Pet Biz Creatives

It doesn’t matter how busy life becomes, nothing beats taking the time to stop and learn new things. We never stop growing.

A great line up at the digital marketing Australia conference today and even more to look forward to tomorrow.

It can be frustrating to know what the end goal for your pet business is…but struggle with how to make it a reality.

Because big picture-wise you *know* what needs to happen…

…You just don’t know what you need to tackle first, in which order of priority, or how to find the time to achieve it all.

That’s precisely why we created the Digital Roadmap Workshop.

A solution created specifically for pet business owners struggling to find this clarity - or the confidence to know how to best invest their time and resources.

Our Digital Roadmap Workshop includes a one-to-one 2-hour Discovery Workshop (that takes place over Zoom) in which we take a deep dive into your business + goals.

This is followed up with another Zoom consultation 1 week later, in which we present your 12-Month Growth Plan.

A plan that outlines specific and measurable goals for your business, plus the steps to achieve them, listed in order of importance.

It’s a small investment that can produce significant results for your pet business.

Sometimes it’s simply having a professional assessment of your business - from an outside perspective - that can reveal exactly what needs to happen, how and why.

If this sounds like the ideal opportunity for your business, book in for a 15-minute call with Tarryn. We’ll use this as an opportunity to confirm it really is the solution you need:

👉 https://api.leadconnectorhq.com/widget/bookings/time-to-meet

Struggling with what to tackle next in your pet business?

Fed up with repeating the cycle of stress and want to make a change in 2024 to see real growth + results?

Then our Digital Roadmap Workshop may be the very thing for you.

We can help you gain crystal clarity in your next steps (in order of priority) & help to give you quantifiable, achievable goals that move you forward.

Better yet, after we’ve presented your personalised 12-Month Growth Plan, you’ll also have the opportunity to have our help to implement your plan.

If this sounds like the perfect opportunity for you, book in for a 15-minute call with Tarryn to confirm this solution is a fit for your business.

👉 https://api.leadconnectorhq.com/widget/bookings/time-to-meet

Introducing our Digital Roadmap Workshop, created to offer pet businesses:

A) Clarity in the essential steps to grow your business (in order of importance)

B) Confidence that you’re investing your time + money in the best possible areas to ensure you achieve your goals, and

C) Support from industry professionals, who are on top of industry trends and the best practices right now to get results. 

This workshop consists of two high value “steps” that we’ll take together.

The first part is the Workshop itself, in which you will receive:

* A one-to-one Discovery Workshop that takes place over Zoom for around 2 hours, in which we take a deep dive into your business; assessing your goals for the future, traffic to your site and current sales conversion strategies. This allows us to set specific and measurable goals for you moving forward.

* A follow-up Zoom consultation 1 week later, where we present our recommendations in the form of a 12-Month Growth Plan specific to your business goals. This includes a detailed report and plan of our recommendations for your business, setting out the strategies + steps in order of priority to get you from where you are to where you want to be.

The second part is the option to implement your 12-Month Growth Plan by yourself or to tap into our wealth of resources and receive our assistance in taking these steps.

So if you’re a pet business looking for more sales, more profit and more time in 2024 - we’d love to hear from you.

Follow this link to book in for a quick 15-minute call with Tarryn, so that we can ensure this is a right fit for your business. 

If so, we’ll then get you scheduled in at a time that suits for your Digital Roadmap Workshop.

👉 https://api.leadconnectorhq.com/widget/bookings/time-to-meet

Introducing our Digital Roadmap Workshop, created to offer pet businesses:

A) Clarity in the essential steps to grow your business (in order of importance)

B) Confidence that you're investing your time + money in the best possible areas to ensure you achieve your goals, and

C) Support from industry professionals, who are on top of industry trends and the best practices right now to get results.

This workshop consists of two high-value "steps" that we'll take together.

The first part is the Workshop itself, in which you will receive:

A one-to-one Discovery Workshop that takes place over Zoom for around 2 hours, in which we take a deep dive into your business; assessing your goals for the future, traffic to your site and current sales conversion strategies. This allows us to set specific and measurable goals for you moving forward.

A follow-up Zoom consultation 1 week later, where we present our recommendations in the form of a 12-Month Growth Plan specific to your business goals. This includes a detailed report and plan of our recommendations for your business, setting out the strategies + steps in order of priority to get you from where you are to where you want to be.

The second part is the option to implement your 12-Month Growth Plan by yourself or to tap into our wealth of resources and receive our assistance in taking these steps.

So if you’re a pet business looking for more sales, more profit and more time in 2024 - we’d love to hear from you.

Follow this link to book in for a quick 15-minute call with Tarryn, so that we can ensure this is a right fit for your business.

