What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5:30pm Sunday 10am - 4pm

ROWIE The Label

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ROWIE is an independent, women-lead fashion label based in Byron Bay, Australia. www.rowiethelabel.com

@rowiethelabel

[email protected]

Discover our range of womenswear, crafted with a focus on natural fibres, timeless and minimal designs.

25/03/2024

Introducing the first part of our Autumn/Winter '24 Collection – a fusion of timeless elegance and modern sensibilities.

Part 1, kicks off with a vibrant capsule featuring new denim styles, striking tangerine orange hues, and impeccably tailored blouses, pants, and jackets. Merging clean basics with bold colours, this drop sets the tone for the season, offering statement pieces that seamlessly transition from day to night.

04/12/2023

RESORT '24
A celebration of sun-soaked escapes and laid-back luxury.

Now available online & in-store.

24/10/2023

Minimal Effort, Maximum Reward ✨ The effortless styles you need in your rotation this season

Outfit 1: Gladis Crochet Knit Top, Carlotta Linen Wide Pants, Gigi Leather Fisherman Sandal and Feve Necklace

Outfit 2: Mabel Slip Maxi Dress, Rib Knit Tee and Winona Slide

Outfit 3: Braidwood Linen Broderie Shirt and Anica Linen Mini Dress

11/10/2023

Anaïs: Drop 2.

As October arrives, 'Anaïs' unveils its second captivating drop. Soft pastel hues intertwine with earthy tones, mirroring the delicate balance of blossoms and new beginnings. Whether it's a brunch with friends or a leisurely stroll through a garden in bloom, these designs exude effortless sophistication, making every moment feel like a picture-perfect memory.

Now available online & in-store.

26/09/2023

As styled in our Byron Boutique, the Faye Stripe Shirt embodies the grace of a new season – an ode to flowing silhouettes and intricate details that make every moment unforgettable 💚 Come experience it in person – visit our store today!⁠
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1/1 Marvell St ⁠
Open 10-5

21/09/2023

Elevate your wardrobe with the Astrid: a masterpiece of asymmetry and style 💙 Featuring a chic cutout and triple-strap design, this piece is crafted from the softest cotton and comes in a universally flattering steel blue shade to effortlessly enhance any outfit.

14/09/2023

Introducing Anaïs / Spring 🌻 – a captivating tapestry of timeless elegance and contemporary charm. Crafted to transcend seasons, 'Anaïs' is a symphony of styles that pays homage to nature's vibrancy and the ever-evolving essence of fashion.⁠
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We invite you to embrace the early whispers of spring. Flowing silhouettes and lightweight fabrics capture the essence of a gentle breeze, while meticulously crafted details embellish each piece. Rich jewel tones combine, reflecting the intricate beauty found in both nature and design. With tailored cuts, unexpected accents, and an emphasis on versatility, the pieces in this drop extend an invitation to express your unique style while embracing the spirit of renewal.⁠
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Photographer • ⁠
Creative direction/styling • ⁠
Talent • / ⁠
Makeup• ⁠
Hair • ⁠
DOP• ⁠
Photo assistant • ⁠
Processing •

14/09/2023

Introducing 'Anaïs,' ROWIE The Label's Spring Collection – a captivating tapestry of timeless elegance and contemporary charm. Crafted to transcend seasons, 'Anaïs' is a symphony of styles that pays homage to nature's vibrancy and the ever-evolving essence of fashion. Now available online & in-store.

11/09/2023

So good, you gotta snap a pic 💛 Anais / Drop 1 arriving this Thursday

11/08/2023

Elevate your weekend vibes with the timeless allure of the Jojo Lurex Bandeau and Caspian Linen Pants 🍸Effortlessly classy, undeniably ROWIE.

08/08/2023

Origin Story: August 2023
Now available online & in-store.

26/07/2023

NEW: ROWIE x Wolfe & Ordnance 💌⁠
You requested further locations and we have delivered. Visit and explore the full collection of 'Origin Story', with all sizes available (XS-XL).⁠
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Wolfe and Ordnance⁠
8/48 James St, Fortitude Valley QLD ⁠
Open 10-5

11/07/2023

Origin Story / July 2023.
A celebration of the transition from winter to spring, and the renewal of life and energy that comes with it.
Now available online & in-store.

25/05/2023

"It is such an essential to have in your wardrobe, add the denim touch to all your looks! I love the full denim style, my obsession of the moment. The Clancy Organic Jacket and the ICONIC Paloma Organic Midi Skirt. Yes this skirt is iconic!" ON THE JOURNAL • Staff Style AW23 / and the iconic faded denim 💙

27/04/2023

ICON • AW23 / Drop 2
Experience the chic and effortless style of city living, ICON / Drop 2 features a sophisticated yet relaxed palette of timeless neutrals and pops of ROWIE's best-selling peony pink.

09/04/2023

The Trina• Effortlessly stylish and comfortable in Certified French Washed Linen 🖤

04/04/2023

Aperol Red + Faded Denim / Shop our best selling styles of ICON 🫶 { Available online and in our Boutique }

03/04/2023

Fresh to Denim 🤍 Classic shapes and fun textures, shop ICON now online and in our Boutique { Open 10am-5pm }

02/04/2023

For days like these ☕️

{ complete the look with our Galo Daisy Lace Top / Elan Organic Carpenter Jeans }

31/03/2023

Take on the cooler months in style ❄️ is doing just that in the Kiara Knit Jumper

30/03/2023

Colours of Autumn 🍂 classic denim, neutrals or a pop of colour - there’s something for everyone this season.

29/03/2023

Snuggle weather • in the Darius Knit Jumper ❤️

29/03/2023

Our boutique team looking spicy in a pop of colour • ICON A/W March just landed {Shop now online and in store}

27/03/2023

ICON • A/W MARCH '23 🤍⁠
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Welcome the change of season with a palette of now-staple ROWIE colours, the timeless appeal of certified organic cotton denim to the unique texture of zero-waste knitwear. ⁠
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Muse;
Photographer;
HMU;
Art Direction;
Stylist;
Digi Op;
DOP; ⁠
Production;

27/03/2023

ICON • AW23 / Drop 1
A palette of now staple ROWIE colours, the timeless appeal of certified cotton denim to the unique texture of zero waste knitwear.
Drop 1 now available online & in-store.

19/02/2023

As seen in-store 💙 Alma Knit Midi

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Our Story

ROWIE is the brainchild of Byron Bay native- Rowie Moore. Completely self-taught, Rowie has been cultivating her craft and producing clothing since her early teenage years, growing up on the North Coast of NSW, Australia.

Raised in a community surrounded by creative people, Rowie left school at the age of fourteen and delved into the realm of fashion design, sewing and pattern-making, exhibiting in her first show at age 17.

Living at the “Oasis” in the terraced-lined streets of Surrey Hills in her youth, a long-standing share house that had been a haven for bohemian creatives since the 1970’s, fuelled Rowie’s artistic talents and creative drive.

From there Rowie’s passion for designing evolved and she started selling her pieces at local markets around the North Coast of NSW. Her eclectic style became more refined over time, though the feminine form always remained her focal point.