Soul + Wolf

✈️ When Webjet Limited began its maiden voyage 25 years ago, they were just a small start-up in Melbourne trying to make travel more accessible for Australians. Now they are an international powerhouse of digital travel businesses. WebBeds alone has grown to become the second largest B2B travel marketplace globally.

We were brought on for a digital refresh of their corporate investor site: Webjet Limited.🌏

We revamped the existing site with a sleek SilverStripe makeover, empowering Webjet Limited to create dynamic and complex pages with ease.

Proud to be a part of their journey! Check out the new browsing experience here 👉 https://soulandwolf.com.au/work/webjet-limited/

We kicked off the year with two major wins in the world’s largest network of design awards, Better Future. Having won the regional Australia category at the start of last year, our entries for Belong 'Second Life Phones' and The Ian Potter Foundation were elevated to the international stage, alongside other projects that address circular economy, economic growth, ecological sustainability and equity & inclusion.

The WILD Design Awards celebrates courageous and innovative design; two key ideas that drove both of these amazing projects to completion. Congrats to the Ian Potter team, Belong and Kingfisher, and our ambitious crew here at Soul+Wolf!

Cookies are out in 2024. 🍪

But that doesn't spell the end of your consumer insight strategy. If anything, this change in Google Analytics will empower businesses to dive deeper into the data and learn exactly what their customers want. Want to drive business growth in 2024? Swipe right above 👆 and keep reading below. 👇

✅ First-party data is direct and immediate data that customers share about their purchasing habits.
✅ With cookies out, privacy is paramount. Use privacy-first tools to protect your customer's data.
✅ Then, use AI to analyse that first-party data and uncover new insights to apply in future campaigns.

Follow these steps to take over 2024.

AI dominated search in 2023.
While not the most searched keyword, "chatgpt" — and similar phrases — had the largest increase in search frequency in the past year, up 𝟯𝟱𝟬𝟬% 🤯.

The trend is clear. AI is integrating into our lives, much like the humble Google search did back in the late 90s.

You can use AI to:
✅ Create art
✅ Produce audio & video
✅ Find the through line in a massive data set
✅ Experiment with unconventional ideas
✅ Manage customer service
✅ Develop and test a business idea

And that's barely scratching the surface. Google thinks AI will be 1 of 3 things you should be using to drive your business growth in 2024. Next week we'll explore all 3 and how they could impact your business this year.

We're one month (and some change) into 2024 already. 😳

We spent our January looking back to look forward. Looking especially at Google Search Trends and topics Aussies couldn't stop searching for.

Unlike other years – 2023 felt very, random. Barbenheimer, Sam Kerr, and Optus outage updates. Submarine dreams and Referendum results. World Cup coverage and the Quiche of Coronations.

So what was the consistent thread that ran through all the mayhem? And how might it help you take on the rest of 2024? We'll tell you what we found later this week.

Every year Google celebrates its top-performing Agency Partners at the Google Premier Partner Awards. A few months back, we were short-listed for the Workplace Excellence category. And last night, we won!

Workplace Excellence is a category that celebrates internal initiatives that nurture talent and new ways of thinking, while promoting an environment where people want to work.

To be short-listed is an honour. To win in such a competitive category is beyond humbling. It's a true reflection of everyone here at Soul+Wolf. Collaborative, supportive, and always open to new ideas. Congrats to everyone involved in making this happen.

This isn't just a number. It's a demanding call to action.

More consumers than ever are starting to weigh the environmental impacts of their purchases. Social impact could be a major point of difference when marketing your brand.

Have a sustainability initiative within your business? Your future customers want to know about it.

📚 Source: HubSpot

When Australia Post calls, we don't mail it in. 📮

In this build for Australia Post Connect, our team—along with broadband partner BTB Australia—created a site for the seamless buying, selling, and managing of broadband services.

In the Shopify backend is a custom app linking directly to NBN endpoints. On the frontend, the user gets an easy-to-navigate ecommerce experience that displays live, localised broadband pricing and usage data.

We love finding the perfect solution to meet a business' very unique needs. Thanks to the team at Auspost and BTB Australia for trusting us to bring this vision to life.

Check it out at australiapostconnect.com.au

Bells & whistles are fun, but do they get the user from Point A to Point B? 🤔
Design everything with purpose in mind.

Solving unique design challenges is our bread and butter.

So we put on our collaborative thinking caps with this recent site launch for Mentone Girls' Grammar School; creating a site that not only looks amazing but gives users a clear, easy navigational journey through the magnitude of pages and subpages on the site.

Precise, fail-not development, further elevated by beautiful design. We loved working with the team at Mentone Girls' & Emmet Consulting to bring this site to life.

