Bleument.agency

What a privilege to be part of my client’s journey, has only been in operation for a year and through hard work and determination they were selected as Parramatta’s Local Business finalists.

It’s been a pleasure working with Ahmad and the team over the past 12 months. Looking forward to continue getting great results with FDL.

Had a great time at the 2024 Sydney SEO conference.

I recall watching Greg’s videos on YouTube about local SEO back when I first started my business. And it was such a treat to actually see Greg present live in Sydney.

One thing that I took away from the conference is that User Interface and user experience is becoming more important than ever. We’re getting into a digital age where all information is available and everyone has the same info on their website. The way we can differentiate from our competitors is through well thought out UI and UX.

This allows us to decrease bounce rates and increase engagement rate where necessary. Whilst ultimately increasing conversions.

It was also awesome to see the new Ahrefs features from Ahref’s CMO Tim Soulo, super excited to get digging into them and apply them for client campaign research.

Looking forward to the 2025 SEO conference.

Always a great time presenting to BNI Elevate, a bunch of hungry business owners and professionals eager to learn.

We explored strategies on how to build your websites authority to build your brand and gain visibility in a crowded market.

Key strategies we talked about:
- Creating your cluster of content I.e informational content which supports your core offerings
- Building high quality Backlinks
- Tying it all together through a “reverse-silo” internal linking strategy

Ever wondered how to get your business listed on the local pack on Google?

This guide will help you understand some of the important key factors in optimising your google business profile to help you climb the ranks.

Your Google Business Profile is just as important as your website.

Let me know other tips you would like to see.

Had a great time presenting to BNI Elevate in Parramatta about SEO.

It was a fun time educating other business owners about what SEO is and it’s importance to business in order to drive brand awareness, customer value and ultimately qualified leads.

The amazing Kyle Roof, an SEO mastermind. It was just a month ago since we’ve had the Sydney Conference. And it was a day jam packed with great speakers who dove deep into core topics around SEO.

There is a lot of talk going around about the prominence of EEAT and how it is going to start changing the way we approach SEO.

Another key concept is that many businesses often see SEO and content marketing as a means to only receive new leads/revenue. But often times the bigger picture is ignored, we should be doing SEO to ultimately provide value throughout the whole customer journey, beginning from leads to retention, to reactivating and revenue expansion.

It was a great time and we’ll be back next year for a bigger SEO conference.

Search Engine Optimisation may seem quite overwhelming, here at Bleument we like to keep it simple and stick to the basics. Our services for SEO is broken down into 3 core pillars.

Technical SEO:
This involves optimising your website to assist search engines like Google to crawl and index your website. If Google can’t crawl or index your website then your website will not appear on Google. So this pillar is focusing primarily on your website infrastructure and should almost always be something that you should optimise first before moving into the other 2 pillars.

On-page SEO:
This pillar of SEO refers to how your content is structured on your website. By optimising the structure of your content you provide better signals to search engine crawlers to understand what your website and webpages is about. A few items worth optimising include your title tags, meta descriptions, internal linking structure and mobile responsiveness.

Off-page SEO:
This pillar is all about building your websites domain authority. The reason it is called off-page SEO is because it refers to activities that you perform outside the boundaries of your website. This includes link building, social media marketing, and guest posting. This is a very powerful pillar because in the eyes of Google, if you have a higher domain authority Google is more likely to rank your website higher which will drive more traffic to your website.

If you've engaged in a Technical SEO audit, you may have come across a Robots.txt file. This file is very important as it provides search engines with instructions on how you want search engine crawlers to crawl and index your website.

Without a properly optimised Robots.txt file, you may be hurting your website's SEO and potentially your rankings.

Have a read of our latest blog on the importance of a Robots.txt file and why not having one could be affecting your website SEO.

Why not having a Robots.txt file is hurting your SEO - Bleument Optimising your Robots.txt file is a mandatory step in your SEO strategy as it provides directions on how search engines index your website.

Moving into 2023 businesses are rushing to see where they can further optimise their business for growth and scalability. For many service based and e-commerce stores, Google Ads may be a great opportunity in bolstering revenue streams like never before. Read our blog post on the 7 key benefits of Google Ads and why should consider it for your business.

7 Key Benefits of Using Google Ads for your Business - Bleument As a business owner, you are always on the search for new customers that will allow you to grow your business and scale. One of the most effective ways to do this is through paid advertising using Google Ads. In...

This is old but gold!

As the saying goes, the best place to hide a dead body is on page two of Google, because statistics from Forbes suggest that the first page of Google captures 92% of traffic.

So it’s important to understand why it is imperative that businesses need to rank on the first page in order to see an increase in leads and customers.

Don’t let your competitors take all the market share!

Ever wondered how to perform keyword research? It’s important for businesses to understand which keywords they want to rank for in search engines. Ranking high for a keyword will allow you to capture more traffic, which will lead to more potential customers and revenue growth.

Seeing a decline in ranking for a keyword you usually rank high for? Don’t let your competitors take your customers. Send us a DM.

Are you a business owner who wears multiple hats? Chances are you’re probably spending time learning how to digitally market your business among other core responsibilities.

With the ever changing landscape that is digital marketing it may be difficult to keep up with current trends that will help drive revenue to your business.

Bleument was born to bridge that gap. We do the heavy lifting so you can focus on your business.