The Business of Influence

🌟 EGC. An untapped career pivot for you?🌟

You’ve heard of UGC (User Generated Content), but are you ready for EGC (Employee Generated Content)? It’s set to play an important role brand content strategy for 2024.

EGC offers a genuine peek inside a brand’s world, showcasing its culture, values, and daily grind through the eyes of its employees. This isn’t just content; it’s a story, a connection, and a chance to engage with their audience on a deeper level.

Why should you care? Because EGC could be your golden ticket to pivoting your career path, using your epic content creation and storytelling skills in a fresh, exciting way.

🔍 Looking to get into EGC? Here’s what you can do:

✅ Scan job ads specifically seeking EGC creators.

✅ Spruce up that LinkedIn profile and your media kit, emphasising your knack for storytelling and content creation tools.

✅ Consider pitching EGC to your current employer if content creation is your side hustle. You might just create a new role for yourself!

This week’s podcast episode explores these opportunities in more detail and expands on tips and strategies to help you leverage EGC.

🎧 Search The Business Of Influence podcast on your preferred platform, go to the usual places to find a link or comment EGC and I’ll DM the link to you.

Do you think you’ll give it a go?

🎯 MOOTS Momentum: February Focus - Content Planning

Let’s be real – being stuck on the endless content creation treadmill? Total drag. That’s where the magic of content batching swoops in! Imagine having a slick plan that sets you free, making you more visible, super productive, and genuinely thoughtful with your content.

Over in MOOTS Build Your Career as a Professional Influencer Facebook Group we’re working together on building the habit of planning, creating and scheduling content. That’s not to say we can’t do content on the fly - that’s essential!

The focus is to think ahead, look at key events and dates to leverage trends and to get off the hamster wheel of figuring out what to post each day 🐹

To make it just that little bit easier, I’ve prepared free downloadable monthly calendar to rough-out your content plan. I like to rough out my content plan on paper first, then I use a bunch of different tech to take my ideas to live content. Whether you’re a seasoned pro who takes their content strategy up a notch by using tools like Trello or Notion, just starting out, or like me and like to use a combination of pen / paper and digital tools, this calendar will get you into planning mode.

Can’t find The Business Of Influence 2024 Content Planner for Influencers? HMU and I’ll point you in the right direction. And join the convo over in MOOTS too, holler if you need directions for that!

FREEBIE: Influencer Scope of Work Checklist ✔️

Hey there, fabulous MOOTS! Ever felt lost while preparing your campaign Scope of Work? Totally get that. You know what? We’ve wrapped up 10 years of celebrity campaign experience in a bunch of resources for you -including a super simple Influencer Scope of Work Checklist.

Grab it as a freebie and work your way through the essentials of nailing your SOW:

🔹 Campaign Overview: the basic essentials

🔹 Campaign Deliverables: what's expected and when.

🔹 Payment Terms: Cha-ching! Let’s talk money, honey.

🔹 Bonus: additional resources to elevate your influence game.

Don’t just wing it, bring your A-game with this checklist! Grab it from the link in bio. 💥

FREE Email Marketing Masterclass 🌟

Ever wondered about the magic of email marketing? ✉️ spilled the beans about her beta launch of ‘Give Good Email' in episode 13 of the podcast. It's a lil' story of big results, and yes, it involves some nifty number crunching. And yes, it’s ranking up there for one of our most popular episodes. 🚀

Ready for it?... Here’s what Peta had to say:

"When I first beta launched Give Good Email, I emailed a segment of 78 people. So, you know, a segment is basically just like a group of subscribers. So for example, if you've got an e-commerce company, a segment could be our U.S. subscribers and then our Australian subscribers.

So this segment was just people who had expressed that they were interested in email. And at, yeah, 77, 78, I can't, I can't remember off the top of my head. I ended up having like a $22,000 beta launch in a week. And you know, that's off a, such a small number of people.”

