The BR&ND CO.

We don’t need to stop baby showers but we do need to start new business showers 🖤
Support is what we all need at the early stages of a business start up. Let’s actively support each other more in 2022.

CryptoPunk are big business. They were some of the first art NFT’s to hit the market. The highest sale is $7.57m in Ether value. #7804. But why? What is going on here? After all, this is just digital art that can now be ‘owned’ via unique blockchain code. Is it sustainable? Stay tuned …

Your customers needs, wants, experience and engagement should be your primary focus. Think pre-purchase, purchase and post-purchase. Every single touch point should be simple & seamless.

Want to know more? Tap link in bio.

When I think about your brand what mental image should I see? Is it clear and simple? Your brand and branding should work in sync to provide and reinforce a clear mental picture. The ingredients to create your picture are your purpose, values, beliefs and your ultimate brand promise.

What can you do to create a clearer picture?

There are 6 different types of brand names you can brainstorm and all are worth exploring because in the end you may find inspiration in one that leads you to another.

The real challenge with naming now is URL and copyright availability but you just need to get creative.

Explore all 6 here …

There are 6 different types of brand names you can brainstorm and all are worth exploring because in the end you may find inspiration in one that leads you to another.

The real challenge with naming now is URL and copyright availability but you just need to get creative.

Explore all 6 here …

How would your followers rate your content? To set the bar high consider whether people would be willing to pay for it.

Great content matters.

Brands should reflect culture.

The issue is that Culture is now moving faster than ever before. This is a time to look forward to understand a world where brand is no longer centrally managed by a core group of people. Instead, they are decentralised, revolutionising the relationship between people and brands.

is a great place to start.

Brand is in constant evolution. What started as a trademark has now gone beyond being a useful platform like to becoming a more immersive and collaborative experience. The rise of gaming along with people’s need to interact - participate is the driving force. The Metaverse is coming.

How will your brand play?

Brands should reflect culture. The issue is that Culture is now moving faster than ever before. This is a time to look forward to understand a world where brand is no longer centrally managed by a core group of people. Instead, they are decentralised, revolutionising the relationship between people and brands.

is a great place to start.

We all know it. The person that stands for something gets the attention. Your brand needs to do the same. Today, people expect more than just good quality or nostalgia from the brands they purchase. Now, more than ever people are putting their faith in brands that stand for something. They are evaluating a brands principles as much as its products. 2018 study by Edelman, Earned Brands reveals that 64% of people by a product based on their belief in the brand. The challenge is to take a stand without alienating large portions of your audience. For this reason I believe you can take a stand by being a meaningful brand. A brand that has an emotional benefit that in some way improves people’s lives. All brands do this ... but not all brands can articulate their human benefit.

Standing for something does help make your brand stand out. You can choose a social cause, think . Or you can just find the emotional benefit of your product or service.

What does it take for your brand to stand out? You need to take a stand on something. That something needs to be related to your product or service. You don’t have to save the world ... just improve someone’s life.

Think - helping us realise we are all beautiful.

Think - helping us all believe we can do it.

What is the human benefit your brand brings to a person’s life?

Your brand needs your ongoing attention and investment if it is to bring your HUSTLE a good return at sale.

Why is popular Culture important?
a. You can keep up with the latest dance moves
b. It both reflects and influences our daily lives
c. It can help keep your brand relevant for today & tomorrow

Well ... yes, you can easily argue all of the above

Brands are designed to make people ‘feel’ good. They address either a need to be loved, to belong, to be appreciated, respected and even significant. What human need does your brand fulfil?

Attitude is potent and powerful for Brands. But there is a caveat, it must be relevant for both the brand & audience ...

Inspiration comes in all shapes and sizes ...

Brand Co-Lab: Gucci x North Face for the stylish adventurer.
Who’s buying this?
The Gucci adventure wannabe or
the North Face luxury wannabe?

👇 find out more about our academy
https://www.thebrandandco.com/thebrandacademy/

There’s nothing more intriguing,
exhilarating & inspiring than a clean sheet of paper ... ✏️

But Chanel is B&W?
Owning a colour (or a unique colour palette) in your identity is powerful, but so too is owning an iconic product - colour. Think Chanel's famous Rouge Allure ...

Who are you?
Why do you do what you do?
How are you unique?
Who cares?

Well, it turns out the opportunity to create a lot of value for a company comes from a lot of people caring about the answers to those questions.