The Revery

Brand Refresh vs Rebrand. Your existing logo often makes that choice for you. Does it have good bones? Will the money you save with a refresh still get you the results you want? We decided that for intelligent automation gurus rapidMATION the answer was Yes and Yes. So we reno’d the logo, created a new colour palette, font and iconography and built them a beautiful and impactful website. All starting with their existing logo.

Those cute Millennials now make up over 60% of your software buyers. Here’s how to sell it to them.

https://www.therevery.com.au/blog/not-your-dads-software-selling-software-to-millennials

Are you an experienced digital marketer looking for a highly flexible work environment? We’d love to chat. Send CV’s to [email protected]

Wise words

Hardcat Asset Management is a Melbourne based tech company with a seriously impressive client base. Including United Nations, Boeing and the Australian Defence Force, to name a few. It was a pleasure to dive deep into the business and give them a brand strategy, tagline, brand re-fresh and website that reflected their performance on global stage.

Marketing Agency | Content Agency | Branding Agency | The Revery

We have always been pro-flexible working even BR (Before RONA). It enabled us to attract high calibre talent and sat well with our values. However, the pandemic forced us to up it a notch. We tightened our tech and remote processes and encouraged the team to set their own hours. What was created out of necessity to cope in a strange time been quite enlightening. We became conscious that some of us are Steve Jobs between 5-11am, whilst others had brains that felt wrapped in an Oodie until 11am. The owls would have no trouble knocking out a brand strategy at 11pm whilst the larks were top of their game on a 5am meeting with New York. It increased motivation, productivity and efficiency. So we've stayed working like that. Now contemplating if our 'We're Hiring' ads should include circadian rhythm diverse culture. It’s a thing.

Marketing Agency | Content Agency | Branding Agency | The Revery

Modern Slavery has entered the spotlight for good reason and pressure for corporations to be on top of their supply chains has never been greater. Enter our launch campaign for iPRO's Modern Slavery smart assessment. Technology that allows you to uncover actionable insights and provide transparency around Modern Slavery. Important not only for the regulators but also for for investors, who are increasingly putting this on their agenda.

We are so excited to introduce our newest team member, Oxana Timbay.

Oxana started as our client and found us so irresistible she decided to join the dark side.

With a raft of experience in Biotech and IT, such as Cell Therapies and Fujitsu, Oxana is the perfect fit for our complex clients.

Only 4 months in, Oxana already has us whipped into shape and running like a DREAM! Hoorah!

Not quite how the movies sold it to us

This is why our best ideas come and get us at 4am, during yoga and in the car (but not done together, this would be dangerous and also make us very tired).

Our brand design, positioning and tagline for one of Australia's leading cyber security consultancies, Pure Security. Inspired by redacted code and a step back to the 80's

Did you know that developers come in 2 shades. They build things or they break things. To be a cyber security developer, you need to be in the break things categories so you can think like a hacker and prevent breaches. Fascinating.

Interesting article on how The New York Times have smashed revenue goals not by changing their journalism but by changing the way they present their content. Some good tips here for all content creators:
- More Visuals
- Regular Live Content
- Innovation in viewing e.g Virtual Reality
- Content Summaries that can be understood in a glance, to provide relief from long form articles

How New York Times Reinvented Content Marketing? The New York Times recorded its single biggest increase in digital news subscribers last quarter. The newspaper added 308,000 subscribers, taking its total digital news subscription to 2 million. In 2016, New York Times generated 500 million in pure digital revenue which is far more than the digital...

Like the plumber with the leaky tap or the cobbler’s children that get around without shoes, we have been neglectful of our own branding........until now. Introducing our brand new logo. However this is only Act 1. Shiny website to appear on stage soon. Exciting!!

Educational, research based, problem solving, results focused, product break down etc etc etc. SO MANY types of content. But what type of content do your buyers want to see at what stage of their journey and where do humans come in?
https://www.therevery.com.au/blog/customer-journey-mapping-b2b-saas-from-someone-who-has-just-bought-some