Frost collective, Sydney, NSW Videos

We’re driving local innovation to the global market with our new brand for Uber Carshare. Helping reduce Australia’s carbon footprint by putting idle cars to better use. When Uber acquired Car Next Door, the Australian car sharing company, they needed help positioning their new car-sharing product with a global brand to achieve rapid growth. We knew we needed to bring clarity to what was a complex brand architecture problem. To shape this new brand, we conducted research looking to answer two key questions; What is the benefit of using car sharing services? Which brand is perceived more likely to deliver on this benefit? Click through to read the full case study: https://www.frostcollective.com.au/work/uber-carshare

We’re helping one of Australia’s biggest member-owned banks be better for all. As Heritage Bank and People’s Choice Credit Union merge, they needed a new brand to set them up as the leader of the mutuals tribe. A brand that best represents their 730,000 customers, 2,000 employees and $23.3 billion in assets, and stand out in today’s competitive banking market. Our empathetic, simple and bold new brand for People First Bank embodies the Aussie fair go. The antithesis to legacy banks. Click through to see more: https://www.frostcollective.com.au/work/people-first-bank

We are excited to announce that Chris Griffiths has been promoted to Design Director of Frost* Brand. Chris joined the collective as a Design Intern in 2014 and quickly established himself as an integral member of the studio and the broader Australian design community, with an insatiable appetite for professional development and ability to mentor up and coming talent. “I’ve worked in this industry for twenty years and have never met anyone as dedicated, focused and intent on building the reputation and appreciation of design as Chris. He seems to spend his waking life (and many hours when he shouldn’t be awake) contributing to the effectiveness of design. Whether it’s innovating and introducing new digital tools to improve brand guidelines to setting up and running training sessions on the fundamentals of designing to a grid, Chris is an ambassador for the design profession. Everyone who interacts with Chris, brand managers, CEOs, Design Directors and interns alike, all leave the experience injected with enthusiasm and appreciation for the power of design. I have no doubt that the Australian design profession is a better place with Chris in it. I’m excited, proud and privileged to work alongside him every day.” - Debbie Spence, Head of Frost* Brand.

After 60 years of creating thoughtful places that last for generations, it was time Sekisui House Australia established a more emotional connection with the property market. As a leading international home builder, the brand was looking to build lasting awareness, trust and confidence in the Australian market. To resonate with prospective buyers, we repositioned the brand as the more considered choice. Every detail of every space for every community is considered by Sekisui with care - helping people connect beyond the rational and regard their new space as home. We launched the brand campaign with “All Things Considered”, an evocative film narrated by a surprise guest who helps us realise that home is always a part of us. Watch until the end. #designingabetterworld #allthingsconsidered #branding