The Design Pile
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I'm passionate about creating brands and designs that inspire and bring vision to organisations.
Was extremely difficult not booking a flight and heading straight over to Pumpkin Island while working on their website.
I had so much fun putting together the new site for this slice of paradise 🌴
A few deets:
📷 photo driven (with gallery)
📚 downloadable info booklets
⛅️ live weather tool
🛌 accommodation guides
One of Australia’s best kept secrets right here in the Southern Great Barrier Reef 😍🏝️
I created the _seeking.paradise brand to reflect adventure and exploration. Seeking Paradise is a clothing brand that desire to create quality lifestyle textiles and showcase the wonderful great outdoors 🌞
The simplicity of this monotone logo enables it to be reinterpreted onto different items of clothing and patterns easily!
Trifold brochures for Live Strong Physiotherapy 🙆♂️ It's always good fun putting these together! 🤓
Some recent banner designs for Auto Corner Mackay 🚙🚗
Billboard design for the team at Elite Real Estate 🪧
If you're in Central Queensland you may have seen some of these around the area 👀
Recent logo design for BMA's Team Saraji. 🎨
The client wanted an update from their existing logo and it needed to remain legible when scaled both small and large. The windmill component was a key element to their identity and I wanted to re-work it in such a way that it also represented a united team. Add in a bold colour palette to lock into their governing entities and voila! Everyone was stoked with the end result 🍾
Some recent cover art for dwellingplace.co's podcast 🎧
I love tying designs together with similar elements & feel whilst allowing them to be strong enough & captivating on their own 💪🏾
New website for Pumpkin Island 🙌🏾 absolutely loved putting this one together 😍🏝️
It's love at first flight! 🍻💻
Website design for Capricorn Coast brewery Crimson Finch Brewery 🍺
Loved working with the Northern Gold Coast Carols team for their 2022 Carols 🎇
This annual event brings thousands of residents together for carols, fireworks and family fun! 🎅🎄
I assisted with various design components including:
🖨️ Print collateral: Banners, flyers & posters
📺 Event screens
🤳 Social media assets
I had heaps of fun putting together the brand and creative identity for Extreme Conference’s 22nd conference ‘THE SOUND’ last September.
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I wanted to find fresh ways to visually represent ‘sound’ without using audio. A simple colour palette, text animation and halftone imagery were my guiding pillars.
There were a vast array of touchpoints, featured here are:
🤳🏾social posts
📺 on-screen
🎥 video creation
👕 merchandise
💻 website
📧 email
During the conference, the priorities were carried across with a strong emphasis on sound over visuals - lighting scenes and screen elements were programmed to match the simple colour palette and text animation helped to provide some movement.
Overall, the brand was well-established and provided a strong visual foundation for the client to hold another large event that drew in hundreds from across QLD and beyond.
https://www.thedesignpile.au/projects/Extreme-Conference-2022
I’ve recently completed a fresh new website for the luxe silk lovers at Princess & Pea ✨
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Set with a clean new look, e-commerce functionality and product care info - the experience is silky smooth at every scroll.
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If you’re after some quality silk products, release your inner beauty with Princess & Pea ✨
Tribe Mackay is a community of young people passionate about impacting the youth of Mackay and surrounds.
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Armed with a new name, I wanted to wrap undertones of tribal and traditional elements in a modern and agile brand.
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The logo is adaptable to various colours, fills and styles - and the brand relies heavily on bold imagery, symbols, geographic shapes and textures.
They say all good things come in threes 📚
I recently put together a series of booklets for each of the primary services on offer at Elite Real Estate .
🏡 Sales
🏘 Property Management
🏢 Commercial
Each booklet stands proud on its own whilst interlinked to one another in their own subtle way.
Elegant, clean and bold design cuts through each page and offers a glimpse into the exceptional services that Elite provides.
Introducing Meta Bookkeeping - financial services in the cloud ☁️
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I was approached last year to put together a logo for a certified bookkeeper that was stepping out on their own after offering services for a number of years in the field.
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I wanted to create something clean, modern and vibrant - something that stands out from the usual. With fresh colours and a strong iconmark, Meta is now ready to make a strong impression in the world of bookkeeping!
