Clover Marketing - Digital Marketing Agency

We tell stories to create community and connection. To show people that they are not alone. That someone else has felt what you’ve felt.

Effective advocacy uses personal stories to build this connection. Authentic and relatable stories from the people you help, helps your audience understand why the issue you’re advocating for needs their support.

If you’re not sure how to put this into practice for your nonprofit, get in touch. 📩

When it comes to getting results from your SEO, there are a few steps we always follow.

Find out more about our SEO services at the link below.

TikTok is increasingly becoming a popular destination for discovery, with nearly 1 in 10 Gen Zers more likely to rely on TikTok over Google as a search engine.

Despite still being a relatively new platform, TikTok is now the 4th most popular search engine, behind Bing, Youtube, and Google.

If you want to stay ahead of the competition, a TikTok presence with relevant SEO seems to be a good place to start. Let us know in the comments – are you on TikTok yet? Why/why not?

A/B testing (sometimes known as split testing) is when you compare two versions of something to see which performs better.

This could be anything from email subject lines to ad visuals to website layouts. A/B testing is a great way to experiment with different options and see which your audience responds to before a full roll out.

Estimates suggest email accounted for 14% of all online revenue for nonprofits in 2022.

They’re a powerful way to raise funds while nurturing relationships in your network, however, nonprofit fundraising emails are tricky to get right.

Here are the 8 steps to follow to make your next campaign a success.

In the latest news from Google – Google Analytics will now use conversational AI to summarise key data notes.

This update should help you pull insights from your data more easily, with simplified, plain language explanations of opportunities in your data.

Let us know in the comments – what do you think about more AI being integrated into marketing tools?

So you want to write better copy? 🤔

Write how you talk. Your audience wants to know you’re real (not an AI bot), so chuck in contractions (you’re, you’ll, we’d), cut out any long jargon, and read it back to yourself. When you read it back, if it doesn’t sound like you, keep going until it does. Nothing catches your audience’s eye more than a unique TOV that sounds like a real person.

Still stuck on a blank page? Get in touch to chat about our copywriting services.

Researching your audience is key to understanding them and being able to effectively market to them. 🧐

We’ve simplified the process on these slides, but if you’re after far more in depth, data-driven research and strategy, book a chat with us. ✉

In exciting news, Clover’s Founder & Head of Growth, Mia Sisko, will be joining an all-star panel at Ignite Hospo this month! ☘️

This 5-day event will feature live and on-demand discussions, upskilling content, networking opportunities, and offer insight into the future of hospitality marketing. Mia will join three other experts on Day 2 to discuss innovative strategies for attracting new customers.

📅 When? August 13th, 6:00pm - 7:30pm
📍Where? Online – register here: https://loom.ly/ten1F-Y

The panellists:
David Wingate, Founder & Marketing Director at Omni Channel Consulting
Mia Sisko, Founder & Head of Growth at Clover Marketing
John Jordan, Marketing Manager & Creative Director at Meyer Food Co.
Robelen Ryan, Founder of Kuppa Food Hub

Venessa Barnes, Founder & CEO of FoodLogic will be moderating.

Don’t miss this chance to be part of the conversation and learn from some of the most innovative minds in the industry today – register now!

A US federal judge has ruled this week that Google has violated antitrust law with its search business, labelling it a monopolist.

This ruling is expected to reshape how Google offers its search engine, potentially altering the landscape of digital marketing by opening up opportunities for competitors, leading to more diverse advertising platforms and potentially lowering ad costs.

Let us know your thoughts.
https://edition.cnn.com/2024/08/05/business/google-loses-antitrust-lawsuit-doj/index.html

Google has an illegal monopoly on search, judge rules. Here’s what’s next | CNN Business Google has violated US antitrust law with its search business, a federal judge ruled Monday, handing the tech giant a staggering court defeat with the potential to reshape how millions of Americans get information online and to upend decades of dominance.

We know how overwhelming digital marketing can look from the outset when you’re just getting started.

That’s why we’re offering a FREE 60-minute strategy session with our founder, Mia – to get you started on the right foot.

Book your session today at the link below.
https://loom.ly/JS7EuDg

Every business is unique. It’s why we don’t offer one-size-fits-all solutions.

