A Guide to Social Media

International Women’s Day 🫶
This year’s IWD theme is 💥 Count Her In: Invest in Women. Accelerate Progress. 💥

“Women’s economic empowerment is central to a gender equal world. When women are given equal opportunities to earn, learn and lead – entire communities thrive.
While important progress has been made, women face significant obstacles to achieving equal participation in the economy.
We must ensure women and girls are given equal opportunity to build their capabilities and strengthen their capacity to learn, earn and lead.“

Thank you so much for your post 🤩

“Our good friend and UGC (User Generated Content) superstar Kathryn 🌟  rocked it on podcast recently! 🎧 She dished out all the deets on turning Selfies to Sales and growing your brand with UGC. 🤳

👉 If you’re all about that UGC life or keen to learn more, check it out! Kathryn spills the beans on amazing strategies to amp up your UGC game. 

🔗 Hit the link in our bio to tune in and get your UGC groove on!” 💃🏼

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From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley 🎙️
Check out my recent podcast with Neal Schaffer on User Generated Content UGC 🤩
From Neal: “Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we’re thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn’s insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz.

We’ll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities.

Together, we’ll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn’s got the tips you need to ensure your content aligns perfectly with your brand voice, whether it’s through manual curation or tasteful influencer partnerships.

Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn’s approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource.

So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach!”

I wanted to have a word for 2024 and I think I’m almost there. This year I want to be brave, be happy and be confident. I need to leave a few doubts at the door and move forward with an ever evolving life.
I’m not sure exactly what I want, where I’m headed or how I’m going to get there, but I’m moving and I am feeling more confident.
I’ve had some big personal challenges over the past two years and I finally feel like I am getting on top of things and creating a happy and secure future for myself and my boys.
One of my other big interests is community building and that is something I would like to explore more from a social media perspective.
With this in mind, I think I have found my word and it is OPEN … I am going to work hard to be open to ideas, creativity, connections, business, health, people and love. I feel more open to opportunity and possibility than I have for a long time and I think using this word will remind me of that.

Do you have a word for 2024? Please share in the comments or send me a DM 🙋🏻‍♀️

Art by 🎨

It’s always good to add a few relevant hashtags too👇🏽

Digital word of mouth 🏆

User Generated Content (UGC) is digital word of mouth, it’s one of the most under utilised organic marketing tools for small businesses.
When customers willingly and even enthusiastically post about your business, products or services to their friends, family and community they are giving you a digital shout out and potentially leading other people to your business! And, on top of that they have created content that you may be able to reshare on your social accounts!
UGC is more relatable and more trusted as it is not created by you 🧐 Yes, that’s right!

If you want to create a UGC strategy for your business, send me a DM to find out more 🙋🏻‍♀️

Digital art created by me and part of a series, check out my profile grid and see if you can spot the other two images that match this 🔎

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Are you a business or creator? It’s time to get started with and 🎥📱👍🏽

Follow me for more and some beautiful scenery from the South-West of Victoria, Australia 🌊

It’s always good to add a few relevant hashtags too👇🏽