit.

Rebel Spirit is a story bursting with femininity and colour - playing with dramatic proportions in print and styling, larger-than-life borders anchored in effortless, flowing {easily unbuttoned} silhouettes, soft gathers, floating hemlines amplify the feeling of being free 🌡

https://aus.spell.co/collections/rebel-spirit
https://usa.spell.co/collections/rebel-spirit

03/09/2024

Blooming in unlikely places 🏜️

03/09/2024

A place we always go back to… πŸ—ΊοΈ

02/09/2024

Hypnotic Heart 🩷

Photos from SPELL's post 02/09/2024

We’re watching: Iconic friendships in cinema 🎬

02/09/2024

Daffodil 🌼 symbol of resilience coming soon ✨

01/09/2024

Scenes from Joshua Tree 🌡

01/09/2024

Hyacinth, a vibrant beacon πŸͺ»

01/09/2024

From a Sunshine Bandit, to a Rebel Spirit πŸ’Œ

Photos from SPELL's post 29/08/2024

An unexpected {but divine} combo on our store angel Bronte ~ our Desert Bandita Shirt paired back with our Florapaloosa Mini Skirt πŸ¦‹

Photos from SPELL's post 26/08/2024

On set with Belle Mare ~ who added what to cart? Blouse or Cami πŸ†πŸ€Ž

25/08/2024

Your new favourite neutral ~ Belle Mare Blouse 🀎

23/08/2024

Now Live ~ Limited Edition Belle Mare πŸ† your favourite signature leopard print is back in much-loved silhouettes… timeless styles ready to add to your collection 🀎

20/08/2024

On the Blog ~ Island Bohemia with Jess Buchanan 🌿 tapping into our bohemian roots, we spent the day with Jess as she styled her favourite pieces from our latest collection 🀍

Photos from SPELL's post 17/08/2024

Spell on holidays at SWELL Hotel… 🌴🍸 We hope to see you!

16/08/2024

Come and visit us on holiday at Swell Hotel in Byron Bay 🌊 we’ll be open from 10am til 5pm today to Sunday… see you soon ✨

14/08/2024

Shoot day with Michelle 🌟 stay tuned on socials to see what we got up toβ€¦πŸ‘€

Photos from SPELL's post 13/08/2024

Our store girls looking SO cute in our latest Sunshine Bandit pieces! πŸ˜πŸ™ˆ

Photos from SPELL's post 12/08/2024

Spotted at 🀍 Hollie Mercedes styles our Pfeiffer Shirt + Wrap Skirt ⭐️

07/08/2024

On holiday with Irene Hermes in our Sunshine Bandit Gown 🌴

07/08/2024

Now Live ~ Sunshine Bandit Part II 🌼 chasing a feeling, in search of adventure, drawn by the light, she radiates both presence and freedom ~ a rebel spirit with a nomadic soul πŸ—ΊοΈ

https://aus.spell.co/collections/sunshine-bandit
https://usa.spell.co/collections/sunshine-bandit

05/08/2024

Welcome to the Sunshine Bandit Part II Virtual Showing 🌡

MUSES:
EMMELY:
Size: XS
Height: 165cm
Bust: 84cm
Waist: 69cm
Hips: 90cm

CONSTANZE:
Size: S
Height: 175cm
Bust: 78.5cm
Waist: 63.5cm
Hips: 89.5cm

LARISSA:
Size: L
Height: 170.5cm
Bust: 90cm
Waist: 81cm
Hips: 114cm

KAITLYN:
Size: XXL
Height: 180cm
Bust: 104cm
Waist: 88.9cm
Hips: 123.19cm

Arriving:
Sydney ~ Wednesday, August 7 at 10am AEST
London ~ Wednesday, August 7 at 1am BST
Los Angeles ~ Tuesday, August 6 at 5pm PDT
New York ~ Tuesday, August 6 at 8pm EDT

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Our Story

SPELL IS A MODERN-BOHEMIAN FASHION BRAND

The story began when two sisters Elizabeth Abegg and Isabella Pennefather joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they’d started together many moons ago, as children.

INSPIRED BY FAR-OFF PLACES , VINTAGE TREASURES AND CHILDHOOD MEMORIES

The sisters’ designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams.

Videos (show all)

From a Sunshine Bandit, to a Rebel Spirit πŸ’Œ
We’re going on holiday 🌴 our Byron Bay flagship store is getting a refresh… Visit us whilst we take residence at Swell H...
The journey to our Road Trip Denim πŸ‘– #SpellSustainability
Welcome to the Sunshine Bandit Part II Virtual Showing 🌡MUSES:EMMELY:Size: XSHeight: 165cmBust: 84cmWaist: 69cmHips: 90c...
Welcome to the Sunshine Bandit Virtual Showing: Part 1...🏜 MUSES: EMMELY:Size: XSHeight: 165cmBust: 84cmWaist: 69cmHips:...
Sunshine Bandit 🌡a free spirit drawn by the light… β˜€οΈA rebel spirit, a vintage suitcase and a sun kissed, golden-ribbon ...
From desert, to sea {...from cactus to coast 🌡🌊} ~ first look at our upcoming collection in motion, tonight 7pm AEST / 2...
Did you hear? New styles have just been added to sale πŸ›οΈ starts now, online only πŸ‘€
Join us for our Fleur Watch Party… landing Wednesday, May 29 at 10am AEST / Tuesday, May 28 at 5pm PDT 🌷What do you have...
πŸ“½οΈ
Boheme New Arrivals ~ Watch Party 🦚
GIVEAWAY CLOSED  πŸŒ™Celebrating the one who’s guided, nurtured or shaped you β™‘We’re giving away twelve of our Stargazer Zo...

Telephone

Address


15 Browning Street
Byron Bay, NSW
2481

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

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