If so, we'll then get you scheduled in at a time that suits for your Digital Roadmap Workshop.

👉 https://api.leadconnectorhq.com/widget/bookings/time-to-meet

Whether you're a subscription based biz or not, as an eCommerce pet business a top way to keep pet parents engaged & shopping with your brand is with a 😍 Loyalty Rewards Program 😍

👉 Concerned about the number of customers cancelling their subscriptions with you?

👉 Struggling to secure repeat purchases, after you've worked so hard to convert that first sale?

A Loyalty Rewards Program could be the very solution to help you tackle these challenges. By introducing an element of gamification into shopping with your brand - e.g. scoring points with each purchase, unlocking freebies every X amount of weeks they're subscribed to your brand etc. - pet parents may be more likely to stick with you.

After all, the clue's in the name. The longer they remain loyal to you...the more you'll reward them! 🥰

So, do you currently have a Loyalty Rewards Program set up for your pet biz? 🧐 Or is this something you'll consider implementing?

AI is the talk of the town right now 🧐 but are you exploring how it could benefit your pet biz? Here's just a handful of ways can actually benefit your email marketing efforts 👉

🐾 Personalisation: AI can analyse customer data such as past purchases, website behaviour, and search history to create personalised content for email campaigns.

🐾 Segmentation: AI can help to analyse your customer data to segment email lists into different categories based on behaviour, demographics, or interests.

🐾 Optimisation: AI can review the performance of email campaigns and suggest optimisations such as subject line variations, send times, or content adjustments.

🐾 Automation: AI-powered email marketing platforms can help businesses automate email campaigns, from welcome emails to abandoned cart emails.

🐾 Analytics: AI can review and analyse customer data to make predictions about future behaviour, such as which customers are most likely to purchase or churn.

The outcome of all this? 😍 Higher engagement rates and ultimately more sales. 😍

So, are you exploring the possibilities of Artificial Intelligence?

The language you use 👉 needs 👈 to reflect how your audience view themselves.

For example, it's going to be more damaging to refer to prospective customers as "fur mums" or "fur dads" on your website & in your email marketing, when they actually prefer the term "pet owner" 😱

And it goes the other way too, with many individuals feeling like "pet parent" is a much better reflection of the deep, emotional bond 😍 they share with their pet - as opposed to "pet owner" which can feel slightly cold and clinical 🥶

So, how do you find out what your audience prefers?

👉 Look at their reviews and the kind of language they use
👉 Check out their social media profiles to see how they refer to themselves
👉 Research similar/competitor brands to identify what terminology those community members use

These are some ideas to get you started. But also remember to consider your brand story and identity too...what feels like the best reflection of YOU as a brand? 🧐

Why does this matter? 🤔 Because the type of conversation you have with pet parent customers is going to be completely different, depending on whether they view your product as a "need" 💪 or "nice" 😍 to have.

👉 Especially in this time of global economic uncertainty, you may have found customers are cutting back on the "nice" things and prioritising the "needs" of their pets instead.

(Aka. the things they "need" for their pet's health and survival.)

🧐 If you have something pet parents "need", then great. It's easy enough to communicate exactly why they should continue shopping with you.

😬 If you have a "nice to have" pet product, then it's time to shift gears. Don't simply focus on promoting the "features" of your product; instead, shout from the rooftops about the "benefits" of your product & demonstrate exactly how it'll benefit both their and their pet's lives.

In other words...make your product transform from a "nice" to a "need". Make it irresistible.

Feeling stuck? Shoot us a message - we're always happy to chat through some ideas for your pet biz! 😁

In times of economic uncertainty 😢 the typical default is to cut back on unnecessary or "less important" expenses. Our advice? 🤓 Be savvy, but remember you still need to make sales and maintain your brand visibility.

So if you're cutting back on your marketing expenses right now, partnerships may be the answer for you. 🤩

Just remember these 3 principles when establishing partnerships:
👉 Make sure they have the same audience as you, but they’re not indirect competition
👉 Make sure there’s an equal energy exchange involved
👉 Make sure that your ethics and values align

Have you set up any partnerships/collaborations for your ? 🧐 If so, we'd love to hear about your experience! Did you find it made much of an impact? Drop a comment below!

Are you currently funnelling all your energy & investment into building your social media following...but putting your email marketing on the backburner? 😬

Then you're missing out on a huge trick 😲 Because your audience is 4x more likely to purchase if you're showing up in both their email inbox and social media feed! 😍

Why? Because you're more effectively building brand awareness, familiarity & trust 💪

If you know that your pet biz email marketing could do with a boost then take a look at our website 👆 👆 to see exactly how we can help you today.

