Anecdote

In Story-Powered Sales, we teach you the techniques you need to effectively tell the story of your products and services, discover your prospect’s stories, and close more and better deals faster.

Our next public programs are coming up in July. For more information, visit: https://www.anecdote.com/events/

The ‘noise’ of information inundation deafens all of us.

Sharing stories is a powerful way of cutting through, whether online or face-to-face.

Storytelling for Leaders will equip you with tools to ensure you are heard and understood.

Our next public programs are running in June. For more information and to register, visit: https://www.anecdote.com/events/

Are you interested in evaluating Storytelling for Leaders for your organisation? You might be eligible for a free ticket to one of our public programs!

To enquire, email us at [email protected].

We also offer paid tickets for personal development and those who may have missed an opportunity to complete a program with their team.

For more information, visit: https://www.anecdote.com/events/

We’ve been delivering for over 15 years now, and have helped some of the world’s largest corporations story-power their , including Microsoft, Mars, Electronic Arts, Teradata, SAP and Danone.

Sales leaders, you’re invited to find out what it’s all about and evaluate our Story-Powered Sales program for your team.

To enquire about securing a free ticket to an upcoming public program, email [email protected].

To find out more, visit: https://www.anecdote.com/events/

Our next public Storytelling for Leaders programs are coming up in May!

Storytelling for Leaders is not a one-off event but a complete 6-month program. It includes:
- Four 2-hour Zoom-based instructor-led workshops;
- Coached bridging activities between workshops; and
- Weekly micro-learning activities.

And participants receive a physical workbook and a copy of Shawn Callahan’s Putting Stories to Work.

For more information and to register, visit: https://www.anecdote.com/events/

Both rational and emotional thought processes drive buying decisions.

Telling and hearing specific stories at the right part of the buying process is the key to engaging both sides of your buyer.

See what Story-Powered Sales can do for your team by attending one of our upcoming public programs: https://www.anecdote.com/events/

Complimentary tickets are available for sales leaders evaluating the program for their organisation

Storytelling for Leaders is more than just .

You will become a better, more confident . But you will also learn to use to get more from others.

Story listening is the art of getting others to share stories to build stronger connections and gain a better understanding of what’s really happening in your organisation.

To learn more about our upcoming public Storytelling for Leaders programs, visit: https://www.anecdote.com/events/

Don’t get lax; keep up your level of .

Listen to this week’s episode of Anecdotally Speaking to hear how a series of isolated decisions led to the crash of Alaska Airlines Flight 261.

You’ll find it on your favourite podcast app and our website: https://buff.ly/3xA0AL4

178 - Don’t lose sight of the collective impact of your decisions: Anecdote Don’t get lax; keep up your level of focus. Listen to hear how a series of isolated decisions led to the crash of Alaska Airlines Flight 261.

Are you considering Story-Powered Sales for use in your organisation?

If you’d like to try before you buy, we’re happy to offer you a complimentary ticket to one of our upcoming public programs.

To enquire, send a note about what you’re hoping to achieve to [email protected].

Our first public Story-Powered Sales programs for 2023 are coming up in March! They are invitation-only, so if you’d like to attend, please email [email protected].

The programs provide an opportunity for senior leaders to experience the transformative power of and consider whether Story-Powered Sales would be a good fit for their organisation.

For more information, visit: https://www.anecdote.com/events/

Are you considering Storytelling for Leaders for use in your organisation?

If you’d like to try before you buy, we’re happy to offer you a complimentary ticket to one of our upcoming public programs.

To enquire, send a note about what you’re hoping to achieve to [email protected]

Make 2023 your year of clear and join an upcoming Storytelling for Leaders program!

We recently released our 2023 calendar, and this year, we’re running Storytelling for Leaders programs across time zones every two months.

Our first programs are in February, and you can find more information and register through our events page: https://www.anecdote.com/events/

Have you wondered how it all began for Anecdote’s Founder, Shawn Callahan?

Shawn is one of 75 individuals featured in ANU75, a collection of 75 celebrating the Australian National University’s 75th anniversary.

He attributes the start of his career to “one curious lecturer and a research assistant job at ANU,” as you can read here:

It all started at ANU In 1987, I was doing my honours degree in Geography. I'd just taught myself to type up my writing on the VAX minicomputer and get 132-character-wide printouts. I was sitting in the John Dedman Building common room scribbling over a printout when one of my lecturers, Brian Lees (now professor), walke...

Is 2023 the year you and your team master ? 🤩

We’ve released our 2023 calendar! This year, we’re running public Storytelling for Leaders and Story-Powered Sales programs every two months.

Complimentary tickets are available for those wanting to evaluate a program on behalf of their organisation. And paid tickets are available for personal development and individuals who may have missed the opportunity to complete a program with their team.

To view the calendar, visit: https://buff.ly/2MLs7US

To enquire about a complimentary ticket, email us at [email protected]

You cannot succeed in sales leadership without managing and leveraging your team’s stories.

Of course, you can be lucky and have short-term success with any number of sales leadership tactics and tricks. But if you are not managing your team’s stories, there will be no enduring success.

Read Rachel’s story in Mike’s latest post on the , ‘To lead a sales team, you must manage the stories they tell and hear’.

You can find the post here: https://buff.ly/3MHgcDv