CASSETTE

We were incredibly proud to wake up to the news this morning that our very own Sam Enshaw, was named as a 2024 AdNews Australia Emerging Leader at last night's awards ceremony.

This achievement recognises our Head of Strategy as a champion within our industry, something we can absolutely attest to.

A huge congratulations to Sam and the whole cohort of emerging leaders recognised last night.

Earlier this month, the JINDING executive team hosted a celebratory stakeholder event at its office in the iconic Rialto Melbourne building.

100 stakeholders, business partners and employees were invited to celebrate recent wins and current projects, showcasing the property and investment group's powerful proposition of ‘promises delivered’, as addressed by Executive Director Jay Song.

Guests were treated to sweeping views of the Melbourne skyline, an oyster bar, live entertainment, and an exclusive whisky tasting from Old Kempton Distillery. What a privilege it was to lead the event strategy and production behind the celebration.

📸 Piers Fitton Photography

Win the morning, win the day, win the GOLD. 🥇

We're all still a little bit star-struck from Ariane Titmus' visit to the office this morning. What a treat to be in the company of an Olympian, let alone a 4x gold medal winning superstar swimmer.

Congratulations Arnie on an incredible performance in the pool at the Paris Olympics! And thank you so much to innovative GF supplement GluteGuard for the opportunity to work with such an inspiring ambassador.

To celebrate the incredible array of food and beverage experiences at Melbourne Airport, we recently launched an exciting and enticing campaign across all four terminals...

✈️ Land A Deal

In just three weeks, we featured over 80 unique deals across a variety of retailers throughout the airport.

These were rolled out across 300 assets, including digi billboards, social ads, print, video and radio. Check out a few below. 👇

We're still buzzing with endorphins from last Sunday's ASICS Run Melbourne 2024 festival – an event we’ve supported our client, Sole Motive on, since 2016!

We were thrilled to see over 25,000 runners gather at Melbourne Park Oval to raise almost $1 million for hundreds of important charities, and our top news media titles there to broadcast the event far and wide.

A big highlight was also cheering on our own Cassette Rub Club who participated across the 5.5km, 10km and half marathon events in support of the Starlight Children's Foundation Australia.

We’re thrilled to announce that two members of our team have recently been shortlisted for industry awards.

🎉 Our very own Head of Strategy, Sam Enshaw, has been selected as a finalist for the 2024 AdNews Australia Emerging Leaders awards, which recognise the up-and-coming champions in the media, marketing and advertising landscape.

🎉 And Rose Butcher, Account Director of our Consumer team, has also been shortlisted for the Agency Sales/Account Management category at this year’s B&T Women in Media Awards. This is in recognition of the incredible success she has achieved in her career and all the ways she supports other women to unlock their own.

We wish them both all the best as we countdown to the announcement of this year’s winners on August 28 and 16 respectively.

It’s that time of year again, when B&T celebrates the outstanding achievements of leading women in our industry with the annual Women in Media Awards.

This year we’re very proud to have two entrants on that list – Rose Butcher and Jessica Walsh-White. Two account service superstars who have both made an incredible contribution to our business, clients and industry over the last 12 months.

The People’s Choice vote is now open, so if you’ve had the pleasure and privilege of working with either of these exceptional women, we invite you to have your say here 👉 https://lnkd.in/gpK7rCfx

We recently welcomed Sam Enshaw to the Cassette team as our newly appointed Head of Strategy.

Sam brings 13 years’ experience working with brand heavyweights like Netflix and Spotify both here and overseas. Leveraging his strong media background, Sam will be working closely with our leadership team to elevate our strategic product.

Welcome, Sam! You're fast becoming part of the furniture.

Fun fact: there really is a Custom Plate for everyone.
…even bird lovers! 🐥

We’re getting a real kick from seeing our work for VicRoads Custom Plates out in the wild – you may have already caught our ad on telly or spotted Birdboi on a billboard.

Working with the brilliant production team at Wildebeest and using the technical wonder of Robotface, we invited every Victorian to find the perfect combination for them (avian obsession or not).

