Ruck Agency

As Mum always said, it’s an honour to even be nominated - some recent has made it as a finalist in this year’s awards.

Great to see our Agency names up there with so many others we admire.

wines are made by, and for, those who fearlessly embrace the complexities of life, and in the middle of it all, find joy.

The Ruck team is excited to see these stunning wine labels attached to such delectable drops of Bellarine cool climate wine.

The primary Circulus Wine brand mark is made from two uniform spirals, creating a striking visual effect that represents the annual biological cycle of a vine. The iconography extends into the labels of each variety of wine, creating a system that can evolve with the winemaking.

Our tip is to grab some of this first vintage release while you can!

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We went and had a real Nice Night last night. What a turn out!Thanks for coming to visit us at our studio.

Was so great to hear from chat about and creative life in Regional Victoria.

Make sure you get along to the next one - tag a friend who needs to join you.

's new Iced Lattes are more chill than the rest. When it came to packaging that would leap from the fridge, we took that vibe and ran with it - clean lines, bold colors, and a touch of that signature Ruck playfulness.

We wanted the packaging to reflect the quality inside those bottles: specialty coffee, brewed strong, chilled smooth.

Now, go grab one and see what all the fuss is about. (You can thank us later.) 🧊 🧊 🧊

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The birds are singing and the bees are hu***ng (or so we’re led to believe) so it must be spring. Good time then for another Nice Nights don’t you think?

This one is set to be a ripper - we’ve decided we needed to host one at our place so we are opening up the Ruck Agency studio (and a bit out the back) for to all come along and enjoy some beers, pizza, new hangs and some excellent chat.

For this edition our guest will be Founder Kate Berry.Her work brings together unlikely characters through the common speak of music, art and good company to form communities. She has a love affair for creating community experience in overlooked places, one that has carried through in all that she does. From photography for Frankie and Smith Journal to launching Lunch Lady Magazine, Berry puts good use to the tool belt gained in her years in advertising and marketing.

Get along, bring a friend or come meet a new one.

Besides being really nice to look at, a Brand Book should become a key reference resource for any marketing team or those looking to build a brand. It's where we keep all the secrets on not only making your Brand look good, but the ideas, themes and frameworks you need to keep making good choices with it.

The Ruck approach ensure you get more than just some pretty pixels and a few hex codes next to some logo rules. As self-confessed Brand nerds, we make sure that we connect the head (strategic ideas) to the heart (visual creative) when it comes to your Brand.

For Zen Life, we've built not only an aesthetically pleasing identity but a Brand built on big ideas.

Newtown is one of the better suburbs of Geelong, and we may be biased, but the river end is where it is at. The area around Rutland St is where we call home, along with a bunch of great cafes, artists and creative entrepreneurs.

This week we welcomed into the neighbourhood. We've been working behind the scenes on helping them bring the brand to life, and now you can see it in action within their amazing new studio space.

You know you've got it right when the signage turns out looking exactly like the mockups!

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At Ruck, our work aims for both the head and the heart, avoiding the generic and taking a few risks along the way.

We know Regional Victorian Tourism is competitive, but we also are massive advocates for all our state has to offer outside the city. We work hard to understand and articulate the uniqueness of a region, in a way that is creative and contemporary to connect with Metro audiences.

Every campaign we create is backed by solid strategic insights. We dive deep into understanding your brand, your audience, and the current market to deliver solutions that are both creative and effective.

Ruck Services: Campaign Strategy, Copywriting, Design, Campaign Identity, Content Production,

It’s true, greater things do happen in Geelong and The Bellarine. Not only is it a greater place to live, but the excellent experiences for visitors to our region also leaves them wishing they lived here too. ��

Our approach to the latest ‘Greater Happens Here’ campaign for was driven by a desire to evoke deep emotions around the Geelong region and its experiences.

We aimed to reshape perceptions, showing locals and their visitors that the Geelong they once knew had evolved into a more mature and contemporary destination, inviting them to explore its renewed charm.

Ruck Services: Campaign Strategy, Copywriting, Design, Campaign Identity, Content Production,

It was another Nice Night at last night.

Thanks to all of you who got along for the first time or just a good time! Shout out to and for the drinks and .au and the gang for the chats.

Next one coming at you in September.
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Hey Nice Nighters! Winter is here so time to get yourself out of the house. Our next event will be hosted in the always-cosy in Newtown.

Come hang out with the most creative, entrepreneurial and innovative people our region has to offer (besides you) whilst you enjoy a drink and more pizza than you can poke a Ninja Turtle at.

Our theme for the night is “Building Community and Place” and will feature a chat with the visionary founders of THE KO, Olivia Fleetwood and Karina van de Pol along with Jose Rodriguez from .au Architecture.

Register via www.nicenights.club or check our stories for direct link!

The beers taste as good as they look! Across the range of tasty brews, the brand system pays homage to Mount Pleasant Road, the locally iconic road that connects and inspires founders Mark and Tim, playing with lines and curves and drawing from street signs and car culture. The palette is influenced by a retro feel and has a muted, neutral colour palette symbolic to the 70s.

Ruck continues to work with the brand on their growing range of craft beer.

The Taproom is located in the heart of residential Belmont in Geelong, Victoria. It’s fast become a haven for seasoned craft brew lovers and those who would like a quiet local. From crisp and refreshing larger and pilsners to hop-forward IPAs and rich, velvety stouts, you’ll find seasonal favourites, experimental brews and classic mainstays.

The Ruck team made finding them just a little easier with signage design solutions that were sympathetic to the Brand vision and the architecture of the space.

Make sure to drop by!

The brewers from are long term appreciators of good quality craft beer. After sampling their share of beers, a deep curiosity was sparked and the journey to learn how to create craft beer using quality and locally produced ingredients began. Refining their recipe over a three-year period, brothers-in-law and founders Mark and Tim have been in kicking goals for last few years, including opening up a taproom on...Mt Pleasant Rd.

They engaged Ruck to develop a brand strategy and identity Ruck worked with the Mount Pleasant Rd. team to construct and refine art direction, logo concepts, and product packaging. Ruck continues to work with the brand on their growing range of craft beer.

Circulus Wine is a boutique, family-run winery located in Portarlington. They craft a selection of cool-climate, maritime-influenced wines including Pinot Noir, Chardonnay, Cab Franc, and Syrah.⁠
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Far from just another winery, these guys have an incredible story that's landed them where they are today. From vineyard to cellar, the Circulus guiding principle is to give more than they take. They adhere to organic principles and a philosophy of minimal intervention, letting the site and the vines speak for themselves as much as possible.⁠
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Lots more to come including wine label design, website development, and other key experience elements, as they prepare to sell their first vintage from May this year. Watch this space and make sure to give them a follow - we can't wait to see how the brand evolves and we're honoured to be a part of their journey.⁠
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📷 Photography by the insanely talented