Simplified marketing strategy

If you live in QLD, are you missing out?

SEQ and regional QLD up-front fixed grant payment of $5000

This support includes funding activities in 5 priorities:
Training and coaching
Website build or upgrades
Professional business advice
Strategic marketing services
Business continuity and succession

Applications for regional QLD at 9.00 am 16 May 2022

Applications for SEQ at 9.00 am 17 May 2022

Comment below or DM me if you want more info or assistance, and I may be able to help you.

Now that's a tight squeeze and some quality parking skills!!

Obviously, they didn't want anyone stealing his truck.🤣🤣

Maybe a hail storm coming??

Hands down it's the best...
..

Where can I get a set of garage doors like that!🤣🤣🤣

Sometimes you need to change to get better results.☺️

Want to know what secret weapon your competition is using to attract more clients?

Generating new clients is the lifeblood of your income.

If you’re involved in the sales process at all, you will know that sales can be easy at times and other times, it can be downright frustrating.

Especially if you’ve had a few rejections, you start to lose your confidence and wonder where your next client is coming from.

Having a full pipeline of potential clients dramatically reduces this pressure.

It allows you to have confidence and be at your best when talking to a potential new client, eliminating the desperation and stress that “YOU NEED” this client, which by the way, your clients can smell a mile away.

You may be looking at your competition and seeing them attracting new clients seemingly at will.

They are always busy, yet your client acquisition system is not working.

It probably costs them a fortune to get it, right?

So what exactly is that mysterious client attraction system they have?

Well, here’s the big secret…

They don’t rely on just one system!

They have several ways to attract their clients at different stages of the buying process.

You see, the best of the best know they can’t rely on just one magical system to attract all their clients.

They are doing more and using several different ways to attract clients.

They are continually testing new ways to attract clients.

Sure, they may have had a few that haven’t worked, but the difference is that they don’t give up and keep trying new ways to find the methods that work best for them.

It’s hard to get new clients if no one knows who you are.

And that’s why you need different systems to attract your new clients.

Let me know if you would like to add another way to attract new clients that is very cost-effective and, more importantly, it won’t create a lot of extra work for you.

Successful businesses look for bottlenecks or restrictions in their business.

They focus on how to increase the flow in that part of the business.

New bottlenecks appear as a business matures or increases in size or staffing levels.

The most productive thing to do is find a solution to the problem and fix it as quickly as possible.

What is the biggest bottleneck in your business right now?

During the brutal crucible of Navy SEAL training, instructors often tell students to "embrace the suck."

This phrase conveys the one lesson that is vital for any SEAL hopeful to learn:

lean into the suffering and get comfortable being very uncomfortable.

Navy SEAL combat veteran turned leadership expert Brent Gleeson teaches you how to transform every area of your life--the Navy SEAL way in his book Embrace the suck.

EMBRACE THE SUCK and get after it.

It's time to execute!

Resilience is key to overcoming all obstacles in life.

Embrace the suck a bit more.

Push the boundaries of your comfort zone. Achieve loftier goals.

Be more consistent. Build resilience. Bounce back faster. Get over the s**t that doesn’t matter.

Spend less time and money on pointless crap. Remove the toxic haters standing in your path...or all of the above.

Resilient people view difficulties as a Challenge, where obstacles and failures are opportunities for growth.

Next, they have a strong emotional commitment to their goals and are not easily distracted or deterred.

Finally, resilient people focus their energy on the things within their control, rather than fixating on factors they can't impact.

Regardless of all the inevitable obstacles, we face from the day we're born until the day we go over the great divide, if we simply embrace the suck and go all in, there's no limit to what we can accomplish.

Embrace the Suck to expand your comfort zone to live a more fulfilling, purpose-driven life.

The difficult path is often the path where most give up!

Get comfortable with the uncomfortable.

You can't grow your business without a consistent flow of new customers coming into your business - right?

We must find a way to stand out inside a saturated market.

Attracting more new clients for most businesses is a pretty similar formula when looking at what you need to do.