A big thank you to the VicRoads team for the opportunity – the team will never stop clocking Custom Plates on the road! 👀 🚗

Click the link here 👉 to watch the TVC: https://brnw.ch/21wK0s6

Custom Plates - There's a plate for everyone

A few weeks ago, YSL Beauty Australia celebrated the opening of its first standalone boutique at Chadstone - The Fashion Capital, which offers exclusive artistry services, personalised experiences and limited-edition products.

Guests enjoyed champagne and canapés at the boutique before being transported to Gimlet’s new cocktail bar Apollo Inn for a late-night supper.

Thank you to those who joined us to celebrate! 🖤

CASE STUDY NEEDED

We’re looking to chat to someone who has purchased a used vehicle in the past 6 months or is planning to purchase one soon. Must be based in Victoria and be comfortable being interviewed and photographed by media. The selected participant will be given a voucher in exchange for their time.

For more information, please email [email protected]

Last week we were recognised for our amazing workplace, this week it’s our branding capability.

We’ve just received the news that our brand evolution for The CEO Circle has been shortlisted in the B2B Campaign and Design categories at the inaugural Cairns Crocodile Awards, hosted at this year’s Cannes In Cairns Festival.

The awards celebrate the best examples of creativity across marketing and advertising, and we’re very proud to be in such good company on this year’s shortlist, ahead of the awards evening on June 6.

Thank you to The CEO Circle for entrusting us with the contemporary expression of your brand, one that now conveys your prestige, ambition and incredible vision.

👉 See the brand come full circle in our case study: https://lnkd.in/gGh2ghAA
👉 Get up close and personal with the evolved identity at the brand’s new website: https://lnkd.in/gFEK7T2S
👉 And read the full inaugural shortlist via the B&T writeup: https://lnkd.in/gBPSUP8X

IT’S OFFICIAL // We’re one of the best places to work.

This week we made the list of Australia’s best places to work in the Marketing & Media category and suffice to say our whole team is still feeling the buzz.

The FR BOSS Best Places to Work list acknowledges organisations that are pioneering new ways of working and pushing boundaries when it comes to workplace policies and practices. It’s something we have always been able to hand-on-our-heart say we do but are very honoured to now be recognised for.

One of those pioneers at Cassette, who thinks beyond the ordinary when it comes to shaping our workplace, is our COO Laura Bartal:

“We’ve always invested heavily in our staff training and development, but we noticed departments had become increasingly siloed because of the pandemic. The agency’s 20-year anniversary presented a pivotal opportunity to introduce a more open and collaborative team structure that would encourage inter-agency engagement and connection, and in turn create a more integrated work force.”

Importantly, our place on this list reflects the hard work, character and collective passion of our entire team. Together, we’re proud to have shaped a workplace that makes us all jump out of bed in the morning.

We’ve always known the strength of our workplace culture was special. As of last night, it’s official.

In a proud moment for our whole agency, Cassette has been named one of the AFR BOSS Best Places to Work in the Marketing & Media category.

There to accept the honour was our CEO Jessica White:
“To be named as one of the best workplaces in Australia makes me unimaginably proud. Remixed thinking underpins everything we do, and it extends all the way to shaping an environment that so uniquely champions, celebrates and inspires our people. Our workplace culture and experience has always been our biggest asset, and it’s a testament to each and every member of our incredible team.”

Joining Jess was Laura Bartal and Tom Howard from our operations team – a team that forever pioneers new ways to create a nurturing, inclusive and empowering workplace for our people – alongside Jess Nunns, Sarah Hazen and Millie Lester.

This acknowledgement from the Financial Review is a wonderful endorsement of our ongoing efforts to always be a place people are proud to work. We are beyond excited to celebrate this achievement with our teams in Melbourne and Sydney.

The 2024 Finalists of The Urban Developer Awards for Industry Excellence have been announced and we are thrilled to see three of our clients on the list, recognised for four projects we’ve had the privilege of working on.

