Block, Perth, WA Videos

Big news: This week that our friend, client and collaborator Emma Williamson @____.dilemma.____ of @thefulcrum.agency has been named as Western Australia's next Government Architect. There couldn't be a better champion for good design and the creative industries in the state. An inspired choice. Photos by Bo Wong & Lewis Catalano for TheFulcrum.Agency Journal

(3/3) Introducing MAARAKOOL (translation: with the hands) – a new creative space with an immersive and supportive art program showcasing Whadjuk Noongar storytelling in @140perth We worked with the team @assemblyco_ alongside cultural advisors to create MAARAKOOL’s identity, as well as the campaign identity and collateral for their first exhibition “Stories That Resonate”. This exhibition features two incredible new murals by talented West Australian artists, @kambarni and Marcia McGuire @maaliaboriginaldesigns The artists collaborated with community representatives during the development of their murals to create a powerful acknowledgment of Noongar culture within Perth’s pulsing city hub. Both artworks speak to the cultural richness of stories, memories and lived experiences of Aboriginal people – both speak of family, connection and love. See the murals in Railway Lane and Globe Lane @140perth PROJECT TEAM Assembly + Co: Precinct Marketing & Campaign Management @assemblyco_ UAP: Artist Curation + Design Assist @uapcompany Artify: Artist Curation + Management + Public Program @artifyconsulting Soft Earth: Noongar Cultural Consultants Studio Less: Interior Design + Fitout @studio_less_ Twine: Public Relations @twineideas The Grapple: Cultural Workshop Facilitator Block Branding: Campaign Creative @blockbranding

A TV and cinema ad starring legendary NBA basketballer Luc Longley is spearheading an integrated campaign Block has created for the world premiere of the travelling exhibition Dinosaurs of Patagonia. The exhibition will run from July to October at WA Museum Boola Bardip. Visitors to the museum will have the opportunity to experience first-hand the immense size of some of the largest creatures to ever roam the earth, with sixteen full-scale cast dinosaur skeletons on display. The largest of them all is Patagotitan, measuring an unbelievable 38m in length. “Simply put, the exhibition is huge: huge in every way. And Patagotitan is the exemplar of that,” explains Block Creative Director Mark Braddock, “The initial thought was simple, to give the audience a sense of scale, let’s compare it to big local things we are all familiar with. That led us to the biggest West Australian we could think of, 7’2” basketball legend Luc Longley. But what’s even bigger than a single, very big Longley? A whole family of very, very big Longleys.” Measuring in at 7’2”, former Chicago Bull Luc Longley is the tallest of the three Longley brothers, though at 6’10” and 6’8” respectively, Sam and Griff aren’t too far off the mark. “Obviously, having the idea is the easy part, but we thought the chances of getting one, let alone all three of the brothers to do it, was a pipedream,” continued Braddock, “But in typical one-degree-of-Perth-separation fashion, I had been school friends with Griff as a teenager so thought it was worth a shot to reach out to him. And unbelievably, through the brothers’ generosity, it was able to happen.” There was one slight catch, the siblings only had a four-hour window where they could all be in the same place at the same time in Perth. A gargantuan effort by production company Beautiful Pictures and the Office of John Cheese saw the shoot put together in a matter of days. The TV and cinema commercial is spearheading a

Today, April 1, Block turns 20. No joke. And what better time could there be to release our newest reel. A bunch of recent stuff mixed with more than a few of the greatest hits. Enjoy. Today is the start of a year of celebrations for us as we head towards our 21st, and Block’s Coming of Age. We look forward to sharing it with you all. #BB20 #agencylife #branding #brandingagency #perthisok #motiongraphics #motiondesign

Until 1954, Aboriginal people were required to always carry a ‘Native Pass’ if they wanted to enter the city of Perth for any purpose, including work. It is extraordinary that a place from which the Elders were once barred because of their Aboriginality, in a state that once refused them permission to walk their Country as their ancestors had done for millennia, will now be represented globally by a symbol that has been endowed with so much meaning by the Elders of #Boorloo. It is a symbol that speaks to their love and continuing guardianship of the land and Boorloo’s connection to the sun, land and water. Created in partnership with @nani.com.au #cityofperth #visitperth #perthisok #westernaustralia

In 1962 the world watched as our community gathered to welcome in the Space Age, to illuminate the night sky, to help guide the first American to orbit the planet, John Glenn, on his journey across the stars. He looked upon us from the heavens and declared us the ‘City of Lights’. Launched on the 60th Anniversary of this flight, the City of Perth logo draws inspiration from Noongar Elder Aunty Margaret’s “Crochet shield in Aboriginal colours” and the paintings of late Western Australian artist Howard Taylor, along with the physical attributes of the city. It is quite literally a symbol of inclusion. It is a uniquely Western Australian interpretation of light – representing both its physical and metaphoric characteristics. Thank you to the @cityofperth team who entrusted us with a project so close to all of our hearts. #cityofperth #visitperth #perthisok #westernaustralia Created in partnership with @nani.com.au