1. Work out who is your target market.
2. Work out what problem they have that you can solve for them. or your offer.
3. Your message.

The audience (or target) always comes first. The most critical factor in the whole process determines the offer, message, and targeting inside the campaign.

You might have a good offer, but if you show it to the wrong people, it will suck!

So you must get this right and do the work to understand your audience.

Next, we have the offer.

This is simple as what you give your audience and what they need to do to get the offer.

A lot of people think the message is more important than the offer, but that is wrong.

The right offer to the right audience can explode your business.

This can literally make or break your whole campaign.

Lastly, we have the message, which is the third priority for crafting the whole marketing campaign.

Most people spend so much time crafting the right message and throw their offer together in 10-minutes.

The truth is, a good offer can almost sell itself if it’s a no brainer.

A good offer can make crafting the message a lot easier.

You must speak to the river of desire inside the mind of the prospect.

In other words, we are leveraging a desire that already exists rather than trying to manufacture it.

How can you make your products or services stand out from the rest of the market?

👕

Swipe My Killer Headline Templates That Top Copywriters Use To Create A Shipload Of Cash On Demand.

If you can’t get the headline right you may as well skip the rest because the headline is the first thing (or the last thing) your reader will see.

With over 100 Headline templates you’ll be able to write killer headlines to attract your reader's attention immediately and compel them to want more.

Sometimes we all get stuck trying to create the headline.

This is a feeling that happens all the time that we often call writer’s block.

Grab the ultimate weapon when it comes to creating killer headlines, and you’ll never be lost for words again!

If you really want to sell your products or services well, you need something to attract your readers in an instant, or you have missed your opportunity.

Easy to use headline templates to scroll through and create the perfect headlines that will compel your readers to read more.

It doesn’t matter if you are writing ads, articles, posts, blogs, webpages, or anything you want to grab readers attention, you need a killer headline!

Great for beginners or seasoned professionals.

It’s time to harness the power of killer headlines!

Comment “swipe” below if you want to write killer headlines every time.

Are you winning the race to the bottom, thinking that the only way to get more work is to be the cheapest?

You probably think you’d love to charge more for your service, but you’re worried that you won’t get enough work?

With every market, there is a huge variance in pricing.

Some businesses are the cheapest to attract more work, and some seemingly can charge whatever they like and still have plenty of work.

The bottom of the market is not where you want to be!

You need to stop trading time for money and start trading value to attract higher-paying clients.

Want a simple way to attract higher-paying clients even if you struggle to get enough work now?

The first step is to stop treating your service as a commoditised product and start being unique and offering more value to your clients!

If you are looking for higher-paying clients, you need to:

1. First, research your market and work out who are the higher-paying clients.

2. What do they WANT that is more important to THEM than just the lowest price.

3. Create a simple marketing strategy to attract a consistent flow of higher-paying clients.

4. Create an irresistible offer specific for those clients, so the value to THEM far outweighs the price.

If you have any questions about how you can charge more for your service, let me know in the comments below or shoot me a message.

What is the quickest way to transform your business into an income-generating machine?

I have learned from owning different businesses over the last 20 + years, if you want to transform your business into an income-generating machine, you need a consistent stream of new customers.

Most businesses can’t get a consistent stream of new customers relying on referrals or waiting for customers to appear on your doorstep magically.

I also discovered that you waste a lot of money on marketing if you don’t test and measure everything you do.

When I started to test and measure all of my marketing, I found that around 80% of marketing got little or no results and wasted a lot of time and money.

However, 20% worked well, which I labelled “profitable Marketing Campaigns”, this is where I invested my marketing dollars and predictably got more profit back.

I’ve tried all sorts of marketing, both offline and online and what I have found that work best for me is direct response marketing.

There are only three outcomes from direct response marketing they are:
Yes, I need that now.
No, I don’t need that.
Maybe I need that, but I need some more information.

If your marketing does not elicit a response, you’re wasting your time and money as a small to medium-size enterprise.

Profitable marketing campaigns are the quickest way to get a consistent stream of new customers to transform your business into an income-generating machine.

When you have an income-generating machine, you have choices in business and life.