◼️ Lowe Living – Sera Brighton | Development of the Year – Small-Scale Residential
◼️ Cbus Property – The Langston, Epping | Development of the Year – High-Density Residential
◼️ ID_Land – Canvas Brunswick | Development of the Year – Medium-Density Residential
◼️ ID_Land – Yarraville Place | Development of the Year – Urban Regeneration

A huge congratulations to all teams on being acknowledged for the industry-leading standard you continuously set in residential development.

Inspired by its NYC heritage, Kiehl's recently hosted guests for a Skin-In-The-City experience featuring ultra beats, eats and the finest apothecary skincare.

Transported to the Ultra Block Party via the Kiehl’s subway, guests were invited to learn all the tips and tricks to a strong skin moisture barrier with Kiehl’s new Ultra Facial Barrier Balm Stick and iconic Ultra Facial range.



Event production Pim Group

Last month, La Roche-Posay celebrated the launch of Effaclar Duo + M Moisturiser – the latest innovation in its popular Effaclar range - at the La Roche-Posay Confidence Lab. Guests were encouraged to learn about the science and product efficacy through a series of educational sessions with leading dermatologist Dr Jo Ann See, pharmacist Jamil Karaki, ambassador Madeleine Edwards and the La Roche-Posay team.

Event production PIM Group

Fenbury's exquisite new development, Mayfair, called for an expertly-crafted brand that reflected its luxury status and the eminence of its Bondi Beach positioning.

At the helm of this project from ideation to ex*****on, we delivered a full brand rollout, including marketing collateral, social media launch and website development, capturing the essence of its iconic heritage address through coastal-inspired branding, stunning visuals and a meticulous strategy.

A special thanks to Studio Piper for bringing this vision to life through their remarkable CGIs.

What an honour it was to attend the B&T 30 Under 30 Awards last night and celebrate the incredible young talent in our industry.

A huge congratulations to our Milla Bath for being shortlisted in the PR category and to Chelcie Schirrman and Kitty Turpin for their Creative nominations. And a big thank you to Jess Nunns, our Communications Director, for not only joining them on the night but inspiring the younger members of our team every single day.

If you've passed through Melbourne Airport lately, chances are you've encountered the latest edition of Journey Magazine which landed in terminals this summer to inspire travellers to embark on sun-soaked adventures. 🏖

In its Summer 2023 release, the magazine supported the launch of a sweep of exciting new venues, including Melbourne icon Pope Joan, Veneziano Coffee Roasters and The Local Taphouse, all contributing to the buzz surrounding Terminal 1's newly unveiled dining precinct, The Square.

Elevating the publication to lifestyle prominence, the visuals featured a family unit styled in ensembles from the International terminal’s luxury retailers.

We’re immensely proud to announce that our very own Milla Bath has been shortlisted for the 2024 B&T 30 Under 30 Awards in the PR category.

This is an incredibly well-deserved achievement and a true testament to Milla’s passion, talent and dedication.

We can't wait for awards night – congratulations, Milla!

Earlier this month, YSL Beauty and FVREE hosted an early Valentine’s Day lunch at Reine & La Rue as part of the global Abuse Is Not love campaign.

MC’d by TODAY co-host Sarah Abo, the event featured panel speakers including Australia’s inaugural Domestic, Family & Sexual Violence Commissioner Micaela Cronin, and Tayla Broad who bravely shared her own experience with intimate partner violence.

Thank you to everyone who joined us in helping raise awareness of this important initiative. 🖤

If you've been online in the past 24 hours, you've likely seen what's been hailed by many as the "the best Super Bowl commercial in years.”

In one of the most viral stunts of the year to date, CeraVe partnered with much-loved actor Michael Cera for a first-of-its-kind marketing 'prank'. The global campaign hinted that Cera was the 'visionary' behind the leading skincare brand, with the help of CeraVe ambassadors and creators across the globe who shared leaked footage, news articles and photos to stir up rumours.

What you might not know is that the PR team at Cassette assisted with the Australian rollout including influencer strategy and media relations, engaging with the likes of Michael Brunelli, Maddy Macrae, Emily Grosser and more to contribute to the influencer-generated content, which globally landed millions of views on TikTok.

Click this link 👉 https://brnw.ch/21wGXbi to see the ad garnering all this attention.