Check out the new site at mentonegirls.vic.edu.au

At 3 million shows and counting, Spotify now has more podcasts than titles on Netflix, Disney+, and Apple TV+, combined.

And according to Nielsen, 78% of consumers don't mind hearing ads on podcasts?! 😨

So you're probably thinking, should you advertise here? Our thoughts...👇

Podcasts are built on trust. Hosts gain such massive followings because listeners can relate to them so well. That trust is so important that many hosts flat-out refuse to advertise products that they don't use. So whenever they do run an ad, there's a good chance it will take off, due to that level of trust between both parties.

Find a podcast that resonates with your brand and you just might have a winning ad campaign up your sleeve.


Source📚 HubSpot

Working with the amazing design team at User Kind, we developed a brand new website for the internationally recognised skincare brand, Ultraceuticals. And it’s now live!

No one business is alike, and no one standard site design will completely meet the needs of every business. Our clients, like Ultraceuticals, come to us to solve unique design challenges that only a custom build can accomplish.

This was an enormous development, and we loved working with the incredible team at Ultraceuticals to bring it all together. Check out the finished result at ultraceuticals.com.au.

Designers do what words can't.

If your site is giving your customers headaches, it might be time for a refresh.
Don't know where to start? Lock in a free chat with us today.

Every year Google celebrates its top-performing Partners and once again we're one of them!

This year, we're a Workplace Excellence Finalist, a category that celebrates internal initiatives that nurture talent and new ways of thinking, while promoting an environment where people want to work.

This achievement is a true reflection of our team as a whole. Collaborative, supportive, and always open to new ideas. Congrats team!

What do we think when we hear this? Free marketing.
Encourage your loyal followers to talk about your brand, share, turn it into a meme, and remix it. Organic chatter keeps your brand front of mind, perfectly complementing any paid strategy.

Run a small business? Let the world know.

Picture this: You worked so hard at marketing and SEO to attract users to your site.
What happens when they arrive? Do they have to sift through pages to find the product/service they want?

A good browsing experience is effortless. It anticipates what the visitor wants, and gives it to them before they start scrolling. It removes objections through well-designed authority markers. It makes purchasing products an easy, few-click affair.

Are you a thoughtful host, or a pushy one?

Is the "The Economy"?

Where previous generations trusted word of mouth from friends & family, Gen Z is leaning on recommendations from those actively involved in a particular niche/industry.

No generation is right or wrong here. But if you're selling to a younger audience, you need to consider the power of .

📚 Source:

We've been getting our toes wet in the world of AI this year. 🤖

These intelligent tools have progressed by leaps and bounds since 2022. But does AI do content better than humans? Swipe right to see what we think AI excels at, and areas that we wouldn't recommend using it.

In the 55 & Deloitte study, Milliseconds Make Millions, an analysis of mobile site data showed that only a tiny decrease in site load times produced major results for conversion. Specifically an 8.4% conversion increase for retail sites and 10.1% for travel sites.

Is your mobile site optimised to load quickly? If not, your conversions are suffering. Shoot us a DM for help.

📚Source: Deloitte

No one customer journey is alike. How consumers get from brand awareness to purchase action is a convoluted process, which Google calls "The Messy Middle". How do you get people to pick your brand over the rest? Google suggests:

🛍 Prioritise product visibility in search, and make sure your products show up wherever users are searching for them.
🚚 Use behavioural science in ads (authority, social proof, promotions, or low delivery friction).

It doesn't need to be a price race to the bottom. Compelling offers still beat big discounts. Visit Think With Google > Consumer Insights for the full study.

When users arrive on your site for the first time, it's not by random chance.

Maybe it was an ad, maybe it was organic. Either way, something resonated and now they're off to find the answer on your homepage.

So make it easy to find the answer they're looking for. Don't lose out on conversions due to poor navigation.

📚Source: Hubspot

Did you know that you can track GA4 events in Shopify? The integration allows merchants to seamlessly track analytics events without ever leaving the platform. Click to see what you can track. 👇

Powerful connections are forged when we talk to our audience in a way that resonates on a human level. Drop the formalities and get real in your marketing.

Content marketing is a long game. If done right it could be one of the most effective tools in passively growing your business.

Not sure what keywords to target? Here's a quick cheat sheet. 👉

1. What's a search volume? How much traffic do the top-ranking pages get? Will that amount of traffic make an impact on your business?

2. Can you match the search intent? This could be a blog, a tool (e.g. loan payoff calculator), a video, or another form of media.

3. Will ranking for this keyword contribute to your bottom line? Could your product answer the search intent?

4. How authoritative are the competitors who rank for this keyword? The more popular a competitor is, the harder it will be for you to knock them out of the top spot.

If you pass all 4, go for it!

📚 Source: Ahrefs