You can “buy” your time back and get someone else to do a lot of your repetitive work for you.

More importantly, you have the freedom to live your life how you want.

After all, isn’t that why we start a business?

Let me know if you want to create a profitable marketing campaign for your business.

I’m happy to help you where I can.

I love this quote, whatever product or service you have always try to give your customers more value than they expect to get for their money.

You’re much more likely to get their business and keep it for a long time.

When you identify the right target market, attract them with the right message and present them with an irresistible offer.
You give emotional clarity to the correct customer that they say yes to you get a profitable online marketing campaign.

So what do I mean by a profitable marketing campaign?

It means that you get back more profit than you spend on marketing campaigns.

For example, if you spend $1 and make $2 profit back.

The best part is you don’t need to spend thousands of dollars hoping your campaigns will work.

You can test your campaigns online for a few dollars a day to find profitable campaigns, then invest more confidently, creating an automated money stream.

How much would you spend on profitable marketing campaigns?

Profitable online marketing campaigns are what some of Australia’s fastest-growing companies are using right now.

To supercharge your business with new customers and make more profit, you need to master and implement Profitable Online Marketing Campaigns.

How many new customers can you handle?

Image if you had a profitable online marketing campaign you could invest confidently to grow business as big as you wanted, and only work with your favourite type of clients.

Gone are the days, having to worry about how to get more customers.

Let me know in the comments if you want to create a profitable online marketing campaign for you and your business to supercharge your income.

When you attract people with the right message and present them with the right offer:

People say yes.

You will inspire people to take action.

And that’s what we want.

Customers are spending money with you or your business.

But, if you don’t identify your market correctly, you will spend more than you need to.

Or simply get lost in the market noise and you don't attract your customers.

When your target market is presented with the right offer. You get the correct customer for your product or service.

That’s a great start.

We want to be presenting an offer to the correct customers.

But it all depends on where they are in the customer journey process as to whether they spend any money with you.

There are five stages of awareness a customer goes through.

1. Unaware
2. Problem aware.
3. Solution aware.
4. Product aware.
5. Most aware.

If they are aware the product or service they are looking for, then they may buy something.

In the online world, presenting your offer too early to the correct customer comes across as pushy, and if they don’t understand why they need your product or service now, they won’t be motivated to buy from you.

If they are aware of the product or service they are looking for, then they may buy something from you.

Target, Attract, Present, are the major components of the TAP system.

When you get the target market and attract them with the right message, you have emotional clarity.

No doubt you would have heard that people buy with emotion and justify with logic.

That is why it is crucial to develop an emotional connection with your target market.

And trust me, people buy on emotions, not logic.

How do you deliver your message with emotional clarity?

There is secret (SHHH) a formula called the 4 p’s and the 4 e’s

The 4 p’s are; problem, path, person and product.

What is the problem you can solve best for your ideal customer?

Show them the clear path to how they can solve that problem.

Why you or you’re the right person or business that is better than anyone else.

What is your product or service that they need now.

The 4 E’s are the emotions you need to create in your message
1. Hope
2. Excitement
3. Trust
4. Urgency

Once they have the 4 P’s and the 4 E’s they have emotional clarity.

The 4 p’s and the 4 e’s must come together in the same message to get emotional clarity.

You now have a motivated customer.

When you identify your target market and attract them with the right message, you must present them with an offer to become your customers.

Your offer is a critical factor in getting your target market to become your customer.

We must have an offer they need now, understand the value, and find it hard to say NO.

People love getting something for free, especially if it is valuable to them.

Your offer can be something to help them decide and guide them to your service or product.

For example, you could offer a free guide, checklist, education on what they need to solve their problem to achieve their desired result.

What can you offer for Free that your customers want, and how do you make it irresistible for your target market?

The key to having profitable online marketing campaigns working comes down to 3 major components.

1. Target Market: Who are you marketing to, and where is the best place to advertise to them?

2. Attract them with the right message to get their attention.

3. Present them an irresistible offer. What do they want now?

Target, Attract, Present

We call it the TAP system, which is an acronym for Target Attract Present.