If you’ve ever wondered about how good email marketing can be? Peta is running a FREE Masterclass on 8 November. Sign up here --> https://www.professionalbabecourses.com/a/2147692464/HF4sDbTc

Can’t make the Masterclass or get Masterclass ready - listen to the podcast your favourite platform by searching The Business Of Influence Email for Influencers or jump to link in bio to listen with Show Notes and extra resources.

✨ Influencer Campaign Checklist 📝

Understanding the process for a brand campaign is fundamental to the success of any collaboration. It seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on our website.

Consider this to be your audio checklist covering all the steps you need to follow from start → end of a brand campaign. From understanding the brief, pricing and upselling your campaign, getting paid, running your campaign and post campaign follow up. We’ve covered it all for you.

Listen in to last week’s podcast episode for the juice on:

Setting your influencer campaign up for success 🌟
Understanding the brief from the brand 📃
What to do if the brand hasn’t supplied a campaign brief (we’ve got some copy/paste wording for you ✂️📋)
Upselling your influencer campaign 📈
Pricing your influencer campaign 💸
What you need to do to get paid on time ⏰
Your campaign scope or work or quote. 📋
Negotiation and managing a NO from a brand ❌
Tips, tactics and resources for delivering your campaign 🛠️
Post campaign brand love ❤️
Resources! 📚

🎧 Listen in on your favourite podcast platform by searching The Business Of Influence Influencer Campaign Checklist or jump to link in bio to listen with Show Notes and extra resources. 🎉

Australian Indigenous Leaders have called for A Week of Silence to grieve the outcome of The Voice Referendum.

This week is to grieve the Referendum outcome. The racism and prejudice held by many is unacceptable. That this view is held by any is unacceptable.

I stand for justice and the rights for Indigenous Australians and continue to stand as an ally in A Week of Silence, and beyond.

Content on our channels will be paused this week and we won't be back until Monday 23 October.

Karan White,
Agency Director, The Business Of Influence

MOOTS ICYMI 007 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

In our industry, we are exposed to massive amounts of content. Often this content is confronting. This week, there already has been a high volume of war-related content with warnings that the horrific nature of this content will escalate over coming days. Please carefully consider limiting your access to such content and ensure that you restrict platform access for any children in your household. There are a number of resources available online, plus some additional information in this week’s post.

SNAP SUMMARY:

🛑✋ Parents Urged to Limit Children's Exposure to War Content on Social Media

📸✨ New Interactive Features Announced by Instagram

🔄📱 Threads Enhances Features to Compete with 'X' App

🌐🤖 Meta's new AI Experiences

🕺🏆🇦🇺 TikTok Partners with BINGE for inaugural TikTok Awards (Australia)

🎵💲🚫 TikTok Explores Ad-Free Monthly Subscription

🎨✨ Canva launches Magic Studio

😀🍳 Google Emoji Kitchen

Be in the know. Read MOOTS ICYMI 007 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

Hello, go-getter! 👋

Ever wished for a magic wand to transform your influencer campaigns from good to jaw-droppingly amazing? We might just have the next best thing.

Imagine being handed 50 proven strategies to potentially skyrocket your revenue with each brand collaboration. That’s right. Fifty. More money in your pocket, stronger brand relationships, and campaigns that truly stand out.

Upsells, darling, are the game-changers for influencers. These are golden opportunities to encourage brands to embrace extra deliverables from you, enhancing the campaign’s impact. The twist? When crafted skillfully, not only do you benefit with more money, but brands will appreciate the content engagement from these extra deliverables. It’s a win-win. 🎉

Enrolments now open for 50 Upsells for your Influencer Campaign. Register via the link in bio or search The Business Of Influence [dot com] 50 Upsells.



🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

Subscribe to MOOTS!🌟

Why though? 'Cause the MOOTS newsletter is your go-to spot for creators and community makers wanting first dibs on cool free stuff, nifty tools, and the freshest buzz from the creator scene.

Don't miss out! Subscribe for your MOOTS fix. 💌 Hit the link in bio or search The Business of Influence Subscribe (thebusinessofinfluence.com/subscribe)



🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

Pricing Your Influencer Campaign

Psst… Brands are eager to collaborate with You.
And it’s your job to present the right price for the value you’re bringing.

