Frost collective
We are a strategic creative group dedicated to designing a better world through human-centred design
“Suddenly everything I said and everything I had been researching for years ended up on the front page of newspapers.”
Professor Frederik Anseel is the newly appointed Dean of the University of New South Wales’ Business School and an expert in what works, and what doesn’t, in business. He’s spent his career researching organisational psychology. It’s this combination of the study of management and psychology that changed from a very niche field to one of wide-spread interest during the COVID pandemic.
Anseel grew up in a small town 15 minutes from the French border in Belgium, where education, even university, is free for all. One side of his family are engineers, the other teachers. It’s clear how his upbringing has defined his view of life, value of education, and area of academia.
Listen in wherever you get your podcasts as Vince and Frederik discuss; how the 2008 GFC shifted the narrative for the hero CEO paradigm, the art of getting office politics right and the surprising origins of the Type A personality.
Listen here: https://www.frostcollective.com.au/podcasts
Our Founder, CEO and ECD, Vince Frost, has been named as one of just four INDESIGN Luminaries worldwide as part of the INDE.Awards for 2024.
The award recognises excellence in a career in design and celebrates the ongoing contribution of industry icons. It recognises Vince as a leader in design and pays tribute to his vision and the impact of his creativity around the world.
Congratulations to all of this year’s Luminaries; Brit Andresen, Colin Seah and Shimul Javeri Kadri.
Click through to order Issue #91 of INDESIGN, guest-edited by SJB Director Adam Haddow, online, and read about these incredible creatives and how their work impacts the world of design and beyond: https://subscribe.indesignlive.com/backissueSingle.aspx?id=64
We’re driving local innovation to the global market with our new brand for Uber Carshare. Helping reduce Australia’s carbon footprint by putting idle cars to better use.
When Uber acquired Car Next Door, the Australian car sharing company, they needed help positioning their new car-sharing product with a global brand to achieve rapid growth. We knew we needed to bring clarity to what was a complex brand architecture problem.
To shape this new brand, we conducted research looking to answer two key questions; What is the benefit of using car sharing services? Which brand is perceived more likely to deliver on this benefit?
Click through to read the full case study: https://www.frostcollective.com.au/work/uber-carshare
“I was already beginning investigate and look at what the future of magazines and publishing was.”
In the 80s, Jeremy Leslie would catch the bus over to Notting Hill from the London College of Design to visit the Stiff Records shop. Originally, he was there for the music, but it was the storytelling in the design that made a lasting impression.
Leslie is an internationally recognised creative who’s been making magazines for over four decades. He’s also the founder of magCulture, the iconic London magazine shop. After having his eyes opened to the world of design by a thoughtful art teacher, he’s gone on to art direct quarterlies, monthlies and weeklies, and spent the noughties developing award-winning magazines at John Brown Publishing.
He’s written four books about editorial design, and in 2018 was awarded the Mark Boxer Award by the British Society of Magazine Editors for services to the magazine industry.
Listen in wherever you get your podcasts as Vince and Jeremy discuss the legendary English graphic artist Barney Bubbles, their favourite magazines of the 90s (The Face and i-D), and how the independent print scene has been empowered by digital and the internet.
Listen here: https://www.frostcollective.com.au/podcasts
“I’ve always been fascinated to be an expert generalist. That DNA is definitely sitting in our culture in the practice now.”
You could argue a lot of kids grow up with a love of drawing. This one knew he wanted to be an architect in high school. When his older brother brought home some Rotring pens, it all clicked.
Domenic Alvaro is the Director and Global Design Leader at Woods Bagot, one of the world’s leading architecture firms. Drawing is a huge part of his professional practice to this day. He’s a long-term collaborator of Frost*collective and someone the studio is immensely proud to have worked with over the years.
Dedicated to agitating traditional typologies, he is an architect who breaks from convention to unlock spatial potential. He’s led projects all over the world, ranging from mixed use developments that redefine the way nature can be woven into a city, experiential large-scale transportation links, landmark commercial precincts, holistic masterplans and residential that defines the way we will live tomorrow.