Instead, we nurture your distinct goals and challenges with customised strategies, ensuring your growth is tangible and sustainable.

Let’s have a chat today about a tailored marketing strategy for your business. https://loom.ly/JS7EuDg

Don’t take the risk of setting up a campaign without data insights. Talk to our team today about using data to ensure your next campaign goes off without a hitch.

Effective marketing requires a comprehensive strategy that integrates multiple channels.

Businesses need to be using analytics to understand channel effectiveness and tailor content for each platform to maximise engagement​ – not every platform has the same requirements or audience!

Book a meeting with us today to talk through your omnichannel strategy. https://loom.ly/JS7EuDg

For a limited time, you can grab a copy of our Digital Marketing Guide for Foodservice Businesses entirely FREE.

This is a comprehensive pack we put together for those in foodservice marketing who aren’t sure where to start online.

Claim your copy at the link below.
https://loom.ly/2Ay1NM0

As consumers continue to prioritise sustainability, businesses need to make sure their environmental efforts are genuine. No one wants to be accused of greenwashing.

To make sure your marketing efforts are communicating your transparent and authentic sustainability efforts, it’s a good idea to talk to the experts. Get in touch today. https://loom.ly/JS7EuDg

Voice and visual searching has become a trending topic within marketing lately, especially as Meta and TikTok have introduced such options to their platforms.

The evolution of search technology, including the increasing use of voice assistants and visual search tools, requires marketers to optimise their content for these formats.

If you’re not sure what this looks like for your content, get in touch to have a chat.
https://loom.ly/JS7EuDg

With attention spans decreasing, marketers must create concise and engaging content that captures interest quickly.

Eye-catching visuals and interactive content can help sustain engagement​, but we recommend keeping all content short and sharp for maximum impact.

Need help with simplifying your content? Get in touch.
https://calendly.com/clovermarketing/free-strategy-session

For brands trying to navigate the digital jungle out there, authenticity is key. Consumers crave transparency and honesty from the brands they support.

Check out our latest blog for our tips on building brand authenticity in today’s transparent world.
https://loom.ly/tY55pIk

It’s not enough anymore to simply advertise your product – consumers expect brands to reflect their values.

Creating content that aligns with and showcases a brand's values is essential for customer retention. This trend is driving brands to be more vocal and transparent about their stances on relevant social issues.

If you’re not sure where to start with this kind of content, get in touch.
https://loom.ly/JS7EuDg

The social media landscape is constantly evolving, with new platforms emerging and old ones changing their algorithms or user bases.

For instance, Meta's Threads saw a significant drop in user engagement shortly after its launch​​. Businesses need to be strategic about where they invest their time and resources in social media marketing, and bring in the experts to advise.

Get in touch to talk about if social media marketing is right for you.
https://loom.ly/JS7EuDg

In short, yes!

Providing a consistent experience across all of your brand’s channels is crucial for keeping customers engaged and solidifying your brand presence online. Having a cohesive brand message is also going to improve ROI as users recognise your unique brand voice/look/messaging wherever they choose to engage with you.

Get in touch today to chat further about omnichannel marketing for your brand. https://loom.ly/JS7EuDg

We’re seeing new generative AI tools pop up every day in marketing, but is this a good thing?

A recent study found that content crafted by humans outperformed AI-generated content 94.12% of the time in search rankings. Which is consistent with Google’s algorithm, which prioritises human content.

We don’t shy away from AI tools, but we’re of the opinion that a human touch is still very much necessary when it comes to content.

What is your opinion on generative AI tools?

For many years, Google’s Universal Analytics (UA) helped businesses track user behaviour on their websites. In 2023, Google did away with UA and replaced it with Google Analytics 4 (GA4).

As GA4 tracks key metrics differently, you may lose out on the platform’s effectiveness if you haven’t configured GA4 properly.

If you haven’t updated your analytics configuration yet, now’s the time to do it!

Calling all fundraisers – Nest Fest is back for 2024!

We’re proud to be supporting this two-day festival of fundraising, taking place in Auckland on the 19th and 20th of September.

There will be masterclasses with the big names in fundraising, imparting their wisdom and knowledge to help your team as you champion your important cause.

Tickets are limited, so click the link below to guarantee your spot.
https://www.linkedin.com/events/nestfestdownunder7201095213082165249/