Lisa Harpley - Business Advisor

Incredible opportunity to learn more about telling your brand story!

📍 Singleton
🗓️ 28th September
⏰ 5pm

Don’t miss out! Register below 👇

Brand storytelling is an important part of your marketing strategy, it helps you evoke emotions with your direct audience and establish a relationship with them. Brand storytelling can set you apart from your competitors, so you are memorable and in turn able to convert your audience to customers.

We will be chatting all things:
👉️Understanding why your brand story is important.
👉️Discovering how to tell your brand story.
👉️How to use your brand story to help you attract the right audience.

Register here: https://comms.businesscentre.com.au/pub/pubType/EO/pubID/zzzz64f964b3eeb98519/interface.html

WE HAVE MOVED!!

Very excited to be back into our newly renovated home at 265 King Street, Newcastle.

📣WE HAVE MOVED!

The long-awaited move back to our King Street office is here!

With Stage 1 of the build now complete, the team have packed their things and will be working from our new HQ, 265 King St!

This was a mammoth project and we are so excited to be able to share this place with our community!

We have new workshop series!

This June we will be running a three-part series of interactive digital workshops!

If you are looking to up your digital skill join our digital + marketing expert, Lisa Harpley for the following workshops:
👉️ Social Media 101
👉️ Canva Basics
👉️ Understanding the Digital Marketing Funnel

These workshops are free but registrations are mandatory as we have a very limited number of spots available!

👉️ https://www.businesscentre.com.au/what-we-offer/workshops

Have you got your tickets yet? 🎫 Don’t miss out!

Our March Business Fusion event is in less than two weeks!

Our Business Fusion Events will help you explore non-operational business topics that you may not have the time to do during business hours. There is also the opportunity for guests to make meaningful business connections throughout the event.

Register 👉 https://hubs.li/Q015ytPT0

My latest blog on identifying your customer avatar!!

🎯 Know who you’re speaking to

Do you know who your customer avatar is?

Most businesses haven’t given this much thought. “I want everyone to buy my product or service” Ideally yes, but first we have to narrow it down to your most likely audience because when you speak to everyone, you’re speaking to no one.

Check out our latest blog post by Lisa Harpley - Business Advisor to find out how to develop your customer avatar!

👉 https://hubs.li/H0_PDQr0

In case you missed our webcast on NSW Public Health Orders and Your Small Business here is the link

https://youtu.be/P0K3AtOI2I0

Public Health Orders and your Small Business It's time for business owners to get across the public health orders and review and implement changes to their working business model.We have put together a ...

The Business Centre is honoured to be awarded the organisational winner in the Newcastle Business Club 2021 Annual Awards!

Congratulations to all the winners and nominees, the team at the Business Centre is proud to be a part of such an amazing community.

We are pleased to announce the WINNERS of the Newcastle Business Club 2021 Annual Awards.

ORGANISATION The Business Centre
INDIVIDUAL Meg Purser
YOUTH Luke Conners from Talk2MeBro and Spartan Projects

Congratulations to our winners, we thank you for the significant contribution you have provided to the commonweal of Newcastle and the Hunter Region.

And a HUGE thanks to our 2021 Awards Sponsor Port of Newcastle.

It's time for business owners to get across the public health orders and review and implement changes to their working business model.

The Business Centre have put together a panel of speakers with the smarts to interperet the information and share their expertise in this space.

https://www.eventbrite.com.au/e/public-health-orders-and-your-small-business-tickets-183102613847

Public Health Orders and your Small Business Interpreting Public Health Orders

Noticed something different on your Instagram feed?

Lots of businesses have been pivoting and changing how they work to suit the current climate. Social media giant, Instagram has not been exempt from that, recently announcing it too will be pivoting and will no longer be a photo sharing app, rather they will be focusing more on video and entertainment content after seeing the success of competitors like Tiktok and YouTube.

To find out more about the changes that Instagram are making to the platform check out our most recent blog written by ME 😉

https://www.businesscentre.com.au/news/instagram-pivot-no-longer-a-photo-sharing-app?utm_content=177225780&utm_medium=social&utm_source=facebook&hss_channel=fbp-210142269022418

Martin McKenzie, our resident expert in all things government, grants, tenders and incentives at The Business Centre has put together a resource library of COVID 19 Business Support. The library includes links to both state and federal COVID 19 resources available. 📚
👉https://hubs.li/H0TQwT00

Stuck on ideas for your social media content?