Listen in wherever you get your podcasts as Vince and Domenic discuss why micro projects like his globally award-winning Small House have relevance at the larger scale, bringing back laneway culture for Sydney with the massive Ivy project, and the singular beauty of Peter Zumthors The Therme Vals in Switzerland.
Listen here: https://www.frostcollective.com.au/podcastshttps://www.frostcollective.com.au/podcasts
We’re helping one of Australia’s biggest member-owned banks be better for all.
As Heritage Bank and People’s Choice Credit Union merge, they needed a new brand to set them up as the leader of the mutuals tribe. A brand that best represents their 730,000 customers, 2,000 employees and $23.3 billion in assets, and stand out in today’s competitive banking market.
Our empathetic, simple and bold new brand for People First Bank embodies the Aussie fair go. The antithesis to legacy banks.
Click through to see more: https://www.frostcollective.com.au/work/people-first-bank
We’ve collaborated with Sydney Opera House on their new bronze tactile model— it provides a point of reference for people who are blind or have low vision, so they can use touch to feel a sense of connection and belonging to the Opera House.
Click through to see how the model came to be, with thanks to Arup: https://www.frostcollective.com.au/news/sydney-opera-house-tactile-model
"It was always about the design for us. You’ve just really got to hone in on what you’re creating.”
People are considered lucky when they find something they’re skilled at and love, then make it their vocation. Both Louise Olsen and Stephen Ormandy have parents who helped them on their path to a life shaped by creativity. Olsen’s father, John Olsen, is arguably Australia’s most famous artist. Ormandy’s mother was a sculptor, who tirelessly championed his creative pursuits.
After meeting on the first day of art school in Sydney the two became best friends. After graduation, they set about creating a tangible product people would want to buy. By the late 80s they were making jewellery for Kylie Minogue and INXS and opening a tiny shop in Sydney’s Strand Arcade. Dinosaur Designs, their jewellery and homewares business, is 40 years old next year. They’re also both successful artists in their own right.
Listen in wherever you get your podcasts as Vince, Louise and Stephen discuss; being born into the art world, how they’ve made their marriage and business work and how children have a natural ability to get inside a subject when it comes to art.
Listen here: https://www.frostcollective.com.au/podcasts
“It was always about the design for us. You’ve just really got to hone in on what you’re creating.”
People are considered lucky when they find something they’re skilled at and love, then make it their vocation. Both Louise Olsen and Stephen Ormandy have parents who helped them on their path to a life shaped by creativity. Olsen’s father, John Olsen, is arguably Australia’s most famous artist. Ormandy’s mother was a sculptor, who tirelessly championed his creative pursuits.
After meeting on the first day of art school in Sydney the two became best friends. After graduation, they set about creating a tangible product people would want to buy. By the late 80s they were making jewellery for Kylie Minogue and INXS and opening a tiny shop in Sydney’s Strand Arcade. Dinosaur Designs, their jewellery and homewares business, is 40 years old next year. They’re also both successful artists in their own right.
Listen in wherever you get your podcasts as Vince, Louise and Stephen discuss; being born into the art world, how they’ve made their marriage and business work and how children have a natural ability to get inside a subject when it comes to art.
Listen here: https://www.frostcollective.com.au/podcasts
We’re back from the second event in our Creative Conversations series held in collaboration with UNSW Arts, Design & Architecture Innovation Hub.
Special thanks to Shelley Simpson, Ramesh Mario Nithiyendran and Professor Frederik Anseel for making it such an insightful, fun and engaging talk on the topic of Scaling Creative Business.
For any creative person who has or hopes to have a business, this is one to watch. We cover everything from how to be a commercial artist without compromising on your craft, why you need to have both a vision and the energy to bring it to life, and why it’s important to know your weaknesses as well as your strengths.
