BYS Cosmetics
At BYS Cosmetics, we are all about high-quality, on-trend makeup at affordable prices. We are 100% cruelty free and most of our range is also vegan-friendly!
The BYS brand represents one of the most exciting ranges of Cosmetics in the world today with consumer loyalty growing rapidly. Not only is our product range creative with innovative developments its establishment as one of the fastest growing cosmetic brands both within Australia and globally is testimony to its exceptional quality and value for money.
Get Glossy! 👑 Get the perfect glossy pout with the Queen Bee Bee Sting Plumping Lipgloss, available in four neutral shades. Featuring a sweet watermelon scent, the plumping formula and gloss finish gives the ultimate volumising effect!
Feel the Buzz! 👑🐝 Featuring 12 matte, shimmer and marbleised shades in a silky soft and pigmented formula, the Queen Bee Eyeshadow Palette is housed in a slim compact with a gorgeous floral print, built-in mirror and sweet honeycomb-shaped pans.
Limitless Length! 👑 🐝 The Queen Bee Mascara is a show-stopper with its elegant gold, crown-topped lid featuring a hidden lash comb separator!
Get Glowing! 👑 🐝 Look and feel like royalty with our new Queen Bee Collection. Housed in gorgeous, with honeycomb and bee accents, the packaging is a gorgeous as the product!
Introducing the Queen Bee Collection! 👑🐝 Inspired by nature and floral hues, this luxe collection will create looks that are sweet as honey!
Queen Bee! 👑🐝 Our latest BYS Collection has almost landed... here is a sneak peak of the stunning looks created with this gorgeous new range!
Blush & Glow! 💗 From creams or powder blushes and highlighter with strong pigments, your base will always be glowing!
Brow Babes! 🙌 A makeup tip is to always do your brows first as this will help serve as a guide when you're applying eyeshadow!
Double Take! 🙌 When it comes to our Slick Fix range they choice is your whether you prefer a gel or a wax!
Perfect Palette! 💓 Our new Colour Palette in Lovestruck has been the standout of the collection! 📷 .beauty
Rainbow Love! 🌈 Our Joyful Sponge Collection contains a pastel yellow precision sponge to achieve a perfect contour and highlight, and a funky rainbow Blending Sponge for larger areas of the face. These beauty sponges made of silky soft, latex-free foam!
Pride Goals! 🌈 This super bold look by .loves.makeup was created using our Lash Lift Mascara!
Last Day! 🌈 Don't miss out on your FREE Euphoria Palette with all orders over $50! No code required, the palette will be automatically added to your cart. Valid until Tue 25/06, see website for full T&C's.
Let's Celebrate Pride with a FREE Euphoria Palette! 🌈 For five days only we're giving away a free Euphoria Palette with all orders over $50! Plus free shipping Australia wide! No code required, the palette will be automatically added to your cart. Valid until Tue 25/06, see website for full T&C's.
Pretty in Pink! 💗 This stand out look by .mua was created using our Colour Palette in Lovestruck and Lipstick in Going Ga Ga!
Eye Options! 🙌 Create natural everyday looks or use the dark tones to create a more dramatic soft glam look with our new Glam Squad Square Makeup Palette!
Kmart Best Sellers! 👏 Makeup trends come and go, but trusted makeup basics are here to stay. From timeless foundation formulas to iconic brow liners, mascaras and eyeliners, these best selling essentials are staples in every beauty collection.
N**e Lips! 🤎 The lightweight and creamy formula of the Hydra Gloss Lipstick glides on lips smoothly, giving you an effortless sweep of colour, moisture and shine!
Stack Them Up! ❤️ Available in six wearable shades, the lychee-scented Matte Liquid Lip Colour range give a flawless matte finish without making your lips feel dry. 📷
Gorgeous Greens! 💚 This beautiful eye look was created by .loves.makeup using our Lash Lift Mascara!
Violet Vibes! 💜 With a mix of matter, shimmer and glitter shades, the Colour Palette in Violet is the perfect winter palette! 📷 .beauty
Peace Out! 🤍 Each product in the Skin by BYS range is meticulously formulated to address specific skincare concerns and deliver visible results.
Skin Smiles! 🤍 Made in Korea, our Skin by BYS range combines moisturising, anti-ageing and anti-inflammatory properties!
Creative Colour! 💜💚 This cool look by .loves.makeup was created using our Be Free Super Curl mascara!
Amazing! 🙌 This incredible look by Cream Blush in Rose Petal!
Close Up! 🧡 The mosaic of five curated shades in our Blush & Glow Mosaic Compact in Peachy can be mixed for the perfect blush tone. 📷 .beauty
The Details! 🙌 Our new High Altitude Mascara as soon on Anna from is both waterproof and formulated for maximum lengthening to build voluminous lashes.
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Our Story
In 2004 we set out to develop a colour cosmetic brand that customers could relate to, look to for trends, grow up with and trust, have fun with and most importantly afford. BYS was created and by its very design, captured our hearts.
Designed and developed in Melbourne, BYS is a privately owned, family operated, 100% Australian subsidiary of GFA (Aust) Pty Ltd. Today, BYS is available in more than 25 countries all over the world, making it one of the fastest growing & most exciting cosmetic brands in the market. We are continuing to build strong distribution partners on a global scale and invest heavily in the brand.
We are focused on new product development and ‘fashionability’ and we are not afraid to play with colour. We are 100% cruelty free and do not test on animals. We are also working hard to ensure that the majority of our product offer is vegan friendly and hypoallergenic.
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61 Sunmore Close, Heatherton
Melbourne, VIC
3202
265 Clarendon Street
Melbourne, 3025
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