Are you using personalisation in your email marketing? 🤔 And no, we don’t just mean plugging in a subscriber’s first name…

We mean making your email content super relevant and interesting to each individual’s interests.

For example, if you sell dog products - are you distinguishing between customers that have puppies vs customers that have mature canines? 🐶

Because that’s a completely conversation!

Unsure about personalisation? Then feel free to reach out to our team ( ), as we’d be happy to talk you through how personalisation can help to increase both your sales & engagement 👏

Pet parents don't shop online in exactly the same way your everyday customer might 🧐

The process of getting to know, like & trust a pet brand can be a much more layered process and take a little more nurturing and time ⏰

Why? Because their pet's safety & well-being is at stake with every pet product they buy ❤️

Whether that's pet food, a pet toy or pet clothing...
..They need to be confident that you've put their pet's health & happiness over and above making a profit with cheap (and potentially dangerous) materials.

So, how can you help pet parents get to know, like & trust your pet brand better? Some food for thought! 😀

It may sound harsh, but the pet industry is saturated with pet businesses that offer similar products, and who all look, talk & market in exactly the same way 🙃

That's why our team at Pet Biz Creatives is campaigning for pet businesses to think outside the box 👀

To ask themselves, "How can I be different?" 🧐

We're not talking about reinventing the wheel here, but considering new & innovative ways that you can support pet parents and their pets.

Because when you can be original and innovative, *that's* when you make a true impact on the well-being of animals worldwide 🙌

Because your email list will be filled with people who have 👉 showed clear interest in what you have to offer, 👉 who are eager to hear what you have to say, and 👉 have actively told you that they want to be the first to receive any offers from your brand.

In other words, you'll have an engaged, eager & enthusiastic community at your very fingertips 🙌

So, have you put the structures in place to sustainably grow your email list? If the answer's "no" it's not too late 👀

And remember, you can always reach out for our support if you have any questions too!

With so many pet businesses emerging as a result of the recent global pandemic, it's easy to see why a lot of pet biz owners feel like there's heaps more competition in the pet industry 🤜🤛

Which is why it's *so important* that if you want to be seen in this industry, you need to understand your unique value 🤩

And we're not simply talking "I have a super cool product to offer pet parents" here. We're talking about your vision, mission & values too.

So, what about your pet biz do you think stands you apart from the rest? Why should pet parents turn to you above anyone else?

A huge thank you to all the pet businesses we've worked with over 2022!

To show our gratitude, we've partnered with B1G1 to donate a Joy to the World gift bundle. This includes:

❤ Plant Trees to Increase Forest Cover
❤ Support A Community-Operated Tree Nursery
❤ Restore Degraded Forests Through Reforestation
❤ Plant A Tree To Save Orang Utans
❤ Support Beach Clean Up
❤ Bridge The Gap Between Food Waste And Hunger
❤ Rescue Meals For The Hungry
❤ Spread Awareness For Sea Turtle Protection
❤ Vaccinate A Street Dog Against Rabies
❤ Feed An Injured Or Sick Koala

And with this bundle, you've helped us to reach our goal of making 1,300 impacts this year 🥳

So thank you once again, and we hope you have a wonderful holiday!

In our blog on "How to Use Email Marketing to Connect with Pet Parents", we specifically look at the importance of not just relying on social media for your paid or organic online marketing 👀

A bit ironic that we're sharing this info on social media, perhaps, but if you've not already set up your email marketing - then make this your #1 priority in the coming year 🙌

And make sure to check out our blog for other tips & insights on how to get the best results from your email marketing! 👇

https://petbizcreatives.com/how-to-use-email-marketing-to-connect-with-pet-parents/

From our pet parent survey, we found that 60% of pet parents feel stereotyped or pigeonholed by pet brands 🤯

Which is why it's so important that pet brands think about their audience as individuals, with unique wants & needs for their pets, and not just some generic pet parent audience 👈

So, what type of pet parent are *you* trying to reach? How can you make your audience feel seen & heard?

As a pet biz, storytelling is a powerful tool to engage pet parents – especially as the experience of being a pet parent is already such an emotional journey ❤️

In essence, storytelling allows you to connect with pet parents on a more personal level.

And when you share your story, you’re giving them a glimpse into who you are as a company and what you stand for 🙌 This means pet parents can connect with your brand, helping to build trust and loyalty with your company.

Have you thought about your storytelling strategy? 🧐

Do you know what will cause major red flags with pet parents? 🚩 If your communication with them is inconsistent & irrelevant.

👉 That's why it's so important to establish consistency & trust with your audience through regular, relevant & relatable email content.

(And not just sending emails for the sake of sending emails, but ensuring they're packed full of meaning & value each time 💪)

Food for thought, pet biz pals!