Click through to watch the conversation: https://www.youtube.com/watch?v=WWJ4LJmOVT0
Sending thanks to The Australian Book Design Awards today as the book Vince Frost designed for Andrew Quilty with the help of Wing Lau, ‘This is Afghanistan’, has been shortlisted for the 2024 Australian Book Design Awards.
‘This is Afghanistan’ is the award-winning photojournalist’s visual record of his nine years in the vibrant, complex and war-ravaged country.
Congratulations to our peers who have also been shortlisted with us for Best Designed Fully Illustrated Book over $75.
“I think for me momentum and creating something that is growing is an incredibly addictive feeling.”
Aidan Anderson is the Founder and CEO of The Local Project — with an audience of over 4m across print, video, digital and social media it’s the fastest growing design platform in the Asia-Pacific region. The platform is followed by design and architecture lovers worldwide, and champions authentic design, showcasing and supporting architects, designers, makers and suppliers.
Incredibly, he started it by profiling his friends and local makers on an Instagram account run from his dusty furniture workshop. Anderson has no formal training, and has always just made the content he wants to see. The furniture workshop opened when he dropped out of an architecture degree at university just three months in. He credits the agility that comes with youth as one of the keys to his success — he was 21 when he started the business in 2016.
Listen in below as Vince and Aidan discuss; how Australian architecture is perceived internationally, the powerfully addictive nature of social media, and how the hand you’re dealt defines you.
Listen here: https://lnkd.in/gaYHUFxn
We’re proud to announce we’re working on Harbourside, Tumbalong — the 87,000sqm city-shaping new development at Sydney’s Darling Harbour. With 6,000sqm of public realm space spanning 240m of waterfront the development combines shopping, hospitality, entertainment and a 43-story residential tower.
The project is designed by Snøhetta and Hassel with First Nations consultants and the contribution of Elders led by the project’s vision to create a place where all are welcome.
Our signage and wayfinding system will touch every element of the project from public domain to retail, residential and commercial, including upgrades to public spaces on the waterfront and a new public square connecting the precinct to Pyrmont Bridge.
Thanks to our client Mirvac for bringing us along on this reimagination of Darling Harbour.
We’re excited to be kicking off a new project in our London studio with longtime collaborators 3XN on British Land’s skyline-changing 2 Finsbury Avenue development beside Liverpool Street Station in central London.
The project includes a new landmark for the city – a sustainable 35-storey skyscraper at the heart of the world-class mixed use Broadgate campus. As well as the East Tower, a 20-storey West Tower will be linked by a 12-storey podium containing green spaces and public areas designed to support an increasingly diverse workforce to thrive.
We’ll be developing an extensive wayfinding and signage system for the 2FA site that is a key part of the vision for Broadgate – a major city-shaping redevelopment.
We’ll be in the site office every day working together with these incredible teams:
FMDC
We are excited to announce that Chris Griffiths has been promoted to Design Director of Frost* Brand. Chris joined the collective as a Design Intern in 2014 and quickly established himself as an integral member of the studio and the broader Australian design community, with an insatiable appetite for professional development and ability to mentor up and coming talent.
“I’ve worked in this industry for twenty years and have never met anyone as dedicated, focused and intent on building the reputation and appreciation of design as Chris. He seems to spend his waking life (and many hours when he shouldn’t be awake) contributing to the effectiveness of design. Whether it’s innovating and introducing new digital tools to improve brand guidelines to setting up and running training sessions on the fundamentals of designing to a grid, Chris is an ambassador for the design profession. Everyone who interacts with Chris, brand managers, CEOs, Design Directors and interns alike, all leave the experience injected with enthusiasm and appreciation for the power of design. I have no doubt that the Australian design profession is a better place with Chris in it. I’m excited, proud and privileged to work alongside him every day.”
- Debbie Spence, Head of Frost* Brand.
Designing Africa's First Surf Brand.
Home to dolphins, surfers and tonnes of plastic: oceans are both healing places and places in need of healing. Our new series, ‘Tide for Change’, explores the life of creative entrepreneurs and the depths they’ll dive to make a positive change for our oceans.
