Fable Agency

The evolution of the brand mark

Design collateral for

This week we attended the EVOS Product and Ampol Partnership Launch this week in Brisbane held at the beautiful rooftop terrace at the Gallery of Modern Art.

We’re so excited for our clients to see them growing and launching yet another product, this time the SB7 home charger - which will help home owners to safely and efficiently charge their EVs and make smarter energy decisions.

Terania is an engineering and surveying consultancy firm based in the Northern Rivers region of New South Wales.

The directors approached fable to help create a brand that reflected a more future-thinking, sustainable and community focused approach to engineering and surveying.

The Fable team developed a brandmark ‘T’ that included a stylised graphic nod to a surveyors tripod. The fact that ‘Terania’ was the council name of the local shire in the 1930s meaning ‘Terrain’ - was integral in our brand development. For palette and visual elements we used verdant greens lifted from imagery of the local area and honed in on the ‘terrain’ with striking, sweeping aerial footage of the Northern Rivers.

We delivered:
• Brand Identity
• Brand Positioning
• Brand Development
• Brand Strategy
• Branded Assets
• Brand Design
• Collateral Design

A Fable team effort by Michael McMahon and Caroline Sheahan.

And a huge thanks to the Terania team for your business and trusting us with your brand identity.

The Decipher Bureau is one of Australia’s leading cyber security and technology risk recruitment companies, assisting clients to source increasingly imperative cybersec talent and candidates to find their best next career move.

Fable was approached to help refine the DB brand and design their much anticipated Annual Salary Guide. The Guide provides a comprehensive analysis of industry and salary trends and is an important and sought after almanac for Australian cyber security professionals. Since our initial engagement we have continued to work with Decipher Bureau holistically across their brand in collateral design and content capacities.

We delivered:
• Brand Development
• Branded Assets
• Brand Design
• Copywriting
• Content Marketing Strategy
• Content Collateral Design
• Technical Content Writing
• Social Media Management

A Fable team effort by Sian Hughes, , Mike McMahon and Caroline Sheahan.

And many thanks to the Decipher Bureau team, always such a pleasure to work with you.

Imagine a world with zero emission transportation. EVOS Energy brings innovative technology in car charging hardware and cloud software together to help achieve green energy efficiency. A Queensland based company with a global vision to be a leader in Electric Vehicle (EV) energy - we are thrilled to be partnered with the EVOS team on their brand journey.

We worked through discovery and development to create a new brand identity for the client that would visually put them on the EV energy world stage. A bold, striking palette featuring electric blues, contrasts of charcoal and white coupled with graphic elements that reflect transport, electricity and the E in the EVOS brand mark.

The scope of the project has extended to website design, marketing collateral, technical documentation and brochure design.

We delivered:
• Brand Identity
• Brand Positioning
• Brand Development
• Brand Strategy
• Branded Assets
• Brand Design
• Collateral Design
• Copywriting

A great team effort by Tiger Hsu and Caroline Sheahan.

Andzen is a customer journey agency who have been instrumental in supporting some of the most exciting global ecommerce brands. Since its inception a decade ago, Andzen has grown significantly and wanted to refresh their brand and website. We worked with the team to develop a more modern brand identity but retain elements of their beginnings - in the edgy, graffiti-lined streets of Brisbane’s west-end.

We revisited the logo mark and created a customised, freehand style logo, paired with a bold, condensed caps typeface to create structure and contrast. The blacks, greys and standout greens were updated from the original palette to bring this technology and customer focused brand into their next exciting era.

We delivered:
• Brand Identity
• Brand Positioning
• Brand Development
• Branded Assets

It was a pleasure working with the Team!

We’re excited to share our work with our mates at Ride Free Media on their rebrand project! Ridefree has grown over the past decade and wanted to reflect this in the new style we created for them while maintaining their signature logo. The result? A sleek, modern and minimal brand using strong, standout sans serif typefaces, which complemented their scripted logo font. A neutral palette of white and taupe worked with their forest green which we altered slightly from their original brand.

Thanks The Cove Workspace for the shoutout!

Meet Caroline Sheahan - Creative Director and Founder of Fable.

Fable Agency focuses on creating beautiful brands and helps to tell their story through original, resonant content. Caroline hails from Brisbane and has worked in advertising across Australia for 12 years as a copywriter and designer.

Throughout her time in the industry she's worked on and for brands like Ladbrokes, The LNP, Curves, Newstead Brewing Co. and Knight Frank before founding Fable in March 2020.

Fun Facts: Speaks German
Currently Reading: Hell has Harbour Views by Richard Beasley