No one likes to be sold to all the time. This simple content strategy helps create balance, display value and builds trust in your brand.

✏️ Educational
✏️ Promotional
✏️ Engagement

Happy creating!

Struggling with Working from Home?

We all understand that it’s a necessity for most at the moment but that doesn’t mean we all find it easy. HERE are some quick tips to assist you and your team whilst working from home.

1️⃣ Set up your workspace
2️⃣ Stick to a routine
3️⃣ Have a to-do list
4️⃣ Communicate
5️⃣ Take breaks

Sometimes you meet someone and their strength and resilience just blows you away. Tonight I had the privilege of meeting and hearing Sabrina Rojas from 222 Mindset share her battle with bowel cancer for Bowel Cancer Awareness Month.

Not only is she still fighting her battle with cancer but she is helping people with their mindset through energy. I can’t even imagine the strength that takes.

I feel privileged to have heard your story Sabrina! Thank you Singleton Women In Business for a wonderful evening and Club Singleton for the incredible Thai food. All round fabulous evening.

Today I had the opportunity to host a NSW Treasury Business Connect webcast with The Business Centre . Interviewing our special guest, Brogan Renshaw from Firewire Digital Marketing on SEO strategies to help small businesses.

https://youtu.be/5iJ5K2els_E

Yesterday I had a great day rediscovering our local area at Pokolbin and meeting some incredibly talented and resilient small businesses at and went home with a heap of new goodies 😊

Today myself and Lavinia Hutchison had the pleasure of hosting a Upper Hunter Women in Business round table discussion with Bronnie Taylor MLC NSW Minister for Mental Health, Regional Youth and Women.

Thank you for your time and valuable insight Bronnie. I was extremely proud to be amongst so many incredible, local women.

Lest We Forget x

Have you seen my latest reels on Instagram?

I have uploaded a 3 part series on New Instagram Features and a reel on Using the Slider Sticker in Stories to Increase Engagement

Make sure you check them out 😊

IG: .harpley.business.advisor

Workshop alert 🚨

Who’s Who in the Zoo - Understanding the Tourism Ecosystem for those New to the Visitor Economy

Visitor Economy - Ecosystem “Who’s Who in the Zoo - Understanding the Tourism Ecosystem for those New to the Visitor Economy”

Today I celebrated 1 year working at The Business Centre and my amazing colleagues sent me these beautiful flowers 💐 to celebrate 🎉

What a year it’s been. I started in the midst of a global pandemic when everyone was in lockdown, diving head first into helping businesses that were struggling through all the disruption.

I’ve met some incredible people along the way and I’ve really found what I love to do.

Thanks for the past year, The Business Centre and thank you to all my clients who have trusted me to assist them 💕

Wishing you all a happy and safe Easter 🐰

Pink is contagious 💕

team wearing pink today. Even Frankie 🐶 got in on the action.

Insert the quote from the movie, Mean Girls here: “on Wednesday we wear pink”

The Business Centre aims to empower people to excel in their business.

I’ve had the absolute pleasure of working with the team at The Hunter River Times and At The Coalface over the past 8 weeks. I’ve gotta say, it was great to work back in the news 🗞 space again. Keep doing the wonderful work you do!

When it rains, it pours! If your business is needing help through this latest disruption, The Business Centre are here to help you to recovery.

Give us a call today on 4925 7700

The Business Centre TEAM DAY - We’re not always serious. Today we took on the escape zone and won!

Ever feel like you're doing 100 things poorly, rather than a few things well?

I know I do. We want to success so we do everything we can to make that happen. Doesn't mean it all needs to be done at the same time.

Make a to do list, triage and prioritise your tasks and start from the top.

We are human, we are not meant to be everything to everyone or do everything, all the time.

BE KIND TO YOURSELF

Invest your time into your social media planning and scheduling. This will free you up to be able to work on other important daily tasks while your social media posts go out regularly and on time.

I will be speaking at the Scone Chamber breakfast on Wednesday 23rd March at 7:30am, talking all things The Business Centre 👩‍🏫

Join us for our March Business Breakfast at the Cottage

https://www.eventbrite.com.au/e/scone-chamber-of-commerce-march-breakfast-event-tickets-146073936075

This is my helper today, Titan. His big sister, Izzy is at the vets today and he hates being alone. So Titan will be helping me with my advisory sessions.

Expectations of quality advise from Titan is low, however he’s cute as hell 🐶