First up is Nick Dutton, co-founder of socially-driven surf brand; Mami Wata Surf (aka Mother Water). Based in South Africa, they aim to be a creative force for good – designing and manufacturing locally to create jobs; supporting surf therapy organisation, Waves for Change; and strengthening surf tourism to grow Africa’s economy.
Speaking with Vince, they explore the need for diverse representation in surf culture, how Nick’s background in advertising has helped build an honest brand, and why they're taking the African surf community worldwide.
Listen to the episode here - https://podcasts.apple.com/au/podcast/designing-africas-first-surf-brand/id1391405612?i=1000536774835
Are you our next Frostie*?
Our Urbanite team is looking for a Wayfinding and Environments Design Manager to help bring to life projects across the built environment.
Urbanite are Australia’s leading authority on brand in the built environment, partnering with architects and developers to deliver integrated wayfinding, signage and environmental design solutions that connect people to place.
If you are thoughtful, innovative, entrepreneurial, effective, determined and have a great sense of humour, you sound like a Frostie* and we’d love to meet you.
Send through your CV and cover letter to [email protected]
The Design Conference Brisbane is back for 2021 and we’re pleased that our Head of Frost* Place, Catriona Burgess will be speaking at the conference in June.
Cat will be speaking about Creative Confidence – why you need it and how to get it.
This will be one of the first opportunities for the design community to get together in person since COVID, so it's sure to be something special as speakers discuss what’s next in design.
For those unable to make the event in Brisbane, TDC will be streaming the event live so you won’t miss a beat.
After 60 years of creating thoughtful places that last for generations, it was time Sekisui House Australia established a more emotional connection with the property market. As a leading international home builder, the brand was looking to build lasting awareness, trust and confidence in the Australian market.
To resonate with prospective buyers, we repositioned the brand as the more considered choice. Every detail of every space for every community is considered by Sekisui with care - helping people connect beyond the rational and regard their new space as home.
We launched the brand campaign with “All Things Considered”, an evocative film narrated by a surprise guest who helps us realise that home is always a part of us.
Watch until the end.
We’re excited to share our work with Redbank North Richmond - a new residential community in North Richmond.
As part of the new development, our Urbanite team designed an engaging wayfinding and signage system to help guide visitors around the site’s open nature reserves, exercise paths, residences, recreation and retail, while deepening their understanding of the region’s rich history.
Informative, intuitive and layered with local stories - the system connects the surrounding landscape, the site’s multi-functional offerings and its proud agricultural past to create a unified place for the Redbank community: both past, present, and future to belong.
Special thanks to manufacturer Cunneen Signs for building signs that will last for generations to come.
In this weeks episode of Design Your Life, Vince chats with good friend Neil Durbach about whether simplicity makes good design, and why sketching and collaboration builds a more creative world.
As Director of the renowned Durbach Block Jaggers, Neil has designed some of Australia’s most unique spaces, from Judith Neilson’s mysterious performance venue, Phoenix Central Park, to the famous Droga Apartment.
Don’t miss this episode. Now streaming wherever you get your podcasts.
When you spot potential, Beckon.
We had fun building the new brand strategy, name and identity for our friends at Beckon Capital (formerly known as Nexus Initiative).
Beckon needed a succinct, consistent and captivating way to tell their story. One to attract a like-minded community, build brand awareness and trust in their unique investing approach and stand out in an otherwise uniform category.
Together, we developed “Igniting Potential” - a rich springboard for why mobilising individual and enterprise capital makes a positive impact on the world. Working with illustrator Bel Giles, we brought this idea to life in a bold and eclectic identity, loud and distinct for everyone to see.
The new identity not only embraces Beckon as the switched-on, fresh-thinking outlier in the industry but beckons people and businesses to make a positive impact with their money – on their own life, their community and the planet.
Click here to claim your Sponsored Listing.
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