Whether you’re a budding influencer, just starting to navigate brand collaborations, or a seasoned content creator who’s worked on numerous campaigns, here’s the fact:

Understanding your worth and setting the right price for your campaigns is essential to your success in the influencer space.

But, you might feel uncertain about your pricing or overwhelmed by the intricacies of campaign negotiations.

If that sounds like you — The Business Of Influence Pricing Your Influencer Campaign short course is the guide you need to confidently price your campaigns and maximize your earnings.

Are you ready to hone the only skill that ensures your efforts are rewarded, builds stronger brand partnerships, and cements your reputation in the influencer arena?

Enrolments are now open. Click the link in bio or search The Business Of Influence [dot com].



🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

MOOTS ICYMI 006 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

SNAP SUMMARY:

🤖 Generative AI Enhancements for Instagram by Meta
🎥 TikTok Introduces AI-Powered Creative Assistant for Enhanced Content Creation
🏷️ Introduction of Labels for TikTok AI-Generated Content
🔍 TikTok Explores Partnership with Google to Drive Search Results
📹 Made on YouTube: new tools for Creators
📌 Pinterest's Personalisation and Recommendation Tools
🔗 LinkTree's 2023 Creator Report Insights – Link Priority
👥 LinkedIn's Enhanced Display of Profile CTA Buttons

Be in the know. Read MOOTS ICYMI 006 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

📌 11 Influencer Media Kit Essentials

1️⃣ Personal Bio - Briefly introduce yourself. Include your location (City and State)

2️⃣ Key Statistics - Share follower counts, engagement rates, audience demographics, and more.

3️⃣ Share Your Niche - Clearly specify what you're passionate about: Health & Fitness, Parenting, Travel, etc.

4️⃣ Highlight Previous Collaborations - Show off your past partnerships with brands.

5️⃣ Include Testimonials - Add feedback from brands you’ve worked with.

6️⃣ Contact Information - Make it easy for brands to reach out.

7️⃣ Regular Updates - Keep your media kit fresh and current.

8️⃣ Precision and Consistency - No typos! Maintain a consistent tone of voice. Presentation matters!

9️⃣ Aesthetic Cohesiveness - Keep your media kit aligned to your own brand aesthetic.

🔟 Digital Access - Have your kit accessible, via your bio or on your website.

1️⃣1️⃣ Craft a Compelling Cover Letter - Make an impression before they even open your media kit. Read the blog for a sample Influencer Media Kit Cover Letter.

🔎 Search The Business Of Influence Media Kit Essentials or click link in bio.



🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

Get Influencer Campaign Ready! 🚀

Ready to level up your influencer campaigns this BFCM? 🛍️

We’re here to help you leverage your campaign negotiations and strategies as brands move very quickly into the peak retail and web traffic season for 2023.

Be prepared, be impactful. Enroll now and get ahead with one of these BFCM Courses:

💰 Pricing Your Influencer Campaign

📈 50 Upsells for Your Influencer Campaign

📄 How to Prepare an Influencer Scope of Work

Enrol at The Business Of Influence [dot com] or jump to link in bio for all the course info. See you there!



🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

5 Ways Brands Find Influencers to Work With 🌟

For many influencers, a common question is: how do brands find and pick influencers to work on their brand campaigns? Understanding this can help you to build strong collaborations with brands.

Direct Relationships - It's all about genuine connections! Brands and influencers finding each other directly. 🤳🔗

Influencer Agencies - Think of them as matchmakers! 🎯💼

Talent Managers & Scouts - Not just for celebrities! If you’ve got profile, they've got your back. 🌟🎤

Influencer Marketing Platforms - The digital marketplace where brands and influencers meet. 🌐🤖

Networking Events & Referrals - The power of face-to-face interaction. Never underestimate it! 🤝🥂

Talent Management isn’t just about negotiation 🌟🤝📈

Talent management is also about understanding every facet of the industry and ensuring your rights as an influencer are protected, valued, and fairly paid.

