CASSETTE, Melbourne, VIC Videos

“This brand is our baby and we’re so excited to see it out in the world, wrapping around mums, helping them feel comfortable and confident – and supported.” - Dr. Daniela Aiello 💭🤰 Ahead of its launch, we had the privilege of partnering with @continuallwear, an emerging compression-wear label dedicated to supporting the health of new mums. Founded by a trio of women who fused their scientific and fashion expertise with their own personal experiences of motherhood, the brand supports women through the fourth trimester. Discover the remarkable journey of how we brought this brand to life, capturing the essence of empowerment and support. #RetailBranding #RetailCampaigns #RetailMarketing

“This brand is our baby and we’re so excited to see it out in the world, wrapping around mums, helping them feel comfortable and confident – and supported.” - Dr. Daniela Aiello 💭🤰 Ahead of its launch, we had the privilege of partnering with Continuall, an emerging compression-wear label dedicated to supporting the health of new mums. Founded by a trio of women who fused their scientific and fashion expertise with their own personal experiences of motherhood, the brand supports women through the fourth trimester. Discover the remarkable journey of how we brought this brand to life, capturing the essence of empowerment and support. #RetailBranding #RetailCampaigns #RetailMarketing

“The team achieved the grandiose and luxurious aesthetic that we were striving for, and our website feels like a reflection of the status we’ve achieved in the industry.” The only thing better than a glowing testimonial is one you didn’t even ask for. A huge thank you to the @conquestpropertygroup team on so superbly articulating their vision for a new website. It was a pleasure to translate this through to a refreshed visual and verbal identity across a brand new user experience. 👉 Explore the new website at https://conquest.com/

"The team achieved the grandiose and luxurious aesthetic that we were striving for, and our website feels like a reflection of the status we’ve achieved in the industry.” The only thing better than a glowing testimonial is one you didn't even ask for. A huge thank you to the Conquest™ team on so superbly articulating their vision for a new website. It was a pleasure to translate this through to a refreshed visual and verbal identity across a brand new user experience. 👉 Explore the new website here https://conquest.com/ #webdevelopment #userexperience #branding

Where better to mark the launch of the new YSL Beauty Loveshine lipsticks in Australia than at the iconic Bondi Icebergs Club? Complete with a lavish sit-down dinner, YSL-themed heart gift boxes, a wall of love notes and a Loveshine claw machine, the evening truly sparkled. We were thrilled to manage the paid talent, GRWM suite, guest list and content for the night as part of our PR role with YSL Beauty. 💄 A shoutout to PIM Group for the incredible event production. #PR #InfluencerMarketing #InfluencerManagement #YSLBeauty #YSLLoveshine

The Cassette story started 24 years ago. Now, we're hitting play on a new era for our agency, championing the very thing that has underpinned our approach from day one – Remixed Thinking. We've never done things traditionally, and we're not starting now. 🕺 #CassetteAgency #RemixedThinking

Scape Australia's 2024 Gen Z Wellbeing Index is a fantastic example of its unwavering commitment to supporting resident wellbeing. Developed in partnership with digital youth engagement platform Year 13, the results indicate that purpose-built student accommodation does indeed have the power to change a young person’s life for the better. It was a privilege to help drive the communications behind such an important research piece, and so fantastic to see it featured on the likes of Nine's Weekend Today. #ResearchMarketing #PurposeBuiltAccommodation #StudentAccommodation #StudentMarketing #GenZWellbeingIndex Read the report 👉 https://www.linkedin.com/posts/scape-australia_weve-all-been-young-and-we-all-know-how-activity-7215974509579784192-ty2i/?utm_source=share&utm_medium=member_desktop See the coverage 👉 https://www.linkedin.com/posts/scape-australia_scapeau-year13-mentalhealth-activity-7215924558917251072-MFwm/?utm_source=share&utm_medium=member_desktop