It is also a metaphor for having a TAP to control the flow of new customers to your business.

The TAP system used correctly is the fastest and surest way to create profitable online marketing campaigns.

Do you have a system to generate leads on demand profitably, so you get to choose only the best customers?

P.S. Let me know if you need more of your best customers for your business?

The next step to creating a Profitable Online Marketing Campaign is:

Attract your target market with the right message.

Once you’ve identified your ideal target market, you can cut through all the market noise and quickly get their attention.

You can attract them with the right message and/or image to speak directly to them.

When presented well, the message and/or image seems to speak directly to them and their problem and how you or your business can solve their problem for them.

Your message needs to connect to the big benefit or reason emotionally rather than logical reasons.

People buy on emotions and then justify their actions with logic.

And when you do that, you’ll quickly stand out and be seen as the expert in your field and find it easier to attract your ideal customer.

This is How you attract your ideal client with the right message.

If you want to create a profitable marketing campaign, the first step is to identify your target market.

Target marketing is critical, and this is where most businesses get it wrong.

They think they should advertise to everyone and they will find their customers.

We are bombarded with thousands of ads every day, so you need to cut through all that market noise.

Your message needs to be specific and explain why it is the best option for your customers.

Otherwise, you get lost in the market noise and effectively attract no one.

You need to have a clear focus on your ideal target market.

The logical place to start is with your best customers.
If you have past customers, ask yourself questions like:

Who are your most valuable customers?

You know the ones that come back more often and spend more money and are the most profitable for you.

Why do they come back and spend their hard-earned money with your business?

What problem do you solve for these customers?

Are there more people that have a similar problem?

Why are you the best option for them?

If you are starting a new business, when selecting your SINGLE target market, there are 3 critical questions you should ask yourself:

• What is a MAJOR problem or desire that people need solving (ideally, isn’t being well-served)?

• Is there a significant pain and/or urgency there?

• What do I do differently from anyone else, or how is my business superior getting a result?

Once you have clearly defined our target market, we can then attract them with the right message.

What would it do to your business if you could attract more of your best customers consistently and predictably?

Your conversations with your patients shouldn’t be just talking about random events throughout your consultation.

You should ask your patient questions about the most significant issue their problem causes.

This will arm you with vital info for later reference when recommending your treatment plan.

For example, what is the biggest issue your knee injury is causing you?

Answer: Well, apart from the pain every time I put weight on it, it prevents me from going to work.

Now you know that they need to get back to earning an income as quickly as possible.

Always try to pre-frame your treatment plan specifically for each patient, depending on their most significant issue.

In this case, it could be something like, If I could give you a plan to return back to work as quickly as possible, would you follow it?

Because you have aimed the question at their problem, the chances are they will say yes.

Then you present them with your recommended treatment plan, including their home exercises.

When they agree with the treatment plan, get them to pre-book all follow-up treatments.

I know it doesn’t always go this well, but if you go in with a plan and a bit of practice, it works most of the time.

Little things make a big difference when it comes to increasing your rebooking rates.

Message me or comment below if you have any questions or want a hand to increase your recommended treatment plan acceptance rates.

Do you have a documented rebooking strategy?

The first step to Increase your recommended treatment plan acceptance rate is to know your current rebooking rate and record it weekly.

There is a massive rebooking variance between different practices and even physicians within the same building.

A range of rebooking averages of below five for some physicians compared to over Fifteen for top-performing physicians?

If you want to improve anything, you must have a way to monitor it and then have a system for improvement.

It can be a simple document to record your recommended treatment plan and patient acceptance and compliance rate.

It is critical to review the results weekly and give feedback to all of your team individually if you have physicians working for you.

You can quickly gauge the level of recommendations for each physician and see if any are under recommending treatment plans compared to your best practice treatment plans.

The critical number to look at is the number of rebookings for each physician.

Only when you know your starting numbers and review them weekly can you improve.

Three simple ways to help fill your appointments.

1. Promote through your existing database.

There are several ways to contact your existing database, email, SMS, Messenger or even the old fashioned way snail mail.

