ROWIE The Label
ROWIE is an independent, women-lead fashion label based in Byron Bay, Australia. www.rowiethelabel.com
@rowiethelabel
[email protected]
Discover our range of womenswear, crafted with a focus on natural fibres, timeless and minimal designs.
Introducing the first part of our Autumn/Winter '24 Collection – a fusion of timeless elegance and modern sensibilities.
Part 1, kicks off with a vibrant capsule featuring new denim styles, striking tangerine orange hues, and impeccably tailored blouses, pants, and jackets. Merging clean basics with bold colours, this drop sets the tone for the season, offering statement pieces that seamlessly transition from day to night.
RESORT '24
A celebration of sun-soaked escapes and laid-back luxury.
Now available online & in-store.
Minimal Effort, Maximum Reward ✨ The effortless styles you need in your rotation this season
Outfit 1: Gladis Crochet Knit Top, Carlotta Linen Wide Pants, Gigi Leather Fisherman Sandal and Feve Necklace
Outfit 2: Mabel Slip Maxi Dress, Rib Knit Tee and Winona Slide
Outfit 3: Braidwood Linen Broderie Shirt and Anica Linen Mini Dress
Anaïs: Drop 2.
As October arrives, 'Anaïs' unveils its second captivating drop. Soft pastel hues intertwine with earthy tones, mirroring the delicate balance of blossoms and new beginnings. Whether it's a brunch with friends or a leisurely stroll through a garden in bloom, these designs exude effortless sophistication, making every moment feel like a picture-perfect memory.
Now available online & in-store.
As styled in our Byron Boutique, the Faye Stripe Shirt embodies the grace of a new season – an ode to flowing silhouettes and intricate details that make every moment unforgettable 💚 Come experience it in person – visit our store today!
1/1 Marvell St
Open 10-5
Elevate your wardrobe with the Astrid: a masterpiece of asymmetry and style 💙 Featuring a chic cutout and triple-strap design, this piece is crafted from the softest cotton and comes in a universally flattering steel blue shade to effortlessly enhance any outfit.
Introducing Anaïs / Spring 🌻 – a captivating tapestry of timeless elegance and contemporary charm. Crafted to transcend seasons, 'Anaïs' is a symphony of styles that pays homage to nature's vibrancy and the ever-evolving essence of fashion.
We invite you to embrace the early whispers of spring. Flowing silhouettes and lightweight fabrics capture the essence of a gentle breeze, while meticulously crafted details embellish each piece. Rich jewel tones combine, reflecting the intricate beauty found in both nature and design. With tailored cuts, unexpected accents, and an emphasis on versatility, the pieces in this drop extend an invitation to express your unique style while embracing the spirit of renewal.
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Introducing 'Anaïs,' ROWIE The Label's Spring Collection – a captivating tapestry of timeless elegance and contemporary charm. Crafted to transcend seasons, 'Anaïs' is a symphony of styles that pays homage to nature's vibrancy and the ever-evolving essence of fashion. Now available online & in-store.
So good, you gotta snap a pic 💛 Anais / Drop 1 arriving this Thursday
Elevate your weekend vibes with the timeless allure of the Jojo Lurex Bandeau and Caspian Linen Pants 🍸Effortlessly classy, undeniably ROWIE.
Origin Story: August 2023
Now available online & in-store.
NEW: ROWIE x Wolfe & Ordnance 💌
You requested further locations and we have delivered. Visit and explore the full collection of 'Origin Story', with all sizes available (XS-XL).
Wolfe and Ordnance
8/48 James St, Fortitude Valley QLD
Open 10-5
Origin Story / July 2023.
A celebration of the transition from winter to spring, and the renewal of life and energy that comes with it.
Now available online & in-store.
"It is such an essential to have in your wardrobe, add the denim touch to all your looks! I love the full denim style, my obsession of the moment. The Clancy Organic Jacket and the ICONIC Paloma Organic Midi Skirt. Yes this skirt is iconic!" ON THE JOURNAL • Staff Style AW23 / and the iconic faded denim 💙
ICON • AW23 / Drop 2
Experience the chic and effortless style of city living, ICON / Drop 2 features a sophisticated yet relaxed palette of timeless neutrals and pops of ROWIE's best-selling peony pink.
The Trina• Effortlessly stylish and comfortable in Certified French Washed Linen 🖤
Aperol Red + Faded Denim / Shop our best selling styles of ICON 🫶 { Available online and in our Boutique }
Fresh to Denim 🤍 Classic shapes and fun textures, shop ICON now online and in our Boutique { Open 10am-5pm }
For days like these ☕️
{ complete the look with our Galo Daisy Lace Top / Elan Organic Carpenter Jeans }
Take on the cooler months in style ❄️ is doing just that in the Kiara Knit Jumper
Colours of Autumn 🍂 classic denim, neutrals or a pop of colour - there’s something for everyone this season.
Snuggle weather • in the Darius Knit Jumper ❤️
Our boutique team looking spicy in a pop of colour • ICON A/W March just landed {Shop now online and in store}
ICON • A/W MARCH '23 🤍
Welcome the change of season with a palette of now-staple ROWIE colours, the timeless appeal of certified organic cotton denim to the unique texture of zero-waste knitwear.
Muse;
Photographer;
HMU;
Art Direction;
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Digi Op;
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Production;
ICON • AW23 / Drop 1
A palette of now staple ROWIE colours, the timeless appeal of certified cotton denim to the unique texture of zero waste knitwear.
Drop 1 now available online & in-store.
As seen in-store 💙 Alma Knit Midi
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Our Story
ROWIE is the brainchild of Byron Bay native- Rowie Moore. Completely self-taught, Rowie has been cultivating her craft and producing clothing since her early teenage years, growing up on the North Coast of NSW, Australia.
Raised in a community surrounded by creative people, Rowie left school at the age of fourteen and delved into the realm of fashion design, sewing and pattern-making, exhibiting in her first show at age 17.
Living at the “Oasis” in the terraced-lined streets of Surrey Hills in her youth, a long-standing share house that had been a haven for bohemian creatives since the 1970’s, fuelled Rowie’s artistic talents and creative drive.
From there Rowie’s passion for designing evolved and she started selling her pieces at local markets around the North Coast of NSW. Her eclectic style became more refined over time, though the feminine form always remained her focal point.
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Address
1/1 Marvel Street
Byron Bay, NSW
2481
Opening Hours
Monday | 10am - 5pm |
Tuesday | 10am - 5pm |
Wednesday | 10am - 5pm |
Thursday | 10am - 5pm |
Friday | 10am - 5pm |
Saturday | 10am - 5:30pm |
Sunday | 10am - 4pm |
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For the love of the hand made, the slow made, the well made. Timeless pieces that tell a story.