Prime Athletic

For a clean but casual look shop Fred Perry new arrivals now. ​​​​​​​​​​​​​​​​​​

All in the details 💥 Latest arrivals from in store now.

Fred Perry x George Cox Monkey Boot Heavy Campus​​​​​​​​
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The perfect smart casual boot to refine any outfit​​​​​​​​
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Online now.

Built for the Underdog.​​​​​​​​
Reigning Champ Athletic Wear. Est 2007.​​​​​​​​
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This Brother Wolf Cardigan features an appliqué BW motif and two front facing pockets and is made of a wool and acrylic blend to ensure it fits well with age.

The classic styling of the New Balance 550 UNC White University Blue offers a retro look with traditional basketball oxford styling elements.

Somewhere between a shirt and a jacket, this overshirt is the perfect extra layer when you’re just not ready to go home yet. ​​​​​​​​​​​​​​​​​​Designed with a classic all-over check taken from Fred Perry's heritage.

This shirt is pleasant in so many ways. It's made in a soft flannel with a plaid check that mixes mellow green shades.​​​​​​​​​​​​​​​​​​

New NN07 shirts made in a smooth summer linen fabric. ​​​​​​​​​​​​​​​​​​

Worker shirt crafted in a striped weave made with organic and Fairtrade cotton. The fabric has a dry hand and appears to be coarse but is, in fact, surprisingly light.

The brilliant mid-blue denim beautifully contrasts the collar, blanket lining, threads, and metal trims creating a timeless piece. The best part is that the jacket will become more beautiful with time as the denim ages uniquely with you ;)

This week's sneaker spotlight is on the New Balance 998. Everybody loves a classic, especially the 998, being one of the most sought-after silhouettes in the NB series.​​​​​​​​​​​​​​​​​​

Return of the Adidas SL 72! First released in 1972 to equip athletes for the Munich Olympics.

Need some last minute Valentines Day gift ideas? Shop our latest arrivals in-store and online now.​​​​​​​​​​​​​​​​​​

Taking their cue from the '80s court classic, The Reebok Club C 85 Vintage shoes are all about simplicity. They have a leather upper and are a timeless, easy-to-wear style.

The Made in USA 990v4 is a mark of quality and superior taste. Shop these core colour ways in store & online now. ​​​​​​​​​​​​​​​​​​

First released in 1972 to equip athletes for the Munich Olympics, the adidas SL 72 shoes have a lightweight build that revolutionised running. Today, the breathable nylon upper, suede overlays and leather accents bring retro-inspired style to your active life. ​​​​​​​​​​​​​​​​​​

A classic, wardrobe staple. Shop the Fred Perry Shirt now.​​​​​​​​​​​​​​​​​​

NEW KARHU / Sizes US 9-13 available in-store & online. ​​​​​​​​​​​​​​​​​​

The Fusion XC is refreshed in colourways representative of the autumn foliage that defines Saana’s landscape this time of year.​​​​​​​​​​​​​​​​​​

The Karhu fusion xc looks to carry on karhu’s proud outdoor legacy combining a unique retro aesthetic with efficient modern functionality.​​​​​​​​​​​​​​​​​​

Shop new Converse Chuck Taylor 70 Hi in Origin/Egret/Black.​​​​​​​​​ ​​​​​​​​​Your classic Chuck Taylors with all the iconic features (cotton canvas upper, aluminum eyelets, faux leather logo patch...you know the drill) takes on a spectrum of nostalgic colour pops to go with moody vibes.

KARHU reimagines one of its most successful seasonal concepts from recent history with the updated Mount Saana pack.​​​​​​​​​​​​​​​​​​

The Fusion XC looks to carry on Karhu's proud outdoor legacy combining a unique retro aesthetic with efficient modern functionality. ​​​​​​​​​​​​​​​​​​

The Kyoto takes its inspiration from the classic Zürich model and stands out with its compact athletic design.​​​​​​​​​​​​​​​​​​

Taking their cue from the '80s court classic, these Reebok shoes are all about simplicity. They have a leather upper and a timeless easy-to-wear style. Sizes US 6-12 are available in-store & online. ​​​​​​​​​​​​​​​​​​

*New* classic Converse high-tops have arrived. A perfect pair of sneakers to have in your shoe rotation.​​​​​​​​​​​​​​​​​​

The legendary Arizona is for many, the epitome of the Birkenstock sandal and has been one of the most popular models, delighting wearers worldwide for decades.