Whatever way you choose, your message needs to be on-point and within the guidelines of AHPRA and any other advertising regulations in your area.

2. Increase your recommended treatment plan acceptance rate.

There is a massive rebooking variance between different practices and even physicians within the same building.

It can average as low as 3 to over 15 rebookings per patient.

What is your average rebooking number?

3. Attract more new clients/patients.

There are many different methods to attract new clients/patients, from very complicated systems to simple marketing strategies.

Often the simple ones work best.

What do you need to focus on the most?

Why Target Marketing Is Essential.

Target marketing is the key to cost-effective marketing.✅

If we advertise our business to the masses, for example, a roadside billboard on a highway promoting you and your business.

You have lots of people 👀 looking at the roadside sign, but only a small percentage of them are your potential clients.

Marketing to everyone is the most ineffective and costly way to market.

Do you ever feel like you are getting the crumbs and the leftover referrals like in this picture?

In this modern-day world, we want instant gratification, and we like the easy way to fix our problems.

If our ideal client, for example, suffers from a persistent headache, they go to the doctors to fix the problem, and they give us some pain relief.

Not too many people would bother to search for ways to treat a headache; they simply book into their GP.

Does this picture make sense to you?

If we try to advertise to everyone, we effectively attract no one.

We get lost in all the marketing noise, and your ideal client won’t be able to find you.

You will be competing with major companies who have millions to spend on advertising.

So what is the solution to a Physiotherapy Business?🤷‍♀️

Anyone who tries to skip Target Marketing ends up way off the path and gets lost inside the crowded marketplace because they have never done the work to clearly identify who they are targeting.

At Simplified Marketing Strategy, we go into detail to identify your hidden market and your ideal client to target your market efficiently.

Once we identify who your ideal client is, we can design a message targeted directly at the problem that needs fixing with your solution.

We attract them by identifying where they hang out in their free time to read our message.

This cuts through all the online noise and gets your message to them first.

We then present them with an irresistible offer that they can’t refuse that will solve their problem.

How do you compete and get to your ideal client before they make an appointment with someone else?

Let me know below.

Happy New Year!!🚀🚀

I hope 2021 is the best year of your life so far.

Have you made a new year’s resolution?

Will you be able to commit to it?

You see most news year’s resolutions don’t get achieved.

Why is that?

We all have made some new years resolutions before and not achieved them.

We don’t consider the impact of what is needed to achieve the new year’s resolution.

Before long, we find it too difficult and just give up.

What if you tried something different this year, like make a new years resolution that you would achieve all your goals this year.

Sounds great but is it realistic?

Well, it can be if you start with goals that are really easy to achieve.

The key is they must be beneficial to your future self.

In other words, they must have real long term benefits to you!

Say you wanted to have a healthier lifestyle.

Instead of saying I am going to the gym 3 times a week for the next 3 months, which is excellent.

But you end up going to the gym only a couple of times and give up because something comes up and you don’t end up going to the gym, and you have failed to achieve your goal.

This soon becomes a bad habit of lying to yourself.

What should you do instead?

First, make a commitment to do what you say you are going to do.

It must be comfortable and beneficial.

Like you are going to prepare 1 healthy meal a week.

Pick a day and a time then, do it for a month.

At the end of January, review your goal, and you will notice that you have achieved two goals.

First, you did that you said you were going to do and then, you prepared one healthy meal every week for one month.

Now you have achieved two goals!!

And the best part you have broken the bad habit and starting to do what you said you were going to do.

Don’t underestimate how this small but significant this change will make to you.

Now you can keep this up and add another simple goal.

Choose something from a different area of your life.

It could be your career, but still, keep it simple so you will do it!

It could be something simple, like reducing your time on social media and replacing it with changing your environment.

Then find someone or a group on Facebook to join in or follow and participate in the conversations.

That helps you get the results you are looking for and do it for just 15-minutes one night a week.

Now you have a compounding effect of Three simple but worthwhile goals all working together.

What is your simple New Years Resolution that you know you will do?