In Episode 9 of The Business Of Influence Podcast, some of the topics we chat to Kylie Green, Agency Director Lime Agency about are:

The common pitfalls talents fall into when self-representing, such as underquoting and a lack of understanding about licensing and contract usage periods. 💸📄❌

The vital importance of reading and fully comprehending contractual agreements, emphasising the potential dangers of perpetual terms. 📃👀⚠️

The unique challenges and considerations when transitioning between film, TV, and branding roles, and the expertise required to navigate them. 🎬📺🌐🛠️

😊🎧 Join us for a comprehensive discussion on are you ready for a Talent Manager and the pivotal role they play. Link to podcast in bio or search Are You Ready for a Talent Manager on your favourite podcast platform.

How to prepare your Influencer Scope of Work 📝

What's a SOW? Think of it as your roadmap, detailing everything from campaign objectives to payment terms. And trust us, skipping out on one can lead to major hiccups! 😬

Need to know what to include in your SOW? Here’s a quick rundown:

1️⃣ Campaign Overview: Details like the campaign name, client info, key dates, objectives, and even confidentiality statements.

2️⃣ Campaign Deliverables & Quote: This covers content types, numbers, specs, and where they’ll be published. Plus, your feefor the work!

3️⃣ Payment & General Terms: Crucial info on payment dates and general conditions, ensuring you get paid and you set out rights to your content.

Our latest blog walks you through:

Why you need an Influencer SOW 🧐
The risks of skipping it 🕳️
A step-by-step on what to include ✅
With 10 years experience of working with talent, you can be sure this guide will set you on the right path to creating solid, transparent partnerships with brands through a well-prepared Scope of Work. 🤝

Also, for an in-depth exploration, catch our podcast Episode 6: How to Prepare an Influencer Scope of Work. 🎧

Link in bio for all the details! 🔗 Or search The Business Of Influence How To Prepare an Influencer Scope of Work to find the podcast and the blog.

🎁 Pssst! If you’re a subscriber of MOOTS, you’ll also have have access to our FREE Checklist - How to Prepare an Influencer Scope of Work.

MOOTS ICYMI 005 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

‌SNAP SUMMARY:

📸 Instagram Introduces Close Friends for Feed Posts

🛍️ TikTok Launches TikTok Shop

🎨 TikTok Expands Creativity Program

▶️ YouTube Ad Updates

📌 Pinterest Uses AI to give visibility to more Body Types

💰 Influencer Marketing Spend Continues to Increase

‌Be in the know. Read MOOTS ICYMI 005 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

‌

7 Reasons Why Micro Influencers are on the Rise 🌠🌠🌠

'Bigger isn’t always better’ when it comes to digital influence . Micro influencers, with their targeted audience and niche expertise, enjoy higher engagement rates and cost-effective campaigns with strong ROIs – presenting a compelling case for brands to collaborate.

Here’s 7 Ways Why Micro Influencers are on the Rise:

🚀 Cost-effectiveness: Lower partnership fees, the potential to collaborate with multiple micro influencers for the price of one larger or macro influencer.

🚀 Authenticity: Greater perception of genuineness, with many micro influencers being experts in their specific niches.

🚀 Engagement and Trust: There is a statistical advantage of micro influencers, generating up to 60% more engagement. Traditional influencers average 1-3% while micro influencers start from 5% and above.

🚀 The TikTok Effect: TikTok’s algorithm has democratised virality, allowing even smaller creators a shot at fame and brand deals.

🚀 Current market trends over half of marketers are now working with micro influencers.

🚀Strategy of diversifying influencer budget across several micro influencers to mitigate potential public relations risks. Think FYRE Festival, Pepsi and Kendall Jenner, Mikayla Nougeria and L’Oreal Masacara.

🚀 Reaching the Niche Audience: Micro influencers cater to unique interests and passions, giving brands direct access to hyper-targeted audiences.

Want to know how can Micro Influencers create opportunities to work with brands? Read more on the blog, link in bio or search 👉 The Business Of Influence The Power of Micro Influencers.