Nanga Bush Camp – Brand Strategy & Identity Design (3/6) Series of Brand Posters Photography & Videography by @duncanwright_ Wedding Photography by @wildwhitephotoco #brandidentity #placebranding #nangabushcamp #blockbranding #branding #design #westernaustralia #webdesign

Nanga Bush Camp – Brand Strategy & Identity Design (1/6) You’ll find Nanga Bush Camp just outside of the town of Dwellingup, an easy hour-and-a-half drive south-east of Perth. For almost four decades, they’ve’ve been an iconic destination for school camps, families, and friends looking for a peaceful spot to connect with nature. Come free yourself in the simplicity of Nanga Bush Camp. Photography & Videography by @duncanwright__ Wedding Photography by @wildwhitephotoco #brandidentity #placebranding #nangabushcamp #blockbranding #branding #design #westernaustralia #webdesign

A little video for the socials. The last stage of @karrinyup_sc - The West Deck - is now open. #waonstage Shot by @matsufotos Featuring @adriandzvuke @biillliejean Styled by @emilyhstylist

Too much time spent watching art house films in the 90s. Channeling #davidlynch for a little global film festival fun. Awesome music by @lollyboxmusic @noahshilkin #Repost @greenscreenfilmfest ・・・ GREEN WITH REVULSION / A strong, often sudden feeling of horror, disgust and loathing. We could turn away, but we don’t really want to! We trust the second instalment of our GSFF2 creative revolts and inspires you to experience the full gamut of emotions and to embrace your creativity. ‘Green with Revulsion’ Credits: Agency – Block @BlockBranding Production Company – Beautiful Pictures @beautifulpictucturesaust Music Licencing – Lolly Box Music @lollyboxmusic Director - Finlay Mackay @finlay.Mackay Creative Director / Writer / Art Director - Mark Braddock @blockbranding Executive Producer - Kate Downie @beautifulpictures Producer / Assistant Director - Gemma Hall @gem_beatnik Postproduction / VFX - Ben Matei @ben_matei_85 Camera Operator - Paolo Feliciano @paolo_feliciano Lighting - Michael Titter @michaeltitter Props Buyer - Mimi Helm @mimbo_no5 Music provided by Lollybox Music “Eye of the Dragon Part One” composed and performed by Noah Shilkin @noahshilkin BTS - Luke Sargon @sargon_studios Talent - Kate Elder @katelder . . . #artrevival #collab #angenciescollab #GSFF2 #greenscreenfilmfest #greenscreen #greenscreentransitions #chromakeying #vfxnew #shortfilm #shortfilmcorner #filmfestival #filmmaker #filmmakerslifestyle #filmmakersonthego #sfx #cgi #storytellers

@greenscreenfilmfest is an online film festival born of lockdowns. When you couldn’t go anywhere to shoot, green screen can take you anywhere. GSFF2 has just opened for entries and launched the first is series of crazy films we’ve created to promote them. Fun times. #Repost @greenscreenfilmfest ・・・ GREEN WITH JOY / When genius minds meet and collaborate, creativity flows. We're so grateful and proud to introduce the first of our GSFF2 campaign to promote our upcoming festival! Thanks to the incredible creativity of Mark Braddock @blockbranding and Finlay Mackay @finlay.mackay - our 'Green Ninja' editing and VFX wiz Ben Matei @ben_matei_85 - the production and directing talent of Kate Downie and Gemma Hall @beautifulpicturesaust - the fabulously wacky, musically gifted Noah Shilkin @lollyboxmusic - and of course Paolo, Michael, Mimi, Luke and Adam! ‘Green with Joy’ Credits: Agency - Block @blockbranding Production Company - Beautiful Pictures @beautifulpicturesaust Music Licensing - Lolly Box Music @lollyboxmusic Director - Finlay Mackay @finlay.mackay Creative Director/Writer/Art Director - Mark Braddock @blockbranding Executive Producer - Kate Downie @beautifulpicturesaust Producer/Assistant Director - Gemma Hall @gem_beatnik Post Production/VFX - Ben Matei @ben_matei_85 Camera Operator - Paola Feliciano @paolo_feliciano Lighting - Michael Titter @michaeltitter Props Buyer - Mimi Helm @mimbo_no5 Music - ‘Big Daddy’ composed and performed by Amos Carmen @amos.carlen BTS - Luke Sargon @sargon_studios Talent - Adam James Poole @adamjamespoole . . . #artrevivial #collab #agenciescollab #filmposter #greenscreenfilmfest #greenscreenstudio #vfxartist #greenscreenfun #chromakeygreen #shortfilmshoot #shortfilmposter #shortfilmtrailer #filmfestivaldirector #moviemakers #filmmakersofig #cgirender #gsff2

From school camps to bush weddings; Nanga Bush Camp holds a special place of many Western Australians. We were privileged to have the opportunity to present them afresh to the world with their new brand idenitity and website launching this week. Full case study in the works, but in the meantime, you can check it out at www.nangabushcamp.com.au 📸 and 🎥 by @duncanwright_ 👰‍♀️🤵📸 by @wildwhitephotoco #westernaustralia #tourismwa #wanderoutyonder #branding #nangabushcamp #nangabushcampwedding