Kicking into 2022 with some new wall planners! 🗓
If you’re wanting to get planning for the year ahead, I’m selling some printables on Etsy. There’s some new designs as well as familiar ones ready for you to download & print ✏️
Head to my website and click ‘shop’ or click below to get yours!🕺🏾
https://www.etsy.com/au/shop/TheDesignPile
What a year it’s been! 🤩 I’ve loved working on some amazing projects with amazing people this year. A huge thanks to all my clients for trusting me with all of the many designs & creative content.
Have a great Christmas & New Years with family and friends - I’m signing off for the year and will see you in 2022 🥳
Business & Pleasure began from two business partners that were wanting to create a networking community with a fresh twist in Central Queensland’s capital of Rockhampton.
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I wanted to create something minimal, easy to distinguish, and timeless. Two colours. Two fonts. Two letters joined together to signify the combining of two words that are usually otherwise juxtaposed away from each other.
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Business & Pleasure has established a strong visual presence with their events having huge success and gaining media attention.
Crown Music Studios is a music store in an iconic building in the heart of Charters Towers, owned by a talented young couple passionate about all things music.
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I created a brand that has a subtle historical emphasis with a fresh modern touch. The crown is composed of various musical symbols, and I used those symbols to also create a tessellating pattern.
Two sisters came up with the incredible idea to convert children’s art into removable wall decals, and thus - Scribblie was born!
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Say hello to Scribblie! A timeless, easy-to-remember brand filled with creativity and wonder. With unique lettering, icons and shapes; the branding speaks to the fact that every child is unique and exploring individual creativity is a must.
With a wealth of experience in welding and fabrication, PK Welding & Fabrication wanted to kick off their business with the right foot forward.
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I wanted to create something that was fresh and timeless. I was also tasked with the challenge of including a leaf in the brand, which held significant importance to the client. The brand speaks of credibility and professionalism mixed with creativity and understanding.
Dusty's Backhoe Hire is the new name on the block for all your digging needs.
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I wanted to create something both friendly and professional. A simple iconmark representing movement coupled with text that is bold yet welcoming. The soft edges and clean lines keep the brand looking modern.
Logo & website for the coffee & culinary masters at Coffee Academy Cafe ☕️ 🍰
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Initially positioned within another organisation, Coffee Academy branched out on their own and needed their brand to do the same. Joel and the team understand coffee, food and incredible customer service at such an incredible level - and it was such a joy to put this together.
Precise Plumbing & Excavations service the resource sector through quality and safety.
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The client initially wanted a website and services booklet, however after a discovery session in collaboration with Digital Crayon - the need for a complete rebrand was revealed.
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I took the bones of their original logo, customised the primary typeface and gave the company a fresh new look. Already a well-known name in their industry, they now have a brand to back their reputation and carry them forward as they continue to grow.
21 years strong, Extreme Conference is a movement that is passionate about providing space for youth and young adults to encounter faith, hope, community and Jesus.
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They wanted a strong, engaging visual campaign to promote the message & theme of 'Trailblazers'. After inheriting the initial theme & design, I extended the brand and rolled it out across various touchpoints.
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With social media engagement boosted and merch selling out in record time - the dynamic visuals boosted the conference experience.
I had a great time back in May with Impress Solutions at their sold-out annual Health & Safety Forum in Moranbah.
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After developing the sub-brand for the event, I hopped behind the camera to capture session videos, photos, interviews with speakers & attendees, as well as a recap video of the day. 🎥 📷
✨ DESIGN THAT INSPIRES ✨
This is at the heart behind everything that I do. Design has always been art, and that should always build a connection between the artist and the audience. Good design should communicate the intended message to its people. What message are people receiving from you?
Upper Limbs & Things offers hand, occupational and lymphoedema therapy in the Mackay region for a number of years - known for their care and solutions-based approach.
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The team were ready to make a significant step through rebranding and renaming as they step into a new chapter for the business.
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I developed a defined brand armed with touches of creativity and quirkiness. Various graphic elements aided in strengthening the unique visual identity of the brand. This was rolled out across signage, digital media, print & promotional collateral and more.
New website completed for the property management experts over at Elite Real Estate
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They were needing a fresh new website that matched in with their boutique brand which was both functional and aesthetic.
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Some more exciting things underway for Elizabeth and her team as they continue to impress the region with their unique, highly-relational, elite approach to all they do!
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Mackay, QLD
Opening Hours
Monday | 8:30am - 5pm |
Tuesday | 8:30am - 5pm |
Wednesday | 8:30am - 5pm |
Thursday | 8:30am - 5pm |
Friday | 8:30am - 5pm |
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