2 Years of Starbucks
In the two years since we became Starbucks Australia's creative partner, we've had the pleasure of witnessing its growth firsthand. ☕️ From 60 stores to 72. 📍 From 3 states to 4. 🏙️ From inner city only to regional, too. In that time, we've had the pleasure of delivering campaigns that help the iconic brand connect with more and more customers throughout the country. A huge thank you to Chris Garlick, Katrina Lawless, Nick Casey and the whole Starbucks Australia team for inviting us on the journey. We couldn't imagine a more rewarding 'daily grind'. hashtag#CassetteClients hashtag#GrowthMarketing hashtag#HospitalityMarketing hashtag#HospitalityCampaigns

💤 Could you operate InDesign, Illustrator, Photoshop and Figma in your sleep? 💪 Does working in a fast-paced agency environment across multiple clients get you excited? 🎖️ Are you chasing a workplace that will challenge, celebrate, reward and champion you? Well, we’re on the hunt for a Creative Artworker to create perfect print and screen-ready artwork. If you’re interested (and tick all of the boxes above), please email your CV and portfolio to [email protected] or tap the link in our bio to apply via LinkedIn. #Hiring #Jobs #JobAlert #CreativeArtworker #MelbourneAgency #Recruitment

Serving up more than just delicious beverages, Starbucks Australia prides itself on offering an iconic experience at every touchpoint. ☕️ We had the pleasure of revamping one said touchpoint – the website. Attracting thousands of visitors every week, the new Starbucks Australia site had to tick a number of boxes: ✅ Present a fresh and dynamic new feel ✅ Offer a more intuitive user experience ✅ Provide clear nutritional information ✅ Facilitate seamless campaign-based content and menu updates ✅ Incorporate active prompts to download the app ✅ Boast greater SEO optimisation And we're thrilled to say the new website ticks every one. 👉 Check it out for yourself here starbucks.com.au #Marketing #UXdesign #WebsiteDesign

There are three things that drive Atlas, one of the newest communities in Melbourne’s Rockbank. An innate sense of exploration, a genuine sense of purpose, and a clear vision toward the lives residents aspire to live. Working in partnership with Koham Property Group, we are thrilled to see Atlas take the stage in Melbourne’s West as a compelling new place to call home. #PropertyMarketing #Residential #KohamPropertyGroup #PropertyBranding

We're very proud to share Property Initiative’s new-look website – a pro-bono, passion project completed in support of the incredible work Women's Property Initiatives (WPI) does to create new beginnings for women and children at risk of homelessness. Our hope is that the renewed design and messaging will help the social enterprise real estate agent shine brighter within the real estate industry, and in doing so further its incredible cause – one very close to our hearts. 💙 Check out the new website here 👉 https://www.propertyinitiatives.com.au/

As autumn hits Melbourne's leafy streets, the latest edition of Journey Magazine hits stands throughout Melbourne Airport, calling travellers to savour the season's delights. 🍂 This edition unveils exciting new hospitality venues in Terminal 1 and high fashion retailers in Terminal 2, while painting a picture of beautiful adventures abroad. Be sure to grab a copy before you take-off on your next trip! A heartfelt thank you to the Melbourne Airport team for their invaluable contributions to this edition. #MelbourneAirport #Travel #Tourism #Advertising #Magazine #LotteDutyFree

Property professionals, we're excited to announce that we have an opening in our team for a driven Senior Account Manager with a passion for marketing, branding and strategy. If you love working across a broad spectrum of projects, spanning commercial and mixed use to master-planned communities and luxury residential, you're going to love sinking your teeth into this role. 🌎 Service award-winning global developers 🏡 Work on the strategy behind exciting new projects 👍 Collaborate with a passionate and supportive team 🚀 Discover great scope for growth Interested? Apply here: https://brnw.ch/21wGZ9R Not quite at a SAM level yet but still tick all the boxes above? Please email your CV to [email protected] if you’d like to hear about future opportunities. #Hiring #JobAlert #Recruitment #MelbourneAgency #Property #PropertyMarketing

Meet Harli – a master-planned community doing sustainability differently. Backed by a developer with a genuine desire to make community living gentler on the environment and richer for its residents, this was a project raising the bar from day one. With a vision to take what's typical and transform it into what's possible, bringing Resolution Property Group’s newest project to life presented a brilliant new challenge. Find out how we crafted a bar-raising brand for a benchmark-setting community here 👉 https://cassette.com.au/our-work